BUSINESS

STRATEGY
Presented By:
1. Swetha Sarath - 220201121
2. Karan Kukadia - 220201051
3. Varchasva Agarwal - 220201126
4. Manav Pareek - 220201061
5. Vikesh Tripathi - 220201128
6. Shaurya Gautam - 220201137
TABLE OF CONTENTS

1 Company Overview 6
Scenario Matrix
2
Market Overview 7 Scenario 1
3
Market Trends 8
Scenario 2
4
Key Driver 1 9
Scenario 3
5
Key Driver 2 10
Scenario 4
COMPANY OVERVIEW
Founded: 1976
Founders: Steve Jobs, Steve Wozniak, Ronald
Wayne
HQ: Cupertino, California

Mission:
Bringing the best personal computing
experience to users worldwide through
innovative hardware, software, and services.

Core Values:
Innovation
Design Excellence
Customer Focus
MARKET OVERVIEW
Market Share - Q3 2023
Global smartphone market - 14.8%
Global tablet market - 29.2%
Global smartwatch market - 34.4%

Market Share - Q3 2023

In 2022, Apple’s revenue was $365.7 billion, up
from $274.5 billion in 2021

Apple’s net income in 2022 was $100.3 billion,

up from $57.4 billion in 2021

Apple’s market capitalization as of November

2023 was $2.9 trillion
MARKET TRENDS
Financial Performance Global Market
Apple Samsung Lenovo
400 0.0 2.0 4.0 6.0

Smartphone 6.5

300

200
Tablet 3.5

100

Computer 3.5
0 CAGR 2021 to 2028
2021 2022
KEY DRIVER 1
The Competition Commission of India (CCI) has
been investigating Apple for alleged anti-
competitive practices, such as charging high
prices for iPhones and restricting the sale of
iPhones through third-party retailers. Apple has
been facing increased regulatory pressure in
India, particularly in the areas of privacy and
antitrust

Main Issues:
Not allowing third-party retailers to sell
iPhones
Accepting App Store Payments only through
Apple Wallet
Taking unfair advantage of market dominance
to charge high commissions on external
payments
KEY DRIVER 2
Data privacy will be a critical issue for
Apple India. In India, the Personal Data
Protection Bill (PDP Bill) is currently
being considered by Parliament. The PDP
Bill would impose strict data
localization requirements on companies
that collect and store personal data from
Indian citizens. This could have a
significant impact on Apple India, as it
would require the company to store all
user data in India.

Main Issues:
Data localization limits sharing and
analytics capabilities.
Risks of fines, reputational damage, and
erosion of consumer trust.
Risks for Financial Data storages
particularly for Apple Pay.
Complying with the PDP Bill requires
substantial infrastructure investment.
SCENARIO MATRIX
LENIENT DATA PRIVACY HIGH CCI REGULATIONS

STRICY DATA PRIVACY

REGULATION

REGULATION
REGULATORY CROSSROADS
REGULATORY STORM

REGULATORY SERENITY REGULATORY DICHOTOMY

LOW CCI REGULATIONS

SCENARIO 1
Navigating Regulatory Crossroads: High CCI Regulations and
Lenient Data Privacy Norms in Apple India

Enhanced User Engagement

Operational Challenges
and Customer Experience

Data-Driven Innovation
Adverse Financial Impacts
Opportunities

REGULATORY CROSSROADS

Change in Competitive Facilitated Cross-Border Data

Landscape Flows
STRATEGIC IMPLICATIONS

Legal Diversification of Proactive Privacy Government

Advocacy Distribution Measures Relations
Channels
Apple needs to engage To mitigate the impact Despite lenient data Establishing positive
in strategic legal of potential CCI privacy norms, Apple relations with regulatory
advocacy to address restrictions, Apple could should proactively bodies becomes crucial.
CCI concerns, explore diversifying its implement privacy Apple should actively
presenting its case and distribution channels, measures to maintain engage with the
potential benefits to potentially exploring consumer trust and avoid government to influence
consumers. This exclusive partnerships or potential reputational policies favorably and
involves a robust legal direct-to-consumer damage, positioning itself participate in shaping
team and clear models. as a leader in user data future regulations.
communication protection.
strategies.
SCENARIO 2
Navigating Regulatory Storm: High CCI Regulations and
Stringent Data Privacy Norms in Apple India

Increased Competition Restrictions on Cross-Border

Leading to Lower Prices Data Transfers

Increased Transparency
Impact on Existing Resellers
Obligations

REGULATORY STORM

Reduced Brand Control Stoppage of Apple Pay

STRATEGIC IMPLICATIONS

Cooperate with CCI Enhance brand Adapt data handling Tweak the process &
& address anti- reputation and build practices to comply infrastructure for
competitive concerns trust with PDP Bill payment solutions

Apple should engage in Apple must engage with Apple will have to Apple will have to provide
open and transparent stakeholders, including implement robust data transparency about how it
communication with the government officials, encryption techniques to collects, uses, or shares
CCI to address their industry experts, and protect user privacy and Indian user data. Apple
concerns regarding consumer groups, to comply with data currently does not have any
distribution practices. foster positive dialogue protection regulations. data centers in India, which
Consider expanding and address concerns means that Indian user data
distribution channels by proactively. is stored on servers outside
partnering with select of the country. They will
authorized third-party have to set up data centers
retailers. in India.
SCENARIO 3
Navigating Regulatory Serenity : Lenient CCI Regulations and
Lenient Data Privacy Norms in Apple India

Increased Market Access Cost Savings

Enhanced Analytics and

Diverse Payment Options
Collaboration

REGULATORY SERENITY

Competitive Pricing Global Ramifications

STRATEGIC IMPLICATIONS
Market
Expansion
Apple can focus on aggressive
market expansion strategies,
leveraging a broader network
of third-party retailers and
flexible pricing to gain a
competitive edge.
Innovation
Acceleration
With enhanced data analytics
capabilities, Apple can accelerate
innovation by understanding
consumer preferences better and
tailoring products and services
accordingly.
Financial Services
Growth
Apple can confidently invest in
and grow its financial services,
capitalizing on the lenient
data privacy landscape and
expanding its presence in the
digital payments sector.
SCENARIO 4
Navigating Regulatory Dichotomy: Low CCI Regulations and Strict Data
Privacy Norms in Apple India

Market Expansion and

Competitive Advantage
Distribution Channels

Revenue Streams and Data Localization and Privacy

Commissions Compliance

REGULATORY DICHOTOMY
Enhanced Analytics and
Investment in Infrastructure
Sharing Capabilities
STRATEGIC IMPLICATIONS
Market Positioning Strategic Innovation and Product
and Brand Image Partnerships
Embrace privacy as a Partner with local
competitive edge retailers to expand reach
Collaborate with local
Enhancing brand
image businesses to enhance
Become a trusted offerings
Leverage local expertise
tech partner in India
to gain market insights
Foster a strong local
ecosystem for Apple
products
Consumer
Development Education
Increased focus on Launch privacy
innovation for India education campaigns in
Introduction of India- India
specific products and Highlight Apple's
services commitment to data
Enhanced customer protection
experience for Indian Empower users to make
users informed decisions
Strengthened about their privacy
competitive position Build trust and loyalty
in the Indian market among Indian consumers
THANK
YOU