A Strategic Management Paper

Presented by:

Andaluz, Grace

Ramos, Bianca

Camillo, Jheriza

Gono, Louise Stephanie

Ortiz, Algeah Blake

Presented to:

Ms. Aliza Leen F. Quinto, MBA

Strategic Management Instructor

December 2023

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 ACKNOWLEDGEMENT

We would like to express our sincere gratitude to the people behind this strategic

management paper work. Without your help, we would not have been able to finish this whole

project. We acknowledge and appreciate your hard work and dedication. Thank you for your

invaluable contributions to this project!

We would like to express our sincere gratitude to Ms. Aliza, our strategic management

professor, for guiding us in constructing this research. Her invaluable assistance, support, and

guidance throughout the process were instrumental in our success. We are grateful for her

dedication and commitment to our learning and growth.

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 ABSTRACT

This business encapsulates the essence of a mobile pet grooming service, offering

convenience and personalized care for pets in their own environmental begins by examining the

increasing demand for hassle-free pet care solutions, highlighting the market potential and the

shift in pet owners' preferences towards mobile grooming services. It outlines the distinctive

features and benefits of a mobile grooming unit, focusing on the convenience, reduced stress for

pets, and time-saving aspects for pet owners. The operational framework details the specially

equipped vehicle, certified groomers, and stringent safety protocols ensuring a comfortable and

hygienic grooming experience.The abstract delineates the unique advantages of a mobile

grooming setup, emphasizing its ability to offer stress-free, one-on-one grooming experiences for

pets in the comfort of their familiar surroundings. The operational strategy encompasses the

design and outfitting of a fully-equipped mobile grooming truck, highly-trained groomers, and

stringent hygiene protocols ensuring top-notch services. Moreover, this abstract discusses the

utilization of eco-friendly products and customized grooming packages tailored to individual pet

needs. Marketing strategies outlined include digital advertising, targeted campaigns, and

collaborations with local pet-related businesses to reach and engage with the target audience

effectively. Financial projections and risk mitigation strategies complete this abstract, offering

insights into the establishment and sustained success of a mobile pet grooming venture.

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 TABLE OF CONTENTS

Title Page Page

Acknowledgement
Abstract
Introduction………….…………………………………………………………………... 5-6
Methodology…………………………………………………………………………….. 6
Company Vision and Mission…………………………………………………………… 7
Table 1. Vision Statement……………………………………………………….. 8
Table 2. Mission Statement……………………………………………………… 9
External Analysis………………………………………………………………………... 10
A. Economic Forces…………………………………………………………….. 10-11
B. Socio-cultural, demographic trends and lifestyle……………………………. 11-12
C. Technological Forces………………………………………………………… 12-13
D. Environmental Forces………………………………………………………... 13-14
E. Industry and Competitor Analysis…………………………………………… 14-15
F. Five Forces Model…………………………………………………………… 16-18
Figure 1. Five Force Model……………………………………………… 16
Internal Factors…………………………………………………………………………... 19
A. Management…………………………………………………………….……. 19-20
Figure 2. Management…………………………………………………… 19
B. Marketing…………………………………………………………………….. 20-22
Figure 3. Promoting……………………………………………………… 21
C. Operations……………………………………………………………………. 22-26
D. Financial……………………………………………………………………… 27-30
Table 3. Income Statement……………………………………………….. 27
Table 4. Monthly Sales (Medium Breed)………………………………… 27
Table 5. Monthly Sales (Large Breed)…………………………………… 28
Table 6. Monthly Sales (Giant Size)……………………………………... 28
Figure 4. Purr-Fect Monthly Sales……………………………………….. 29
Table 7. Purchases………………………………………………………... 29
Table 8. Expenses………………………………………………………… 29-30
Table 9. Ending Inventory………………………………………………… 30
Strategy Tool……………………………………………………………………………... 31
A. SWOT Analysis………………………………………………………………. 31
Table 10. SWOT Analysis………………………………………………... 31
B. SWOT Strategy……………………………………………………………….. 32-35
Table 11. SWOT Strategies……………………………………………….. 32-33
Strategic Objectives and Strategy Map…………………………………………………… 36
Figure 5, Strategic Objectives and Strategic Map………………………………… 36
Recommendation………………………………………………………………………….. 37
Action Plan………………………………………………………………………………... 38-39
Table 12. Action Plan……………………………………………………………... 38-39
References…………………………………………………………………………………. 40

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I. INTRODUCTION

Pet owners often find themselves juggling multiple responsibilities while striving to

provide the best care for their beloved furry companions in contemporary society. As a result,

there is a growing demand for convenient and efficient pet grooming services. Traditional pet

grooming salons may not always be the most convenient option for busy pet owners, as

appointments and travel to a physical location are frequently required. The concept of a "Purr-

Fect Mobile Pet Grooming Service" has emerged to address this need for convenience and

personalized care. This innovative strategy brings professional grooming services right to pet

owners' doors, eliminating the need for them to travel and providing a stress-free grooming

experience for their pets. Purr-Fect Mobile Pet Grooming Service seeks to interfere with the pet

grooming industry by providing a variety of grooming services in a fully equipped mobile unit.

This mobile grooming salon is intended to provide pets with a comfortable and safe environment,

ensuring their well-being throughout the grooming process. The service guarantees a high level

of care and attention to detail by utilizing the latest technology and skilled groomers. The Purr-

Fect Mobile Pet Grooming Service provides incomparable convenience. Pet owners can schedule

appointments at their convenience, avoiding disruptions to their daily routines. This adaptability

not only saves time but also solves the stress that pets may feel when visiting a traditional

grooming salon. Furthermore, the Purr-Fect Mobile Pet Grooming Service tries to develop strong

bonds with pet owners and their pets. The service strives to create a positive grooming

experience that improves the overall well-being of pets by providing personalized attention and

building trust. We will investigate the ability to operate, effectiveness, and impact of the Purr-

Fect Mobile Pet Grooming Service in this thesis research. We will investigate pet owner

satisfaction, pet well-being, and the overall success of the mobile grooming service using a

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combination of surveys, interviews, and information analysis. This research intends to contribute

to the growing field of mobile pet grooming services and provide valuable insights for pet

owners, groomers, and entrepreneurs interested in this industry by shedding light on the positive

aspects and challenges of this new strategy.

II. METHODOLOGY

This Business research is a study conducted by a company to improve management,

diversify, and lunch an innovative offering. Pets now have a new technology strategy. We

decided to begin because there are no failing enterprises for the group to examine.

We decided to begin from scratch, we will analyze the various factors that will affect the

firm we have chosen. As a result, the researchers first established the company’s mission and

vision. The business is a mobile grooming service that offers the best care as well as convenient

and efficient pet grooming services. This company is owned by a co-owners or have a business

partnership and not owned by one member but more. As the company began operations, the co-

business partners pooled funds in the amount of Php2,000,000.

The researchers decide to conduct a survey and an interview on the same existing

business. The data gathered from personal interviews and social media is also analyzed by the

researchers. The researchers gathered information on market structure and behavior. They also

identified the company’s major rivals and current rivals, with the goal of becoming the number

one mobile grooming service not only in Lucena but also in different provinces in Quezon.

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COMPANY VISION AND MISSION STATEMENT

VISION

Our goal is to establish a mobile pet grooming service that not only meets but exceeds

industry standards for animal care. We envision a future where every furry companion receives

humane and compassionate treatment. In just one year, Purr-Fect will transform into the pinnacle

of professional veterinary practices, offering exceptional healthcare delivered consistently with

innovation and warmth. Our services will be both enjoyable and pet-friendly, creating an

unforgettable experience for your beloved pets while also providing value-for-money and

profitability for our clients. Furthermore, we bring our services directly to your doorstep –

ensuring convenient access without sacrificing quality or comfort.

MISSION

Purr-Fect is a Veteran-owned and operated business that offers grooming services for

pets. We aim to establish a true partnership in the care of pets and provide them with royal

treatment. Purr-Fect delivers honest, reliable grooming services that are conveniently brought to

clients' homes. We seek out innovative ways to improve our service delivery, especially for those

who may not have the time or means to visit grooming salons.

Purr-Fect combines age-old techniques with modern advancements to exceed industry standards.

We prioritize success while treating canine companions as if they were our own. Staff training is

regularly conducted to ensure quality service provision.

Purr-Fect is dedicated towards pet welfare, exceptional customer service delivery, and

continuous improvement initiatives. Our mission is centered on building happier and healthier

communities of pets while establishing meaningful partnerships between us and our valued

clients.

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Vision Statement

Criteria Evaluation

1. Inspiring Yes Our goal is to establish a mobile pet grooming service that not only

Commitment meets but exceeds industry standards for animal care.

2. Clear and Yes In just one year, Purr-Fect will transform into the pinnacle of

Compelling professional veterinary practices, offering exceptional healthcare

delivered consistently with innovation and warmth. Our services will

be both enjoyable and pet-friendly, creating an unforgettable

experience for your beloved pets while also providing value-for-

money and profitability for our clients. Furthermore, we bring our

services directly to your doorstep – ensuring convenient access

without sacrificing quality or comfort.

3. Vivid that can Yes In just one year, Purr-Fect will transform into the pinnacle of

be pictured professional veterinary practices, offering exceptional healthcare

delivered consistently with innovation and warmth. Our services will

be both enjoyable and pet-friendly, creating an unforgettable

experience for your beloved pets while also providing value-for-

money and profitability for our clients. Furthermore, we bring our

services directly to your doorstep – ensuring convenient access

without sacrificing quality or comfort.

4. Aspirational, Yes We envision a future where every furry companion receives humane

realistically and and compassionate treatment.

achievable

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Mission Statement

Criteria Evaluation

1. Customer Yes Both our clients and their pets.

2. Products/ Yes Purr-Fect delivers honest, reliable grooming services that are

Services conveniently brought to clients' homes.

3. Markets Yes We seek out innovative ways to improve our service delivery,

especially for those who may not have the time or means to visit

grooming salons.

4. Concern for Survival Yes Purr-Fect is dedicated towards pet welfare, exceptional customer

Growth & Profitability service delivery, and continuous improvement initiatives.

5. Technology Yes Purr-Fect combines age-old techniques with modern

advancements to exceed industry standards.

6.Philosophy Yes We aim to establish a true partnership in the care of pets and

provide them with royal treatment.

7.Self-Concept Yes Purr-Fect is a Veteran-owned and operated business that offers

grooming services for pets.

8. Concern for Public Yes We prioritize success while treating canine companions as if

Image they were our own.

9. Concern for Yes Staff training is regularly conducted to ensure quality service

Employees provision.

10. Nation building Yes Our mission is centered on building happier and healthier

communities of pets while establishing meaningful partnerships

between us and our valued clients.

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EXTERNAL AND INTERNAL ANALYSIS

This part pertains to the internal and external factors that influence Purr-Fect Mobile Pet

Grooming Services’ profitability, potentiality, and competitiveness.

II. External Factors ( Opportunities, threats)

A. Economic Forces

Opportunity: The increase in people’s spending on their pets

According to a survey on pet ownership conducted by Rakuten Insight in January 2022,

29 percent of respondents in the Philippines stated that they usually spent more than 500

Philippine pesos per month on pet products. The same survey revealed that around 79 percent of

respondents in the Philippines were pet owners. (Source: STATISTA)

As the number of pet owners who are willing to invest in their furry companions

continues to rise, our business stands to benefit significantly. This demographic serves as our

primary target market presents a promising opportunity for us. With this trend showing no signs

of slowing down, we can expect continued growth and success in catering to the needs and

desires of pet owners seeking quality products and services for their beloved animals.

Threat: The increasing number of pet groomers and grooming businesses

The pet grooming industry has been experiencing robust growth in recent years, with the

number of pet owners increasing globally. However, the industry is also facing several

challenges, including the increasing number of pet groomers and grooming businesses. (Source:

Craig Berman)

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 With the market becoming more and more competitive, it has become increasingly

difficult for our business to keep up. The rise in competition has presented a number of

challenges that we must navigate in order to maintain our position in the market. We are

constantly looking for ways to improve our products and services, streamline our operations, and

stay ahead of the competition. Despite these challenges, we remain committed to providing high-

quality products and services to our customers, and will continue to work tirelessly to ensure

Opportunity: The expansion of service offering

To remain competitive in the pet grooming industry, our business offers unique services

such as providing mobile applications that can be used to book appointments and grooming

services that we conveniently bring to the clients’ homes. This allows us to provide a more

personalized and convenient experience for our clients, which can help differentiate us from our

competitors .

B. Sociocultural , demographic trends, lifestyle changes

Opportunity: Increase in pet adoption

Pet grooming services are influenced by the representation of pets in society with respect

to cultural norms and values. In some cultures, pets are regarded as family members and are

treated with the utmost care and attention .

The pet industry had been witnessing substantial growth until 2020 and the onset of the

pandemic has further accelerated its pace. With an increase in pet adoption seen during COVID-

19, various segments of the pet care industry – pet food, grooming, and toys – saw a considerable

surge in demand. While dogs and cats remain the most popular choice of pets, other animals such

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as fish, birds, and reptiles have also been finding new homes. Investors have shown interest in

the pet industry for some years now and the pandemic has only intensified its appeal. The

industry comprises other segments including pet food, pet medication, and even pet insurance.

With increase in pet adoption, the industry is poised to observe unprecedented growth. (Source:

ARANCA, 2022)

Threat: Growing DIY grooming trend

The rise of DIY grooming trends may lead pet owners to groom their pets at home

instead of seeking professional services. These factors combined create a challenging

environment for pet grooming enterprises to navigate and succeed in.

C. Technology Forces

Opportunity: Increasing of technological advancements

According to a report by Euromonitor (2023), the pet care industry in the Philippines has

been experiencing robust growth, not solely due to the surge in new pet owners but also as a

result of technological advancements. The report states that pet owners are increasingly

using online platforms to purchase pet care products and services, including grooming

services. This trend is expected to continue as more consumers become comfortable with online

transactions.

Opportunity: Internet booking systems

Internet booking systems allow us for seamless scheduling, reducing the likelihood of

missed appointments and improving overall productivity. Furthermore, social media marketing

provides a platform for our business to reach a wider audience and showcase our expertise in the

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field. By taking advantage of these opportunities, We can not only improve our business

operations but also expand our customer base and increase profits.

Threats: Over-reliance on technology

Over-reliance on technology and potential data breaches may cause business disruption.

It is important for pet grooming businesses to ensure that they have robust cyber-security

measures in place to protect their clients’ data and prevent any potential breaches.

Internet platforms offering at-home grooming services may divert traditional shop clients.

However, it is important to note that traditional pet grooming shops offer a range of services that

cannot be replicated by at-home grooming services. For instance

Threat: Internet loss

As a mobile pet grooming business, we recognize that a reliable internet connection is

crucial to our operations. However, despite our best efforts, there may be times when we

experience internet loss or connectivity issues. While we strive to provide the strongest possible

connection, we cannot guarantee uninterrupted service at all times. We understand the

inconvenience this may cause and assure you that we will do everything in our power to

minimize any disruptions and ensure the highest quality of service for both you and your furry

companions.

D. Environmental Forces

Opportunity: Reduced environmental impact

Purr-Fect mobile pet grooming services typically use less water and electricity compared

to traditional grooming methods, which can help reduce their environmental footprint.

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Threat: No designated area for waste disposal

Purr-Fect mobile pet grooming services may not have a designated area for waste

disposal, which can pose environmental and health risks if not properly handled.

E. Industry and Competitor Analysis

CSJ Pet Grooming Services Lucena

Purr-Fect mobile pet grooming services have identified CSJ as their sole competitor in

the market, as they offer similar mobile pet grooming services. However, CSJ is relatively new

to the industry and has been consistently growing since 2022. As a result, Purr-Fect mobile pet

grooming services view CSJ as their biggest threat in terms of competition. It is crucial for Purr-

Fect to keep a close eye on CSJ's business strategies and innovations to ensure they remain

competitive in the market.

Competitor Description

CSJ Pet Grooming Services Lucena, which was formerly known as the Reah's Pet

Grooming Lucena Branch, has been running since January of 2022. This pet grooming business

offers a full grooming package that includes various services such as hair cutting, nail trimming

and filing, anal gland drainage, ear cleaning, bath and blow dry, and hair brushing. With its

unique mobile pet grooming services, CSJ Pet Grooming Services Lucena stands out as one of

the strongest competitors in the industry. The convenience of their mobile service sets them apart

from other pet grooming businesses in the area. They have a team of skilled professionals who

are dedicated to providing top-notch services for pets and their owners alike. Additionally, they

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prioritize the safety and comfort of every animal that comes through their doors by using only

high-quality products and equipment.

DEAR PET HUB Veterinary and Grooming Services

Dear Pet Hub is a highly successful pet grooming service located in the Lucena. They

have established themselves as a formidable competitor in the industry, thanks to their extensive

experience and expertise. With years of hands-on experience under their belt, the team at Dear

Pet Hub has honed their skills to perfection, making them one of the most sought-after pet

grooming services in the region.

Competitor Description

Pet Hub is a well-established business that has been providing grooming services and pet

supplies to the residents of Lucena since April of 2018. They have become a trusted name among

pet owners in the area due to their commitment to quality service. However, we acknowledge

that there are other businesses in the industry with longer experience than us, which poses a

threat to our growth and success. In addition to their impressive track record, Dear Pet Hub also

boasts some of the lowest prices for full grooming services. This means that pet owners can

enjoy top-quality grooming services without having to break the bank.

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F. Five forces Model

Figure 1: Five Forces Model

A. Threats of New Entrants: (LOW)

The low entry of new competitors in our industry can be attributed to the fact that there is

currently only one existing competitor who operates similarly to our business. This lack of

competition may present both an advantage and a challenge for us, as it allows us to establish

ourselves more easily in the market, but also means we must remain vigilant and adaptable in

order to maintain our position as the primary player in this space. Nonetheless, with careful

planning and execution, we are confident that we can continue to thrive and grow even a midst a

potentially changing landscape of competitors.

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B. Power of Suppliers (LOW)

Power of suppliers in mobile pet grooming services refers to the ability of suppliers to

influence the prices and quality of goods and services provided to mobile pet grooming

businesses. However, due to the large number of suppliers in the current market, the power of

individual suppliers has decreased. This is largely due to the high degree of competition among

suppliers, which has outcome in low switching costs for our business. As a result, our mobile pet

grooming business are able to shop around and select from a wider range of suppliers without

being overly reliant on any one supplier's offerings or pricing.

C. Power of Buyers (LOW)

The bargaining power of buyers in the mobile pet grooming industry is a crucial aspect

that determines the level of control customers have over the prices and quality of services

provided by mobile pet grooming businesses. It is worth noting that in this particular industry,

there are limited competitors with only one other business offering similar services to ours. This

has resulted in a decrease in buyer bargaining power due to several factors such as a small

number of buyers and low levels of competition among mobile pet grooming businesses. As a

result, it is important for us to remain vigilant and constantly strive to provide exceptional

services to our customers while keeping our prices competitive to maintain our market share.

D. Threats of Substitute Services (HIGH)

The threat of substitutes is a crucial factor to consider in the mobile pet grooming

industry. This refers to the possibility of pet owners opting for alternative services that offer

comparable benefits or cater to the same economic need such as DIY trend. With an increasing

number of options available, it is important for our mobile pet grooming business to stay ahead

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of the game and offer unique value propositions that differentiate them from our competitors.

Failure to do so could result in a loss of market share and revenue. Therefore, we to continually

innovate and provide exceptional services that meet the evolving needs and expectations of their

customers.

E. Rivalry among Existing Competitors (LOW)

The mobile pet grooming service industry is a highly competitive and sought-after market.

With numerous existing competitors vying for the attention of pet owners, profitability can be

greatly affected. However, businesses in this industry can overcome intense rivalry by focusing

on building scale to improve their competitiveness and creating sustainable differentiation that

sets them apart from their rivals. Additionally, collaboration with competitors can offer

opportunities to increase the overall market size instead of engaging in cut-throat competition for

a small share of the pie.

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II. Internal Factors

A. Management Analysis

Owner

Pet Groomer Staff Driver

Figure 2: Management

Job Description

1. Owner

A person who owns the company. Business owners are responsible for the growth, stability,

direction and daily operation of the business. A business owner might be perceived as a

passionate leader ready to take on the most difficult task.

2. Pet Groomer

The pet groomer's responsibilities include bathing animals of various sizes and temperaments,

trimming, clipping, or shaving hair/fur, and removing matted hair. Assist in bathing, brushing,

and drying pets. Assist customers in selecting grooming products.

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3. Staff

Staff duties include performing employee support roles and ensuring the effective running of the

organization. They fulfill administrative functions such as scheduling meetings, retrieving data,

drafting documents, and answering staff queries.

4. Driver

.A Driver's main responsibility is to safely transport either cargo or passengers from one location

to another.

Strength: Reliability of workers

Workers ensure they complete tasks and meet deadlines. They have a work ethic and

dependability that has help them earn their title. And they creating a culture of accountability

within their team, which can lead to increased productivity and better results.

Weakness: Seasonal Fluctuations

Pet grooming services may experience seasonal variations in demand, which can affect

revenue and staffing levels.

B. Marketing Analysis

Marketing Strategies; Opening Job, Advertising , Flyers and Posting Social Media

Promoting brand awareness and posting on the Internet via social media platforms.

Distribute flyers to spread about Purr- Fect Mobile Pet Groom services.

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 FIGURE 3: PROMOTING

Strength: Passion and Customer service

Having passion for our work and love for dogs will help improve customer experience

and increase positive feedback, which is very effective publicity.

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Weakness: Lack of brand recognition-

It’s hard for any new business to make a name for itself, especially if the market is full of

established brands. Advertising and clever marketing can help improve brand recognition.

Opportunity: Growing Pet Industry

The pet industry is continually expanding, indicating a potentially large and receptive

market for grooming services.

Threat: Intense Competition

The pet grooming industry can be highly competitive, so standing out from the crowd can

be challenging.

C.Operational Analysis

When it comes to mobile pet grooming services, having the right equipment is crucial. Here are

some of our essential grooming tools that we consider:

Grooming table: A sturdy and portable grooming table is essential for our mobile pet grooming

services. It provides a stable surface for grooming and helps keep your pet in place while we

work.

Clipper and blades: Clippers are used to trim your pet’s fur, and different blades are used for

different lengths of hair. We make sure to choose a clipper that is powerful enough to handle

your pet’s coat.

Scissors: Scissors are used to trim hair around your pet’s face, ears, and paws. They come in

different sizes and styles, so we choose the ones that work best for you.

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 Brushes and combs: Different brushes and combs are used for different types of coats. For

example, slicker brushes are good for removing tangles and mats, while bristle brushes are good

for smoothing and shining the coat.

Nail clippers: Nail clippers are used to trim your pet’s nails. We make sure to choose a pair that

is the right size for your pet.

Shampoo and conditioner: We choose a high-quality pet shampoo and conditioner that is gentle

on your pet’s skin and coat. We look for products that are specifically formulated for your pet’s

coat type.

Towels and dryer: Towels are used to dry your pet after a bath, and a dryer can be used to speed

up the drying process. We look for a dryer that is quiet and powerful enough to dry your pet’s

coat quickly.

Some other equipment we includes:

 A laptop or desktop computer.

 A business mobile phone or landline phone.

 A till and POS system.

 Water bowls.

 A bin with a closed lid.

 Doggy poop bags.

 Personal Protective Equipment (PPE).

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We establish the Purr-Fect grooming routine

First, We Clean Your Pet’s Face:

1. Eyes: We use a soft damp cloth to wipe around your pet’s eyes. Dirt and crust (from tears)

tend to collect here, and too much build-up can lead to an infection. While we’re at it, we check

the eyes for any signs of reddening or swelling.

2. Ears: We dirt and wax collect in your pet’s ears too. With a clean damp cloth, we wipe the

folds and flaps of the ears.

3. Nose: We applying a high-quality balm such as Pup Wax will help to keep your pet's nose

moist.

4. Next, We Brush Your pet’s Teeth: pets develop bad breath if their teeth are not cleaned

regularly. Plaque and tartar also build up on your pet’s teeth without frequent care. So we also

brushing your pets teeth.

5. We Brush Your Pet’s Coat

We trim and brush your pet’s coat to ensure they always look and feel their best. Brushing your

pet's coat daily helps remove dirt & dead hair, get rid of tangles, keep the coat smooth & shiny,

and prevent matting.

6. We Trim Your Pet’s Coat

While trimming your dog’s coat we requires a keen eye and extra patience. We keep the

trimming session fun with a lot of extra treats and have the following simple tools handy:

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  Hair clippers

 Curved/straight scissors

7.We Cut Yours Pet's Nails

We make your dog comfortable for this one by sitting on a table while cutting the nails and stop

just before the pinkish or blackish spot that is the quick.

8. We Clean, Moisturize, & Protect Yours Pet's Paws

We use a clean, damp cloth to clean between the paw pads. We keep your dog’s paws moist and

protected, and prevent cracked paws. We apply a good paw balm like Pup Wax to your pet’s

paws daily, especially if you are in a dry, hot, or wintry climate.

9. We Bathe, Dry, & Style Yours Pet Fur Coat

We bathed them to help remove dead hair and pet dander. And we use a clean towel to dry the

coat after a soothing shower with a spray nozzle. If your pup is long-haired, a blow dryer will

effectively dry the coat.

Strength: Efficient Appointment Scheduling

A well-organized scheduling system ensures a steady flow of clients, optimizing use of

resources.

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Convenience for pet owners

Purr-Fect mobile pet grooming services provide convenience to pet owners who may not

have the time or means to transport their pets to a traditional grooming facility.

Reduced stress for pets

Some pets may experience anxiety or stress when traveling to a grooming facility, and

Purr-Fect mobile grooming services can help reduce these negative experiences.

Weakness: Pet Handling Issues

Dealing with nervous, aggressive, or anxious pets requires specialized training and can

slow down the grooming process.

Use of chemicals

'Purr- Fect mobile pet grooming services use chemicals and cleaning agents that can have

negative environmental impacts, particularly if they are not disposed of properly.

-Limited equipment

Purr-fect mobile pet grooming services may have limited space and equipment, which

can limit the grooming options available for pets.

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D.Financial

Purr-Fect Mobile Pet Grooming Services

INCOME STATEMENT
FOR THE YEAR ENDED 2023
SALES: 3,363,800
Less: Cost of goods sold
Beginning inventory
Purchases 900,000
Freight In 30,000 930,000
Less: Ending Inventory 77,160
Total 852,840
Gross margin: 2,510,960
Less: Administrative Expenses
Operational Expense 572,000
Utilities Expense 15,000
Salaries Expense 456,000
Advertising Expense 4,800 1,047,800
Income before tax 1,463,160
Income Tax 268,290
Net Income 1,194,870

TABLE 3: Income Statement

SALES: 3,363,800
Medium Breed (11-30kg &
below)=600.00
TOTAL NO. OF
MONTHS
PETS
(MEDIUM BREED) TOTAL AMOUNT
January 243 145,800
February 200 120,000
March 278 166,800
April 129 77,400
May 287 172,200
June 232 139,200
July 278 166,800
August 200 120,000
September 267 160,200
October 290 174,000
November 286 171,600
December 269 161,400
Total: 1,775,400
TABLE 4: Monthly sales (medium breed)

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Large Breed
(31-40kg)=800.00
MONTHS TOTAL NO. OF PETS
(LARGE BREED) TOTAL AMOUNT
January 130 104,000
February 120 96,000
March 165 132,000
April 134 107,200
May 156 124,800
June 100 80,000
July 189 151,200
August 103 82,400
September 132 105,600
October 190 152,000
November 187 149,600
December 165 132,000
Total: 1,416,800

TABLE 5: Monthly sales (large breed)

Giant Size (41-50kg)

=1,300.00
TOTAL NO. OF
MONTHS
PETS
(GIANT SIZE) TOTAL AMOUNT
January 12 15,600
February 10 13,000
March 11 14,300
April 9 11,700
May 18 23,400
June 12 15,600
July 16 20,800
August 11 14,300
September 8 10,400
October 12 15,600
November 11 14,300
December 2 2,600
Total: 171,600

TABLE 6: Montly sales ( giant size)

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 FIGURE 4: Purr-Fect Monthly Sales
PURCHASES: 900,000

PURCHASES CATEGORY DESCRIPTION MONTHLY COST (Php)

Capital Expenditures Solar panels (installation fees, 100,000
related equipment)
Customized Mobile:
Grooming Vehicles/Truck 800,000
TOTAL: 900,000
Table 7: Purchases

EXPENSES: 1,011,800

EXPENSES DESCRIPTION AMOUNT MONTHS TOTAL

CATEGORY AMOUNT
Salaries Expense 4 Groomer (6.5k x 4) 26,000 12 312,000
2 Driver (6k x 2) 12,000 12 144,000
Operating Vehicles expenses:
Expenses  Maintenance & 3,000 12 36,000
Repairs

 Fuel/Gas cost 33,000 12 396,000

(600L x Php55)
Registration/Licensing
fee
 Initial 5,000 5,000
 Annual 3,000 3,000
Grooming Supplies and
Equipment:
 Grooming 5,000 12 60,000

29
 products
(shampoos,
conditioners,
combs, clippers,
shears)
 Cleaning 3,000 12 36,000
supplies (towels,
gloves, brush,
mop,
disinfectant,
wipes, etc.)
 Safety gears 3,000 12 36,000
(aprons, masks,
goggles or eye
protection)
Utilities Expenses Water 150 12 1,800
Sewage/waste disposal 400 12 4,800
Internet router 700 12 8,400
Advertising and Promoting materials 400 12 4,800
Marketing (flyers, poster,
Expenses brochures)
TOTAL: 1,011,800
Table 8: Expenses

ENDING INVENTORY: 77,160

ITEMS PIECES PRICE AMOUNT MONTHS TOTAL

AMOUNT
Shampoo 6 230 1,380 12 16,560
Conditioner 6 250 1,500 12 18,000
Clipper 2 1,300 2,600 12 31,200
Gloves 1 550 550 12 6,600
Brushes 2 200 400 12 4,800
TOTAL: 77,160

Table 9: Ending Inventory

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STRATEGY TOOL

SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

1. Reliability of 1. Seasonal 1. The increase in people’s 1. The increasing

workers Fluctuation spending on their pets number of pet

groomers and
2. Passion and 2. Lack of brand 2. The expansion of service
grooming businesses
customer service recognition offering

2. Growing DIY
3. Efficient 3. Pet handling 3. Increase in pet adoption
grooming trend
appointment issues
4. Increasing of
scheduling 3. Over-reliance on
4. Use of chemicals technological advancements
Technology
4. Convenience
5. Limited 5. Internet booking systems
for pet owners 4. Internet loss
equipment
6. Reduced environmental
5. Reduce stress 5. No designated area
impact
for pets for waste disposal
7. Growing Pet industry
6. Intense Competition

TABLE 10: SWOT ANALYSIS

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 OPPORTUNITIES THREATS

(External; positive) (External; negative)

1. The increase in people’s 1. The increasing number of

spending on their pets pet groomers and grooming
businesses
2. The expansion of service
offering 2. Growing DIY grooming
trend
3. Increase in pet adoption
3. Over-reliance on
4. Increasing of technological
Technology
advancements
4. Internet loss
5. Internet booking systems
5. No designated area for
6. Reduced environmental
waste disposal
impact
6. Intense Competition
7. Growing Pet industry

STRENGTHS Strength-Opportunity Strength-Weakness

Strategies Strategies
(Internal; positive)
1. Having mobile pet 1. Provide High-quality
1. Reliability of workers grooming sevices. products and services.
2. Passion and customer
(S1, S2, O2) (T1, T2, T6, S1, S3, S4,S5)
service
3. Efficient appointment
scheduling
1. Having a well-organized 2. Install Solar panel on the
4. Convenience for pet owners
scheduling system. roof of the truck
5. Reduce stress for pets
(S3, O4, O5) (T3,T4,S2)

WEAKNESSES Weakness-Opportunity Weakness-Threat Strategies

Strategies
(Internal; negative)
1. We make an analysis.
1. Seasonal Fluctuation 1. We will use waste disposal

32
2. Lack of brand recognition (W1, O4) system. (W4,W5, T5)
3. Pet handling issues
4. Use of chemicals
2. Our business brand become
5. Limited equipment
easily to be known.

(W2, O1, O3, O4)

3. Staff training (W3,O2)
4. we also trying to find
alternative for the
chemicals.(W4, O6)

TABLE 11: SWOT Strategies

Strength-Opportunity Strategies

A. Having mobile pet grooming services

Having reliable workers that have passion doing our unique services such as mobile pet
grooming services. Which helps us to retain our loyal customers, build our brand’s reputation,
and increase revenue

B. Having well-organized scheduling system

The advancement of technology helps our business to have well-organized scheduling

system. Our scheduling system can assist us to provide better customer service by ensuring that
appointments are scheduled promptly and accurately. This can help us build a positive reputation
and increase customer loyalty.

Strength-Threat Strategies

A. Provide High-quality products and services

The number of pet groomers and grooming businesses and DIY Trend is increasing but

we and our workers remain committed to provide high-quality products and services directly to

33
our customer’s home. Which provide one-on-one attention for your pet, which can help reduce

their anxiety and stress levels.

B. Install Solar panel on the roof of the truck

To ensure the business still continue even there’s interruption in electricity we plan to

install Solar panel on the roof of the truck. By generating our own electricity, we can reduce your

energy bills or even eliminate them entirely. This can save us a lot of money in the long run.

Weakness-Opportunity Strategies

A. We make an analysis

With the help of technological advancement we can easily make an analysis to cope the

seasonal fluctuation to be prepared to adapt to changing market conditions.

B. Our business brand become easily to be known

With the technology advancement and the growing pet industry leads to an increase in pet

adoption and spending of the pet owner in their pets which become an opportunity to our

business brand to be easily known.

C. Staff training

To ensure the safety of the pets we regularly conducted Staff training for the service that
we offer. So they can provide the best customer service, which can lead to increase customers
satisfaction and loyalty.

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D. We also trying to find alternative for the chemicals

Not just we use less water and electricity we also trying to find best alternative for the
chemicals that were using to ensure the reduce the impact in environment.

Weakness-Threat Strategies

A. We will use waste disposal system

We will use waste disposal system in order to classified wastes and to proper dispose the
used products,pet’s waste and broken equipments.

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Strategic Objectives and Strategy Map

Figure 5: Strategic Objectives and Strategy Map

36
Recommendations

The researchers suggest that all Pet Grooming Services in Lucena should not only

maintain the hygiene of pets but also promote their good health. And they recommend that pet

groomers should always show love and care towards the pets while doing their job.

Future Reaearchers

The researchers suggest that the future researchers should gather more respondents to

come up with more information about the Pet Grooming Services.

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 ACTION PLAN
PURR-FECT MOBILE PET GROOMING

GOAL PERSON INTERNAL EXTERNAL COMPLETION

RESPONSIBLE STRATEGIES STRATEGIES

1. Enhance Truck Driver Route Optimization and Client Implement route

Transportatio Planning Communication and optimization within
n Efficiency Coordination 2 months and
 Utilize advanced continuously refine
route planning  Establish clear the process for
tools or software communicatio ongoing
to optimize travel n channels improvement.
routes for with clients for
grooming updates on  update clients
appointments, arrival times about any
minimizing travel and potential changes at
time and fuel delays, least 30
consumption. ensuring minutes
transparency before
and managing scheduled
expectations. appointments
.

2. Improve PET Enhance Grooming Client Education on Complete at least

Grooming GROOMER Techniques Grooming one advanced
Efficiency Maintenance grooming course
and Quality  Attend advanced within 3 months to
grooming  Educate clients implement new
workshops or on basic techniques
courses to learn grooming effectively.
new techniques maintenance
and refine existing practices  Provide
skills. between grooming
appointments maintenance
to keep pets' guides to
coats in clients within
optimal the first
condition. month,
emphasizing
regular
brushing,
bathing, and
care routines.

38
3. Streamline Pet Optimized Scheduling Client  Research and
Appointment groomer/Staff System Communication and deploy a
Scheduling Appointment scheduling
and  Implement an Reminders software
Management efficient within the
scheduling  Send first month
software system appointment and refine its
to manage reminders to functionality
appointments and clients via for optimal
reduce scheduling email or SMS use
conflicts. a day before  Set up
scheduled automated
grooming reminders
sessions to within the
reduce no- first week
shows. and
consistently
send
reminders for
every
appointment.
TABLE 12: Action Plan

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References

STATISTA (2022), Average monthly expenses of pet owners in the Philippines 2022 .

Philippines: average monthly spending of pet owners 2022 | Statista

Accessed on 07 October 2023)

ARANCA (2022), Trends in Pet Grooming Industry. ARANCA. Trends in Pet Grooming

Industry | Aranca (Accessed on 07 October 2023)

EUROMONITOR (2022). Pet Care in the Philippines. EUROMONITOR INTERNATIONAL.

Pet Care in the Philippines | Market Research Report | Euromonitor

(Accessed on 08 October 2023)

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