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A COMPREHENSIVE GUIDE ON
EVERYTHING YOU NEED TO KNOW
ABOUT WHATSAPP FOR BUSINESS

WHATSAPP
BUSINESS
FUNDAMENTALS
FOR FASHION BUSINESSES
TABLE OF
CONTENTS
1 2
WhatsApp
Introduction Business
features

3 4
Using the
What is
WhatsApp
WhatsApp
Business app for
Business?
fashion business

5 6
WhatsApp vs.
WhatsApp Conclusion
Business
 INTRODUCTION

WhatsApp is the most popular messaging app in the

world, especially in African and Latin American countries.
 Countries with the highest monthly WhatsApp usage

Three African countries—South Africa, Kenya and Nigeria,

are among the countries with the highest monthly
WhatsApp usage in the world.

95% of Nigerian internet consumers use WhatsApp, i.e.,

9.5 in-every 10
As a fashion business owner in Africa or serving Africans,
WhatsApp is a must have tool in your business arsenal.

You can use WhatsApp in the several aspects of your

business:

1 2 3

Marketing Sales Customer Support

Share your offers Follow up to close Provide prompt and
and engage your sales and deals. personalized answers
prospects. to enquiries.

Understanding WhatsApp for business, and using it

effectively is very important. Trust us, you do not want to
get left behind.

Let's get started.

WHAT IS

WHATSAPP
BUSINESS?
Many of us are familiar with WhatsApp, but do you know
there is a special WhatsApp created for businesses?

It is called WhatsApp Business.

You can differentiate both apps in the app store

through their logos:
WHAT IS THE DIFFERENCE:

WHATSAPP
VS.WHATSAPP
BUSINESS?
WHATSAPP WHATSAPP BUSINESS

PROFILE Includes: Includes everything in regular

Name WhatsApp plus:
Profile picture Business category
Status Business description
Phone number Business location
Working hours
Email & website

BUSINESS None Includes valuable business

FEATURES features:
Product catalog
Chat labels
Quick replies
Greeting messages
Away messages
WhatsApp short links
Connect to Facebook Ads

USERS Can be used on one Can be used on one phone

phone and one computer and four computers
 WHATSAPP
BUSINESS
FEATURES

1 CATALOG
You can list all your available products or services here.
Your customers can browse through, add to the cart, and
share the cart with you to complete their orders.
2 LABELS
You can create labels for
different categories of
customers.

Two benefits:
1. Use labels to adjust
your marketing based
on the customer type.
2. Use labels to organize
your chats and
business operations.

SHORT
3 LINKS
With WhatsApp short link
customers don’t have to
type or save your number
to contact you.

WhatsApp generates a
unique link for your
number, and when a
customer clicks the link, it
directs them to your
WhatsApp.
4 MESSAGE AUTOMATION
WhatsApp for Business is designed to save you time. You
can pre-program messages to keep your business moving:
Quick replies: You can set up answers to frequently
asked questions, so you don't have to type them out
each time.
Greeting message: Welcome your customers and let
them know what to expect.
Away message: Let your customers know you are not
available, and let them know when you will be back
 LINK TO

5 FACEBOOK &
INSTAGRAM

Connect your Facebook

and Instagram accounts
to your WhatsApp, so
your customers can find
and engage with you
across all platforms.

6
ADVERTISE
ON
FACEBOOK

You can advertise on

Facebook directly from
your WhatsApp account.

Share your products and

services with more
people with the click of a
button.
HOW TO USE WHATSAPP BUSINESS FOR

FASHION
BUSINESSES
With WhatsApp Business, your WhatsApp becomes a
marketing, sales, and customer support tool: all-in-one!

Let's take a look at how that will work ->

Meet Ned
Ned is the owner of Ned's
Leather Store. He sells original
Italian leather shoes, bags and
accessories for men

Let's see how Ned uses

WhatsApp Business for his
marketing, sales, and customer
support.
 LINKS
for marketing

Customers who want to buy shoes and bags will not

miraculously stumble on Ned's WhatsApp to chat with
him. He has to direct customers to his WhatsApp.

He does that in three ways:

1. After connecting his WhatsApp to his Facebook page
and Instagram account, he added WhatsApp as one of
your messaging/button options. So when customers
click on the button, they are directed to WhatsApp to
chat with him.
2. He shares his WhatsApp short link on his social media
posts, website, and marketing materials.
3. He runs Facebook ads to WhatsApp, either through his
Facebook Ads Manager or directly from WhatsApp.
 BUSINESS PROFILE
for marketing

When prospective customers click on Ned's WhatsApp

button, short links, or ads, it redirects them to Ned's
WhatsApp.

Many of them view his business profile. His business

profile is professional and builds customer trust.
 CATALOG
for sales

Many customers view his catalog. Then they send him a

message to order an item from the catalog or get additional
information.

Ned always uploads his available stock to his catalog. Every

time he gets new arrivals, he uploads them. And immediately
they sell out, he removes them from the catalog.
 GREETING MESSAGE
for customer support

When a customer sends Ned a message for the first time,

they receive a greeting message.

Ned has set up a greeting message to let them know he

will attend to them within the next 5 - 10 minutes.
 AWAY MESSAGE
for customer support

If customers send a message outside work hours, they will

receive an away message to let them know the office is
closed and when they can expect a reply.

Ned set an away message to make sure customers do not

expect responses when no one is available to respond.
 QUICK REPLIES
for customer support

When Ned eventually chats with a customer, he uses quick

replies to reduce the time he spends on each chat.

He has created several quick replies based on the most

common questions. Ned's quick replies save him a lot of
typing time.
 STATUS
for marketing

Most customers do not buy on the first chat/enquiry. So

Ned encourages his new customers to save his contacts
so they can view his daily WhatsApp status.

He always posts content his audience will find valuable.

Sometimes he posts giveaways and flash sales on his
status.
 BROADCASTS
for marketing

Ned also uses his broadcasts to send updates and

marketing messages. His broadcasts are very engaging:
dem dey sell die!

Ned sent the broadcast below to launch a new bundle

offer, and he got 15 sales worth about N1.8m in two hours!
 LABELS
for sales, marketing, and support

Labels help Ned in all aspects. He uses WhatsApp labels to

stay organized and efficient.

For marketing: He groups and labels his customers based on

buying patterns and sends different broadcasts to each
group.

For sales: He labels and follows up on potential customers till

they place an order and pay.

For customer support: With labels, he knows the kind of

customer he is speaking to, so he can offer better support.
For instance, how he handles a new customer is different
from how he handles a repeat customer.
CONCLUSION
Be like Ned. Use WhatsApp for
Business to help you with these
three critical aspects of your
business:

MARKETING Run Facebook ads to WhatsApp

Share relevant and engaging content
on your status
Create and send offers as broadcast

SALES
Setup your WhatsApp catalog
Create labels

CUSTOMER
Use labels to identify customers
Set up welcome and away messages
SUPPORT Set up quick replies

We wish you all the best in your business.

NEXT STEPS
1
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businesses fail and how you can increase the odds of
your fashion business succeeding.

We will explain the 6-step marketing process and what

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2
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