How to Start a

Business in 30 Days!
By Harish Iyar
Business Mentor | Sales Growth Expert
Preface
I am extremely happy that you We at MSMEx believe that you
have taken the first step towards have the zeal and ability to
progress…!!!! make it big and in this endeavor
we are ready to support you.
I heartily welcome you in this
endeavor and am super Wishing you good luck and
delighted to share some of the happy entrepreneurship…..!!!!!
most crucial and key pointers
one must take note before
getting into entrepreneurial
journey

As an entrepreneur we all come

across extreme demanding
challenges, but at the same time
also experience great success.
It’s the willingness to sustain and
ensure the zeal to make it big
makes the difference. Many fail
but the few who cross over the Start Your
finishing line make a fortune.
business

Let’s begin!!!

2
Introduction
Starting your own business is a
dream of many in this world and
its good to see the count of new
starts up & ventures growing in
India But it is also observed
that only few scale up &
succeed and many fail. The
single core reason for such
failure is one being single and
the multi step process is
extremely overwhelming,
making it difficult to fight all one
in this world of high competition.
The next few slide will give you
a clear cut perception,
perspective, the steps and the
readiness one must undertake
even before venturing into
business.
As an expert as well as an
entrepreneur I am super excited
to share some crucial pointers
one must get them vetted & be
ready to execute the idea /
before venturing into this
journey.
3
Introduction
In this e-book we will cover all the aspects, precautions and factors
one must considered before commencing a business venture.

We will cover all the aspects of

Validating Writing a business Seeking

your idea plan funding

Getting the Tools to Defining the

appropriate key use and milestones / goals in
team the endeavor

Let’s get started……!!!!!

4
 Know
your self…!!!

5
Day 1 to 3
Make a note of the strength
and weakness you possess
before you start. Hence it is
important to clearly define the
following :
§ What are you good at…???
§ What interests you to do
most often & why so…???
§ What resources do you
presently possess to achieve
them…???
§ Where would you need
assistance / mentoring /
support.
§ How much time, effort &
energy are you ready to
invest..???
§ And most important are you
genuinely passionate…???
6
Day 1 to 3
Get these answers in place first…!!!
How much time will you be
able to give…??
If you are working - How much
time will you be able to allocate
in a week
If not – Are you ready to devote
your full time into business.
Are you ready for
gestation…???
Its important to clearly know
before any venture as to how
long can one survive without
making any money from the
business. Though the idea is
certainly to scale up & earn
profits as early as possible.
Do you have the clarity of
taking risk…???
Since the business needs
investment one should be clear
as to what source of investment
you need to consider upon –
self / personal savings / debts /
retirement funds etc.
Is your family ready to
support…???
One needs to be brutal in asking
such hard questions before
venturing into business. Know
how supportive is your family in
taking off the business
Will they support you physically,
financially, emotionally as well
as mentally.
7
Day 1 to 3
Get these answers in place first…!!!
How do you plan to fund the
business…???
If you are clear as to what sort of
funds you would need that is
great, but incase if you are not
sure its important to draft a plan
and drill down on a certain
numbers that will help you to
kick start the business.
Be clear whether the funds
required, would be raised
through self financing or would
you need external source like –
Loans / Investors / VC etc.
What are your personal
strength which can help your
business take off…???
What are you good at and what
are your probable personal
weakness which may impact the
business must be clear.
Kindly be hard on this as this will
only lay the right foundation of
your business and its
sustainability.
Hence the best method would
be is to have a SWOT analysis
done and check the findings.
Based on the analysis one can
decide as to what all assistance
you would need for your
business to take off.
8
Day 1 to 3
Get these answers in place first….!!!!
What level of commitment do
you have for your business…???
Its important to know as to how
committed are you and how
strongly you believe in your
business idea. Since it will
demand high level of personal
commitment one must be dead
sure of such factors.
What are your personal
strength that can help your
business take off…???
What are you good at.
What are your probable
personal weakness which may
impact the business must be
clear.
How clear are you ready to put
in effort in making it happen as
well as empowering you as an
individual.
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Validate your
business idea

10
Day 4 to 7
What is your business idea…??? Who is your target
audience….???
Be clear as to what is the idea
you would like to get it The success to a business
executed. You should be in a purely lies on clarity of its
state to explain your business audience. Its extremely crucial
idea within 140 words to your for you to know as to who is
potential investor / customer / your potential customer,
buyer. demographics, buying pattern,
preferences, and affordability in
What problem or solution you paying a price.
plan to provide….???
Hence a detailed research work
As an entrepreneur be sure as to not only helps you to
how and what is the problem understand but also helps in
you are solving of your potential forecasting predictable revenue
customer. Is it of any great generation.
significance in nature or does it
project great value to the
customer. Hence never work
on impulsiveness. A good
detailing as to what challenge
the market is facing must be
identified. Based on such
finding one must conceptualize
and define the implementation
process for execution.

11
Day 4 to 7
Who is your main
competition…???
You need to validate whether
you fall in the category of “Me
Too” or are you “Different”. A
update on the competition,
competitors activities, as well
as the offering’s offered is the
need of the hour. Unclear of
competition not only brings
tough situation for the company
but also has great chances of
getting wiped even before take
off.
How much will your customer
pay for your product…???
Ensure you price the product /
service competitively. A detail
understanding of what
competitors are offering and
how you can add value must be
consider. Its important to be
different in today environment.
How would potential customer
perceive / accept your
product…???
Doing a recce of your product
acceptability with potential
customer is a good initiative.
This exercise gives not only how
the customer would perceive
your product it also provides
insights on the
§ Preference
§ Buying pattern
§ Readiness to pay
§ Acceptance
§ Alterations & suggestions if
any etc.
12
 Time to
put in some
numbers…!!!

13
Day 8 to 11
Lets have some numbers in However more logically things
place. can be achieved if you consider
the following:-
Its time that you start doing a
forecast of how much you § Assess market potential
would be able to sell over a
period of 12 months initially. § Your present demography in
This should also have a plan for which you want to operate
3 to 5 years as well. Though
one may not be able to gauge § Your potential customer
exact figures but the attempt classification
helps in providing a framework
to the objective. § Your business model - B2B /
B2C / D2C
Do a Sales Forecast….???
§ Your channel of sales etc.
Sales forecast is a blend of
being practical as well as going
through your gut feeling.

14
Day 8 to 11
Its important to have Estimated Pen down the monthly cost
Startup Cost analysis done…??? expense you would incur…???

Consider all those aspects you Its important to have a clarity on

would need to kick start your
business. Hence all such “ONE
TIME EXPENSE” be considered.
For Ex :
§ Location of Office – Lease /
Outright purchase
the monthly expense one would
incur during the business.
All expense like Rent /
Electricity / Utilities etc. be
considered.

§ Website development

§ Furnitures & Fixtures

§ Various types of licensing

fees

§ Legal formalities

§ And many more relevant to

your business

15
Day 8 to 11
A break up analysis Sales vs Cost can help you evaluate your
viability…???

While freezing on the roll out plan it’s a must that you should have
clarity as to what will be the Sales / Revenue generation that
ensures you meet up the cost during a month.

Ex : Break Even Point (Units)

FIXED COST
BREAK
EVEN =
POINT
VARIABLE
REVENUE
PER UNIT - COST
PER UNIT

16
Time to know
the source
of funding

17
Day 12 to 14
Time to narrow on the options
of funds for the business…???
Based on the projected sales /
revenue plan its time to decide
on the source of funds. You
should ideally consider the
following :
Do remember a good project
can attract investors for
funding provided you have an
incredible business plan and
the excellence in delivering an
Investor pitch.

§ Your existing savings

(Initially)

§ Any liquid cash

§ Local Banks

§ Investors

§ Venture Capitals etc.

18
 Time to
define your
USP / UVP

19
Day 15
Time to define your USP /
UVP…???
USP or UVP – Unique Selling
Proposition or Unique Value
Proposition as the terms used in
business, needs a clear
identification.
You need to be clear as to what
is the value you have as an offer
to the customer.
The purpose is to showcase a
genuine authentic cause which
you plan to meet / address.
You can smartly define them
by considering
§ Your target market – Who
are your customers.
§ The change – A brief on the
change happening in the
business
§ The reason - The cause for a
change in the market
§ Its effect - How is it
impacting the present
business
§ What next - Indicate a
solution available to meet
such an issue
§ Who is the best – Prove why
are you the best among rest.
20
Name your
business…!!!

21
Day 16
Name your business…!!!!
As an entrepreneur how would
you like to run the business. As
a resonate with the nature of its
§ Solopreneur
§ Proprietorship
Decide the company name as
well as the logo
Name of the company must
business. Also the logo must
capture & summarize the
essence of your business.

§ Partnership

22
 Time to
assemble
things
in place….!!!!

23
Day 17 to 19
Its time to start placing things
in order…!!!!
With strong home work on all
aspects we need to have few
other related aspects in order.
Getting the “Website ready” is
an important aspect in modern
days business. Ensure it is
interactive and user friendly.
The content must be relatable
and must create curiosity for the
visitor to scroll through other
pages.
Identify the office /
establishment premise. This
would depend on the nature of
your business as well as the
readiness one has to invest.
Complete all legal formalities
in terms of registrations :-
§ GST Registration
§ Shop & Establishment
Registration
§ TAN number
§ PAN number
§ Any other specific license
etc.,
Depending on the business
requirement you need to
consider accounting software.
Ensure proper accounting and
minimization of error is
monitored from day one.
24
 Getting the
product ready
for launch..!!!!

25
Day 20 to 23
Get the product in order…!!!!
Since we are commencing the
business, it is important to have
a good product in place. But
even if the product meets
market requirement you can
consider to start. Do not harp of
being the perfect as it is a
process and will be “ON” - all
the time.
The best way to approach this
is by adopting the method of
“MVP – Minimum Viable
Product”
§ This helps in keeping the
initial investment low.
§ You can have the trails done
and gauge customer
feedback.
§ Helps in making alterations &
corrections.
§ Gets good amount of instant
tips to innovate.
§ And certainly helps building
your confidence towards
your product / service.
26
 Sales &
Marketing
Plan….!!!!

27
Day 24 to 26
Lets define our Sales & Pointers for Good Marketing
Marketing Plan. Plan
It need not be the perfect plan
but a clear list of actionable § Must define the objective to
factors will help you to lay the achieve
plan effectively.
§ Should have a metrics to
Marketing Plan
gauge its performance
§ Must define who is our
§ Must be clear about
customer.
customer persona.
§ What is the message you
§ Good understanding of
want to communicate.
competitors initiatives and
§ What medium of marketing activity.
you will use – Online /
§ Must be proactive in taking
Offline (BTL & TTL &
instant and alternative
collaterals).
decisions.
§ How much of budget you
have allocated to spend.

§ How do you plan to measure

its effectiveness.

§ How will you attain the ROI

against these initiatives.

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Day 24 to 26
A good sales plan on the
contrary must have a complete
projection for the year. Hence
its important to consider all the
aspects while forecasting
sales.
Sales Plan
§ A basic sales plan should
cover as to “How will you
reach your customer”.
§ Sales Channel to be clear.
§ What Sales number are you
driving month on month.
§ How many Sales members
would you need to drive
sales.
§ Contribution from them Tgt
vs Ach.
§ How much of coverage –
number of Distrubutors /
Dealers or consumers you
would need
§ Collaterals to support the
team
Pointers for effective Sales
Plan
§ Make a sales plan that is
realistic at the same time
stretches you & the team to
achieve.
§ Make sure you have a list of
potential prospect to whom
you would like to do
business.
§ Have the team empowered
with product knowledge &
objections handling
§ Ensure you and your team
master the sales pitch.
§ You should know the
minimum sales you would
need to achieve during the
initial months.
29
Let’s get our
Business
Plan
in place…!!!

30
Day 27 & 28
Based on the collated details
its time to define the business
plan. As such one should
consider the following while
drafting a business plan.
Support Required :
What sort of marketing
assistance you would need to
reach your customer.

Your business status : Financial Assistance :

Solopreneur / Proprietorship / What is the minimum amount

Partnership / Pvt or Public.
Business Model :
Channel of Sales – Online /
Offline
you would need to kick start the
business considering 6 months
of working capital and all other
financial expenses.

Demography :

Market in which you want to do

business

Projected Sales :

What revenue you anticipate to

generate in one financial year,
considering additional facts
being garnered.

31
Time to
raise
funding

32
Day 29
Depending on how financially
sound you are, one should
decide whether to venture
independently with self
financing or look at options of
mobilizing funds from the
market.
If the business demands a small
amount, ideal would be is to
generate the funds through
internal source – savings / soft
loans / relatives etc.
Do take a look at the beneficiary
schemes and grants these days
being provided by State &
Central Govt under various
programs. You may realign
your business model
accordingly and avail the
benefits..
This will help you to get the best
bargain from the market and
you are almost ready to kick
start your dream venture.

However if the projects needs

large investment one has to also
keep in mind to have an investor
pitch ready before approaching
Investors / Venture Capital /
Banks and other financial
institutions.

33
 Start
tracking
your
progress…!!!

34
Day 30
Its time to take off with all the initiatives in place

1 Set your goals & milestones for your business as a whole

Set up a business dashboard to track all the progress on a

2 daily & weekly basis.

Schedule monthly reviews for all departments in a

3 structured manner

Ensure you take proactive steps in addressing the

4 challenges that comes your way

Build a strong team, empower them and have empathy

5 culture build

6 Look at ways to have a control on cost and expense.

And finally make sure you achieve your set goals every
7 month.

35
Thank You!