1. What is the difference between innovation and invention ?

(6
points)(Adem )

Invention refers to the creation of a brand new product or device. Conversely,

innovation is an act of making changes to the existing product or the process by
introducing new ways or ideas.

INVENTION:An original idea and its working in theory.Scientific skills,New idea

strikes a scientist.Limited to R & D department.

INNOVATION:Practical implementation of new idea.Set of marketing, technical and

strategic skills.Combination of various products and process.

2. Why is New Product Development so important for an

organization? (8 points)

• Globalization • Economic growth • Competition • Increase product quality • Produce

cheaper products • Less time consuming, faster product • Increase efficiency • Increase
productivity • Less labor cost • Increase customer satisfaction • Sustainability • Energy
saving

3. Why are social and environmental innovations important ? (8

points)(Ayşenur)

4. Which step of New Product Development is the most important

for your group project? Why? (6 points)(Bilge)

5. Show as a diagram of new product development process for your

group project ? (8 points)(Ece)
6. What are the reasons for new product development failure? (8
points)

· Weak launch or a poorly executed launch

· Poor product quality

· Extent of competition

· The customer does not exist.

· The product did not work.

· The ad campaign generated an insufficient level of awareness.

· Reputation damage.

· The product was a poorly conceived and timed idea

7. Which types of Intellectual Property can you use to protect your

idea? (8 points)(Ramadan)

8. What are the objectives of new product testing ? Which tests can
you use for your new product/service? (8 points)(adem)
Product testing aims to enable consumers to understand what products will do for
them and which products are the best values. Provides a research methodology that
allows it to gather qualitative and quantitative information about the product

The concept tests required for the AER Smart Air Cleaner have been decided

9. What are the performance criteria for your new product/service?

(8 points)(Bilge)

For product;

● Price
● Quality
● Productivity/ Efficiency of energy
● Health
● Sustainability
● Ease of maintenance
● Customer satisfaction
● Design
● Flexibility and adaptability in use
● Safety in use
For app;

● Design
● Customer satisfaction
● Ease of usage
● Security
● Accessibility

10. Write below explanations related to open or closed innovation.

Explain why ? (6 points)(Ayşenur)

a) We should control our intellectual property (IP) so that our competitors do not
profit from our ideas.

b) Building a better business model is better than getting to market first

11. Which type of organization structure is more effective for a new

product development team? Why? (6 points)(Ece)

In our opinion, the most effective type of organization for new product development is
Matrix organisation, because one of the most important points when launching a new
product is team integrity and cost. In addition, consists of part-time employees in the
research and technology part, requires low cost, and if the product is successful, it
can be developed with the transition of these part time teams to fulltime.

12. Give your answer to the Case Study. (20 points)

a. What are the product, service and process innovations of the company?

b. This case shows some of the organizational characteristics that are necessary for
innovation. Please write them

2020 finalinde olan 2021 finalinde olmayan sorular çıkma ihtimali

var ;

1) What are the 4 classifications of new products? Give an example

for each classification (8 points)(Ramadan )

2) Imagine that a car manufacturer plans to introduce a new car

model. The new car model is the same as one of the previous
models but has a new set of headlights. Taking the perspective of
the car as a whole would you consider the new headlights to be a
modular innovation or architectural innovation? Why? (6 points)
(Ramadan)