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Tata
Tata
Tata
Management strategy
A new organisational strategy has been developed by Tata Motors, and it is supported by
modifications to its mission, vision, and goal. The new strategy is to produce and supply tense
inventions in order to achieve sustained financial performance. According to an analysis of the
company's mission and vision, it is committed to developing a respectable brand reputation that will
draw in more customers. "We invent mobility solutions with a passion for increasing the quality of
life," reads Tata Motor's new mission statement (Gupta and Malhotra 111). By 2019, the business
hopes to rank among the top three industrial vehicle manufacturers worldwide.
According to Tata Motors' vision statement, it seeks to increase product excellence, effectiveness,
and value in a manner which will gain the respect of its customers, employees, business partners,
and investors. In order to increase its market share in the global automotive sector, the corporation
has revised its approach. In addition to the other two modular platforms, the new strategy calls for
the establishment of a sub-brand called TAMO (Pathak and Pathak 17). In order to compete with
other industry participants, a number of enhancements will also be implemented to the passenger
car market. The company will be able to introduce new products covering all of its business areas
thanks to the cutting-edge modular platforms.