Research Methodology

Research forms the foundation of any project that is undertaken: Research in common parlance refers to the search of knowledge. One can also define research as a scientific and systematic search of pertinent information on a specific topic.

Redman and Moray define research as systematized effort to gain new knowledge. Humans are generally very inquisitive in nature and this inquisitiveness is the mother of knowledge and the method employed by humans to gain knowledge of the unknown is research.

Research thus is an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of the truth with the help of study, observation, comparison and experiment.

Research methodology is a way of systematically solving the research problems. It may be understood as a science of how research is done. The purpose of research is to discover answer to the question through application of scientific procedures.

All this means that the researcher has to design a separate mythology for the problem undertaken by him which may differ from problem to problem. Research carried out in their project is based on theoretical and field study.

Research Objective

The Objective of this study is to compare housing loan products and educational loan products of different banks with products of Bank of Baroda. This will help us to know the Competitive Advantage of Bank of Barodas loan products over its competitors. Steps in Research Methodology

Step 1:

Objective of Study of Home-Loans

and Educational Loans The first step in this study is the defining the objectives of the study and according to that develops the further plan.

Step 2: information

Developing

plan

for

gathering

This stage calls for developing the most efficient plan for gathering the need information. Decide the methods of data collection and the data sources, sampling method and contact method. Decide the primary and secondary sources for collecting the data.

Step 3:Collect the Information This is the most important step in the study. This is up to the individuals ability to gather the information from the selected samples.

Step 4:Analyze the Information

Step 5:Present the Findings

Sources of Data

A. Primary Data Primary data is a data, which is gathered by the researcher himself. This data can be collected through experiment or through survey. The various method of primary data collection is,

1. Observation Method 2. 3. Interview Method Questionnaire Method

The methods adopted in this study are, Personal interview through structured questionnaire of Finance and Marketing head of RLFs of different banks etc. Sample of questionnaire is attached as an annexure.

B. Secondary Data Secondary data refers to the data which have already been collected and analyzed by someone else usually published data are available in form of,

1. Various publication of central, state and local government. 2. 3. 4. Books Magazine and Newspapers. Accounting records, sales force reports etc. Websites of banks.

The methods adopted in this study are, Collecting data from websites of various banks, articles given in various sites etc. which are mentioned in the references of the project.

Diagrammatic Approach

Data analysis involves converting a series of recorded observation (data) into descriptive statements (information). The Analysis will be showed with the help of, a. Tables

Sampling Plan
This plan calls for the main three decisions for selecting the sample of banks from whole population of banks in the city.

1.

Sampling Unit Here we define the target population that will be sampled. Total numbers of banks working in India are approximately 48.

2.

Sample Size How many banks and financial institution should be surveyed? Large samples give more reliable results than small samples. Here 14% of the population of study i.e. 5 units (branches) are undertaken for study.

3. Data Collection Procedure Here I took all the information needed for this study, by means of personal visits to banks and by interview. This is the most versatile method. The interviewer can ask more number of questions; can record additional observations about the respondents.