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ASignmen t- 2

Ambaz ku max

Exz Blainin detail alobal


SAta tegies Marketing.
Glabal Maxketing Strategies
Lalobal Metketing stategics Yeguire
LConsiderable invesfmen+
xesiyCAS
Maney,
anPaser to Undets tand vari ous
aar keis the ceuntrY,
tadition cultutes,ocal
manersk etique tte
SAxategies.
)Cne size doesn'4 fit al, add lacalt laYari
to cunSusaer tastes
2reterenceS brinterests there is nathing
Universal Qbout it Taey di ffer fyom
coUn try to
ap evels, countrY,clinatic
customS k
2ohcs,
traditions
strategy with good Suceess
2. Understand the cul ura) ditferences
When geing tor btanding acros s difereu
cauntriekiis better to do someglobal p
matketing yesearch 6n what he woYd or
mean inhat
Lwords mearn in. country

foreramp lei na SPain ch ey role t'sNava


Failed misetably not be cavseit was a E
bad roduct but No- Va means no- o i
SPanis h.

3 Tie-uP with a localPartney whoundtrs tandl


he lo. cal Maxketi

In many countries,it IS not mass medi


Camfain oney Pumfed into arketing
t dis txibuhio that wibing. Yesult
Agosd Unders tanding afue local arket.
isa Pre - regusi teoY SVCcessk
hest wa) to LnsureiS hrough aiaint ventre.
global marketins ztneYships or mayketing.
+ie- up with a. far tney inhe SaSa me
busincSs
4. Productipn , marketing logiskics
Wh advances A technalgy bediey logktics
Ccon omies Scale,it is Possible foy
the Patcnt Con Pany to desin e Prodyct
n theix keadquarters or h an
energing maxket
Ahem tabricated in a differet
coUntry, olo the mafuc toris there -
exPort it other coUntries.

Planthe globalCampaian
Cnce a Predrck is laumched the glabal
Campaighhas to begin
It has to be vndertaken bya goba
marketing agency.
They haVe too take care of the cYeative
YAediaPlanain hoarclings othe mass
PpLcidy cam Paig nsinasso siation with
the snazk,eting deay in theglahal rketing
Comfany .

The camAn lg ns have tobe transla ted


localized b yelevant
LFor speci tic mar kets

.faentiate befuten globalaar keting k


Internationat nay ke tin

Global 7 rleti n. bsteynatio nal Marketine


asiS

eaning Glo bal maykesing is thebater natosal Plarketisg


artlicati'tn atasingle efes to the comlany's
rlarkebing sdrates yin Peneratinn intoFAe fros t
arket
+he world wide M ie marletsgfdift erent
Prod vetorSevvice: Contris by directx..
Product
6Y Serve
Sfandavd Produet o Customized troci ar.
Servie Sey vic e
tterings

Cz0ss culhuzal mavkebin4Native artetin


Tayket
Peopie
ivg Personne emtlbyed at the emeloyee Placedin
Comtany's headoftice htarstt fore igm
markets

T'azketigl Yeauires intonse ayketl4 Comfrstively needs


Kestaoc.hxesearch due o he com fe less research k cievelohne E
SPhysical absencein the bm t Since the contany
Desolotent ros fective globalhykethas a hysical Cxistence
inthe internatibmal
SaYket Can-analyze
acmavke t

Less Cstox engagCmeai


Customey trgagtmtnt is
LUstomcridue to t dstat Trettel Q,uite high
kngagerent law cus ta maynttyactins Ibcal rescnedeeto the
b mltrle.
(om njpmiCation channels
AL the budyekingactiviti Tht. in iernatihnal
Dlarketix for glabal mzetns subsdi
lazit Pexterm bdieting
lactiuihes at the leeal
Lamteny Aendgaszkz. eye

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