GROUP NO.

5 SECTION 2TM1

Topic Student in Charge Remarks

Situational Analysis
1. Tourist Arrival Mary Angel Marbella
5’As of Tourism
1. Accommodation Queences Linang
2. Accessibility Queences Linang
3. Amenities Kyle Alcantara
4. Attraction Mary Angel Marbella
5. Activities Mary Angel Marbella
SWOT Analysis
a. SWOT 1&2 Mary Angel Marbella
b. SWOT 3&4 Queences Linang
c. SWOT 5&6 Kyle Alcantara
Objectives
1. Objective 1 Kyle Alcantara
2. Objective 2 Mary Angel Marbella
3. Objective 3 Queences Linang
Strategy
1. Segmentation Queences Linang
2. Target Mary Angel Marbella
3. Positioning (Positioning Kyle Alcantara
Statement)
Tactics
1. Product Queences Linang
2. Price Mary Angel Marbella
3. Place Mary Angel Marbella
4. Promotion Kyle Alcantara
5. Brochure/ leaflets/ Queences Linang
calling card.
6. Other promotional tools Mary Angel Marbella
(Coupons, Discount)
Action
1. Action 1 Kyle Alcantara
2. Action 2 Mary Angel Marbella
3. Action 3 Queences Linang
Control
1. Control 1 Kyle Alcantara
2. Control 2 Mary Angel Marbella
3. Control 3 Queences Linang
PPT Presentation Kyle Alcantara
Mary Angel Marbella
Queences Linang
Compilation of written report Kyle Alcantara
Mary Angel Marbella
Queences Linang
Group Members
Name Kyle Alcantara
Name Mary Angel Marbella
Name Queences Linang
GROUP NO. 5 SECTION 2TM1