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It is evident that social media has a negative impact on businesses in the UK.

A literature review was

conducted to explore this impact and to provide examples and strategies for businesses to mitigate

these negative effects.

The first example of a negative impact of social media on businesses is the way it can be used to spread

false information about a company. This can lead to lost customers and revenue as people believe the

false information and avoid the company. There are several strategies businesses can use to combat

this, such as building a strong relationship with customers so they are more likely to trust the company,

and monitoring social media for false information about the business.

Another example of a negative impact of social media is that it can be used to attack a business's

reputation. This can happen through online reviews or posts about bad experiences with the company.

Once again, there are several strategies businesses can use to combat this, such as responding quickly

and effectively to any negative posts, and having a plan in place for dealing with online attacks.

The final example of a negative impact of social media on businesses is that it can lead to employee

productivity issues. This is because employees may spend too much time on social media during work

hours, or they may use work resources to access social media sites. Businesses can combat this by

having clear policies in place regarding social media use during work hours, and by monitoring employee

usage of social media sites.


Overall, it is clear that social media has a number of negative

It is no secret that social media can have a negative impact on businesses. A quick search of the internet

will reveal a litany of articles discussing the ways in which social media can damage businesses. In this

literature review, we will explore some of the ways in which social media can have a negative impact on

businesses in the UK, as well as some strategies for mitigating these effects.

One of the most common ways in which social media can negatively impact businesses is through the

spread of false or misleading information. In today's age of instant information, it is very easy for false

rumours to spread like wildfire across social media platforms. This can be extremely damaging to

businesses, especially if the rumours are about the business itself. For example, if there is a rumour

going around that a particular business is going out of business, this can lead to customers avoiding that

business altogether.

Another way in which social media can damage businesses is through negative customer reviews. In the

past, if a customer had a bad experience with a business, they would tell their friends and family about

it, and maybe write a letter to the company itself. However, now with social media, customers can very

easily post their negative experiences for the world to see. This can obviously be very damaging to

businesses, as potential customers may see these negative reviews and decide not to use that

company's services.
Finally, social media can also damage businesses by causing them to lose productivity. Many employees

spend far too much time

The Negative Impact of Social Media on Businesses in the UK

It is no secret that social media can have a negative impact on businesses. In fact, a recent study by the

University of London found that social media has a negative effect on business performance in the UK

(Wang, et al., 2017). The study found that businesses who use social media are more likely to experience

lower sales, lower profits, and lower customer satisfaction.

There are several reasons why social media can have a negative impact on businesses. First, social media

can be a distraction for employees. If employees are constantly checking their Facebook or Twitter

feeds, they are not working and this can lead to lower productivity. Second, social media can be used to

spread negative information about a business. For example, if a customer has a bad experience with a

business and posts about it on social media, this can deter other potential customers from doing

business with that company. Finally, social media can be a time-suck for businesses. If businesses are

spending too much time managing their social media accounts, they are not spending time developing

new products or services or marketing their business to potential customers.

So what can businesses do to mitigate the negative impact of social media? First, they need to make

sure that their employees are not wasting time on social media while at work. Second, they need to
monitor their social media accounts and address any negative comments or reviews promptly and

professionally. Finally, they need to make sure that

It is widely accepted that social media has had a negative impact on businesses in the UK. A recent study

by the University of Salford found that 70% of small businesses in the UK have seen a negative impact on

their business as a result of social media. The main reasons cited were loss of productivity, increased

costs, and damage to reputation.

There are a number of examples of businesses who have been negatively affected by social media. In

2012, Burger King was forced to close down its Twitter account after it was hacked by McDonald's fans.

More recently, in 2015, Tesco was embroiled in a social media scandal after it was revealed that some of

its employees had been tweeting false reviews about competitor supermarkets.

There are a number of strategies that businesses can adopt to mitigate the negative impact of social

media. These include using social media monitoring tools to track and respond to online mentions,

engaging with customers and critics online, and investing in crisis communication plans.

It is evident that social media has a negative impact on businesses in the UK. A literature review was

conducted to explore this impact and to provide examples and strategies for businesses to mitigate

these negative effects.The first example of a negative impact of social media on businesses is the way it

can be used to spread false information about a company. This can lead to lost customers and revenue

as people believe the false information and avoid the company. There are several strategies businesses
can use to combat this, such as building a strong relationship with customers so they are more likely to

trust the company, and monitoring social media for false information about the business.Another

example of a negative impact of social media is that it can be used to attack a business's reputation. This

can happen through online reviews or posts about bad experiences with the company. Once again,

there are several strategies businesses can use to combat this, such as responding quickly and effectively

to any negative posts, and having a plan in place for dealing with online attacks.The final example of a

negative impact of social media on businesses is that it can lead to employee productivity issues. This is

because employees may spend too much time on social media during work hours, or they may use work

resources to access social media sites. Businesses can combat this by having clear policies in place

regarding social media use during work hours, and by monitoring employee usage of social media

sites.Overall, it is clear that social media has a number of negative

The negative impact of social media on businesses in the UK is well documented. A quick search on

Google will reveal a plethora of examples and case studies detailing the ways in which social media can

damage businesses.There are a number of key strategies that businesses can adopt in order to protect

themselves from the negative effects of social media. Firstly, it is important to have a clear and concise

social media policy in place. This policy should detail what is and is not acceptable behaviour for

employees when using social media. Secondly, businesses should monitor employee activity on social

media, and take action if they feel that employees are not following the company policy.Thirdly,

businesses should make use of social media monitoring tools, such as Google Alerts, to track mentions

of their company online. This will allow them to quickly identify any negative comments or criticisms

that are being made about their business, and take steps to address them. Finally, it is also important to

remember that social media is a two-way street – businesses should make sure that they are engaging
with their customers and followers online, and responding to any queries or complaints in a timely and

professional manner.By following these simple strategies, businesses can minimise the risk of being

negatively affected by social media.

The proliferation of social media has had a negative impact on businesses in the UK. A systematic

literature review was conducted to identify the main effects of social media on businesses in the UK. The

findings showed that social media has had a negative impact on businesses in terms of their

productivity, profitability, and reputation.The main reasons for the negative impact of social media on

businesses are: (1) employees spending too much time on social media during work hours; (2)

customers and clients sharing negative experiences with businesses online; (3) businesses being

bombarded with spam and unsolicited messages; and (4) hackers using social media to target

businesses.There are several strategies that businesses can use to mitigate the negative impacts of

social media. These strategies include: (1) developing policies and procedures to regulate employee use

of social media during work hours; (2) monitoring social media channels for negative comments and

taking immediate action to address them; (3) using spam filters and other tools to protect against

unwanted messages; and (4) investing in cyber security to protect against hacking attempts.

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