NATIONWIDE NETWORK

Upgradation Campaign
Informing, Engaging, Elevating Robi's Presence
By Bluefox Experiential Marketing
Robi Axiata Ltd. is launching a campaign in Bangladesh to
inform customers about their network upgrade. The
initiative will highlight improved network quality, product
benefits, and pricing, while also boosting awareness of the
brand among consumers.
 Scope of Work

Pre-Activities:
• Campaign permission Robi Utsav Event:
• Announcement • Permission
through miking • Overall mela setup
• Branding strategic • Booth setup
spots • Booth based sales &
D2D
• Spot based miking
• Permission
• Local games
Event Mnemonic
Pre-Activities
Campaign Permission

Advance team will get permission from

the local authorities for smooth running
of the campaign operation
Pre-hype Activity 1

Announcement Through Miking

• Miking and Announcement across various regions to
inform customers about the Robi Activation.

• Voice over recording will be played, providing

detailed information about the network upgrade.

• Event Coordinator-for pre-hype activities.

• ·Engaging potential customers and building

anticipation for the upcoming Robi Activation.
Pre-hype Activity 2

Branding

• Pasting posters, banners and festoons at high

traffic areas and other strategic spots in
selected areas (list to be shared with client)

• These posters will effectively communicate

key messages about the network upgrade.
Robi Utsav Event
Event KV
Utsav Surrounding Area Branding

• Festoons with Utsav surrounding area

branding (Size: 4 ft X 2 ft)

• Enhancing the festive atmosphere and

creating a visually appealing landscape.
Mela Venue Decor

• Decoration of the venue, including the mela

gate, stall décor, and a photo booth (8 ft X 8 ft)

• Creating an inviting and immersive

environment for attendees.
X-Stands
Banner
Entry Gate
Booth Setup

• Setup of booths with canopy, tables, chairs,

and branding (220 sqft)

• These booths will serve as central points for

engaging with customers and showcasing
Robi's offerings
 Games/ Fun Activities (Options)

Mini Penalty Balloon Shooting Corn-bag Toss

Shootout

Dart Throwing Ring Toss

Food Stalls

• Setup of local food stalls at the venue.

• Providing a variety of food options for attendees

Live Music

• Arrangement of a local concert with a maximum

of 3-4 persons, instruments, and sound
support.

• Adding a musical element to the event for

entertainment.
Lead BP & BP - Event Operation

• Deployment of lead Brand Promoters for effective event

operation

• Overseeing and managing various aspects of the

activation to ensure smooth execution

• Involvement of Brand Promoters at the local level

• Engaging directly with the audience and promoting Robi's

network upgrade
Prize Giving

• Presentation of a 10-inch trophy

• Recognition for outstanding contributions or

achievements during the activation
About Us
Our Clients
 RECENT CLIENTS

‘’Blue Fox Experiential Marketing specializes in product launches, concerts, branding initiatives, and
corporate events. Our unparalleled record of excellence, industry recognition, and referrals from satisfied
customers attest to our unwavering dedication in delivering exceptional results. Partner with us to take your
brand experience to new heights.’’ - Rana Masud (Vice Chairman of Bluefox Experiential Marketing)
Our Services & Client Testimony

Experiential
Campaigns

Trade
Marketing

Influencer
Marketing

Product &
Fashion shoot

Product
Launch

Brand
Activation

Event &
Concerts

OVC / TVC/
Documentary

Retail Display
Solution
Total No. Of Work Total Number of
Total Client
Completed Completed Events

Total Client Last Total Years of Total Years of

Three Years Experience Experience
Thank you!