Professional Documents
Culture Documents
Bussiness Plan
Bussiness Plan
PLAN
TABLE OF CONTENTS
BUSINESS IDEA............................................
BUSINESS NAME ...........................................
MARKETING ..................................................
PRICING.........................................................
PROFIT..........................................................
BUSINESS IDEA
Wonderland Café is a start-up business that would be launched in January 1,2026 at Bay-Bay
Boulevard Borongan city. This business is originally design for all kinds of people with
different interest and likes. Through time the world and the way people live is changing.
During this time people mostly refer to the internet and gadgets for almost everything.
During the time of pandemic there were many ways discovered to support the needs and
wants of many Filipinos just like foods, shopping and many more by using technology or
internet and by using different apps. To continue the business of many Filipino they uses
different kinds of social media flat-forms. But now since we are already in the new normal
we must adapt to our new society and community needs in terms of businesses. Now that
we are already in the new normal, we can go now to school, to the office or works, and
because of this we got to have a lot of works, assignments, projects, paper-works and many
more that makes us tired, stress, depressed because of the different problems encountered,
and also sleepless because we usually work at night or do an overtime. Because of this I
created an idea on how to make my business suitable to our society or community and the
people in it.
This business is both product and service but this is not only a simple product and service
but a good quality one and budget friendly that offers a variety of products and services to
the costumers. This business would be a nice, relaxing, and comfortable place to think,
study, work, hang out with friends or enjoy with your family and friends. To make sure that
costumers would love my offer rather than any simple café I would add some twist to my
business that the costumers would love and enjoy. By adding some trending twist I’m sure
that many melenials would keep coming for it.
My café would be a two story building with an artistic look and design and also visually
pleasing for the costumers. The first floor would be a wide place with 6 long tables and with
4 to 6 chairs each, this is where the counter and the kitchen will be also put in, along with 2
CR (for men and women), I will also put a book shelf near the windows with books in
different genres, and stuffs to attract the costumers. The design would be artistic like
painting the wall with beautiful images and decorations. This area is where a large group of
people can enjoy. While the second floor will have a 12 round tables with 2 chairs each. The
design would be a simple interior design and elegant. I will add simple touch just like putting
some different kinds of lights to make the place more pleasing. I will add some sweet twist
to this area in the future. In this area this is where couples or best-friends can enjoy and also
take some photos together. I will also add a rooftop for those people who like being alone
or for them to have a relaxing place to enjoy. Outside the café I will provide a space to put
some umbrella’s and sits. In this case my costumers would have a lot of choices to which
place they want to pick. My café would have a free wi-fi or
MARKETING
ONLINE PROMOTION, FLIERS AND POSTERS
PRICING
Café s Prize Products Available for the Prize
Wonderland Php. 150.00 Depending on the menu and on what
Café Above & product you buy.
Below
Other café Php.200.00 Depending on the product that you
Available on Above buy and the quality, also the service
the Area that they serve you.
Wonderland café offer a low cost and affordable products which are a good quality one. Our
product start with a prize of Php. 50.00 above. The prize of the product will depend on what
kind of product that you buy. We offer some discounts and other promos example is a buy
one take one promo for some products, if you buy a large size sundae which cost 200.00
pesos you can have a free medium size sundae in return and if you buy a 2 package of
cupcakes which have 6 pieces per box you will have a discount of 5%. This are only some of
the promos that we can offer to our costumer’s and if the business will be successful in the
future we can offer a lot more.
PROFIT
EXPENSES
START-UP FUNDING
Launching my café business will require the following
investment:
Type of Expenses Amount
Equipment Php. 200,000.00
Raw material Php. 50,000.00
Employees or Staffs Php. 21,000.00
Building the café Php. 250,000.00
Design and decorations Php. 20,000.00
Permit and other papers Php. 5,000.00
Transport Php. 20,000.00
Others Php. 10,000.00
Total Expenses : Php. 576,000.00
As you can see this will include legal expenses for licenses and permit, marketing promotion
and etc. As the owner I have to invest a lot of money to my business so I will invest a
$150,000.00 to a bank an take out a loan of $25,000 to cover up the start-up expenses and
assists needed plus deficient spending in early months of my business.
INCOME
Income in 1 year of doing the business:
MONTHS INCOME