www.zinghr.

com
Automotive and Manufacturing

HR Innovation Delivered
How ZingHR implemented Tech and Automation to achieve
Business Outcomes for this Automobile Industry Giant

OVERVIEW
One of the world’s largest automobile companies reached out to ZingHR,
a Microsoft-accelerated, Gartner recognized Indian HR Tech start-up, in order to improve its
HR solutions. By focusing on not just automating the company's HR solutions for the sake of
automation; but actually, wanting to improve their business outcomes; ZingHR was
determined to deliver significant HR innovations for efficiency and performance benefits.

About The Global Automotive Manufacturing

company in question:
the Client

• Has a presence in 125 countries. • Has almost 80,000 employees worldwide.

• Produces passenger cars, trucks, vans, • Manufactured its first commercial vehicle
coaches, buses, sports cars, construction in 1954 and entered the passenger
equipment and military vehicles. vehicle market in 1988.
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The Ask
A Unified HR Platform The Road to Digital HR Transformation

To scale up its operations, the automotive
giant needed to introduce a whole new HR
system which would improve the overall
efficiency of the firm. The core objective of
this collaboration with ZingHR was to bring
together all the dealers to a unified HR
platform, where the company mentioned,
would be the main administrator, and it
would give all the dealers an automated
solution. The focus was on showing the
dealers what the capabilities of HR
digitization is.
The initial point of contact took
place around July 2020, where both
companies discussed the challenges
faced in the automotive industry
and how they can be solved. The
risks involved in collaborating with
ZingHR were minimum as it covered
almost every aspect of modern HR
problems and gave customizable
and scalable ideation strategies, as
per the client’s needs.

Execution and Benefits

As this process is still new and in nascent stages, solutions are being implemented gradually.
In the initial design phase, a sample size of 5 dealerships was taken to check the feasibility
of the solutions. While there may be minor bugs when working with a whole new system, the
feedback received from the dealers was positive and encouraging. Amongst the many
innovations that ZingHR possess, it was the multilingual app that caught the attention of the
client. They believed that the app could do wonders, as every employee from each
department can gain access to the system in their regional language,
making communication more effective.
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Challenges

From a general Automotive Industry point of view, the most critical HR challenges
big companies face are:

Communication Low Compensation Talent Availability

Due to the multi-faceted Compensation is another All major HR studies have

nature of the organization,
people are scattered over a
large geographical area
which can pose difficulty to
get people together. Also,
structured career growth
plan for senior management
that focuses on building
cross-functional capability,
sometimes is missing.
area, where the industry is
facing an issue. Especially
with the blue-collar
employees spread across
dealerships; sometimes it
gets difficult to motivate
the teams with lesser
monetary benefits.
indicated that there is a
critical shortfall of talent
in both technical and
commercial level in the
Automobile industry.
There is unavailability of
proper expertise and
knowledge.

These existing challenges could lead to overall reduction in business; for ZingHR, collaborating
with this major automotive player was definitely a huge responsibility. The level of
organizational change in the HR function was also a big challenge. The major focus of the
change being implemented was to adopt a centralized HR platform in order to produce an
automated solution. Coming up with this centralized system would give the organization more
control and help sort out many of their HR challenges.
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ZingHR Solutions
Core HR Reports Helpdesk Onboarding

Captain Zingo (Chatbot) Recruitment

Outcomes
In the first phase of implementation, 32 out of the 60 dealers were provided with HR
solutions for trial and testing. In the second phase, the remaining 28 dealers will be
provided with HR solutions. As of now, 2 dealers have gone live with the complete
implementation. Hence, it’s too early to conclude whether any visible changes are seen
after the new system’s implementation. The solutions are being implemented in phases
with the hope of getting the desired business outcomes for the Global Automotive Giant.

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AUSTRALIA MIDDLE EAST SOUTH EAST ASIA INDIA www.ZingHR.com