CREATING ARTIST BRANDING FOR A BENEFIT CONCERT

December 11, 2023

Alfonso Santino Manila

Prompt: Create a marketing campaign for the benefit concert. Develop a promotional plan that
includes posters, and other advertising materials. Pick 3 from the list below.

Typically these are print materials that are found throughout the city to promote a big event:

● highway billboards
● elevator posters
● bus shelters
● Posters up and down escalators
● GO Train
● Side/back of TTC busses
● Street lamp banners

Step 4: Preliminary sketches and designs Adobe

1. Highway
billboards

Sketch

Working
CREATING ARTIST BRANDING FOR A BENEFIT CONCERT
December 11, 2023
Alfonso Santino Manila

2. Bus Shelters

Sketch Working

3. Street Lamp
Banners

Sketch Working