Oracle Healthcare Services

Marketing Plan

Marketing Techniques

● Social Media Marketing

● SEO
● Website Development
● Business Directories, Listings, and Maps
● Content Marketing
● Paid Marketing Campaigns

Marketing Initiatives

Initiative 1: Explode social presence

Description Social media presence- Instagram, Facebook, Google

Business. Posting new and interactive content according to
latest trends and online promotions.
Goal of initiative A combination of paid campaigns, new content campaigns,
and exploring new online groups, we can tap into new
personas and appeal to more potential clients.

Metrics to measure Track marketing campaigns to figure what content works

success best and organic traffic numbers.

Initiative 2: Organic and paid SEO campaigns

Description Optimizing the company website and online ads to appeal to

local prospective patients. SEO and target keywords.

Goal of initiative Appeal to larger, higher-volume clients according to

geography and the types of services they are looking for.

Metrics to measure Number of people visiting the website and paid ad leads,
success ROIs.

Initiative 3: Patient engagement plan

Description Reminders, email marketing (prospects and clients),

quarterly newsletters. Monthly Email marketing for
physicians and medical practices (diagnostic)

Goal of initiative Enables personal communication to patients more

consistently. Also provides a way to connect with doctors.
Metrics to measure Email campaigns analysis and responses. Track
success engagement with patients as well.

Initiative 4: Online reputation management

Description Respond promptly to user comments, questions, and

complaints. Maintain google reviews- ask patients to give
reviews post treatment. Respond to all online reviews.

Goal of initiative Ensure an online customer engagement experience

consistent with our brand.

Metrics to measure Increase in authentic and positive online reviews on the

success platform, review responses.

Marketing Channels

Instagram

Purpose of channel Company brand awareness, visual engagement, services

promotion.
Type of content Reels, stories, posts. Make informative reels, before and
after videos, bts. Ask me questions, polls for stories.
Testimonials, services details.

Fixed creatives 1 reel, 2 posts weekly. 4 stories a week - One interactive

story like polls or questions.

Metrics to measure Engagements on Hashtags, followers, reach.

success

Facebook

Purpose of channel Company brand awareness, visual engagement, services

promotion, facebook groups, ads.

Type of content Digital posters, testimonials, services details, bts, posts for
ads.

Fixed creatives 1 video, 2 posts weekly. 3-4 stories a week. Creative for ads.

Metrics to measure Engagements, likes.

success

Emails and Webinars

Purpose of channel Brand awareness, customer acquisition, and client

engagement.
Type of content Reminder and promotional emails, Webinars related to oral
health or diagnostics related topics.

Fixed creatives Email content monthly- One for patients and one for doctors.
For webinars- invitation email. One email for a quarterly
newsletter. Emails for promotions and offers.

Metrics to measure Email open and click rates, Webinar signups, attendance
success rate.

Facebook Advertising

Planning Determine conversion event (traffic, leads, signups),

campaign timeline, Determine audience and targeting.

Budgeting Total budget for each campaign, daily spend breakdown.

Designing & scheduling High quality images, videos and/or GIFs. Schedule ad sets
and set minimum time frames.

Monitoring & analyzing Note which ad sets are performing well, Pause and/or edit ad
contents as needed, calculate budget spent achievement of
goals.
 Quotation

Remuneration : Fixed - 15k monthly & 5k on Ads.