Diksha Dhaval Sujay Ayman

Sharma Dhola Jhamnani Benjebbour

 OVERVIEW
01 02 03
About the firm Customers Employees

04 05 06
Overall
Community Investors
Management Style
“In a free enterprise, the community is not just another stakeholder
in business, but is in fact the very purpose of its existence.”

~Jamsetji Tata
 Vision Statement
To improve the quality of life of the communities we serve globally through
long-term stakeholder value creation based on leadership with trust.

Core Values Global Recognition Cultural Pillars

Ethical Leadership: Upholding the Ranked: Among the most admired BE BOLD SOLVE TOGETHER
highest standards of integrity and -Agility -Accountability
companies globally.​
-Risk Taking -Collaboration
ethics.​
Sustainable Development: Tata brand: Valued at USD 21.1 billion.​ OWN IT BE EMPATHETIC
Committed to environmental and -Empowerment -Embracing Diversity
social responsibility.​ -Owner's mindset -Passion for Customers

Innovation: Driving innovation across

diverse industries.
TATA GROUP
 CUSTOMER
THE CHALLENGE
The Indian car market historically prioritized affordability, leading to a challenge for
automakers to balance offering cost-effective vehicles while integrating crucial features.

STRATEGIC APPROACH

Integrated safety technologies such as airbags,

Educated consumers about the
significance of safety technologies Transparent
through marketing campaigns,
demonstrations, and workshops, aiming to
Communication
raise awareness and influence consumer
preferences
Actively listening to consumer
feedback and preferences
regarding safety features.
Safety-Centric reinforced structures, ABS, and other safety
Product Development measures across their vehicle range, ensuring that
safety became an inherent selling point.
They aimed to provide superior safety
Affordable Safety without imposing a substantial financial
burden on consumers, making safety
Solutions
features more accessible to a wider
audience.
Customer-Centric
Approach
Achieving high safety ratings and
Recognition and accolades from organizations like Global
NCAP helped build trust and confidence
Credibility
among customers.
 SAFETY-CENTRIC
PRODUCT DVELOPMENT
Airbags
Implementing multiple airbags within vehicles
(driver, passenger, side, curtain airbags) to protect
occupants in the event of a collision.

Reinforced Structures
Designing vehicles with reinforced structures, such
as high-strength steel, crumple zones, and impact-
absorbing materials, to enhance structural integrity
and protect occupants in accidents.

Anti-lock Braking System (ABS)

Equipping vehicles with ABS to prevent wheels from
locking up during sudden braking, allowing the driver
to maintain steering control and reducing the risk of
skidding.

Safety Sensors
Electronic Stability Control (ESC), Traction Control
System (TCS), Rearview Cameras and Sensors,
Seatbelt Pretensioners, Advanced Driver Assistance
Systems (ADAS) etc.
Tata Motors Twitter
Tiago Don’t Break That Easy
RECOGNITION AND CREDIBILITY
RECOGNITION AND CREDIBILITY
THE IMPACT
THE IMPACT
 EMPLOYEES STATISTICS

Best place to work in India

2021 - 2023

Tata Groupa
India’s highest employee providor
Over 750,000 employees

National
Average
37% of employees are womens

37% 24%
Average employee retention is 5.2 years

Employed Women
9.7 Diversity Score
in 2022
Diversity score is calculated based off ethnic
background, gender indentity, and language skills
 References
https://www.zippia.com/tata-group-careers-1271732/demographics/

https://www.statista.com/statistics/983020/female-labor-force-participation-
rate-
india/#:~:text=The%20female%20labor%20force%20participation,years%20who
%20are%20economically%20active.

https://economictimes.indiatimes.com/jobs/hr-policies-trends/tcs-tops-
linkedins-2023-top-companies-india-list-showcasing-best-places-to-
work/articleshow/99616034.cms
 5 GOLDEN RULES TO A STRONG EMPLOYEE CULTURE

Ratan Tata value the importance of

BEING PRESENT being avaialble to your employees just
Strong belief that the work load must as much as being available to your
be shared between the members of stakeholders.
the community STRENGTH IN
Supporting each other and working UNITY
together yields better results.

RELEVANCY Remain updated on current events

and technological advancements.

Understanding your employees and

ensuring their happiness will ultimately lead EMPATHY
to higher profits and employee longevity
Even during economical crisis,
EMPLOYEE laying off employees was not the
RETENTION solution as there must be mutual
trust between the employee and
their employer

Ratan Tata
Former chairman of Tata Group
 References
https://timesofindia.indiatimes.com/life-style/relationships/work/ratan-tata-
advocates-these-5-golden-rules-that-made-him-
successful/photostory/90366416.cms?picid=90366418

https://www.youthkiawaaz.com/2012/08/an-ideal-employer-employee-
relationship-tata-steel/
 EMPLYOEE- TATA STEEL CONTROVERSY
Background
Tata Steel received several complaints
about abuse of power, ethical issues,
and sexual misconduct.
Core Issue
The core issue was with the
misalignment with the company’s core
values and presented a danger to the
company’s culture

RESPONSE 01 Immediate investigation into the source of the complaints

02 38 people fired. 3 of which were for sexual misconduct.

03 Restructured POSH (Prevention of Sexual Harassment) policy
Employees were able to comfortably report these issues thanks to the company’s open culture

Company encourages employees to report behavior that is perceived against the code of conduct

Strengthening of the company’s morals and core values

 References

https://economictimes.indiatimes.com/news/company/corporate-trends/tata-steel-
sacks-38-employees-for-breaking-companys-code-of-
conduct/articleshow/101541301.cms
 MANAGING EMPLOYEES DURING COVID-19
ZERO Layoff
In spite of facing financial
difficulties and
uncertainty in future,
company didn’t layoff a
single employee.
Honoured all job offers,
including the 40,000
given to new graduates
Salary Other Support
continuation
Tata Steel announced Assisted employees with
that it would continue to swiftly switching to
provide remote work with
minimal productivity loss
employee salary
medical insurance Set up a 24/7 medical
housing benefits helpline for employees
to the families of its Food, sanitation kits, and
workers who have fallen services donated
victim of Covid-19 up till throughout the crisis
the deceased age of period
retirement
 References

https://www.tata.com/newsroom/covid

https://www.businesstoday.in/indias-coolest-workplaces/story/holding-together-
291138-2021-03-18
 Creating The Perfect Union
Tata Workers’ Union

Organization Handling An Issue Union Benefits

Tata Worker’s Union was When an issue arises, the
formed in 1920 executive committee
judge the severity of the
Highly organized issue
structure
The executive committee
Under the supervision of vote in a strike is to take
Executive Committe place
Medical Assistance
Family Welfare
Frequent wage revision
and yearly bonuses
Community Development

Executive comittee Majority vote required

members elected
democratically from Tata No strikes since 1928
departments

Body made of regular

employees
 References

https://tataworkersunion.com/history-and-
achivement/#:~:text=The%20Tata%20Workers%E2%80%9D%20Union%20has%20the%
20membership%20over%2099%25%20employees,by%20Tata%20Steel%20since%201
920.&text=Over%20the%20last%2085%20years,to%20become%20a%20responsible%2
0union.

https://www.youthkiawaaz.com/2012/08/an-ideal-employer-employee-relationship-
tata-steel/
 COMMUNITY- DEFINITIVE STAKEHOLDER IN TATA MOTORS
CONTROVERSY

Background Core Issue

The core issue in the Tata Motors Nano
The government helped acquire
Project aligns with the "Shared Values",
agricultural land for the TATA Nano Plant,
reflecting Tata Group's commitment to
which led to protests and opposition from
ethical and socially responsible business
local farmers and activists.
practices and “Strategy”.

RESPONSE 01 Relocation of the plant to another state to deescalate tensions. Tata Group maintained
transparency throughout the controversy, providing information about the decision-
making.

02 Engagement and Communication: Tata Group engaged in consultations with local

communities to address concerns and explain the benefits of the project.

03 Community Development: After the relocation, Tata Motors initiated community

development programs in the new location, emphasizing social and economic benefits
for the local population.
 MANAGING COMMUNITY
Education &
Healthcare
The Thousand Schools
Programme was
launched to revitalise
school education in its
areas of operation which
benefitted 2L+ children
directly.
Tata Memorial Hospital
treats lakhs of cancer
patients for free. They
focus on prevention,
treatment and research
or cancer.
Sustainability &
Environment Social Welfare
In May 2021, the company
Highest donation of 1500
set out a new carbon
cr to national fund for
reduction goal: to reduce
COVID-19 relief fund.
its absolute GHG by 70%
Women's self-help
by 2025 and to achieve
groups and collectives:
net zero emissions by
The Tata Trusts support
2030.
11,000+ self-help groups
Tata group also aims to
across India, most of
reduce waste generation
them populated by
and maximize
women for social
recycling/reuse to divert
entrepreneurship.
waste sent to landfills.
 MANAGING COMMUNITY
Rural Upliftment
Catalyzing government
action through the
preparation of
conservation-cum-
development plans for
particularly vulnerable
tribal groups with annual
funding of Rs1 billion
Tata Trusts is enabling
entrepreneurs to set up
micro-enterprises
through village-level
mobilization, technical
training, imparting
management knowledge,
providing startup toolkits
and digital literacy.
Community
Disaster Relief Development
The Tata STRIVE mission
After undertaking is to build capacity to
immediate relief
train youth for
activities for Nepal post- employment,
earthquake, the Trusts
entrepreneurship, and
proceeded to undertake community enterprise.
a long-term plan
The TATA group imported
focusing on the 24 cryogenic containers
restoration of
to transport liquid
infrastructure that was medical oxygen and
destroyed in the
supply up to 300 tons of
disaster. medical oxygen on a day-
to-day basis from its
plants to hospitals for the
treatment of patients
affected by COVID-19.
 MANAGING COMMUNITY
Achieving net-zero carbon emissions goal by 2030
 Ethical Tea Partnership

Farmer Field Schools (FFS) enable farmers to choose their own curriculum and learn
through practice on demonstration plots.

The ETP also uses the Lead Farmer model, based on a ‘train-the-trainer’ approach,
whereby the local ETP staff provides training to a group of identified lead farmers, who
then go on to train a smaller group of farmers.
 Other Sustainable sourcing practices
Rainforest Alliance
Tata Consumer’s partnership with the Rainforest Alliance is a major
step towards more sustainable sourcing. The international non-profit
organisation works to conserve biodiversity and ensure more
sustainable livelihoods, while helping solve specific sustainability-
related issues within the tea sector. All Tetley Tea in the International
business is 100% Rainforest Alliance Certified.
Trusttea
Tata Consumer is a founding member of Trustea - a sustainability
code and verification system for the tea sector in India. The Code
enables producers, buyers and others involved in Indian tea
businesses to obtain tea that has been produced according to
agreed, credible, transparent and measurable sustainability criteria.
20% to 200% higher stock return compared
to next best competitor

Market leader in IT & Hospitality industry

Higher return than market leader in steel,

automobile, watch, power and consumer
products
Unique structure compared to world’s largest
conglomerate

CSR is not just a buzzword but structure for the company

Average 120 million USD spend by Tata trust for

betterment of the community
 Overall Stakeholder Management Style
01 Providing value to customers while simultaneously fostering
company growth and generating substantial profits.

02 Using company’s core expertise in serving community

03 Building resilience in the system by means of aligning purpose

with broader system

04 Sustainable development with clear long term goals and metrics

to achieve the same

05 Stakeholder categorization and prioritization for each group

company

06 Combining old power of institutionalism with the new power of

collaboration for the rapid growth
 Company wise stakeholder management approach

https://www.tatapower.com/investor-relations/tata-power/stakeholder-engagement.html

https://www.tcs.com/investor-relations/stakeholder-engagement-identification-
material-issues

https://investors.tatamotors.com/financials/75-ar-html/stakeholder-engagement.htm

https://www.tatasteel.com/investors/integrated-report-2020-21r/stakeholder-
engagement.html

https://sustainability.tatachemicals.com/our-approach/stakeholder-engagement--
materiality/stakeholder-engagement/t