NEED FOR STUDY:

Salaried employees have fix flow of income & their investments patterns are also different. In
connection with this Researcher will try to find out investment behavior of investors in
CHENNAI region. It will helpful to understand the investment preferences of investors. The
study will also throw a light on the awareness of the investments avenues available in India. The
research paper will become the helping hand to the research scholars as well as students for
their further studies their in respective area. The need of the study was to fill the gap that was
identified in the previous researches. the researchers conducted earlier lay emphasis on the customer
perception bout securities considering the ample importance of this aspect the present study was
conducted to know the pattern of investment of salaried people and study the behavior of investors and
determine their awareness level regarding investment avenues available in the stock market.

Objectives Of The Study:

The present study is an attempt to throw a light on Investment behavior of salaried employees of
CHENNAI , India. The objectives are as follows: “

1. To analysis the salaried individual according to the Age, Gender, Education, Income and
Family Size.
2. To explore the preference investment avenues of salaried individual in Stock.
3. To study the investment preferences while selecting the securities by salaried employees
of CHENNAI region, India.
4. To know the source of motivation of salaried employees.
5. To know the factor that influencing investment behavior of the employees.
6. To find the problems facing by the investors.
7. To study the investment preference among salaried people working in different sectors
in, CHENNAI, TAMIL NADU , India
8. To know the factor that influencing investment behavior of the peoples.
9. To analyze the investment pattern among the salaried investors.
10. To find the problems facing by the investors.
11. To know the mode of investments of the salaried respondents in various investment
avenues.