SAMPLE POPULATION

GROUP #3 Sample is a smaller set of data

that a researcher chooses or Population in research refers to
selects from a larger population the entire group that you want
using a pre-defined selection to draw conclusions about.
method.

Non-Probability
PROBABILITY Sampling
SAMPLING

SAMPLING
This involves non-random
This involves random selection, selection based on convenience
allowing you to make strong or other criteria, allowing you
statistical inferences about the
whole group. METHODS to easily collect data.

Simple Random Sampling: Every member of the

Convenience Sampling: The sample is taken from
population has an equal chance of being selected.
a group of people easy to contact or to reach.
Systematic Sampling: Similar to simple random sampling,
Judgmental Sampling: The researcher selects the
but usually slightly easier to implement.
individuals to be included in the sample based on
Stratified Sampling: The population is divided into
their judgment.
subgroups (or strata) based on a specific characteristic.
Quota Sampling: The researcher ensures equal or
Then, a simple random sample is drawn from each
proportionate representation of subjects depending
subgroup.
on the trait of interest.
Cluster Sampling: researchers divide a population into
Snowball Sampling: Existing study subjects recruit
smaller groups known as clusters. They then randomly
future subjects from among their acquaintances.
select among these clusters to form a sample.