I.

EXECUTIVE SUMMARY
A. Introduction

Nature of Business

AJ’s Crepe Delight is a food stall manufacturing business specializing

in crafting delectable sweet and savory desserts using a distinctive blend of
ingredients, including crepes, ice cream, fresh fruits, syrups, cream cheese,
whipped cream, chocolate, chicken, ham, and cheese. Our primary offerings
consist of ice cream crepes and crepe rolls, catering to both tourists and
locals who desire unique yet affordable crepe treats.

Crepes are a versatile delight suitable for breakfast, lunch, or a

delightful snack, and we stands out as the pioneering small business in
Bansalan's local market to offer both sweet and savory crepes made with the
freshest and most flavorful ingredients. We extend a warm invitation to our
customers to personalize their order, granting them the freedom to choose
their preferred flavors, fillings, and toppings, or even combine all their
favorites in a single serving. Our establishment is the ideal destination for
those seeking a fresh and budget-friendly dessert experience.

Product/ Service Description

At AJ's Crepe Delight, we take pride in offering a delightful crepe

experience to our customers. We provide customers with the freedom to
customize their own mouth-watering crepes, choosing from our two main
offerings: Ice Cream Crepe and Crepe Rolls.

For our Ice Cream Crepe, the base is a combination of whipped cream
and syrups. Customers can then select their fillings from a variety of options
like grapes, mangoes, strawberries, or bananas, and drizzle with tantalizing
caramel, sweet strawberry, or rich chocolate syrup. To complete the
indulgence, the crowning glory of our Ice Cream Crepe is a scoop of
delectable ice cream, adding a delightful finishing touch.

On the other hand, our Crepe Rolls offer a diverse range of options.
Sweet Crepe Rolls feature the perfect blend of flavors, offering options like

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chocolate and whipped cream paired with fresh and ripe bananas or the
tropical sweetness of mangoes. For those with a savoury palate, we present
two Crepe Roll options: one featuring ham and cheese, and another
showcasing a delightful chicken and cheese combination.

At AJ's Crepe Delight, we provide a comfortable dining experience with

our dedicated food booth equipped with tables and chairs for customers to
enjoy their meals on-site. Alternatively, customers can opt for takeout if they
prefer.

For the convenience of our online customers, we maintain an active

Facebook page where we engage with our community and accept orders. We
also offer delivery services within the Poblacion areas, with our selected
products and a minimum order requirement of 6 items. We have only two
products that we offer and accept for delivery which is our sweet and savory
crepe roll. Payments can be made either in cash or by sending via G-Cash for
added flexibility. At AJ’s Crepe Delight, we are dedicated to providing a unique
and satisfying crepe experience tailored to your taste buds, ensuring every
visit leaves you craving more.

Significance of the Study

This business plan gives great importance to the following beneficiaries:

To AJ’s Crepe Delight, as this business plan will serve as an

instrument and guide to facilitate our decision-making further improve our
existing product over time and develop new ones. This paper also serves as
guide to obtain a great competitive advantage over our competitors and help
us easily reach our business objectives.

To investors, as this business plan will present a comprehensive

discussion of marketing, financial, operational management, and all other
fundamental areas and details about the business. This will provide valuable
insights about its vision and plans for achieving its goals and business
objectives.

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 To aspiring entrepreneurs who wish to engage and create their own
businesses in the food industry, particularly with crepe products. This might
serve as a guideline that gives them an overview of the challenges that they
may encounter, giving them a competitive advantage over their competitors
and allowing them to cope easily in the market.

To customers, as this business plan will provide them with knowledge

about the existence of the store, its products, and the nature of AJ’s Crepe
Delight. This will give them a wider perspective and choice as to which place
to dine to satisfy their strong desire for sweet and savoring cravings.

B. Vision/ Mission/ Goals/ Objectives

Vision

To establish AJ’s Crepe Delight as the number one establishment of the

finest crepe manufacturing in the region while maintaining to uphold our
unwavering standards as we expand.

Mission

At AJ's Crepe Delight, our mission is to craft and serve mouthwatering

crepes, offering a delightful and memorable dining experience while fostering
community connections and supporting local resources. We aim to
consistently deliver the highest quality of customized crepes to our valued
customers, contribute to the local economy, and create opportunities for
growth and development within our community.

Goals

At AJ's Crepe Delight, our primary goal is to expand, diversify our

offerings and operate successfully, ensuring a steady and growing revenue
stream. We aim to generate funds that will enable us to embark on future
business expansion initiatives. We are committed to continuous innovation,
quality, and exceptional service, while contributing positively to our community
and building a successful and sustainable business. Through strategic

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planning, dedication, and customer-centric practices, we strive to achieve
sustainable growth and reach new heights in the foodservice industry.

Objectives

AJ’s Crepe Delight, as a manufacturing business, is focused on the following

objectives:

• Achieve a customer satisfaction rating of 90% or higher within six

months of business operation through regular feedback collection and
improvements in service quality, taste, and overall customer
experience.
• To maximize profit within five operating days
• Increase monthly revenue by 10% over the next year by attracting new
customers, expanding the customer base, and increasing the average
transaction value.  To provide high quality service and excellent
customer satisfaction

II. Business Summary

A. Business History

The idea of creating a business that offers new products and tastes to the
residents of Bansaleños is what drove seven ambitious students to establish
AJ’s Crepe Delight. By conducting a thorough analysis of the local market, the
founders of AJ’s noticed that no one in town was offering crepes. Therefore,
starting a crepe business provided them with a competitive edge and a great
opportunity to introduce delightful crepes to the local community. This venture
offers a unique twist by bringing French cuisine to Bansaleños without the
need to travel to France or spend a fortune.

In the middle of August year 2023, AJ’s Crepe Delight was founded and
operated by seven innovative students who are currently a 4 th year college
studying Business Administration Major in Financial Management. AJ’s Crepe
Delight existed through the combination of different skill sets and hobbies from
each team member. All seven individuals have basic knowledge in aspects of
finance, marketing, business management; have background about baking,

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passionate about cooking food and making desserts. The combination of
skills, knowledge and passion amongst the member of AJ’s Crepe Delight
established the partnership, believing that this is the excellent time to start a
crepe business with the goal of achieving high probability of success.

B. Business Logo

At AJ's Crepe Delight, we've crafted a logo that embodies simplicity,

uniqueness, and carries a profound significance. The combination of lively
and pastel colors harmoniously reflects the essence of our brand. When
people encounter this sleek and minimalist logo, it immediately evokes
thoughts of delectable, sugary treats. These soft pastel and lively hues,
combined with the words "crepe delight," draw inspiration from the charm of
delectable and flavorsome desserts.

The phrase ‘’where every fold unfolds a flavorful surprise’’ perfectly

captures the heart and soul of our brand. This tagline signifies our
commitment to delivering not just crepes but a delightful experience filled with
unexpected and delectable flavor combinations. Each fold of our crepes holds
a tantalizing surprise for our customers; whether it's a sweet sensation or a
savory delight that leave our patrons pleasantly craving for more.

Moreover, our logo prominently features the inclusion of a crown symbol

within the "AJ's," symbolizing our unwavering commitment to providing
exceptional desserts. It not only represents excellence but also underlines our
sense of proprietorship, as "AJ's" is derived from the first initials of our

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proprietors' names. At AJ's Crepe Delight, our logo is carefully crafted to be
unique and eye-catching, making it easier for customers to remember us.

C. Business Location

AJ's Crepe Delight will be located at student lounge inside the school
campus of St. Mary’s College of Bansalan Inc, Dahlia Street, Bansalan,
Davao del Sur. We ensure that our business is easily accessible to our target
customers, making it the perfect place for students, faculty members, and
even online customer who are seeking a delightful experience to indulge into
our business.

Our cozy corner in the student lounge provides a welcoming and

convenient escape, allowing customers to grab and savor delectable crepes
without leaving the campus. Whether you're grabbing a quick bite between
classes, study sessions, during breaks or looking for a relaxing place to
unwind with friends, we're right where you need us – inside the campus, just
steps away from your classes.

III. Products and Services

A. Brand Name
AJ’S Crepe Delight

Our business idea existed out of a collective desire to make food the
centerpiece of our venture. The shared vision among our team members was
to create a business that champions the promotion of healthy foods without
compromising on taste. Hence, AJ's Crepe Delight was created, with the

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primary goal of allowing our customers to craft their own delectable crepes,
combining their favorite ingredients into a single, satisfying serving.

The name "AJ's Crepe Delight" was thoughtfully chosen, with "Delight"
symbolizing the immense pleasure and satisfaction we aim to provide, and
"AJ's" representing a combination of our team's initials the word “Crepe” is the
main dish or specialty that the business will be serving. It's a brand name that
perfectly aligns with our diverse range of crepe offerings and quality services,
creating a brand that encapsulates our dedication to delivering delightful
culinary experiences. AJ's Crepe Delight stands out not only for the
mouthwatering crepes we serve but also for our commitment to making
healthy choices enjoyable. With AJ's Crepe Delight, we aspire to create a
brand that embodies our passion for food, health, and happiness while
delivering an exceptional dining experience.

As we embark on this journey, we're committed to bringing our customers

a fusion of flavors that cater to both their taste buds and their well-being. AJ's
Crepe Delight isn't just a business; it's a passion project to bring joy and
culinary innovation to our community.

B. Quality

At AJ's Crepe Delight, our commitment to excellence extends to both the

quality of our food and the level of customer service we provide. We prioritize
sourcing the finest and freshest raw materials for our products to ensure that
every crepe we serve is of the highest quality. Our menu offers a variety of
made to order crepes, granting our valued customers the freedom to
customize their orders by combining their favorite ingredients into a single
serving. This approach allows us to cater to a wide range of tastes and
preferences, providing a satisfying experience for those craving both sweet
and savory delights, while also offering healthier dessert options.

Customer satisfaction is at the heart of our mission, and we pledge to treat

each customer with the utmost care and respect, ensuring that every visit to
AJ's Crepe Delight is an unforgettable one. We are fully committed to
upholding strict food safety standards, having obtained all the necessary

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permits and licenses to operate legally within the food industry. This
dedication to compliance ensures the safety and well-being of our customers
while enjoying our delicious offerings.

C. Product Line

At AJ's Crepe Delight we offer a diverse and delectable product line that
caters to a wide range of tastes and preferences. Our product line includes:

 Ice Cream Crepe

This is a delightful combination of freshly made crepes, a scoop of creamy

vanilla ice cream, and an assortment of sweet and healthy fruit fillings.
Customers can customize their crepe with a variety of fruit options, including
banana, mango, grapes, and strawberry, and drizzle it with tantalizing syrups
like chocolate, caramel, or strawberry.

 Sweet Crepe Rolls

These crepe rolls are a perfect blend of sweet flavors, combining

ingredients like chocolate, whipped cream, and fresh bananas or tropical
mangoes. Customers can select from various syrups to complement their
sweet crepe roll.

 Savory Crepe Rolls

For those with a savory palate, we offer crepe rolls with delectable ham
and cheese or a savory combination of chicken and cheese. These rolls are
perfect for those who prefer a savory twist on the traditional crepe.

Our product line is all about giving customers the freedom to create their
own unique, mouthwatering crepe experiences. With a wide variety of fillings,
toppings, and flavors to choose from, we ensure that every visit to AJ's Crepe
Delight leaves our customers craving more.

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 D. Product Description

AJ’s Crepe Delight, as a small manufacturing business, is focused on serving

three main products:

1. Ice Cream Crepe

In our Ice Cream Crepe, we start with a delightful base consisting of a

luscious combination of whipped cream and a variety of syrups that bring a
burst of flavors. Customers have the freedom to personalize their crepes by
choosing from a diverse array of mouthwatering fillings, including grapes,
mangoes, strawberries, or bananas. To elevate the experience even further,
they can drizzle their crepe with a choice of tantalizing caramel, sweet
strawberry, or rich chocolate syrup. The crowning glory of our Ice Cream
Crepe is a scoop of delectable ice cream, which adds the perfect finishing
touch to this decadent dessert.

Our Ice Cream Crepe is a symphony of flavors and textures, combining

the creaminess of whipped cream and ice cream with the sweetness of fresh
fruits and syrups. This delightful treat allows our customers to create their own
unique flavor combinations, ensuring a truly satisfying and indulgent
experience with every bite. Elevate your dessert experience with our Crepe
Ice Cream – a refreshing, fruity, and indulgent delight that's sure to become
your new favorite treat!

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 2. Sweet Crepe Rolls

Our Crepe Rolls menu have diverse array of options that cater to a wide
range of tastes and preferences. When it comes to our Sweet Crepe Rolls, we
offer two flavors that combine harmoniously, providing options such as the
classic whipped cream alongside fresh, ripe bananas, or the tropical
sweetness of mangoes paired with syrups. These creations are designed to
satisfy your sweet tooth with every delectable bite.

3. Savory Crepe Roll

For those who savor the savory side of life, our Crepe Rolls don't
disappoint. We present two savory Crepe Roll options that are sure to please.

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The first features a savory delight with ham and cheese, combining the salty
richness of ham with the creaminess of cheese in a delicate crepe. The
second savory option offers a delicious pairing of chicken and cheese,
providing a savory and comforting taste experience that is sure to satisfy your
savory cravings.

Our Crepe Rolls menu caters to a wide range of flavor preferences, ensuring
there's something for everyone to enjoy at AJ's Crepe Delight.

E. Packaging

At AJ's Crepe Delight, our commitment to sustainability extends to our

choice of materials and packaging methods. We are dedicated to using eco-
friendly materials that not only support the environment but also maintain the
freshness and integrity of our delicious crepes.

For dine-in customers, we have opted for disposable materials that are
both convenient and environmentally responsible. This includes rectangular-
shaped white or silver paper plates, ice cream cone cups, and wooden
spoons, all of which ensure an enjoyable dining experience while minimizing
our ecological footprint.

For takeout orders and deliveries, we prioritize the preservation of our

crepes' quality and presentation. To achieve this, we utilize disposable spoon,
white boxes and brown paper bags that are sturdy and protective, ensuring
that your crepes arrive in perfect condition, all while minimizing waste. Our
choice of packaging reflects our commitment to delivering a delightful and
environmentally conscious dining experience.

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12
 F. Printed Menu with Price List

IV. Market Analysis

A. Market Segmentation

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 Target Market

We have identified a clear target market and customer profile for our
business. Our primary target market includes:

• Students of St. Mary's College of Bansalan: Students are often open to

trying new and interesting food options. They could become repeat
customers, especially if they enjoy our crepes.
• Teachers and Employees of St. Mary's College of Bansalan: This group
is likely to be a consistent customer base since our stall is located
within the college premises. They may seek quick and convenient meal
options during their workday.
• Local Residents and Social Media Customers: Our business also aims
to attract locals and nearby residents of Bansalan that are interested in
trying our crepes with a variety of ingredients and those who prefer the
convenience of having crepes delivered to their location. This extends
the potential customer base beyond just the college community.
Marketing Mix (7 P’s)

Product

We offer a delectable range of customizable sweet and savory crepe

options, catering to the diverse tastes of our customers. We provide made-to-
order crepe ice cream, and crepe rolls, ensuring that each crepe is crafted to
perfection using high-quality ingredients. Customers have the freedom to
select from a variety of fillings, toppings, and flavors to create their own
unique, mouthwatering crepe experience.

Price

Our pricing strategy is designed to be competitive and budget-friendly

to our target market, which primarily consists of students and local residents.
We offer affordable pricing for our crepes, making them accessible to a wide
range of customers. Additionally, we provide value bundles, and discounts for
an orders worth of 299. We also offer delivery option with a minimal fee for a

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minimum of 6 orders, making it a cost-effective choice to attract and retain
customers.

Place

Our food stall is located inside the St. Mary’s College of Bansalan Inc.,
situated on Dahlia Street in Bansalan, Davao del Sur. This location allows us
to directly target our main customer base, the students and other nearby
customers. We also offer delivery services to our customers from Poblacion
areas, with a minimum order requirement, providing convenience to
customers who prefer to enjoy their crepes off-campus.

Promotion

We actively promote our business through Facebook page, engaging

with our customers on social media. Our online presence includes regular
updates on the menu, eyecatching visuals of our delicious crepes, special
promotions, and interactive posts to foster customer engagement. Additionally,
we utilize word-of-mouth marketing by encouraging satisfied customers to
share their positive experiences with friends and family.

People

Our team consists of friendly and skilled staffs who are dedicated to
providing excellent customer service. They are trained to take orders
efficiently, prepare crepes to perfection, and handle customer inquiries with a
welcoming and helpful attitude. We prioritize building positive relationships
with our customers, ensuring their satisfaction and loyalty.

Process

We aimed to be efficient and customer-centric. We take orders quickly

and efficiently, ensuring minimal wait times. Customers can place their orders
quickly and customize their crepes according to their preferences. The staff
ensures that orders are prepared promptly, maintaining quality and
consistency in every crepe. For deliveries, our process includes a simple
ordering system, timely delivery, and the option to pay in cash or through G-
Cash for added convenience.
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Physical Evidence

We have inviting and well-designed stall located in the school campus

lounge that serves as a tangible representation of our brand. It is well-
maintained and visually appealing, with enticing displays of our crepe
offerings. We also use high-quality packaging for our crepes, emphasizing our
commitment to delivering premium products which adds to the overall physical
evidence of our brand, reinforcing our commitment to quality and customer
satisfaction.

Unique Selling Proposition (Slogan)

"Where Every Fold, Unfolds a Flavorful Surprise!"

Our slogan, "Where Every Fold, Unfolds a Flavorful Surprise!" symbolizes

the essence of our product and the unique experience we offer to our
customers. The phrase highlights the core concept behind our crepes, which
are crafted to be both visually appealing and taste-bud tantalizing. Each fold
in our crepes is like a hidden treasure waiting to be discovered, promising an
unexpected burst of flavor with every bite. Whether you're indulging in a sweet
or savory crepe, our commitment to using the finest ingredients ensures that
every fold holds a delightful surprise that keeps you coming back for more. In

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essence, "Where Every Fold, Unfolds a Flavorful Surprise!" is not just a
catchy phrase; it's a promise we make to our customers.

Moreover, the concept behind our slogan is rooted in our commitment to

creativity and customization. When you visit AJ's Crepe Delight, you have the
freedom to create your own unique crepe by choosing from an array of
flavors, fillings, and toppings. Customers have the freedom to mix and match
their favorite ingredients, creating personalized crepes that suit their unique
tastes. In this way, "Where Every Fold, Unfolds a Flavorful Surprise!"
represents not only the deliciousness of our crepes but also the excitement
and anticipation that come with each visit to AJ's Crepe Delight.

B. Competitor Analysis (Local Brand)

Competitor’s STRENGTH

 Established Brand. They have a well-recognized and trusted brand in

the market.
 Customer Loyalty. They likely have a loyal customer base built over
time.
 Experience. They may have years of experience in the industry,
leading to operational efficiencies.
 Diverse Menu. They have a wide range of menu options which cater to
different customer preferences and increase sales potential.
Competitor’s WEAKNESSES

 Limited Innovation. Older competitors might be less inclined to adopt

new trends or technologies.
 Higher Costs. Operating for a long time can lead to higher fixed costs
and potential inefficiencies.
 Aging Infrastructure. Their physical locations and equipment might
require more maintenance or upgrades.
 Inflexible Policies. Established businesses may struggle to adapt
quickly to changing customer demands or market dynamics.

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Competitor’s OPPORTUNITIES

 Local Partnerships. Collaborating with local suppliers or businesses

can open up new revenue streams and strengthen their presence in the
community.
 Market Expansion. Adding new branch to attract broader customer
base.
 Online Presence. Competitors could expand their online presence and
use social media for marketing and customer engagement.
 Menu Diversification. They could explore adding healthier or more
unique crepe options to attract a broader audience.

Competitor’s THREATS

 New Entrants. The entry of new, agile competitors could disrupt the
market.

 Changing Consumer Preferences. Shifts in consumer preferences

towards healthier or trendy foods can impact their sales if they don't
adapt.
 Supply Chain Disruptions. Disruptions in the supply chain, such as
food shortages or price fluctuations, can affect their ability to operate
efficiently.
 Increasing Costs. Rising cost for ingredient, labor, or rent costs can
affect profits and make it harder to maintain affordability.
 Reputation Risks. Negative reviews or food safety incidents can
damage their brand's reputation, making it difficult to regain trust.

C. Market Share

As newcomers in the vibrant world of crepes, our initial five-day business

venture provides a humble introduction to the market. While we may not yet
determine our market share at this early stage, we hold a deep belief that our
journey has just begun. With a dedicated focus on delivering exceptional
quality and a delightful customer experience, we anticipate that our market
share will steadily grow year after year. Our commitment to innovation,

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customer satisfaction, and community engagement will be the driving forces
behind our anticipated growth. We look forward to becoming a cherished part
of our customers' lives and an increasingly prominent presence in the crepe
business landscape, knowing that our future holds the promise of expansion
and success.

D. Projected Demand

At AJ's Crepe Delight, we anticipate a strong and growing demand for our
crepe products. Several factors contribute to our expectations for demand:

• Prime Location: Our strategic location within St. Mary's College of

Bansalan provides us with a consistent flow of students and nearby
residents. We expect to benefit from this captive audience and serve an
average of 150 customers per day.
• Diverse Menu: We are continuously expanding our menu to cater to a
variety of customer preferences, including both health-conscious and
sweet-toothed individuals. This menu diversification is likely to attract a
broader customer base and drive demand.
• Competitive Pricing: Our competitive and budget-friendly pricing
strategy makes our crepes accessible to a wide range of customers,
primarily consisting of students and local residents. We anticipate that
our affordability will be a significant driver of demand.
• Online Presence and Social Media Engagement: Our marketing efforts
on social media platforms, especially Facebook, can play a significant
role in creating awareness and driving demand.
• Quality Assurance: Our commitment to maintaining the quality,
consistency, and customer-centric approach is vital in ensuring
customer satisfaction and generating repeat business. This, in turn, is
likely to drive demand.
• Delivery Services: Our delivery services to Poblacion areas are
designed to meet the needs of customers who prefer off-campus
dining. This service is expected to attract a new segment of customers
and increase demand.

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 • Word-of-Mouth Marketing: Positive customer experiences are expected
to lead to word-of-mouth referrals and recommendations, contributing
to a steady increase in demand.
• Efficiency and Customer Satisfaction: Our commitment to providing a
unique and satisfying crepe experience tailored to our customers' taste
buds ensures that every visit leaves them craving more, which, in turn,
boosts demand.

Considering these factors, we are confident that our crepe products will
continue to gain popularity and attract a growing customer base. At AJ's
Crepe Delight, we are dedicated to meeting and exceeding the demand for
our delectable crepes while maintaining the highest standards of quality and
customer satisfaction.

E. Projected Supply

At AJ's Crepe Delight, our projected supply needs are carefully calculated
to meet the expected demand for our delicious crepes. We recognize the
importance of maintaining a wellorganized and efficient supply chain to ensure
we have all the necessary ingredients and supplies on hand. Several key
factors shape our expectations for supply:

• Inventory Management: Our inventory management practices are

designed to strike a balance between minimizing overstocking and
avoiding stock-outs. We set reorder points for each ingredient, closely
monitor inventory turnover, and actively work to reduce waste.

• Supplier Relationships: We maintain strong and open relationships with

our suppliers. Communication is paramount in ensuring timely
deliveries and addressing any supply chain issues. We also consider
having backup suppliers to mitigate risks.
• Quality Assurance: The quality and consistency of our ingredients are
top priorities. We ensure that our ingredients meet our exacting
standards and customer expectations. This consistency in quality is
essential for customer satisfaction.

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 • Safety Stock: We maintain safety stock for critical ingredients and
supplies. Safety stock serves as a buffer to handle unexpected
fluctuations in demand, delays from suppliers, or other supply chain
disruptions.
• Continuous Monitoring: We regularly review our supply chain
performance and make adjustments as needed. Market conditions and
customer preferences can change, so we are committed to being agile
and responsive in our supply chain management.

By taking these factors into account and maintaining a customer-centric focus,

we ensure that we consistently have the necessary ingredients and supplies
on hand to meet the projected demand for AJ's Crepe Delight effectively while
maintaining quality and consistency. Our commitment to delivering a delightful
crepe experience is reliant on efficient supply chain operations.

F. Business SWOT Analysis

AJ’s Crepe Delight STRENGTHS

 Product Customization. We offer a wide range of customizable sweet

and savory crepe options, allowing customers to tailor their crepes to
their preferences.
 Diverse Menu. We are catering to both health-conscious and sweet-
toothed customers with a healthier menu sets.
 Competitive Pricing. Our crepes are affordable and accessible to our
target market.
 Convenient Location. Our food stall is located inside St. Mary's
College of Bansalan Inc., directly targeting our main customer base of
students and nearby residents.
 Online Presence. We actively use social media, especially Facebook,
for promotion, engaging with customers and keeping them informed
about menu updates and special promotions.
 Social Media Expertise. Our advanced knowledge of social media
trends can help in marketing and reaching a wider audience.

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  Engaging Slogan. The catchy slogan, "Where Every Fold, Unfolds a
Flavorful Surprise!" helps in brand recognition and customer
engagement.
 Sustainability. Emphasizing sustainable practices, including the use of
recyclable and reusable materials, appeals to environmentally-
conscious consumers.
 Competitive and Risk-Taking Attitude. Our determination and
willingness to take risks and compete can lead to innovation and
growth.
 Unified and Hardworking Team. A dedicated and united team can
lead to effective operations.
AJ’s Crepe Delight WEAKNESSES

 Limited Funds. The availability of limited funds may hinder our

expansion and marketing efforts.
 Limited Food Variety. Our lack of a wide variety of food items could
restrict our appeal to a diverse customer base.
 Inexperienced Team. Being a new business with an inexperienced
team can lead to operational and strategic challenges.
 Limited Brand Awareness. As we are relatively new business, we
may face challenges in building strong brand recognition and attracting
a consistent customer base.
 Dependent on Fresh Ingredients. Maintaining a supply of fresh
ingredients can be challenging and might impact consistency.

AJ’s Crepe Delight OPPORTUNITIES

 Market Expansion. Expanding our reach beyond the school campus

by opening additional stalls or exploring partnerships with other local
establishments.
 Menu Expansion. Introducing new crepe flavors, beverages, or
complementary items like coffee can expand the customer base and
increase revenue.

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  Online Ordering Platform. Developing an online ordering platform or
partnering with food delivery apps could tap into a wider customer
base and cater to off-campus customers more effectively.
 Special Events. Offering special services for events, parties, and
gatherings can open up additional revenue streams can help reach a
broader audience and introduce the brand to new customers..

 Diverse Marketing Strategies. Exploring various marketing channels,

such as different social media, partnerships with local events, and
loyalty programs, can help attract and retain customers.

AJ’s Crepe Delight THREATS

 Competition. Competition from established food businesses or new

entrants offering similar products can pose a threat.
 Changing Consumer Preferences. Shifts in consumer preferences
towards healthier options or other food trends may affect demand for
crepes.
 Supply Chain Disruptions. Issues related to ingredient availability,
especially for fresh ingredients, can impact operations and product
availability.
 Economic Factors. Economic downturns can affect consumer
spending on dining out and may impact our revenue.
 Food Safety and Quality Regulations. Compliance with food safety
and quality regulations is critical, and failure to do so can lead to fines
or closure.
V. Strategy and Implementation

A. Pricing Strategy

At AJ's Crepe Delight, we understand the crucial role that pricing plays
in the success of our business. Our pricing strategy is built on the foundation
of generating profits while simultaneously offering our valued customers
affordable options that align with the perceived value of our products. Rather

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than pursuing high price, we prioritize delivering exceptional value for their
money.

Discounts

We offer a 10% discount to our esteemed customers who make a

minimum purchase of PHP299 in a single order. This discount is extended to
various groups, including local residents, students with a valid student ID,
senior citizens, and persons with disabilities (PWD).

Bundling/combos

We are offering four combos to our valued customers. These combos

offer a variety of options to cater to different preferences and group sizes
while providing value to your customers.

1. Mix Lover’s Combo for Php 79

 1 order of Ice Cream Crepe

 1 order of Sweet Crepe Roll (2 pcs)
 1 order of Savoring Crepe Roll (2pcs)

2. Sweet Delight Combo for Php 99

 2 order of Ice Cream Crepe

 2 order of Sweet Crepe Roll (2 pcs)

3. Sweet & Savory Combo for Php 149

 3 order of Sweet Crepe Rolls

 3 order of Savoring Crepe Rolls

4. Family Feast Combo for Php 299

 4 order of Ice Cream Crepes

 3 order of Sweet Crepe Rolls (4 pcs)
 3 order of Savoring Crepe Rolls (4pcs)

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 B. Promotion Strategy

Our promotion strategy is all about engaging with our target market, making
our delicious crepes irresistible, and building a presence. By keeping our
customers at the center of our efforts, we aim to create building a strong
brand presence and delivering value to our customers.

Here's how we engage with our target audience and promote our
delectable crepes:

Social Media Engagement

We will regularly update our Facebook page to keep our customers

informed about our latest offerings, special promotions, and upcoming events.
Eye-catching visuals of our mouthwatering crepes will take center stage to
entice their taste buds.

Customer Testimonials

Satisfied customers play a vital role in our promotion. We'll encourage

them to share their positive experiences and reviews on our Facebook page.
We'll actively encourage our customers to post pictures of their customized
crepes on social media and tag us. These testimonials will act as word-of-
mouth recommendations.

Promotion of Value Bundles

Highlighting our cost-effective value bundles and discounts for bulk

orders will be a regular feature on our stall and social media. This will appeal
to budget-conscious students and residents.

C. Projected Results of the Promotional Strategies/Program

Increased Brand Awareness

We expect our social media engagement efforts to significantly

increase our brand awareness among students at St. Mary's College and
residents in the Poblacion areas. Also, noticeable rise in the number of
followers on our Facebook page and other social media platforms.

25
Boosted Customer Engagement

With our interactive content and regular updates, we foresee higher

customer engagement rates on our social media posts. This includes likes,
comments, and shares.

Positive Online Reputation

By encouraging satisfied customers to share their testimonials and

reviews, it will lead to a more positive online reputation for our business. This
will build trust and credibility among potential customers.

Online Sales Growth

With a well-promoted online ordering system and delivery options,

there will be steady growth in online sales, especially for customers in the
Poblacion areas who prefer the convenience of ordering from their location.

Customer Loyalty and Retention

By consistently delivering quality and engaging with our customers, we

foresee improved customer loyalty and retention rates. Satisfied customers
are more likely to return and become regular patrons.

D. Distribution Channel

Creating a distribution channel for our business involves outlining how we

plan to deliver our crepes to customers efficiently. Here's how we envision our
distribution channel:

Stall at St. Mary's College Campus

Our primary distribution channel is our food stall located inside the St.
Mary's College of Bansalan Inc. This on-campus presence allows us to
directly serve students, faculty, and staff during their school hours. They can
visit us, place their orders, and enjoy our crepes on the spot.

26
 Online Ordering and Delivery Service

To reach customers beyond the campus, we'll have an online ordering

system available on our website and Facebook page. Customers from the
Poblacion areas can place their orders conveniently from their homes or
workplaces. This online channel provides the option for both pickup and
delivery.

For our delivery service, we'll implement a minimum order requirement,

typically set at a minimum of 6 orders. This ensures that the delivery process
remains cost-effective for both the customers and us.

To manage the delivery process efficiently, we'll have dedicated

delivery personnel who will ensure that orders are prepared promptly and
delivered to the customers within the specified time frame. These delivery
agents will be responsible for ensuring the quality and freshness of our crepes
during transit.

We'll offer multiple payment options to enhance convenience for our

customers. They can choose to pay in cash upon delivery or use digital
payment methods like G-Cash for a cashless and secure transaction.

By establishing this distribution channel, we aim to provide easy

access to our delicious crepes for both our on-campus customers and those
residing in the nearby Poblacion areas. We're committed to delivering a
seamless and satisfying experience to all our customers, whether they choose
to dine in at our stall or enjoy our crepes from the comfort of their homes or
workplaces.

Motivating the channel

Motivating our distribution channel at AJ's Crepe Delight is crucial to

ensure that our crepes reach our customers efficiently and effectively.

27
  Stall Staff Motivation

We will focus on motivating our stall staff at St. Mary's College campus.
Ensuring they are enthusiastic, well-trained, and customer-focused is
essential. Regular training sessions and team-building activities will boost
their morale.

 Feedback and Improvement

Encouraging open communication and feedback from all individuals

involved in the distribution process is essential. We will create a feedback loop
where our staff can share their insights and suggestions for improving our
distribution channel. Constructive feedback will be acted upon promptly.

 Setting Clear Goals

We will set clear and achievable distribution goals. This will give our staff a
sense of purpose and direction. Meeting these goals will be celebrated as a
team effort.

 Team Empowerment

Empowering our distribution team to make certain decisions on the spot

can greatly enhance the customer experience. For example, allowing them to
offer small complimentary items for inconveniences can go a long way in
retaining customer loyalty.

By keeping our team motivated and aligned with our goals, we can ensure
that our crepes reach our customers with the highest quality and satisfaction.

28
 E.Marketing Budget

Medium Description Time Frame Cost in P

Facebook Updating the netizens Daily 10/day

Posting on any events and
new product online

Flyers and Printing and One-time cost 150 (one

Brochures distributing flyers and for design and time)
brochures in the local printing.
area to attract
potential customers.

Tarpaulin Placing a tarpaulin in One-time cost 250 (one

our booth to attract for design and time)

customers by printing
providing them
product
information.

VI. Management Aspect

A. Form Of Organization

At AJ's Crepe Delight, we have chosen to operate as a limited liability

partnership (LLP). This business structure aligns with our goals and values,
providing a balance between individual liability protection and flexibility in
management. As partners in this venture, we appreciate the liability shield that
an LLP offers, protecting our personal assets from businessrelated debts and
liabilities. This allows us to take calculated risks and focus on growing our
crepe business without the constant worry of personal financial exposure.

Moreover, the flexibility of an LLP allows us to actively participate in the

day-to-day operations, ensuring that our commitment to providing top-quality
crepes and excellent customer service remains at the forefront of our

29
business model. Overall, the LLP structure provides us with the legal
framework and peace of mind necessary to pursue our entrepreneurial
ambitions while safeguarding our personal interests

B. Organizational Chart

AJ’s CREPE DELIGHT

ORGANIZATION AL CHART

30
 Chief Operating Officer/
Owner

Josie Mae R. Bajenting

Financial
Head Chef /Co-Owner Manager /Co-Owner

Justine Dela Cruz Jessa C. Sedon

Operations Sales Marketing

Manager/Co-owner Manager/Co-Owner

Jolan Torres Jascine Juano

Production
Sales Staff/ Co-Owner
Manager/Co-Owner

Analynrose Singcol Joyce Balbalosa

C. List of Owners and Capitalization

Our venture is a collective effort, comprised of seven dedicated partners

who have each of us had been invested Php 500, resulting in a total capital
accumulation of Php 3,500. This shared capital will serve as the foundation for
your business's financial operations, covering initial expenses, purchasing
equipment and supplies, and ensuring a smooth start to your venture.
Together, we pool our resources and expertise, ensuring that our business,
AJ's Crepe Delight, has a strong and sustainable foundation for future growth
and success.

31
 List of Owners Capital

Josie Mae Bajenting ₱ 500

Justine Dela Cruz ₱ 500

Jessa Sedon ₱ 500

Jolan Torres ₱ 500

Joyce Balbalosa ₱ 500

Analyn Singcol ₱ 500

Jascine Juano ₱ 500

TOTAL ₱ 3,500

D. Profit/Loss Sharing/Percentage

At AJ's Crepe Delight, our profit and loss sharing percentages are
determined by the amount of capital each member has invested in the
business. This means that the distribution of profits and losses is proportional
to the financial contributions made by each member.

For example, if one member has invested 60% of the total capital, while
another member has invested 40%, the profit and loss sharing would reflect
this distribution. In this scenario, the member with a 60% investment would
receive 60% of the profits and also be responsible for 60% of any losses
incurred, while the member with a 40% investment would similarly receive
40% of the profits and bear 40% of the losses.

This approach aligns the financial interests of each member with their
respective contributions to the business, ensuring a fair and equitable
distribution of both profits and losses based on their investment levels. It
encourages members to invest more capital if they want a larger share of the
profits and also ensures that those who have invested more take on a
proportionate share of the risks associated with the business.

32
 E. Position, Duties and Responsibilities
Position Duties Responsibilities
Chief Oversee daily -Develop and implement the company's
Operating operations, operational strategy to achieve business goals.
Officer strategic -Oversee the allocation of resources, including
planning, and budgeting, staffing, and equipment.
financial -Provide leadership and direction to various
management.
departments and managers.
-Monitor the performance of different departments
and ensure they align with the company's
objectives.
-Identify and mitigate operational risks to ensure
business continuity.
-Process Improvement: Continuously improve
operational processes and efficiency.
-Ensure compliance with all relevant regulations
and industry standards.
Head Chief Menu -Develop and update menus
planning, food
based on customer preferences
preparation
and kitchen and seasonal ingredients.
management. -Oversee food preparation, cooking, and

presentation in the kitchen.

-Ensure the quality and consistency of dishes.
-Manage kitchen staff, including hiring, training,
and scheduling.
-Monitor and control food inventory to minimize
waste and maintain freshness.
-Control food costs while maintaining quality.
-Ensure compliance with food safety
and hygiene regulations.
Sales Manage social -Conduct market research to identify target
Marketing media, markets and customer preferences.

33
 Manager promotions, -Develop marketing strategies and campaigns to
and customer promote products or services.
engagement.
-Plan and execute sales initiatives to achieve
revenue targets.
-Manage advertising and promotional activities.
-Maintain and enhance the company's brand
image.
-Build and maintain relationships with customers.
- Analyze sales and marketing data to make
informed decisions.
Operation Ensure smooth -Oversee day-to-day operations and workflow.
Manager daily -Allocate resources efficiently to meet production
operations, or service goals.
including -Manage inventory levels to prevent shortages or
excess.
inventory and
staff. -Ensure quality control in production or service
delivery.
- Manage relationships with suppliers and
vendors.
-Maintain and optimize physical facilities.
-Supervise staff in the operations department.
Financial -Handles - Create and manage budgets, including
Manager financial revenue and expense forecasting.
transaction of
the business -Prepare financial reports and statements.
and reports of -Analyze costs and identify areas for cost
the business. reduction.
- Develop financial strategies to support the
company's goals.
-Ensure compliance with tax regulations.
-Assess financial risks and develop risk
management strategies.
- Evaluate investment opportunities and
financial projects.

Production Responsible - Plan and schedule production activities.

Manager for managing - Allocate resources like labor, materials,
supplies
34
 and equipment for production.
- Ensure product quality and consistency.
- Manage raw materials and finished goods
inventory.
- Continuously improve production processes.
- Supervise production staff.
-Ensure workplace safety and compliance with
regulations.
Sales Staff He/she has -Interact with customers to understand their
the needs.
ability to -Have in-depth knowledge of products or services.
communicate - Present and explain products or services to
to customers. potential customers.
- Meet or exceed sales targets or quotas.
- Provide post-sale support and address
customer inquiries.
-Stay informed about market trends and
competitors.

VII. Production and Operation

Running a business is indeed a labor of commitment and dedication, and

at AJ's Crepe Delight, we're passionate about delivering the best products to
our valued customers. Our crepes are crafted with love, featuring a wide
range of sweet and savory fillings and toppings, all prepared with the freshest
and healthiest ingredients.

A. Source of Raw Materials

Sourcing high-quality raw materials is crucial for AJ's Crepe Delight,

and we are proud to partner with trusted suppliers to ensure the freshness
and quality of our ingredients. Here are our primary suppliers and the raw
materials we procure from them:

35
JK Salazar Corporation (Quiros St., Bansalan, Davao Del Sur)

• Flour
• Salt
• Sugar
• Eggs
• Milk

C4S Food Solutions (Lim Building, Roxas Ext, Digos City)

• Cream cheese

• Whipped Cream
• Chocolate Bar
• Caramel Syrup
• Strawberry Syrup

Bansalan Fruit Stand (Bansalan, Davao del Sur)

• Banana
• Mango
• Grapes

These suppliers play a vital role in providing us with the essential ingredients
we use to create our delightful crepes. We are committed to maintaining
strong relationships with these suppliers to ensure a steady supply of fresh
and high-quality raw materials, which in turn allows us to deliver a delightful
crepe experience to our valued customers.

B. Preparation and Preservation of Food/Raw Materials Process

Preparation Process at AJ's Crepe Delight

At AJ's Crepe Delight, the operation process were carefully planned

and created to ensure that we consistently deliver visually appealing and
delicious crepe combinations while maintaining the highest standards of food
safety and quality control.

36
 The heart of our operation lies in the creative assembly of our delightful
crepes. Our skilled chefs combine a variety of ingredients to craft unique and
visually appealing combinations, making every crepe a work of art.

We place a premium on ingredient freshness. To preserve the flavors

and quality of our ingredients, we employ various methods. Daily refrigeration
and cold storage ensure that our supplies are fresh and ready for use. For
longer-term preservation, we utilize freezing and vacuum sealing techniques.
These methods not only maintain the nutrients and flavors of the ingredients
but also prevent freezer burn, ensuring a delightful dining experience.

Maintaining the highest level of food safety and hygiene is our

unwavering commitment. Our staff undergoes comprehensive training in
proper food handling, which includes rigorous hand washing, sanitization, and
control practices. All crepes are assembled in a meticulously clean and
sanitized workspace, strictly adhering to relevant health and safety
regulations.

To provide transparency and traceability, each ingredient is clearly

labeled with a list of components and a production date. This ensures that our
customers are well-informed about what they are consuming. We also
prioritize eco-friendly packaging materials and employ efficient storage
practices to minimize waste and reduce our environmental footprint.

Quality control is an ongoing process. We conduct regular checks to

guarantee the freshness and taste of our crepes. Our commitment to quality
extends to responsible waste management practices. We employ recycling
and composting techniques to manage any waste generated, contributing to
our sustainability efforts.

In summary, the operation process at AJ's Crepe Delight is a finely tuned

system designed to create visually appealing, delicious crepe combinations
while upholding the highest standards of food safety, hygiene, and quality
control. We prioritize ingredient freshness, transparency, and sustainability,
ensuring that every customer experiences the delight in AJ's Crepe Delight.

Preparation of tools and equipment, ingredients and supplies

37
Making crepes at AJ's Crepe Delight requires a specific set of tools and
equipment, ingredients and supplies to ensure the perfect outcome.

Tools and Equipment

• Crepe Pan: A non-stick crepe pan is essential for cooking the crepes
evenly. It should have a flat, smooth bottom to allow for easy spreading
of the batter.
• Spatula: A thin, wide spatula is used for flipping and transferring the
crepes. It should be non-stick friendly.
• Whisk: A whisk is used to thoroughly mix the crepe batter until it's
smooth and lumpfree.
• Mixing Bowl: You'll need a mixing bowl to combine all the crepe
ingredients.
• Measuring Cups and Spoons: These are essential for accurately
measuring the ingredients.
• Ladle or Cup: A ladle or a cup with a spout is handy for pouring the
crepe batter into the pan.
• Cooking Oil or Butter: You'll need a small amount of cooking oil or
butter to grease the crepe pan before each use.

• Clean Towels or Paper Towels: These are used to grease the pan
lightly with oil before pouring the batter.
• Plastic Containers: To hold ingredients like flour, sugar, and salt, fruits
and others.
• Sifter: To sift the flour and avoid lumps in the batter.
• Plates: To place the prepared crepes.
• Cling Wrap: To cover bowls and protect batter.
• Stove: To cook the crepes.
• Refrigerator: To store any leftover ingredients for later use.

Ingredients

• Eggs: For binding and structure.

• Milk: Provides the liquid base for the batter.
• Butter or Oil: Adds fat and prevents sticking.

38
 • All-Purpose Flour: The main dry ingredient.
• Salt: Enhances flavor (optional).
• Fillings: Choose from a variety of sweet or savory options
• Syrups : Chocolate, strawberry, caramel  Ice Cream: For ice cream
crepes.

Supplies

• Cooking Oil or Butter: You'll need a small amount of cooking oil or

butter to grease the crepe pan before each use.
• Clean Towels or Paper Towels: For wiping the pan between crepes.
• Plastic Containers: To hold ingredients like flour, sugar, and salt, fruits
and others.
• Cling Wrap: To cover bowls and protect batter.
• Dish Soap and Sponges: For cleaning equipment and utensils.

Ingredients for Making Crepe Batter

• 1 cup Flour: These basic crêpes start with a cup of all-purpose flour.
• 4 Eggs: Eggs act as a binder, which means they help hold the batter
together.
• 1 1/3 Milk: Milk adds moisture and keeps the crêpes tender.
• Water: Water helps thin the batter.
• ¼ teaspoon Salt: A pinch of salt enhances the overall flavor.

• 2 tablespoon Butter: Butter lends richness and moisture to the crêpes.

Procedure in Making Crepes

1. In a large bowl, beat eggs slightly. Add milk, melted butter, flour, sugar
and salt, whisk until mixture is smooth.
2. Heat a crepe pan over medium heat and brush the pan lightly with
butter.
3. Using a small ladle, spoon batter into the pan and quickly swirl the pan
from side to side until the batter covers the entire bottom of the pan.
4. Cook for 1 to 2 minutes, or until the crepe is set.
5. Loosen the edges with a spatula and turn the crepe over, cooking for
another minute or until lightly browned. Remove from pan.

39
 6. Repeat the process until the remaining batter, greasing the pan each
time.

Preparation in Making Ice Cream Crepe

Ingredients:

• 1 Crepe
• Fruits: banana, mango, grapes, and strawberry
• Syrups: chocolate, caramel, and strawberry
• Ice Cream (vanilla flavor)
• Whipped Cream

Procedure and Assembly

This step-by-step procedure will help you create a delicious Ice Cream Crepe
that combines the sweetness of ice cream with the freshness of fruits and the
delightful taste of syrups, all within a warm, soft crepe. Enjoy serving this
delightful treat to your customers at AJ's Crepe Delight!

1. Prepare the Crepe: Ensure you have a freshly made crepe ready to
use.
2. Lay one crepe flat on your work surface or working plate.
3. Spread a thin layer of whipped cream evenly over the entire surface of
the crepe. This will act as the base for your toppings.
4. Place a variety of fruity fillings, such as grapes, banana slices, mango
cubes, and sliced strawberries, in a row at the top-center of the crepe.
Make sure they are evenly distributed.

5. Drizzle your choice of syrup over the fruity fillings according to the
customer's preference. You can use chocolate, caramel, or strawberry
syrup.
6. To create the crepe cone, follow these steps:
 Fold the bottom half of the crepe upwards, covering the fillings.
 Starting from the right side, gently roll the crepe into a cone shape,
ensuring all the fillings are enclosed.
7. To hold the filled crepe cone, you can use a paper cone or any other
suitable holder.

40
 8. Place 1 to 2 scoops of vanilla ice cream on top of the filled crepe. The
ice cream should rest on the open end of the cone, creating a delightful
contrast with the warm crepe.
9. Drizzle more syrup over the ice cream and crepe. You can use the
same syrups used earlier: chocolate, caramel, or strawberry, according
to the customer's preference.
10. Repeat the process with the remaining crepes and fillings to serve
multiple customers and continue delighting their taste buds.

Your Ice Cream Crepe is now ready to be served. We present it to the

customer immediately to ensure they enjoy the delightful combination of warm
crepe, cold ice cream, fresh fruits, and syrups.

Preparation in Making Sweet Crepe Roll

Ingredients

• 1 Crepe
• Fruit Filling (Mango, Banana)
• Syrups (Chocolate, Caramel, Strawberry)
• Whipped Cream

Procedure and Assembly

This step-by-step procedure will help you create a Sweet Crepe Roll, a
delightful treat that combines the softness of the crepe, the sweetness of the
fruit filling, and the indulgence of syrup. Enjoy serving this delicious dessert at
AJ's Crepe Delight!

1. Prepare the Crepe: We ensure we have a freshly made crepe ready to

use.
2. Lay one crepe flat on your work surface or working plate.
3. Spread a thin layer of cream over the entire surface of the crepe. This
will act as the base for your fillings and add a creamy texture to the roll.

4. Place the chosen fruit filling on top of the cream layer. Ensure that the
fruits are evenly distributed.

41
 5. Drizzle the chosen syrup over the fruit filling according to the
customer's preference.
You can use chocolate, caramel, or strawberry syrup, depending on their
taste.
6. To create the crepe roll, follow these steps:
 Fold in the edges of the crepe along the two longer edges, creating a
rectangle.
 Roll the crepe up from one short end to the other short end, creating a
compact and delectable roll.
 After rolling, you can slice the crepe roll into two equal pieces.
7. Place the crepe roll on a plate for serving.
8. Drizzle more of the chosen syrup on top of the crepe roll to enhance its
flavor and presentation.
9. Repeat the process with the remaining crepes and fillings to serve
multiple customers and continue delighting their taste buds.

Your Sweet Crepe Roll is now ready to be served. We present it to the

customer immediately to ensure they enjoy the wonderful combination of
flavors in every bite.

Preparation in Making Savoring Crepe Roll

Ingredients:

• 1 Crepe
• Savory Filling (Ham and Cheese or Chicken and Cheese)
• Creamy Cheese Syrup
• Cream Cheese (optional, for added creaminess)

Procedure and Assembly

This step-by-step procedure will assist you in creating a mouthwatering

Savory Crepe Roll, a perfect blend of savory fillings, creaminess, and the
delightful touch of Creamy Cheese syrup.
Enjoy serving this savory treat at AJ's Crepe Delight!

1. Prepare the Crepe: Ensure you have a freshly made crepe ready for
use.

42
 2. Lay one crepe flat on your work surface or working plate.
3. Spread a thin layer of cream cheese over the entire surface of the
crepe. This will act as the creamy base for your savory filling.

4. Place the chosen savory filling (either ham and cheese or chicken and
cheese) on top of the cream cheese layer. Ensure that the filling is
evenly distributed over the crepe.
5. Drizzle Creamy Cheese syrup over the savory filling to enhance the
flavor and add a delightful touch to the roll.
6. To create the crepe roll, follow these steps:
 Fold in the edges of the crepe along the two longer edges, creating a
rectangle.
 Roll the crepe up from one short end to the other short end, forming a
compact and delicious roll.
 After rolling, you can slice the crepe roll into two equal pieces.
7. Place the Savory Crepe Roll on a plate for serving.
8. Drizzle more Creamy Cheese syrup on top of the crepe roll to intensify
the flavors and presentation.
9. Repeat the process with the remaining crepes and fillings to serve
multiple customers and provide them with a delightful and satisfying
experience.

Your Savory Crepe Roll is now ready to be served. We present it to the

customer immediately to ensure they enjoy the savory and creamy
combination in each bite.

C. Machineries, Tools, and Equipment

Material Description Quantity Cost

1 Set
Mixing
Bowl

Mixing bowl is a deep bowl that is

particularly well suited for mixing

43
 ingredients together in.

Measuring 1 Set
Cups and
Spoon Are used to help measure the amount
of an ingredient either volume of
liquid, solid and
semisolid.

2 pcs
Wire Whisk

A wire whisk is a kitchen tool with

looped wires used for mixing
ingredients. It's essential for
tasks like beating eggs, whipping
cream, and
creating smooth batters.

Spatula
A spatula is a flat, flexible kitchen tool
used for flipping, lifting, and spreading.
It's ideal for flipping crepes, folding
batter, and smoothing
out mixtures.

1
Hand Mixer

A hand mixer is an electric kitchen

44
 appliance that simplifies tasks like
mixing, beating, and
whipping.

Chopping
Board

A chopping board is a flat surface

used for cutting, chopping, and
preparing ingredients.

Crepe Pan 1
₱ 530

A crepe pan is a specialized shallow

skillet with low sides, designed for
making thin, delicate crepes. It allows
for even heat distribution and easy
flipping.

Food Trays

Are shallow, flat containers used for

serving and organizing food. They are
handy for assembling ingredients and
serving finished
crepes.

45
 1 set
Pastry Bag
and Tips

Is a conical-shaped bag typically made

of cloth, plastic, or silicone, used for
piping various fillings and toppings
onto crepes.

Knife 4

It is an essential kitchen tool for

slicing, dicing, and chopping
ingredients. It's useful for preparing
fruits, vegetables, and other crepe
fillings.

Disposable 10
Plastic
Food
Container A food plastic container is a versatile
and are designed to safely store,
preserve, and
transport food items.

1
Portable
Stove

Is a compact, standalone heating

source that's easy to move and ideal
for cooking crepes on
location.

46
 15 pcs

Butane Gas

Is a type of fuel used to power

portable stoves.
It's convenient for outdoor cooking due
to its portability and consistent heat
output.

D. Structure and Layout

In crafting the layout for AJ's Crepe Delight, we have thoughtfully designed
a space that optimizes functionality and customer experience to provide a
welcoming and comfortable space for our customers to savor our delightful
crepes.

47
 I. Front View Layout

II. Floor Plan

48
 Staff Area

Kitchen Area

Preparation Area
Storage Area

Front Desk & Ordering Area

III. Tables and Chairs for Dining Area

(Lay-out in front of our booth/stall)

49
 AJ’s Booth/Stall Floor Plan

Dining Area
(In front of our stall)

Designing a layout for our business, AJ's Crepe Delight, involves optimizing
space and functionality to ensure efficient operations. Here's our layout for our
crepe business:

Front Desk and Ordering Area

• Order Counter: This is where customers place their orders. Easily

accessible and have a clear menu display.
• Cash Register: Located near the order counter, this is where
transactions are processed.
• Menu Boards: Display of our menu items with prices for customers to
view as they make their selections.

50
 • Order Pickup Area: After placing their orders, customers can wait here
for their food to be prepared.

Preparation Area

• Food Prep Stations: These stations are where ingredients are

prepared, cut, and assembled for crepe-making.
• Ingredient Storage: Keep fresh ingredients close to the prep area for
easy access.

Storage Area

 Storage Box: Store surplus supplies, cleaning equipment, and other

items. This is where we keep our ingredients, utensils, and supplies
organized and easily accessible.

Kitchen Area

 Cooking Station: The central element of our kitchen that is a designated

area for cooking our products.

Staff Area

• Staff Break-room: A comfortable area for employees to take breaks and

store their personal belongings.

Tables and Chairs for Dine-In

• Dining Area: Available tables and chairs for customers to enjoy their
crepes on-site.

E. Operation Process Control (Step by Step Procedure)

Operating our business at Aj's Crepe Delight requires careful planning,

execution and step-bystep procedure for the efficient operation and process
control of our crepe business.

As you step into our establishment, you'll be warmly greeted at the front
desk by our friendly staff, which is ready to assist you in selecting and
customizing your delectable crepes. This is where your journey with us
51
begins. The booth is equipped with service counters for placing orders and
collecting your customized crepes.

Stepping into our kitchen area, as you place your orders you'll find the
heart of our operation. We have established an efficient and well-equipped
area, led by our head chef, Justine Dela Cruz. It's in this space where the
magic happens as our delectable crepes come to life. Adjacent to the kitchen,
in a well-organized storage space, we keep our supplies and ingredients in
perfect order, ensuring we have everything needed for our daily operations.
Right in front of the kitchen, we've organized a dedicated preparation area,
where our kitchen team assembles the finest ingredients to create
mouthwatering crepe delights.

For our dine-in customers, In front of the booth is our dining area, we offer
a seating area with tables and chairs, where our valued customers can savor
their crepes in a cozy and inviting ambiance.

For those on the go, we offer a convenient takeout option to ensure that
you can relish our crepes wherever you please. Additionally, for our online
customers, we maintain an active Facebook page for seamless ordering and
updates. Our delivery services are readily available for those residing in
Poblacion areas, further enhancing the convenience of enjoying our
delectable crepes.

For our valued staff, we've dedicated a comfortable and well-appointed

staff room, a space where they can relax and recharge, promoting a positive
work environment.

Additionally, each partner plays a critical role in the operation:

Josie Mae R. Bajenting, our Chief Operating Officer (COO), serves as the
overall leader who oversees the overall operations, make strategic decisions,
set goals, and ensure alignment with our business's vision and mission.

Justine Dela Cruz, our Head Chef, leads kitchen operations, develops the
menu, and ensures food safety and quality control.

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Jessa Sedon, our Sales Marketing Manager, manages marketing
strategies, maintains our online presence, and engages with customers.

Jolan Toress, the Financial Manager, handles financial aspects, accounting,

and regulatory compliance.

Jascine Juano, the Operation Manager, oversees day-to-day operations,

staff scheduling, and customer satisfaction.

Analynrose Singcol, our Production Manager, supervises the kitchen staff,

monitors inventory, and ensures quality control.

Joyce Balbalosa, our Sales Staff, assists customers, promotes upselling,

and reports customer feedback to the sales marketing manager.

With these designated roles and responsibilities, our operation process

control at AJ's Crepe Delight is a well-structured and coordinated effort,
ensuring the efficient and consistent delivery of delightful crepes to our valued
customers.

F. Operation Management

At AJ's Crepe Delight, we prioritize effective inventory control, waste

control, and standardized preparation processes to maintain quality,
minimize waste, and ensure consistent customer satisfaction.

Inventory Control

• Regular Inventory Checks: We conduct regular inventory checks to

monitor the stock levels of all ingredients and supplies, including fruits,
crepe batter, syrups, and packaging materials.
• Supplier Relations: We maintain strong relationships with our suppliers
to ensure timely deliveries and negotiate favorable terms to optimize
costs.
• Inventory Management Software: Implementing inventory management
software helps us track stock levels, monitor expiration dates, and
reorder items when necessary.

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 • First-In, First-Out (FIFO): We adhere to the FIFO method to ensure that
the oldest inventory is used first, reducing the risk of spoilage.

Waste Control

• Portion Control: We emphasize portion control in food preparation to

minimize overuse of ingredients and reduce food waste.
• Menu Analysis: We periodically analyze our menu to identify items with
low demand or excessive waste and consider menu adjustments
accordingly.
• Creative Use of Leftovers: When feasible, we are looking forward to
creatively repurpose leftover ingredients into new menu items to
minimize waste.
• Recycling and Composting: Our top priority is maintaining a clean and
sustainable environment. We took immense pride in being an eco-
conscious business. To actualize this commitment, we strategically
position waste bins throughout our premises. Furthermore, we strictly
adhere to waste segregation practices, categorizing waste into
biodegradable, non-biodegradable, and recyclable materials.

Standardized Preparation

Standardized preparation at AJ's Crepe Delight is a crucial aspect of ensuring

consistency, quality, and efficiency in our crepe-making process. Our
commitment to offering delightful crepes with a consistent taste and
presentation requires adherence to standardized procedures.

• Recipe Standardization: We maintain standardized recipes for all our

crepe variations, whether sweet or savory. This includes precise
measurements for ingredients, such as flour, eggs, milk, and flavorings.
The standardized recipes serve as the foundation for our crepe
production.
• Ingredient Quality: We source high-quality ingredients from trusted
suppliers. This ensures that our crepes have a consistent taste and

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 texture. Regular quality checks are conducted to maintain ingredient
standards.
• Portion Control: Portion control is crucial to maintain consistent crepe
sizes. We use measuring cups and ladles to ensure that the right
amount of batter is used for each crepe.
• Cooking Equipment: We use standardized crepe pans and griddles to
maintain uniform heating and cooking times. These pans are
maintained at the right temperature to ensure each crepe is cooked
evenly.
• Cooking Time: Each crepe is cooked for a specific duration on both
sides to achieve the desired texture and color. Timers are used to
maintain consistency.
• Filling and Topping Distribution: For sweet crepes, we have specific
measurements and techniques to distribute fillings such as fruits,
syrups, and ice cream. For savory crepes, we follow established
guidelines for adding ingredients like ham, cheese, or chicken.
• Folding and Presentation: We have standardized techniques for folding
crepes, whether it's a cone shape for sweet crepes or a roll for savory
ones. This ensures that each crepe looks appealing and is easy to
handle.
• Plating and Garnishing: We follow plating guidelines for presenting our
crepes attractively, including drizzling syrups or adding a final touch of
whipped cream or cheese, depending on the crepe type.

• Quality Checks: Our crepe chefs are trained to conduct quality checks
at various stages of crepe preparation. This includes checking for
proper cooking, consistency in size, and the overall presentation.
• Training and Monitoring: Our kitchen staff undergo extensive training to
ensure they follow standardized procedures. Regular monitoring and
feedback help maintain consistency and quality.
• Customer Feedback: We value customer feedback, and it is used to
make improvements. We actively encourage customers to provide their
thoughts on the taste, presentation, and overall experience.

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 By focusing on inventory control, waste control, and standardized
preparation, AJ's Crepe Delight aims to maintain efficient operations, reduce
costs, and deliver consistent, high-quality crepe to our customers. These
practices not only benefit our business but also contribute to our commitment
to sustainability and customer satisfaction.

VIII. Financial Plan

A. Source of Capital

Starting a new crepe business indeed involves several critical factors that
should be meticulously planned and executed. From the initial capital funding
to day-to-day operations, these aspects are integral to the success of AJ's
Crepe Delight. In our case, as a partnership business, each partner will
provide the agreed amount on the basis of an equal contribution, which would
basically serve as our capital fund.

At AJ's Crepe Delight, we initially pooled our capital from the seven
partners who cofounded the business. Each of the seven partners invested
₱500, resulting in a total capital of ₱3,500 to start our venture. This collective
contribution allowed us to secure the necessary funds for the initial setup,
equipment, and raw materials required to operate our crepe business. This
allowed us to launch AJ's Crepe Delight and ensure our successful operation.
As our business operates and generates revenue, we reinvest our profits to
fund ongoing operations and potential expansions.

As we continue to grow and expand, we anticipate that additional capital

may be acquired through reinvested profits, potential loans, or seeking
external investors to further support our business's growth and development
in the future. We are committed to smart financial management to ensure a
sustainable and successful operation.

B. Projected Cost

AJ’s CREPE DELIGHT

Start Up Expenses and
Capitalization

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Tools and Equipment
Non Stick Crepe Pan & Spreader 530
Stainless Steel Spatula 0
Measuring Cups & Spoons 0
Mixing Bowl 0
Sifter 0
Pastry Brush 0
Electric Mixer 0
Food Tongs 0
Icing Piping Tool & Bag 0
Ice Cream Scooper 0
Plastic Container 0
Squeezing Bottle 0
0
TOTAL 530

Raw Materials Inventory

All-purpose flour 90
Egg 84
Evaporated Milk 64
Butter 50
Salt 3
Ice Cream 115
Whipped Cream 228
Cream Cheese 195
Chocolate Bar 218
Chocolate Syrup 72
Caramel Syrup 128
Strawberry 125
Ground Chicken 50
Chicken Ham 70
Cheese 89
Mango 100
Banana 50
Strawberry 124
Grapes 100
TOTAL 1995

SUPPLIES
Baking Paper Sheet 45
Paper Plate 50
Wooden Spoon 98
Paper Box 40
Kraft Paper Bag 68
Packaging Stickers & Logo 90

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 Tarpaulins & other decorations 166
557

Other Expenses
Stall Expenses 138 70
Rent for Tables & Chairs 250
Permits and Licenses 458
TOTAL

3,500
TOTALSTART-UP EXPENSES AND CAPITALIZATION

C. Schedule of Purchase, Utilities

Creating a schedule of purchases and utilities at AJ's Crepe Delight is

essential for managing expenses and ensuring a smooth operation of our
business. This represents when and how we purchase ingredients, supplies
and manage utility expenses.

Daily Purchases

 Fresh fruits and ingredients: Every day, we place orders for fresh fruits
and other necessary ingredients to maintain quality and freshness,
ensuring a steady supply throughout the daily operation. This includes
fruits like grapes, strawberries, bananas, mangoes, and essential items
like crepe batter, and syrups..

Weekly Purchases

• Dairy Products: Every other Monday, we stock up on dairy products like

cream cheese and ice cream.
• Packaging materials: Weekly purchases of packaging materials such
as crepe wrappers, takeout containers, and napkins to meet customer
demand.
• Cleaning supplies: Regular restocking of cleaning supplies, including
detergents, sanitizers, and trash bags.

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 • Kitchen Supplies: We restock kitchen supplies such as disposable
gloves, utensils, and paper towels

Monthly Purchases

• Bulk Ingredients: At the beginning of each month, we order in larger

quantities to benefit from bulk discounts and to meet the month's
demand. This includes flours, sugar, and other non-perishable items.
• Equipment maintenance: We allocate a monthly budget for equipment
maintenance and repair to keep kitchen appliances in good working
condition.
• Marketing materials: We invest in monthly marketing materials such as
flyers, posters, and online advertising to promote the business.

Utilities

• Gas: Since we are using butane, we allocate daily budget for gas
expenses for our kitchen. But for long term operation, we are going to
acquire stove and will pay monthly bills.
• Electricity: We pay monthly electricity bills to ensure continuous power
supply for lighting, equipment, and refrigeration.
• Water: We set aside monthly payments for water services, including
water for food preparation and cleaning.
• Internet and phone: Pay monthly bills for internet and phone services to
maintain online presence and communication with customers.

D. Projected Cash Flow

AJ’S CREPE DELIGHT

CASHFLOW STATEMENT
For Days Ended September 29, 2023

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Starting Balance as of Sept. 25 ₱ 3,500.00

Cash inflow ₱ 9, 860.00

Cash outflow (₱ 3,853.00)

Net cash change ₱ 6, 012.00

Operating Activities

Sales ₱ 9, 860.00
Expenses and Other Payment (₱ 3,853.00)

Net cash from Operating Activities ₱ 6, 012.00

Investing Activities
Proceeds from sale of Equipment ₱ 500.00

Net cash from investing Activities ₱ 500.00

Financing Activities

Net cash from Financing Activities ₱0

Ending Balance as of Sept. 29 ₱ 6, 512.00

E. Projected Income
Statement

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 AJ’S CREPE DELIGHT
INCOME STATEMENT
For Week Ended September 25-29, 2023

Day Day Day Day Day

September 25-29, 2023
1 2 3 4 5

SALES
2305 2545 1625 204 1350 9865
0
Total Sales

EXPENSES
Selling and Operating 1201 3,853
Expenses 1054 310 279 0
General and Administrative 400
Expense 350 115 64 80

Total Expenses

1,60
1 1,404 425 343 80

704 1141 1200 1697 1270 6,012

PROFIT
NET INCOME

F.Projected Balance Sheet

AJ’S CREPE DELIGHT

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 Balance Sheet
September 29, 2023

ASSETS
Current Assets
Cash
₱ 6, 012
Non-Current Assets
Equipment ₱ 500

TOTAL ASSETS
₱ 6, 512

LIABILITIES
Accounts Payable ₱500
Total Liabilities
EQUITY
Partner’s Capital:
Bajenting, Capital
₱500 Balbalosa, Capital
₱500
Dela Cruz, Capital ₱500
Sedon, Capital ₱500
Juano, Capital ₱500
Torres, Capital ₱500
Singcol, Capital ₱500 ₱ 3,500
Retained Earnings ₱ 2, 512
TOTAL LIABILITIES AND OWNWER’S EQUITY
₱ 6, 512

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 G. Salaries and Benefits

During the 5-day business venture at AJ's Crepe Delight, we, the owners
are managing the operation; there are no employee salaries and benefits
involved. As a limited liability partnership, the income generated during this
short-term venture is equally divided among the owners.

In the event that we at AJ's Crepe Delight will operate into a long-term
business with employees, salaries, and benefits will be structured and
provided as per standard labor laws and industry practices.

• Wages. Employee wages will be determined based on their roles,

experience, and local wage rates. We will ensure competitive
compensation that aligns with industry standards and labor laws.
• Health Insurance. We will provide eligible full-time employees with
health insurance coverage, which may include medical, dental, and
vision benefits. The specific coverage and employee contributions will
depend on the chosen insurance plan.
• Paid Time Off. Employees will be entitled to paid time off, including
vacation days and sick leave, in accordance with labor regulations and
company policies.
• Performance-Based Bonuses. To recognize and reward exceptional
performance, performance-based bonuses may be offered on a
monthly or quarterly basis, based on individual or team achievements.
• Retirement Benefits. We may consider offering retirement benefits, to
help employees plan for their long-term financial security.
• Employee Discounts. Staff members will continue to enjoy employee
discounts on our menu items as a perk of being part of the AJ's Crepe
Delight team.
• Training and Development. Ongoing training and development
opportunities will be provided to enhance the skills and career growth
of our employees.

The exact details of salaries and benefits will be determined based on

individual roles, experience, and local labor regulations. Our commitment is to
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offer competitive, fair, and attractive compensation and benefits packages to
our employees, ensuring a positive and productive work environment.

IX. Socio-Economic Aspect

A. CONTRIBUTION TO THE ECONOMY

AJ's Crepe Delight significantly contributes to the local economy by

fostering economic activity and growth. As a small business, we create job

opportunities for local residents, reducing unemployment rates and improving

overall economic well-being. Our sourcing of raw materials from local

suppliers supports the regional supply chain, benefiting farmers and small

businesses in the area.

Additionally, by providing a cozy dining space and delicious crepes, we

attract customers, including tourists, which can boost local tourism and

stimulate spending in the community. Our operation may also lead to

increased property values in the vicinity, indirectly benefiting the local real

estate market.

Furthermore, we pay taxes and fees, which contribute to the government's

revenue and can be reinvested in public services and community

development. The economy gains money from this initial investment, which

benefits the real estate, supplier, and manufacturing industries. Sales and tax

revenue from the crepe industry help the local government continue to fund

public services, infrastructure improvements, and community programs,

improving the general standard of living for locals. AJ's Crepe Delight indeed

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plays a vital role in enhancing the local economy and fostering economic

stability.

B. CONTRIBUTION TO THE GOVERNMENT

At AJ's Crepe Delight we made significant contributions to the government

by adhering to all regulations and requirements for operating a business. This

includes the payment of taxes, licenses, and permits, which directly contribute

to local, state, and national revenues. These funds can be allocated towards

critical services such as infrastructure development, education, healthcare,

and community welfare programs.

Additionally, our business ensures that all employees are paid fair wages,

which positively impacts the local economy and reduces the burden on

government social services. By creating a formal and legal business structure,

we also help promote economic growth and employment in the community.

Our business also help to lower unemployment rates, give people a source of

income, and perhaps even lessen their dependency on government welfare

programs.

In complying with labor laws and health regulations, we prioritize the well-

being and safety of our employees and customers, reducing potential

liabilities for the government. AJ's Crepe Delight operates responsibly to

promote a harmonious and mutually beneficial relationship with the

government, contributing to economic stability and public welfare.

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 C. CONTRIBUTION TO THE EMPLOYEES

At AJ's Crepe Delight, we recognize that our employees are the heart of

our business, and we are dedicated to making significant contributions to their

well-being. We provide our staff with valuable job opportunities, job security,

and competitive wages. We prioritize their professional development, offering

training and growth within our business. Employees gain hands-on experience

in crepe preparation, customer service, inventory management, and possibly

even business operations. This knowledge enhances their professional

abilities and makes them more marketable, potentially leading to better career

prospects within the food industry or hospitality sector. By maintaining a

positive work environment, we foster a culture of teamwork and mutual

support among employees, ensuring their satisfaction and motivation.

Furthermore, we are committed to offering benefits such as health

insurance, paid time off, and bonuses to reward their hard work and

dedication. In doing so, we aim to enhance the quality of life for our

employees, making AJ's Crepe Delight not just a workplace but a platform for

personal and professional growth. We believe that by investing in our

employees, we create a strong, motivated, and loyal team that directly

contributes to the success and quality of our business.

D. CONTRIBUTION TO THE COMMUNITY

AJ's Crepe Delight plays a vital role in contributing to the local community.

Our presence enhances the dining options in the area, offering residents and

students at St. Mary's College of Bansalan Inc. a unique and delectable food

experience. We actively support local farmers and suppliers by sourcing fresh

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ingredients within the community, which bolsters their businesses and

sustains the local economy.

Additionally, our business provides job opportunities for community

members, helping them earn income and improving their overall quality of life.

As we grow, we aim to engage in community initiatives and events, promoting

a sense of togetherness and giving back to the place that has welcomed us.

Ultimately, AJ's Crepe Delight strives to be a responsible and integral part of

the community, creating a positive impact on both the local economy and the

lives of its residents.

X. Appendices

A. Documentation

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XI. About the Researchers

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