PDF Report Indonesia Ecommerce Trends 2nd Half of 2022 - Jakpat Survey Report 2023 37997

2022 Indonesia E-Commerce Trends
JAKPAT Survey Report 2023
1
Background
Consistently tracking trends is crucial for e-commerce
platforms to stay competitive. Among the various types of
e-commerce available, social commerce has recently
emerged as a booming trend. Social commerce is a feature
on social media platforms that allow users to
shop online from within the app. In this e-
commerce report, JAKPAT will incorporate
social commerce and also quick commerce to
gather consumer behaviour data and provide
insights related to the performance of major
e-commerce platforms in Indonesia.
E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 2

Report Summary
The world of online shopping keep evolving even though some things remained fairly
consistent, such as preferred promotional programs. The trend is similar to last year,
however shoppers seem to show more interest toward some promotional programs.
Cashback is one of promotional programs that increased from 2021. As digital wallet
become major payment method used by shoppers, cashback has become a
promotional program that cannot be ignored. While digital wallet become a popular
payment method across all segments, credit card is still not common for Gen Z. What is
getting more common among Gen Z is shopping through TikTok Shop. This feature of
TikTok social media, acquired more online shoppers than several well-known
e-commerce/marketplace platforms in Indonesia, and majority are coming from Gen Z.
TikTok Shop also utilize livestream shopping which become a trend recently, where it is
not only provide shoppers with more detailed view of the product but the sellers are
also entertaining according to majority of shoppers. If TikTok Shop is emerging, JD.ID
has decided to close it's service this year, but this is unlikely to cause problems
for its shoppers, as most also use other platforms for online shopping. Finally,
even as the world begins to return to normal following the pandemic, most
quick commerce users are still willing to purchase from the app in the future.

02 Background
Table of Content 03 Executive Summary
05 Research Details
06 E-Commerce / Marketplace
37 Social Commerce
42 Quick Commerce

Research Details
Research Objectives
• Capturing online shopping behaviour during the 2nd half of 2022
• To describe the usage of several e-commerce players in Indonesia, including
marketplace, social commerce, and quick commerce
Data Collection
• Data collecting was done monthly to capture monthly data from
August to December 2022, divided into 2 surveys:
• E-commerce (marketplace)
• Quick commerce
• The surveys were distributed to 1486 e-commerce respondents
and 1450 quick commerce respondents
• The questionnaires were distributed via JAKPAT mobile app
• Margin of error 5%
• Proportioned by Indonesian internet population

95% of online shoppers make
purchases in marketplace in the 2nd
half of 2022

Demographic Profile – E-Commerce
n = 1249 respondents
The surveys were distributed to total 1486 respondents nationwide to capture respondents’ Area
online shopping habit monthly from August to December 2022. In this e-commerce part, the
total respondents who worked full survey is 1249 respondents, which are those who shop in Greater Jakarta 38%
e-commerce or marketplace platform in the last 30 days.
Java area 44%
Gender Age Cohort
Outside Java 18%
Female 52% Gen Z 39%
Male 48% Millennials 53%

Rural 46%
Age Range Gen X 8%
Urban 54%
40-44 15%
SES
35-39 16% Area
• Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta
Lower 7%
30-34 17% Selatan, Jakarta Timur, Jakarta Utara, Bogor, Depok,
Tangerang, Tangerang Selatan, Bekasi.
25-29 17% Middle 56%
• Java area: Jawa Barat (exclude Bogor, Depok, Bekasi),
Banten (exclude Tangerang, Tangerang Selatan), Jawa
20-24 20% Upper 37% Timur, Jawa Tengah, DI Yogyakarta.
15-19
• Outside Java: all areas in Sumatera, Kalimantan, Bali,
15%
Nusa Tenggara, Sulawesi, Maluku & Papua.

E-Commerce Consumers’ Journey
Awareness Consideration Decision Post-Purchase
Gaining information from ads Consideration before Shopping timeline Post-purchase experiences
making purchase Payment method Revisit intention
Promotional programs Budget

Source of Information
Information Source Top 3 Information Source Based on Gen

80%
Ads on social media 60% 67%
70% 62% 59% 59% 57% 56% 56%
Ads on YouTube 59% 60%
50%
50%
Ads on TV 44%
40% 35%
Online shopping site's official accounts 34% 30%
Online shopping apps' notification 33% 20%
10%
Online shopping site's official websites 30%
0%
Product recommendations accounts on social media 27% Gen Z Millennials Gen X
Social media influencers 24% Ads on social media Ads on YouTube Ads on TV
Ads on online media 23%
Online ads are dominating the ads delivered to customers or
Friends or people around 22%
e-commerce shoppers, especially for ads on social media and ads
Articles on online media 16%
on YouTube. This trend is applied to all age groups. However,
Outdoor ads/billboards 14%
speaking about ads on TV which is on third place, it has significant
Email Newsletter 11%
gap between younger segments and older ones. Only 35% of Gen Z
Ads on printed media 11%
derived information from TV ads compared to 50% of Millennials
Ads on radio 6%
and 56% of Gen X.

Consideration Before Making Purchase
Based on level of importance

10 Top seller Attribute 1
More important
Attribute 2
X Real photo of the items Attribute 3
Attribute 3
X Discounts offered
Attribute 5
X Price
Store ratings
8 Response rate
9 Official store (verified store) Photos shared in buyer reviews
Response rate
Less important
6 Store ratings
Official store (verified store)
11 Number of items sold
Top seller
X Clear product description
Number of items sold
X Buyer reviews
7 Photos shared in Available in the premium version.

buyer reviews
Contact our team for further information at dea@jakpat.net
* Number based on the order of the respondent's consideration,
no. 1= is most important to – no. 11= less important to consider

Preferred Promotional Programs
Preferred Promotional Programs by Year
81%
Free shipping
89% 89%
Free shipping 74%

81% Discounts
81%
Discounts 64%
Cashback
70%
70% Flash sale

57%
64%
Cashback
51%
Vouchers
53%
24%
Shoppers are tend to be more interested in promotional programs Tebus murah
28%
offered in 2022 compared to previous year, however the trends 23%
Brand exclusive promo
remain the same. The most popular promotion program among 26%
buyers is free shipping, which has been consistent from 2021. As 19%
In-app games
digital wallet become the most prevalent payment method used by 16%
2021
shoppers, cashback has become a promotional program that cannot Lucky draw/quiz
19%
2022
16%
be ignored, since it reach the attention of 7 out of 10 shoppers.

When to Shop Online
60%
54%
Primetime for shopping online is
50% when the sun is set already, around 6
40% 36%
to 9 pm, where more than half of
31% 33% shoppers admit to shop online on
30% 28%
that time. However, since one of the
19%
20%
12%
perks of online shopping is that we
10% 6% can shop whenever we want, it is also
0%
fairly common for shoppers to shop
00.01 - 03.00 03.01 - 06.00 06.01 - 09.00 09.01 - 12.00 12.01 - 15.00 15.01 - 18.00 18.01 - 21.00 21.01 - 00.00 after typical physical store closing
By Age Cohort time, at 9 pm to midnight.
60% 53% 55%
51%
50%
39%
40% 37% 35%
33% 33% 34% 33% 33%
29%
30% 26% 24%
19% 19% 18% 19%
20% 16%
13%
10%
10% 6% 6%
2%
0%
Gen Z Millennials Gen X
00.01 - 03.00 03.01 - 06.00 06.01 - 09.00 09.01 - 12.00 12.01 - 15.00 15.01 - 18.00 18.01 - 21.00 21.01 - 00.00

Payment Method
Payment Method 1 Payment Method 5
Payment Method 6
Payment Method 2
Payment Method 7
Payment Method 3
Payment Method 8
Payment Method 4 Payment Method 9
Available in the premium version.

Contact our team for further information at
dea@jakpat.net

Payment Method
Breakdown by Gender and Age Group
By Gender By Age Cohort

80% 80%
70% Available in70%

the premium version.
60%
Contact our team for further
60%
information at dea@jakpat.net
50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Female Male Gen Z Millennials Gen X
Payment Method 1 Payment Method 2 Payment Method 3 Payment Method 4 Payment Method 5 Payment Method 6 Payment Method 7 Payment Method 8 Payment Method 10

Monthly Online Shopping Spending
In general, during 2nd half of 2022, online shoppers spend Male Rp503,867
approximately Rp475.810 in a month for online shopping.
By Gender
Total Rp475,810
Segments that spend more than this average price is male
Female Rp449,940
shoppers, Gen X and Millennials, and shoppers from upper SES
level which become the segment that spend the most compared
to the other. Millennials
By Age Cohort
Gen X Rp479,972
Online Shopping Spending
More than Rp1.000.000; Total Rp475,810
14%
Less than Rp200.000; Gen Z
Rp800.001 - Rp1.000.000; 25%
8%
Upper Rp583,030
Rp600.001 - Rp800.000;
10% Total Rp475,810
Rp 400.001 - Rp600.000;
Middle Rp416,611
15%
By SES
Rp200.000 - Rp400.000;
Lower Rp389,491
28%

Online Shopping Unpleasant Experiences
Types of unpleasant experiences

Around XX% of online shoppers The item that arrives does not match the image or description given XX%
The colour/variant/size of the item that arrived did not match what was ordered XX%
reported having an unpleasant or
The type of items that arrived is different from the type of items ordered XX%
negative experience while
The item that arrived was damaged/defective XX%
shopping online.
Items ordered did not arrive XX%
Customers’ Satisfaction Based on Post-Purchased Experienced
5.00
4.50
4.00
3.50 Available in the premium version.
3.00
2.50
2.00
1.50
1.00
E-Commerce 1 E-Commerce 2 E-Commerce 3 E-Commerce 4 E-Commerce 5 E-Commerce 6
Encounter problems No problems

Online Shopping Platforms
In average, shoppers use X e-commerce or

E-Commerce Platform Usage
74% online marketplace platforms.
41%
30%
11%
7% 6% Contact our team for further information at
dea@jakpat.net
2021 2022

Online Shopping Platforms Brand Funnel

dea@jakpat.net
Awareness Conversion rate awareness-ever used

Ever used Conversion rate ever used-last used
Last used

BLIBLI Usage and User’s Profile
User’s Demographic Profile
Only 2% of Blibli users who use only Blibli for
Female 47%
Male 53%
online shopping.
15-19 7%
20-24 19% Usage of Other E-Commerce Platforms
25-29 19%
30-34 25%
XX% of total 35-39 18%
E-Commerce 1
e-commerce shoppers 40-44 12%

E-Commerce 2
Gen Z 30% E-Commerce 3

Millennials 60%
Gen X 10% E-Commerce 4
Lower 4% E-Commerce 5
Middle 39%
Upper 58%
Greater Jakarta 40%

Java area 44%
Outside Java 15% Contact our team for further information at
Rural 41%
dea@jakpat.net
Urban 59%

BLIBLI Items Purchased
Top 7 Items Purchased
XX% XX% XX% 33% 32% 32% 31%
Household Fresh
Item 1 Item 2 Item 3 Instant food equipment food Skincare
Items Purchased by Product Categories

Total Female Male Gen Z Millennials Gen X
Food & groceries 60% 53% 66% 57% 58%
Fashion 50% 35% 63% 51% 31%
Gadget & electronics 49% 26% 70% 44% 40%
Beauty & body care 41% 31% 50% 34% 53%
Fitness & hobbies 41% 26% 54% 31% 50%
Health & hygiene 38% 35% 41% 32% 69%
Home & living 32% 29% 34% 30% 40%
Baby & kids 32% 23% 39% 29% 40%
Travel & leisure 29% 24% 34% 21% 43%

BLIBLI Post-Purchased
User’s Satisfaction NPS Intention for Future Usage
Detractors
Passives
XX Promoters
Non User User
User's Satisfaction Mean Score

By Age Cohort
1 2 3 4 5
Gen 1 Available in the premium version.

Total
dea@jakpat.net
Gen 2
Gen 3
Strongly Strongly
dissatisfied satisfied

BUKALAPAK Usage and User’s Profile
In average, Bukalapak users use 3 e-commerce
Female 30%
Male 70%
platforms for online shopping.
15-19 9%
25-29 16%
E-Commerce 1
40-44 15%
E-Commerce 2

Millennials 56%
Middle 57%
Upper 37%
Greater Jakarta 35%

Java area 50%
Rural 49%
dea@jakpat.net
Urban 51%

BUKALAPAK Items Purchased
XX% XX% XX% 33% 32% 32% 31%
Computer/laptop
Item 1 Item 2 Item 3 accessories Fashion accessories Electronic Handphone

Fashion 59% 49% 63% 59% 30%
Food & groceries 47% 38% 51% 41% 43%
Fitness & hobbies 47% 45% 47% 42% 26%
Health & hygiene 46% 41% 48% 45% 42%
Beauty & body care 44% 51% 41% 38% 21%
Travel & leisure 25% 23% 26% 26% 9%
Baby & kids 25% 21% 26% 27% 9%
Home & living 23% 30% 20% 17% 35%

BUKALAPAK Post-Purchased
Detractors
Passives
XX Promoters
Non User User

By Age Cohort
1 2 3 4 5

Total
Gen 2
Gen 3
Strongly Strongly

JD.ID Usage and User’s Profile
All JD.ID shoppers also use other e-commerce
Female 45%
Male 55%
platform for online shopping.
15-19 10%
25-29 21%
E-Commerce 1
35-39 24%
E-Commerce 2

Millennials 66%
Middle 53%
Upper 44%
Greater Jakarta 42%

Java area 41%
Rural 38%
dea@jakpat.net
Urban 62%

JD.ID Items Purchased
XX% XX% XX% 39% 37% 35% 34%
Item 1 Item 2 Item 3 Hair care Medicines, vitamins Skincare Electronic

Health & hygiene 64% 61% 68% 60% 88%
Food & groceries 63% 66% 61% 60% 68%
Beauty & body care 62% 70% 56% 57% 68%
Fashion 50% 36% 61% 37% 68%
Fitness & hobbies 43% 31% 52% 27% 68%
Baby & kids 38% 29% 46% 28% 88%
Travel & leisure 33% 18% 46% 25% 68%
Home & living 29% 23% 34% 21% 80%

JD.ID Post-Purchased
User’s Satisfaction Gen Z Top 5 Topics
NPS
E-Commerce 1
Detractors
E-Commerce 2
Passives
XX Promoters
E-Commerce 3
E-Commerce 4
By Age Cohort E-Commerce 5
1 2 3 4 5
Gen 1
Total

Gen 2
Gen 3 dea@jakpat.net
Strongly Strongly

LAZADA Usage and User’s Profile
In average, Lazada users use 3 e-commerce
Female 45%
Male 55%
15-19 10%
25-29 18%
30-34 18%
XX% of total 35-39 18% E-Commerce 1
40-44 18%
e-commerce shoppers E-Commerce 2

Millennials 57%
Middle 60%
Upper 33%
Greater Jakarta 37%

Java area 50%
Rural 49% dea@jakpat.net
Urban 51%

LAZADA Items Purchased
XX% XX% XX% 19% 19% 18% 18%
Household
Item 1 Item 2 Item 3 Fashion accessories Body care Makeup equipment

Fashion 58% 51% 65% 52% 48%

Beauty & body care 39% 46% 34% 36% 13%
Health & hygiene 30% 19% 39% 26% 26%
Food & groceries 28% 23% 32% 28% 15%
Fitness & hobbies 26% 16% 34% 25% 21%
Baby & kids 20% 24% 16% 21% 21%
Home & living 18% 20% 16% 17% 36%
Travel & leisure 11% 6% 15% 8% 11%

LAZADA Post-Purchased
Detractors
Passives
XX Promoters
Non User User

By Age Cohort
1 2 3 4 5

Total
Gen 2
Gen 3
Strongly Strongly

SHOPEE Usage and User’s Profile
Around 40% of Shopee users use only Shopee as
Female 56%
Male 44%
e-commerce platform they buy from.
15-19 17%
25-29 17%
30-34 16%
E-Commerce 1

E-Commerce 2

Millennials 50%
Middle 56%
Upper 37%
Greater Jakarta 36%

Java area 45%
Rural 46%
dea@jakpat.net
Urban 54%

SHOPEE Items Purchased
XX% XX% XX% 19% 18% 17% 14%
Item 1 Item 2 Item 3 Health supplies Makeup Body care Snacks

Fashion 49% 49% 49% 45% 48%

Beauty & body care 41% 50% 30% 41% 34%
Health & hygiene 28% 27% 30% 30% 30%
Food & groceries 26% 22% 31% 26% 28%
Fitness & hobbies 22% 15% 30% 22% 22%
Baby & kids 17% 17% 16% 26% 13%
Home & living 13% 14% 13% 18% 15%
Travel & leisure 5% 2% 8% 5% 4%

SHOPEE Post-Purchased
Detractors
Passives
XX Promoters
Non User User

By Age Cohort
1 2 3 4 5

Total
Gen 2
Gen 3
Strongly Strongly

TOKOPEDIA Usage and User’s Profile
In average, Tokopedia users use 3 e-commerce
Female 42%
Male 58%
15-19 9%
25-29 17%
30-34 20%
E-Commerce 1

E-Commerce 2

Millennials 62%
Middle 49%
Upper 46%
Greater Jakarta 40%

Java area 45%
Rural 43%
dea@jakpat.net
Urban 57%

TOKOPEDIA Items Purchased
XX% XX% XX% 19% 19% 19% 19%
Item 1 Item 2 Item 3 Clothes Snacks Skincare Body care

Fashion 39% 34% 42% 34% 36%

Health & hygiene 39% 42% 35% 40% 41%
Food & groceries 35% 32% 38% 32% 26%
Beauty & body care 35% 41% 29% 33% 31%
Fitness & hobbies 26% 17% 33% 25% 21%
Home & living 15% 16% 15% 17% 10%
Baby & kids 15% 16% 14% 17% 12%
Travel & leisure 8% 6% 10% 7% 12%

TOKOPEDIA Post-Purchased
Detractors
Passives
XX Promoters
Non User User

By Age Cohort
1 2 3 4 5
Gen 1
Total
Gen 2
Gen 3
Strongly Strongly

Online shopping though special online
shopping features available in social
media platform, TikTok.

TikTok Shop TikTok Shop is used by XX% of
TikTok social media users.*
TikTok Shop is another innovation of social media. It does not only serve as *This data is taken from social media habit survey 2022
product catalogue, but shoppers can directly make transaction until

payment process within the TikTok app without having to switch to other
application to finish the purchase. Thus, it can serves like usual e-
commerce platform too. It combines both social media and e-commerce
platform in one app. Awareness
Conversion rate
Awareness-visited
Visited
TikTok Shop comprises XX% of total e-commerce shoppers. Conversion rate
Visited-make purchase
Make purchase
Usage of TikTok Shop

dea@jakpat.net
E-Commerce E-Commerce E-Commerce TikTok Shop E-Commerce E-Commerce E-Commerce

1 2 3 4 5 6

TikTok Shop Usage and User’s Profile
Female XX% XX% XX% XX%

Male
15-19
20-24
25-29
Item 1 Item 2 Item 3 Item 4
30-34
35-39
20% 20% 19%
40-44
Gen Z
Millennials
Gen X
Available in the Fashion accessories Baby & kids fashion Bags
Lower premium version.
Middle
Contact our team for Usage of Other E-Commerce Platforms
Upper
E-Commerce 1
further information at E-Commerce 2
Greater Jakarta dea@jakpat.net E-Commerce 3
Java area E-Commerce 4
Outside Java E-Commerce 5
E-Commerce 6
Rural
Urban

Livestream Shopping
on TikTok Shop
n = 230 respondents*

Shopping during live streaming enables me to see items in detail
XX% agree
The sellers on livestream shopping are very entertaining
XX% agree
Able to interact directly with the seller
XX% agree
*This data is taken from social-commerce special survey 2022

TikTok Shop Post-Purchased
n = 208 respondents
Intention for Future Usage

NPS
Detractors
X out of 10 TikTok Shop users are Passives
satisfied with the app/feature.
73%
XX Promoters
User's Satisfaction Mean Score Non User User

By Age Cohort
1 2 3 4 5
Gen 1
Total

Gen 2
Gen 3
Strongly Strongly

Quick commerce is an online shopping
platform which focuses on providing
customers with fast and efficient delivery
options, usually in around 1 hour time.

Demographic Profile – Quick Commerce
n = 243 respondents
The surveys were distributed to total 1450 respondents nationwide to capture Area
respondents’ online shopping habit monthly from August to December 2022. In this quick
commerce part, the total respondents who worked full survey is 243 respondents, which Greater Jakarta 32%
are those who shop in quick commerce platform in the last 30 days.
Java area 49%
Gender Age Cohort
Outside Java 19%
Female 53% Gen Z 35%
Male 47% Millennials 61%

Rural 52%
Age Range Gen X 4%
Urban 48%
40-44 8%
SES
35-39 19% Area
• Greater Jakarta: Jakarta Pusat, Jakarta Barat, Jakarta
Lower 7%
30-34 20% Selatan, Jakarta Timur, Jakarta Utara, Bogor, Depok,
Tangerang, Tangerang Selatan, Bekasi.
25-29 22% Middle 44%
• Java area: Jawa Barat (exclude Bogor, Depok, Bekasi),
Banten (exclude Tangerang, Tangerang Selatan), Jawa
20-24 21% Upper 49% Timur, Jawa Tengah, DI Yogyakarta.
15-19 10%
• Outside Java: all areas in Sumatera, Kalimantan, Bali,
Nusa Tenggara, Sulawesi, Maluku & Papua.

Quick-Commerce Shoppers
n = 243 respondents
XX% XX%
Quick-commerce shoppers
comprised 19% of total online
shoppers in 2nd half of 2022 XX% XX%

dea@jakpat.net

Users Demographic Profile
Female Female
Male Male
15-19 15-19
20-24 20-24
25-29 25-29
30-34 30-34
35-39 35-39
40-44 40-44
Gen Z Gen Z
Millennials Millennials
Gen X Gen X
Lower Lower
Middle Middle
Upper Upper
Greater Jakarta Greater Jakarta

Java area Java area
Outside Java Outside Java
Rural Rural
Urban Urban

Quick Food & groceries
Health & hygiene

XX%
XX%
Food & groceries
Health & hygiene

XX%
XX%
Commerce Beauty & body care XX% Beauty & body care XX%
Product Breakdown by Gender
Segments Food & groceries
Health & hygiene
Available in the premium version. Beauty & body care

dea@jakpat.net
Food & groceries
Health & hygiene
Beauty & body care
Female Male

Top 10 Product Categories Breakdown by Gender
In Store Shopping
n = 243
0% 10% 20% 30% 40% 50% 60% 70% 80% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70%
Fresh food Category 1 Category 1
Snacks Category 2 Category 2
Instant food Category 3 Category 3
Condiments Category 4 Category 4
Sembako Category 5 Available in theCategory

premium 5 version.
Bottled drinks Category 6 Category 6
Medicines, vitamins Category 7 Category 7
Home cleaning Category 8 Category 8
Frozen food Category 9 Category 9
Body care Category 10 Category 10
Total Female Male Total Female Male Total Female Male

Platforms’ Performance
Based on Shoppers Experiences
Attribute 1
Attribute 2
Attribute 3
Attribute 4
Attribute 5
6.23 Clear products image 6.11
6.17 Lots of discounts and promotions 5.99
6.12 Apps working smoothly 6.14
6.12 Various payment method 6.16
6.12 Interesting user interface 5.95
6.06 Fast response customer service 5.96
6.06 Many product variants 5.99
*mean score derived from 1 (extremely unsuitable) to 7 (extremely suitable) scale


Post-Purchase
Experience
1 2
By Age Cohort
3 4 5
NPS XX XX NPS
By Age Cohort
5 4 3 2 1
Promoters
Gen 1 Gen 1
Passives
Total Total
Gen 2 Detractors
Gen 2
Gen 3 Gen 3
xx% xx%
XX% of GoMart users are willing to use the app XX% of GrabMart users are willing to use the app
in the future. in the future.


Users Demographic Profile
Klik Indomaret User
Female Female
Male Male
15-19 15-19
20-24 20-24
25-29 25-29
30-34 30-34
35-39 35-39
Alfagift User 40-44 40-44
Gen Z Gen Z
Millennials Millennials
Gen X Gen X
Lower Lower
Middle Middle
Upper Upper
Greater Jakarta Greater Jakarta
Alfagift users areXX% Java area

Outside Java
Java area
Outside Java
more than Klik Indomaret users Rural Rural

Urban Urban

Quick Food & groceries
Beauty & body care

XX%
XX%
Food & groceries
Beauty & body care

XX%
XX%
Commerce Health & hygiene XX% Health & hygiene XX%
Product Breakdown by Gender
Segments Food & groceries
Health & hygiene
Available in the premium version. Beauty & body care

dea@jakpat.net
Food & groceries
Health & hygiene
Beauty & body care
Female Male

Top 10 Product Categories Breakdown by Gender
In Store Shopping
n = 243
0% 10% 20% 30% 40% 50% 60% 70% 80% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70%
Fresh food Category 1 Category 1
Snacks Category 2 Category 2
Instant food Category 3 Category 3
Condiments Category 4 Category 4
Sembako Category 5 Available in theCategory

premium 5 version.
Bottled drinks Category 6 Category 6
Medicines, vitamins Category 7 Category 7
Home cleaning Category 8 Category 8
Frozen food Category 9 Category 9
Body care Category 10 Category 10
Total Female Male Total Female Male Total Female Male

Platforms’ Performance
Based on Shoppers Experiences
6.36 Attribute 1
6.28 Attribute 2
6.28 Attribute 3
6.27 Attribute 4
6.25 Attribute 5
6.24 Clear products image 6.25
6.22 Easy ordering process 6.25
6.20 Easy to use apps 6.13
6.15 Interesting user interface 5.91
6.14 Many product variants 6.10
6.10 Apps working smoothly 6.08
6.08 Fast delivery 6.18
*mean score derived from 1 (extremely unsuitable) to 7 (extremely suitable) scale


Post-Purchase
Experience
1 2
By Age Cohort
3 4 5
NPS XX XX NPS
By Age Cohort
5 4 3 2 1
Promoters
Gen 1 Gen 1
Passives
Total Total
Gen 2 Detractors
Gen 2
Gen 3 Gen 3
x%
X out of 10 of Klik Indomaret users are willing to use XX% of Alfagift users are willing to use the app
the app in the future. in the future.



PDF Report Indonesia Ecommerce Trends 2nd Half of 2022 - Jakpat Survey Report 2023 37997

Uploaded by

Copyright:

Available Formats

You might also like

PDF Report Indonesia Ecommerce Trends 2nd Half of 2022 - Jakpat Survey Report 2023 37997

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

PDF Report Indonesia Ecommerce Trends 2nd Half of 2022 - Jakpat Survey Report 2023 37997

Uploaded by

Copyright:

Available Formats

2022 Indonesia E-Commerce Trends

JAKPAT Survey Report 2023

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 2

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 3

Table of Content 03 Executive Summary

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 4

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 5

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 6

Male 48% Millennials 53%

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 7

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 8

Information Source Top 3 Information Source Based on Gen

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 9

Based on level of importance

7 Photos shared in Available in the premium version.

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 10

Free shipping 74%

70% Flash sale

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 11

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 12

Payment Method 1 Payment Method 5

Payment Method 4 Payment Method 9

Available in the premium version.

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 13

By Gender By Age Cohort

70% Available in70%

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 14

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 15

Types of unpleasant experiences

Customers’ Satisfaction Based on Post-Purchased Experienced

Encounter problems No problems

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 16

E-Commerce 1 E-Commerce 2 E-Commerce 3 E-Commerce 4 E-Commerce 5 E-Commerce 6

In average, shoppers use X e-commerce or

74% online marketplace platforms.

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 17

Available in the premium version.

Awareness Conversion rate awareness-ever used

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 18

e-commerce shoppers 40-44 12%

Gen Z 30% E-Commerce 3

Greater Jakarta 40%

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 19

XX% XX% XX% 33% 32% 32% 31%

Items Purchased by Product Categories

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 20

Non User User

User's Satisfaction Mean Score

Gen 1 Available in the premium version.

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 21

Gen Z 34% E-Commerce 3

Greater Jakarta 35%

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 22

XX% XX% XX% 33% 32% 32% 31%

Items Purchased by Product Categories

E-Commerce Trends 2nd Semester of 2022 – JAKPAT Survey Report 23

Non User User