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Adsız Doküman
Adsız Doküman
(6
points)(Adem )
· Extent of competition
· Reputation damage.
8. What are the objectives of new product testing ? Which tests can
you use for your new product/service? (8 points)(adem)
Product testing aims to enable consumers to understand what products will do for
them and which products are the best values. Provides a research methodology that
allows it to gather qualitative and quantitative information about the product
The concept tests required for the AER Smart Air Cleaner have been decided
For product;
● Price
● Quality
● Productivity/ Efficiency of energy
● Health
● Sustainability
● Ease of maintenance
● Customer satisfaction
● Design
● Flexibility and adaptability in use
● Safety in use
For app;
● Design
● Customer satisfaction
● Ease of usage
● Security
● Accessibility
a) We should control our intellectual property (IP) so that our competitors do not
profit from our ideas.
In our opinion, the most effective type of organization for new product development is
Matrix organisation, because one of the most important points when launching a new
product is team integrity and cost. In addition, consists of part-time employees in the
research and technology part, requires low cost, and if the product is successful, it
can be developed with the transition of these part time teams to fulltime.
b. This case shows some of the organizational characteristics that are necessary for
innovation. Please write them