MODULO 2:

Great stories do two things really well:

● Memorable Character—they feature an interesting protagonist who you want to

follow
● Strong narrative arc—this character goes on an adventurous journey in order to
overcome a difficult obstacle

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NARRATIVE ARC:

A Storyteller = A crafty (astuto) builder

A narrative arc is “the journey of a story and its characters from one way of
life to something completely different. It is defined as the change that
takes place between [the beginning and the end of a story].”
 ● Hook—introduce your protagonist and their current state
● Challenge—show how your protagonist is struggling with their challenge
● Solution & How to—show how your solution is helping your protagonist
overcome their obstacles
● Impact—what is your impact on your beneficiaries?
● Next Steps—what are your key lessons and future goals?

← What about hook? → If you fail to capture your audience’s attention in

the first few seconds that they have given you, you may never get
another chance with them

So how can you open your story in a way that will make your
audience sit up and listen?

In the hook:

1. Introduce your (my) protagonist→ (Is the person most affected

by the challenge, that I’m trying to solve / also the most
impacted by the solution)= The hero(s) of the story
2. / and the context
Next!! Introduce your story—Use an interesting opening to grab
your audience’s attention (like the example above!)

Introduce your protagonist—Who is this person? Where do they

live? What do they do? Give your listener someone to get to know
and want to hear more about

How to write a great Hook:

1.2 Grab your audience’s attention—Open with a compelling quote,

a surprising fact, or metaphor

2.2 Get your audience involved—Open with an intriguing question,

a quick poll, or challenge your audience on something they believe
to be true or expected

3.1 Paint the scene vividly—Activate your listener’s imagination and

sensory parts of the brain, so they can feel like they are there with
you and your protagonist

3.2 Use the Story of One—choose one protagonist and allow your
audience to get to know them deeply