Batch 23

APPLIED BUSINESS ANALYTICS

STARTS December 27, 2023 | 12 WEEKS | ONLINE
 Programme Summary
APPLIED BUSINESS ANALYTICS

Institute Name Programme Duration Cost Learning Mode Weekly effort

ISB Executive 12 Weeks INR 1,08,000 + GST Online 4-6 hours a week
Education

Faculty Guest Faculty/ Programme Leader Eligibility Certificate

ISB Faculty Industry Experts Subject Matter Any Graduate/ Upon successful completion of the
Senior Industry Experts/ Mid Industry Diploma holder programme, participants will be
Practitioners Practitioners awarded a verified digital certificate
from ISB Executive Education

Learning Experience

Pre-recorded videos with ISB Faculty - High-quality videos - On Demand learning -

Learn at your own pace, around your Great learning experience, even Re-watch any lesson/ concept for
busy schedule while on-the-move deeper understanding

World-class faculty - Cohort-based learning -

Learn from the best faculty and Networking & Community Interaction
industry practitioners by using discussion boards

Frequently Asked Questions

Are there any LIVE sessions with the institute faculty in this programme?
This programme is designed to give flexible learning given time constraints of working professionals and contains high-quality pre-recorded videos with
the globally renowned faculty from ISB. No LIVE sessions will be taken by ISB faculty.
What is the role of the Programme Leader? Are they institute faculty?
Programme Leaders are Industry Practitioners/ Subject Matter Experts who help with doubt-clearing sessions, cover specific topics deeper and share
real-world examples wherever needed. They are not the faculty of the institute.
Who grades/ gives inputs on the assignments and projects?
The assignment grading frameworks are created in collaboration with the institute faculty. However the actual grading is done by the Programme
Leaders.
Is there a qualifying mark/ grade to get the final certification in this programme?
Yes, the qualifying mark is 70%.
What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which
is published on the programme homepage.
Who is the faculty for the LIVE Masterclass/ Online sessions/ Doubt-Clearing sessions?
Masterclasses are conducted by industry experts with domain expertise. They are not the faculty of ISB. Doubt-clearing sessions are carried out by the
Programme Leaders, as they monitor individual student progress.
Do I get Alumni status of the institute on completion of this programme?
This programme comes with ISB Executive Network access, which allows you to network with other ISB Alumni and a host of other benefits.
However, this is not the same as the ISB Alumni status accorded for full time campus programmes.
Will Emeritus/ Institute help with placement services?
This programme is designed with some of the best faculty and to cover relevant topics in a manner that creates positive career outcomes. However,
there are 15 career management modules with IIMJobs Pro Memebership by Emeritus. We do not offer placement services with this programme.
What if I don’t find the programme appropriate for me after starting the sessions? Can I seek a refund?
We encourage our learners to complete the programme to fully understand the concepts and derive valuable learning outcomes. Should you still feel
the need to stop your learning journey, a refund request can be initiated before the programme commencement. However, after the programme
commences, fee becomes non refundable.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends,
family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate
will be sent approximately two weeks after the programme, once grading is complete.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date.
Access to the learning platform is restricted to registered participants per the terms of agreement.

This Programme Summary is provided only for your convenience. You are advised to refer to the Programme Brochure for more information.
Why ISB Executive Education's Applied
Business Analytics?

Learn via recorded

videos from renowned
Explore in-demand ML ISB faculty, and live
techniques in business online sessions with
and their applications Emeritus Programme
Leaders

Hands-on exposure Gain actionable

to faculty-built apps insights from
that can provide industry-oriented
insights without curriculum and real-
coding world examples

Who is this Programme for?

Sound data analytics enables businesses to predict outcomes, be agile, and prepare for risks. And you don’t
even need coding experience to join this programme!
This cutting-edge programme is best suited for professionals who are:

Looking to upskill in data analytics to manage data science and analytics teams, and improve
functional performance through analytics

Interested in leveraging business analytics to outpace the competition and develop data-driven
growth strategies

Seeking to sharpen their strategy offering for clients by providing data-driven solutions to their
problems
 Programme Highlights
Pre-Recorded Videos for
108 Self-paced Learning from
Top ISB Faculty
16 Assignments* &
Quizzes

19 Faculty-built
Apps 17+ Discussion Boards

13 Live Online Sessions with

Programme Leaders**

Note:
All programme content is delivered via recorded sessions. ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme.
We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.*Assignments are graded either by programme
leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Optional Certifications Included

6
Assignments

2
Use cases

Beginner to advanced level

data analysis and visualisation
4 hours

Duration

7.5
Assessments
hours

Note:
All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply
any affiliation with or endorsement by them.
To be Tableau certified, participants must complete the certification test on the Tableau website.
The tools showcased in this material will be taught through pre-recorded demo videos.
These sessions are optional and will not be considered for your final evaluation.
Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
These sessions are optional and will not be factored into your final evaluation.
Key Programme Takeaways

Analyse data using

Test whether
analytics tools and
your analyses
gather business
confirm your
insights
hypothesis

Describe how to Use data-driven Describe ways to

collect and prepare decision-making to apply ML
data for analyses make more informed techniques in your
business decisions work to solve
business problems
Certificate
Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in
Applied Business Analytics from ISB Executive Education.

The Executive Education at the Indian School of Business awards this certificate to

Vinod Kurien

For successfully completing the online programme

Applied Business Analytics

from December 27, 2023 to March 20, 2024

Sujatha Kumaraswamy
Executive Director
Executive Education and Digital Learning
Indian School of Business

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive
Education.

ISB Executive Network

Upon successful completion of the programme, participants will become a part of the ISB Executive
Network. Benefits include:

ISB Newsletters with the latest updates

Learning and Networking opportunities via ISB Executive Network Group on LinkedIn
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes,
amongst others
Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
Upgrade to ISB Executive Alumni Group with 100+ learning hours
Programme Faculty

Manish Gangwar
Associate Professor, Marketing
Associate Dean – Research and RCI Management;
Executive Director- ISB Institute of Data Science

Prof. Gangwar is the Executive Director of the Institute of Data

Science and Business Analytics programme at ISB. He holds a
PhD in Management Science from the University of Texas at
Dallas. His research interests include exploring marketing,
product, and technology issues using quantitative models. His
research articles have been published in leading academic
journals, books chapters, and popular media. He was also
recognised as one of the most prominent data science
academicians in India.

Sudhir Voleti
Associate Professor, Marketing
Associate Dean – Faculty Alignment and Registrar's Office (FARO)
Academic Director, ISB Institute of Data Science

Prof. Voleti has worked in the industry in different capacities,

from a management consultant to a software analyst. He holds a
PhD in Marketing from the University of Rochester. Prof. Voleti's
research focuses on combining data with econometric and
statistical methods to explain the phenomena of marketing
interest such as evolution in the equity of brands across time,
valuation of brands using secondary sales data, the sales impact
of geographic and abstract distances between products and
markets, and the performance, productivity and benchmarking of
salesforce organisations.
Programme Modules
This 12 week certificate programme integrates hands-on practice with real-world application to give you a
comprehensive understanding of data analytics for business.

Data pre- Data analytics Data-driven

processing using ML business insights

Factor analysis

Regression

Perceptual mapping

Classification
Supervised Unsupervised
Learning Learning
Cluster analysis

Decision trees

Text analysis

Causal inference

Network analysis

Capturing, storing and using contextual data demands capabilities and skills in building data
pipelines and analytics techniques that can process different data types. By 2025, context-driven
analytics will replace 60% of existing models built on traditional data.
Source: Gartner.com
Module 1: Introduction to Business Analytics
Motivating example
Conceptual preliminaries
Problem formulation
Overview of various algorithmic and analytical approaches: supervised and unsupervised learning
ML frameworks

Module 2: Data Preliminaries for Analytics

Data basics
Data dichotomies
Data types and scales
Data cleaning and wrangling
Common data sources

Module 3: Regression – Descriptive and Predictive Analytics

Motivating example
Linear regression
Evaluating the model
Interaction effects

Module 4: Logit Model – Classification Analysis

Motivating example
Logistic regression
Multinomial logit model

Module 5: Factor Analysis and Business Analytics Applications

Motivating example
Conceptual preliminaries
Factorising data
Factor Analysis: more examples

Module 6: Visualisation – Perceptual Mapping for Business Analytics

Motivating example
Visualising perceptual data
Interpreting visualising output
Visualising text mapping
Module 7: Decision Trees for Business Analytics
Motivating example
Classification trees
Regression trees

Module 8: Cluster Analysis – Segmentation for Business Analytics

Motivating example
Cluster action
Segmentation in business

Module 9: Elementary Text Analytics

Motivating example
Conceptual preliminaries
Basic descriptive text analytics
Sentiment mining in text analytics

Module 10: Network Analytics for Business Analytics

Motivating example
Some useful network properties
Social Network Analysis (SNA)
Introducing the Network Analytics App
Text networks

Module 11: Experiments and Causal Inference

Motivating example
The anatomy of an experiment
Business Analytics – a hypothesis for causal research

Module 12: Capstone

Capstone assignment

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the
total programm hours.
Learning
Journey

Orientation Week
The first week is orientation week. During this week you will be introduced to the other
participants in the class from across the world and you will learn how to use the
learning management system and other learning tools provided.

Weekly Goals
As you begin the programme, meet your learning goals
set for the week. The goals would include completing
the assignments, which have weekly deadlines.

Self Paced, Flexible Online Learning

Learn online via pre-recorded videos from renowned
ISB faculty in a high-impact three-month journey with
a learning commitment of 4-6 hours/ week. Faculty
will not be a part of weekly live sessions or any other
live interaction in this programme.

Debrief Sessions
The programme features weekly live online sessions with
programme leaders who are available to help you clarify
your doubts pertaining to the content. Assignments are
graded either by programme leaders and/or by the Emeritus
grading team.

Timely Follow up and Learning Support

The Emeritus Programme Support team will follow up
over emails and phone calls with learners who are
unable to submit their assignments on time.
Emeritus Career Services
15 Recorded Sessions and Resources in the Following Categories
(Please note: These sessions are not live):

Resume & Cover Letter

Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation

IIMJobs Pro Membership

Get access to the resume builder tool
Spotlight on IIMJobs for highlighting your profile to recruiters

Please Note:
ISB or Emeritus do NOT promise or guarantee a job or progression in your current job.
Career Services is only offered as a service that empowers you to manage your career
proactively. The Career Services mentioned here are offered by Emeritus. ISB is NOT
involved in any way and makes no commitments regarding the Career Services mentioned
here.

This service is available only for Indian residents enrolled into select Emeritus
programmes.

Navigating LinkedIn Profile

Job Search Optimisation

Resume & Cover Interview IIMJobs Pro

Letter Preparation Membership
 Past Participant Profiles
Work Experience

26% 26%
18%
30%

6 -10 Years 16 - 20+ Years

0-5 Years 11 - 15 Years

Top
Functions

11% 36%
Finance/ Others*
Accounting

22% 12%
Information Systems/ Operations
Technology
19%
Marketing/ Sales

*Others include Consulting, Customer Service, General Management, and Legal amongst others.

Top
Industries
13% 30% 7%
Banking and Finance IT Services Retail

9% 8% 33%
Consulting Manufacturing Others*

*Others include FMCG, Healthcare, Retail, and Telecommunications amongst others.

Programme Details

ELIGIBILITY
DURATION PROGRAMME
Any Graduate/ START DATE
12 Weeks
Diploma holder with
4-5 hours per week December 27, 2023
minimum one year of
work experience

PROGRAMME FEE* : INR 1,08,000 + GST

Note:
GST(currently @ 18%) will be charged extra on these components.
*Instalment payment options available.
*Additional convenience charges will be applicable on instalment payments.
*For detailed information on instalment payments reach out to your programme advisor.

The path to any actionable insight doesn’t come in one single form. There are many
different elements in play, and they are always changing — business goals, technologies,
data types and sources, and then some are in a state of flux. Each path to analytics insight
should be individually paved with an outcome-driven mindset.
- Surjit Swain
Head of Analytics and BU Knowledge Insights Lead - ASEAN BU,
The Coca-Cola Company
About
The Indian School of Business (ISB)
ISB evolved from the need for a world-class business
school in Asia. Ranked #1 in Research in India, ISB
anticipated the leadership needs of the emerging
economies. The rapidly changing tides of the
business environment, especially in the context of
emerging economies, require leaders today, and in
the future, to be equipped with leading-edge levers to
sail through them. ISB Executive Education designs
programmes for professionals providing timely
learning interventions that help them enhance their
capabilities through specific skill sets and progress in
their careers, while positively impacting the
organisations they operate in. Through innovative
programmes, outstanding faculty, and thought
leadership, ISB Executive Education is committed to
creating future-ready leaders.

Emeritus
ISB Executive Educaton is collaborating with online
education provider Emeritus to offer a portfolio of
high-impact online programmes. Working with
Emeritus gives ISB Executive Education the
advantage of broadening its access beyond their on-
campus offerings in a collaborative and engaging
format that stays true to the quality of ISB Executive
Education. Emeritus’ approach to learning is built on a
cohort-based design to maximise peer-to-peer
sharing and includes video lectures with world-class
faculty and hands-on project-based learning. More
than 300,000 students from over 200 countries have
benefitted professionally from Emeritus’ courses
Apply for the programme here

APPLY NOW

WhatsApp an Advisor on +91 8657038243*

*This number does not accept any calls. Please message your queries.

For registration and any other information,

please get in touch with us at isb.execed@emeritus.org

In collaboration with

Erulearning Solutions Private Limited (a company

incorporated in India) is a subsidiary of Eruditus Learning
Solutions Pvt Ltd (a company incorporated in
Singapore), and operates under the brand name of
‘Eruditus’ and ‘Emeritus’.