Influencer The New Scienceof Leading Change

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INFLUENCER: THE NEW SCIENCE OF LEADING CHANGE

Presentation · January 2023


DOI: 10.13140/RG.2.2.21857.79205

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INFLUENCER:
THE NEW SCIENCE OF
LEADING CHANGE
By Joseph Grenny, Kerry Patterson,
David Maxfield, Ron McMillan,
& Al Switzler
Team #2 AAAE Leadership Academy
Influencer

FOR TODAY'S DISCUSSION


GETTING STARTED BREAKOUT DISCUSSIONS
BRINGING IT ALL
& ON SIX SOURCES OF
TOGETHER
BRIEF OVERVIEW INFLUENCE

AAAE Leadership Academy


Influencer

GETTING STARTED
What do you consider an influencer?

vs.

AAAE Leadership Academy


Influencer

LEADERSHIP IS
INFLUENCE
What qualifies people to be called “leaders” is their
capacity to influence others to change their behavior
in order to achieve important results (pg. 6)

Problems ultimately call for the ability to change


what people do AAAE Leadership Academy
Three Keys to Influence
FOCUS AND FIND VITAL ENGAGE ALL
MEASURE BEHAVIORS SIX SOURCES
OF INFLUENCE
Start change with a clear and Changing vital behaviors leads Find ways to get people to
compelling statement of the goal to change actually carry out the vital
you’re trying to achieve It takes only a few behaviors to behaviors needed for change
create big change
Measure your progress Notice the obvious Influencers succeed in creating
Measure the right thing and Look for crucial moments change because they
measure it frequently Learn from positive deviants
overdetermine success using all
Spot cultural busters
six sources of influence

AAAE Leadership Academy


ENGAGE ALL SIX MOTIVATION ABILITY

SOURCES OF
INFLUENCE
Help Them Help Them
PERSONAL Love What Do What
They Hate They Can't

Personal Motivation
Personal Ability
SOCIAL Provide Provide
Encouragement Assistance
Social Motivation
Social Ability

Structural Motivation Change Change


STRUCTURAL Their Their
Structural Ability Economy Space
PERSONAL SOURCES OF INFLUENCE

Personal Motivation MOTIVATION ABILITY


Personal Ability

Help Them Help Them


PERSONAL Love What Do What
They Hate They Can't
SOCIAL SOURCES OF INFLUENCE

MOTIVATION ABILITY

Social Motivation Provide Provide


SOCIAL Encouragement Assistance
Social Ability
STRUCTURAL SOURCES OF INFLUENCE

MOTIVATION ABILITY

Change Change
STRUCTURAL Their Their
Economy Space
Structural Motivation
Structural Ability
ENGAGE ALL SIX MOTIVATION ABILITY

SOURCES OF
INFLUENCE
Help Them Help Them
PERSONAL Love What Do What
They Hate They Can't

Personal Motivation
Personal Ability
SOCIAL Provide Provide
Encouragement Assistance
Social Motivation
Social Ability

Structural Motivation Change Change


STRUCTURAL Their Their
Structural Ability Economy Space
Bringing It all Together
FOCUS AND FIND VITAL ENGAGE ALL
MEASURE BEHAVIORS SIX SOURCES
OF INFLUENCE
Identify what you want Identify 2-3 behaviors that Discern which sources are
will motivate unequal inhibiting your growth
Develop measures that amounts of change
help focus on the objective Next, engage all six to
Be aware of behaviors develop your strategic
Assess measures to needed to eliminate old influence
validate if the correct cultural norms
behavior is being
influenced AAAE Leadership Academy
Influencer

#1
Who do you consider an influencer in
academia? And why?

FOOD FOR #2

THOUGHT
How will you use these six sources to
influence the academy?

#3
How can we use these tactics to
influence change in AAAE?

AAAE Leadership Academy


View publication stats

LEAD WITH
INFLUENCE
Team #2 AAAE Leadership Academy

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