Kyle Ross

122 Belgrave Road, London, E17 8QG

+447845848681, kyloaross@gmail.com

Personal Profile
I am hard working and highly-motivated SEO Account Director, determined to continue
developing my skills and achieve high success. My in-depth knowledge of SEO and digital
marketing has allowed me to deliver exceptional results for the brands I work with.

I am now looking for a new, challenging role to which I can bring my strategic background
and positivity whilst developing my skill set and learning more about the digital industry.

Experience
Harvest Digital – SEO Account Director (previously Senior SEO Account Manager)
May 2020 – March 2023

 I direct and execute long-term SEO and content strategies for multiple clients, with both a
strategic leadership role overseeing our team and day-to-day hands on work
o Clients I directly manage: Sharps Bedrooms, Mobility Bathing Group Brands,
Scuderia Car Parts, Protexin (9 websites in total)
o All of these brands we’ve retained as clients for 2 years plus due to our successful
SEO work
 I lead the SEO communications with clients, strategising the most effective plan for their
website’s organic success and ultimately ensuring they are happy with our service
 I lead the research and delivery of new business presentations for the SEO team, alongside
creating organic forecasts for these brands
 I conduct in-depth technical audits for clients & provide effective solutions to complex
issues, such as site migrations, international SEO recommendations, internal linking, site
hierarchy recommendations & more
 I coordinate the content delivery for the SEO team to drive overall performance for clients
 I develop processes for improving the efficiency of internal teams, such as implementing
workflow structures, project management tools and ways of communication
 I manage the regular reporting for the clients, providing analysis of their performance and
communicating this to them
 I oversee the execution of link-building campaigns using content. This includes ‘hero’
campaigns, topical link-building and BAU website backlink analysis
 I work with the other digital channels such as PR, PPC and paid social to create effective
solutions for clients

Passion Digital – SEO Manager (previously SEO executive)

October 2016 – May 2020

 Managed and executed SEO strategies for clients

o Clients I directly managed include: National Trust, Abel & Cole, ITV, Teletext
Holidays, Royal Society
 Regularly conducted in-depth keyword research for optimising websites, understanding
content gaps and creating content following this
 In terms of technical, I produced in-depth SEO audits independently, with internal teams
and external teams, to implement these fixes in accordance with SEO best practices
 Prepared and delivered regular reports for clients and external stakeholders

Spyn Technologies Ltd – Marketing and Operations Executive

March 2015 – October 2016

 I oversaw and ran all core operation activities for this start-up company, often taking the
lead in communication with customers and clients to ensure services were delivered
smoothly
 I organised key online and offline marketing campaigns to expand our user base. This was
my first time encountering SEO and incorporating it into our marketing strategy

Experience With Tools

 Technical: Screaming Frog, DeepCrawl, Pagespeed Insights, Search Console, Sitebulb
 On-Page & Content: Ahrefs, SEMrush, SEO Monitor
 General: Google Analytics, Excel, Powerpoint, Google Drive

Education
University of Exeter - BA Classics (Honours) 2.1
2011 – 2014

References available upon request