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2021

AUGUST

DATA CENTER MARKET


AUTHOR(S): Global Opportunity Analysis and Industry Forecast, 2021-2030
Himanshu Jangra,
Kanhaiya Kathoke &
Vineet Kumar

PAGES:
193

REPORT CODE:
A13117

INDUSTRY:
ICT & Media

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Center Market readers/users. This publication is informative material and is not meant for managerial, legal or accounting
advice. It should not be used for corporate guide, laboratory manual or endorsement of any product.
Opportunity Analysis
and Industry Forecast,
2021-2030

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Center Market
Opportunity Analysis https://www.alliedmarketresearch.com/terms-and-conditions
and Industry Forecast,
2021-2030

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RELATED REPORTS

Modular Data Center Market- Forecast, 2020 - 2027


Modular data center is an effective alternative to the traditional brick and mortar data centers, as it is a portable
system that can be conveniently stationed anywhere to support customers’ existing data center, or it can be
integrated into a system of modules. These data centers consist of all the standard components such as power, IT,
cooling, fire protection, and access control elements. In addition, these modular solutions facilitate energy
efficiency, as they consume less power compared to traditional data centers.

Hyperscale Data Center Market Outlook - Forecast, 2014-2022


Hyperscale is designed to offer a single largely scalable compute architecture. The architecture is developed from
small, individual servers called nodes that offer computing, networking, and storage solutions. These nodes are
grouped together and managed as a single entity. The main idea behind developing hyperscale architecture is to
start with small infrastructure in order to keep the initial investments as low as possible. With an increasing
demand, new nodes can be added to the cluster in order to expand the initial infrastructure. Hyperscale data
centers have been largely adopted by big companies such as Amazon and Google, thereby emerging as one of the
fastest-growing technologies in the IT infrastructure world.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................... 25
1.1. Report description .................................................................................................... 25
1.2. Key benefits for stakeholders .................................................................................. 27
1.3. Key market segments ............................................................................................... 28
1.4. Research methodology ............................................................................................ 31
1.4.1. Primary research ..................................................................................................................... 33

1.4.2. Secondary research................................................................................................................ 34

1.4.3. Analyst tools and models .................................................................................................... 34

CHAPTER 2: EXECUTIVE SUMMARY ............................................................................ 35


2.1. Key findings............................................................................................................... 39
2.1.1. Top impacting factors........................................................................................................... 39

2.1.2. Top investment pockets ...................................................................................................... 40


Global Data
Center Market 2.2. CXO perspective ........................................................................................................ 41

Opportunity Analysis CHAPTER 3: MARKET OVERVIEW ................................................................................ 43


and Industry Forecast,
2021-2030 3.1. Market definition and scope ................................................................................... 43
3.2. Porter’s five forces analysis ..................................................................................... 44

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3.3. Patent analysis .......................................................................................................... 49
3.3.1. Data center market patent analysis, by region (2012-2020) ................................ 49

3.3.2. Data center market patent analysis, by applicant ..................................................... 50

3.4. Market dynamics ...................................................................................................... 51


3.4.1. Drivers ......................................................................................................................................... 51

3.4.1.1. Surge in penetration of high-end cloud computing in


enterprise ..........................................................................................................................51
3.4.1.2. Rise in data center complexities due to scalability .........................................51
3.4.1.3. Surge in the expenditure on data center technology ....................................52

3.4.2. Restraint ..................................................................................................................................... 52

3.4.2.1. Rise in concerns related to data privacy and growing demand


for managed services ...................................................................................................52

3.4.3. Opportunity .............................................................................................................................. 53

3.4.3.1. Rise in adoption of multi-cloud and network upgrade to


support 5G technology ...............................................................................................53
Global Data
Center Market 3.5. COVID-19 impact analysis ........................................................................................ 54

Opportunity Analysis 3.5.1. Impact on market size .......................................................................................................... 54


and Industry Forecast,
2021-2030 3.5.2. End user trends, preferences, and budget impact .................................................... 54

3.5.3. Key player strategies to tackle negative impact ........................................................ 55

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3.5.3.1. Limited investments for R&D ...................................................................................55
3.5.3.2. Focus on next-generation products ......................................................................55

CHAPTER 4: DATA CENTER MARKET, BY TYPE ......................................................... 56


4.1. Overview .................................................................................................................... 56
4.2. Colocation ................................................................................................................. 57
4.2.1. Key market trends, growth factors, and opportunities ........................................... 57

4.2.2. Market size and forecast, by region ............................................................................... 58

4.2.3. Market analysis, by country ................................................................................................ 59

4.3. Hyperscale ................................................................................................................. 60


4.3.1. Key market trends, growth factors, and opportunities ........................................... 60

4.3.2. Market size and forecast, by region ............................................................................... 60

4.3.3. Market analysis, by country ................................................................................................ 62

4.4. Edge ........................................................................................................................... 63

Global Data 4.4.1. Key market trends, growth factors, and opportunities ........................................... 63

Center Market 4.4.2. Market size and forecast, by region ............................................................................... 63


Opportunity Analysis 4.4.3. Market analysis, by country................................................................................................ 65
and Industry Forecast,
2021-2030 4.5. Others ........................................................................................................................ 66

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4.5.1. Key market trends, growth factors, and opportunities ........................................... 66

4.5.2. Market size and forecast, by region ............................................................................... 66

4.5.3. Market analysis, by country ................................................................................................ 68

CHAPTER 5: DATA CENTER MARKET, BY APPLICATION .......................................... 69


5.1. Overview .................................................................................................................... 69
5.2. BFSI ............................................................................................................................ 71
5.2.1. Key market trends, growth factors, and opportunities ........................................... 71

5.2.2. Market size and forecast, by region ............................................................................... 72

5.2.3. Market analysis, by country ................................................................................................ 73

5.3. IT & telecommunication .......................................................................................... 74


5.3.1. Key market trends, growth factors, and opportunities ........................................... 74

5.3.2. Market size and forecast, by region ............................................................................... 74

5.3.3. Market analysis, by country ................................................................................................ 76


Global Data 5.4. Government .............................................................................................................. 77
Center Market 5.4.1. Key market trends, growth factors, and opportunities ........................................... 77
Opportunity Analysis
and Industry Forecast, 5.4.2. Market size and forecast, by region ............................................................................... 78
2021-2030
5.4.3. Market analysis, by country ................................................................................................ 79

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5.5. Energy & utilities ...................................................................................................... 80
5.5.1. Key market trends, growth factors, and opportunities ........................................... 80

5.5.2. Market size and forecast, by region ............................................................................... 81

5.5.3. Market analysis, by country ................................................................................................ 82

5.6. Others ........................................................................................................................ 83


5.6.1. Key market trends, growth factors, and opportunities ........................................... 83

5.6.2. Market size and forecast, by region ............................................................................... 84

5.6.3. Market analysis, by country ................................................................................................ 85

CHAPTER 6: DATA CENTER MARKET, BY REGION .................................................... 86


6.1. Overview .................................................................................................................... 86
6.2. North America........................................................................................................... 88
6.2.1. Key market trends, growth factors, and opportunities ........................................... 88

6.2.2. Market size and forecast, by type .................................................................................... 89

Global Data 6.2.3. Market size and forecast, by application ...................................................................... 89


Center Market 6.2.4. Market analysis, by country ................................................................................................ 91
Opportunity Analysis
and Industry Forecast, 6.2.4.1. U.S. .......................................................................................................................................92
2021-2030
6.2.4.1.1. Market size and forecast, by type.................................................93

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6.2.4.1.2. Market size and forecast, by application ...................................94

6.2.4.2. Canada ...............................................................................................................................95


6.2.4.2.1. Market size and forecast, by type.................................................96

6.2.4.2.2. Market size and forecast, by application ...................................97

6.3. Europe ........................................................................................................................ 98


6.3.1. Key market trends, growth factors, and opportunities ........................................... 98

6.3.2. Market size and forecast, by type .................................................................................... 99

6.3.3. Market size and forecast, by application ...................................................................... 99

6.3.4. Market analysis, by country .............................................................................................. 101

6.3.4.1. UK ...................................................................................................................................... 102


6.3.4.1.1. Market size and forecast, by type.............................................. 103

6.3.4.1.2. Market size and forecast, by application ................................ 104

6.3.4.2. Germany ......................................................................................................................... 105


6.3.4.2.1. Market size and forecast, by type.............................................. 106
Global Data
6.3.4.2.2. Market size and forecast, by application ................................ 107
Center Market
6.3.4.3. France .............................................................................................................................. 108
Opportunity Analysis
and Industry Forecast, 6.3.4.3.1. Market size and forecast, by type.............................................. 109
2021-2030
6.3.4.3.2. Market size and forecast, by application ................................ 110

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6.3.4.4. Italy ................................................................................................................................... 111
6.3.4.4.1. Market size and forecast, by type.............................................. 112

6.3.4.4.2. Market size and forecast, by application ................................ 113

6.3.4.5. Spain................................................................................................................................. 114


6.3.4.5.1. Market size and forecast, by type.............................................. 115

6.3.4.5.2. Market size and forecast, by application ................................ 116

6.3.4.6. Netherlands ................................................................................................................... 117


6.3.4.6.1. Market size and forecast, by type.............................................. 118

6.3.4.6.2. Market size and forecast, by application ................................ 119

6.3.4.7. Rest of Europe.............................................................................................................. 120


6.3.4.7.1. Market size and forecast, by type.............................................. 121

6.3.4.7.2. Market size and forecast, by application ................................ 122

6.4. Asia-Pacific .............................................................................................................. 123


6.4.1. Key market trends, growth factors, and opportunities ......................................... 123
Global Data 6.4.2. Market size and forecast, by type .................................................................................. 124
Center Market
6.4.3. Market size and forecast, by application .................................................................... 124
Opportunity Analysis
and Industry Forecast, 6.4.4. Market analysis, by country .............................................................................................. 126
2021-2030
6.4.4.1. China ................................................................................................................................ 127

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6.4.4.1.1. Market size and forecast, by type.............................................. 128

6.4.4.1.2. Market size and forecast, by application ................................ 129

6.4.4.2. Japan ................................................................................................................................ 130


6.4.4.2.1. Market size and forecast, by type.............................................. 131

6.4.4.2.2. Market size and forecast, by application ................................ 132

6.4.4.3. India .................................................................................................................................. 133


6.4.4.3.1. Market size and forecast, by type.............................................. 134

6.4.4.3.2. Market size and forecast, by application ................................ 135

6.4.4.4. Australia .......................................................................................................................... 136


6.4.4.4.1. Market size and forecast, by type.............................................. 137

6.4.4.4.2. Market size and forecast, by application ................................ 138

6.4.4.5. South Korea................................................................................................................... 139


6.4.4.5.1. Market size and forecast, by type.............................................. 140

6.4.4.5.2. Market size and forecast, by application ................................ 141


Global Data 6.4.4.6. Rest of Asia-Pacific ..................................................................................................... 142
Center Market 6.4.4.6.1. Market size and forecast, by type.............................................. 143
Opportunity Analysis
and Industry Forecast, 6.4.4.6.2. Market size and forecast, by application ................................ 144
2021-2030
6.5. LAMEA ..................................................................................................................... 145

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6.5.1. Key market trends, growth factors, and opportunities ......................................... 145

6.5.2. Market size and forecast, by type .................................................................................. 146

6.5.3. Market size and forecast, by application .................................................................... 146

6.5.4. Market analysis, by country .............................................................................................. 148

6.5.4.1. Latin America ................................................................................................................ 149


6.5.4.1.1. Market size and forecast, by type.............................................. 150

6.5.4.1.2. Market size and forecast, by application ................................ 151

6.5.4.2. Middle East .................................................................................................................... 152


6.5.4.2.1. Market size and forecast, by type.............................................. 153

6.5.4.2.2. Market size and forecast, by application ................................ 154

6.5.4.3. Africa ................................................................................................................................ 155


6.5.4.3.1. Market size and forecast, by type.............................................. 156

6.5.4.3.2. Market size and forecast, by application ................................ 157

CHAPTER 7: COMPETITIVE LANDSCAPE .................................................................. 158


Global Data
Center Market 7.1. Introduction ............................................................................................................ 158

Opportunity Analysis 7.1.1. Market players positioning, 2020 .................................................................................. 159


and Industry Forecast,
2021-2030 7.2. Top winning strategies ........................................................................................... 160
7.2.1. Top winning strategies, by year...................................................................................... 161

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7.2.2. Top winning strategies, by development ................................................................... 162

7.2.3. Top winning strategies, by company ........................................................................... 163

7.3. Competitive dashboard of top 5 Players .............................................................. 164


7.4. Competitive heat map ............................................................................................ 165

CHAPTER 8: COMPANY PROFILES............................................................................. 166


8.1. DIGITAL REALTY TRUST, INC. ................................................................................ 166
8.1.1. Company overview .............................................................................................................. 166

8.1.2. Key executives........................................................................................................................ 167

8.1.3. Company snapshot .............................................................................................................. 167

8.1.4. Product portfolio .................................................................................................................. 168

8.1.5. Business performance......................................................................................................... 169

8.1.6. Key strategic moves and developments ..................................................................... 170

8.2. EQUINIX, INC........................................................................................................... 171


Global Data 8.2.1. Company overview .............................................................................................................. 171
Center Market 8.2.2. Key executives........................................................................................................................ 172
Opportunity Analysis
and Industry Forecast, 8.2.3. Company snapshot .............................................................................................................. 172
2021-2030
8.2.4. Product portfolio .................................................................................................................. 173

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8.2.5. Business performance......................................................................................................... 174

8.2.6. Key strategic moves and developments ..................................................................... 175

8.3. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP ......................................... 176


8.3.1. Company overview .............................................................................................................. 176

8.3.2. Key executives........................................................................................................................ 176

8.3.3. Company snapshot .............................................................................................................. 177

8.3.4. Operating business segments ......................................................................................... 178

8.3.5. Product portfolio .................................................................................................................. 178

8.3.6. R&D expenditure .................................................................................................................. 179

8.3.7. Business performance......................................................................................................... 180

8.4. IBM CORPORATION................................................................................................ 182


8.4.1. Company overview .............................................................................................................. 182

8.4.2. Key executives........................................................................................................................ 182


Global Data 8.4.3. Company snapshot .............................................................................................................. 183
Center Market 8.4.4. Operating business segments ......................................................................................... 184
Opportunity Analysis
and Industry Forecast, 8.4.5. Product portfolio .................................................................................................................. 184
2021-2030
8.4.6. Business performance......................................................................................................... 185

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8.4.7. Key strategic moves and developments ..................................................................... 187

8.5. NTT CORPORATION ............................................................................................... 188


8.5.1. Company overview .............................................................................................................. 188

8.5.2. Key executives........................................................................................................................ 188

8.5.3. Company snapshot .............................................................................................................. 189

8.5.4. Product portfolio .................................................................................................................. 190

8.5.5. R&D Expenditure .................................................................................................................. 190

8.5.6. Business performance......................................................................................................... 191

8.5.7. Key strategic moves and developments ..................................................................... 192

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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LIST OF TABLES
TABLE 01. DATA CENTER MARKET, BY TYPE , 2020-2030 ($BILLION) ...................................................................................... 57

TABLE 02. COLOCATION DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) ........................................................ 58

TABLE 03. HYPERSCALE DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) ........................................................ 61

TABLE 04. EDGE DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) ......................................................................64

TABLE 05. OTHERS DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) .................................................................67

TABLE 06. DATA CENTER MARKET, BY APPLICATION, 2020-2030 ($BILLION) ........................................................................70

TABLE 07. BFSI DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) ........................................................................72

TABLE 08. IT & TELECOMMUNICATION DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION)................................ 75

TABLE 09. GOVERNMENT DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) ...................................................... 78

TABLE 10. ENERGY & UTILITIES DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) ...........................................81

TABLE 11. OTHERS DATA CENTER MARKET, BY REGION, 2020–2030 ($BILLION) .................................................................84

TABLE 12. DATA CENTER MARKET REVENUE, BY REGION, 2020–2030($BILLION) ................................................................ 87

TABLE 13. NORTH AMERICA DATA CENTER MARKET, BY TYPE 2020–2030, ($BILLION) ...................................................... 89

TABLE 14. NORTH AMERICA DATA CENTER MARKET, BY APPLICATION, 2020–2030, ($BILLION) ......................................90
Global Data TABLE 15. U.S. DATA CENTER MARKET, BY TYPE ,2020–2030($BILLION) ...............................................................................93
Center Market TABLE 16. U.S. DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ................................................................ 94
Opportunity Analysis
and Industry Forecast, TABLE 17. CANADA DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) .....................................................................96
2021-2030 TABLE 18. CANADA DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ....................................................... 97

TABLE 19. EUROPE DATA CENTER MARKET, BY TYPE 2020–2030, ($BILLION) ......................................................................99

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TABLE 20. EUROPE DATA CENTER MARKET, BY TYPE 2020–2030, ($BILLION) ................................................................... 100

TABLE 21. UK DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ............................................................................. 103

TABLE 22. UK DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ............................................................... 104

TABLE 23. GERMANY DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ............................................................... 106

TABLE 24. GERMANY DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ................................................. 107

TABLE 25. FRANCE DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ................................................................... 109

TABLE 26. FRANCE DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ..................................................... 110

TABLE 27. ITALY DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ........................................................................ 112

TABLE 28. ITALY DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) .......................................................... 113

TABLE 29. SPAIN DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ....................................................................... 115

TABLE 30. SPAIN DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ......................................................... 116

TABLE 31. NETHERLANDS DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ....................................................... 118

TABLE 32. NETHERLANDS DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ......................................... 119

TABLE 33. REST OF EUROPE DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ................................................... 121

TABLE 34. REST OF EUROPE DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ..................................... 122

TABLE 35. ASIA-PACIFIC DATA CENTER MARKET, BY TYPE 2020–2030, ($BILLION) .......................................................... 124
Global Data
TABLE 36. ASIA-PACIFIC DATA CENTER MARKET, BY TYPE 2020–2030, ($BILLION) .......................................................... 125
Center Market
TABLE 37. CHINA DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ...................................................................... 128
Opportunity Analysis
and Industry Forecast, TABLE 38. CHINA DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ........................................................ 129
2021-2030
TABLE 39. JAPAN DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ...................................................................... 131

TABLE 40. JAPAN DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ........................................................ 132

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TABLE 41. INDIA DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ........................................................................ 134

TABLE 42. INDIA DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) .......................................................... 135

TABLE 43. AUSTRALIA DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION).............................................................. 137

TABLE 44. AUSTRALIA DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION)................................................ 138

TABLE 45. SOUTH KOREA DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ........................................................ 140

TABLE 46. SOUTH KOREA DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) .......................................... 141

TABLE 47. REST OF ASIA-PACIFIC DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) .......................................... 143

TABLE 48. REST OF ASIA-PACIFIC DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ............................ 144

TABLE 49. LAMEA DATA CENTER MARKET, BY TYPE 2020–2030, ($BILLION) ..................................................................... 146

TABLE 50. LAMEA DATA CENTER MARKET, BY TYPE 2020–2030, ($BILLION) ..................................................................... 147

TABLE 51. LATIN AMERICA DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ...................................................... 150

TABLE 52. LATIN AMERICA DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION)........................................ 151

TABLE 53. MIDDLE EAST DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION) ......................................................... 153

TABLE 54. MIDDLE EAST DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ........................................... 154

TABLE 55. AFRICA DATA CENTER MARKET, BY TYPE , 2020–2030($BILLION)..................................................................... 156

TABLE 56. AFRICA DATA CENTER MARKET, BY APPLICATION, 2020–2030($BILLION) ...................................................... 157
Global Data
TABLE 57. DIGITAL REALTY TRUST, INC.: KEY EXECUTIVES ....................................................................................................... 167
Center Market
TABLE 58. DIGITAL REALTY TRUST, INC.: COMPANY SNAPSHOT ............................................................................................. 167
Opportunity Analysis
and Industry Forecast, TABLE 59. DIGITAL REALTY TRUST, INC.: PRODUCT PORTFOLIO.............................................................................................. 168
2021-2030
TABLE 60. EQUINIX: KEY EXECUTIVES ........................................................................................................................................... 172

TABLE 61. EQUINIX: COMPANY SNAPSHOT.................................................................................................................................. 172

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TABLE 62. EQUINIX: PRODUCT PORTFOLIO .................................................................................................................................. 173

TABLE 63. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: KEY EXECUTIVES ............................................................ 176

TABLE 64. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: COMPANY SNAPSHOT ................................................... 177

TABLE 65. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: OPERATING SEGMENTS ................................................ 178

TABLE 66. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: PRODUCT PORTFOLIO ................................................... 178

TABLE 67. IBM CORPORATION: KEY EXECUTIVES ....................................................................................................................... 182

TABLE 68. IBM CORPORATION: COMPANY SNAPSHOT.............................................................................................................. 183

TABLE 69. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS ............................................. 184

TABLE 70. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO ................................................ 184

TABLE 71. NTT CORPORATION: KEY EXECUTIVES ....................................................................................................................... 188

TABLE 72. NTT CORPORATION: COMPANY SNAPSHOT .............................................................................................................. 189

TABLE 73. NTT CORPORATION: PRODUCT PORTFOLIO .............................................................................................................. 190

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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LIST OF FIGURES
FIGURE 01. KEY MARKET SEGMENTS ................................................................................................................................................30

FIGURE 02. EXECUTIVE SUMMARY .....................................................................................................................................................37

FIGURE 03. EXECUTIVE SUMMARY .....................................................................................................................................................38

FIGURE 04. TOP IMPACTING FACTORS ..............................................................................................................................................39

FIGURE 05. TOP INVESTMENT POCKETS............................................................................................................................................40

FIGURE 06. MODERATE BARGAINING POWER OF SUPPLIERS ......................................................................................................44

FIGURE 07. MODERATE THREAT OF NEW ENTRANTS .....................................................................................................................45

FIGURE 08. MODERATE THREAT OF SUBSTITUTES .......................................................................................................................... 46

FIGURE 09. HIGH INTENSITY OF RIVALRY .........................................................................................................................................47

FIGURE 10. HIGH BARGAINING POWER OF BUYERS ....................................................................................................................... 48

FIGURE 11. PATENT ANALYSIS, BY REGION ......................................................................................................................................49

FIGURE 12. PATENT ANALYSIS, BY APPLICANT ............................................................................................................................... 50

FIGURE 13. DATA CENTER MARKET, BY TYPE, 2020-2030 (%) .....................................................................................................56

FIGURE 14. COMPARATIVE SHARE ANALYSIS OF COLOCATION DATA CENTER MARKET, BY COUNTRY,
Global Data 2020&2030 (%) ............................................................................................................................................................... 59
Center Market FIGURE 15. COMPARATIVE SHARE ANALYSIS OF HYPERSCALE DATA CENTER MARKET, BY COUNTRY,
2020&2030 (%) ............................................................................................................................................................... 62
Opportunity Analysis
and Industry Forecast, FIGURE 16. COMPARATIVE SHARE ANALYSIS OF EDGE DATA CENTER MARKET, BY COUNTRY, 2020&2030 (%) ..............65
2021-2030
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF OTHERS DATA CENTER MARKET, BY COUNTRY,
2020&2030 (%) ............................................................................................................................................................... 68

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FIGURE 18. DATA CENTER MARKET, BY APPLICATION, 2020-2030 (%) ...................................................................................... 70

FIGURE 19. COMPARATIVE SHARE ANALYSIS OF BFSI DATA CENTER MARKET, BY COUNTRY, 2020&2030 (%) ................73

FIGURE 20. COMPARATIVE SHARE ANALYSIS OF IT & TELECOMMUNICATION DATA CENTER MARKET, BY
COUNTRY, 2020 & 2030 (%) .........................................................................................................................................76

FIGURE 21. COMPARATIVE SHARE ANALYSIS OF GOVERNMENT DATA CENTER MARKET, BY COUNTRY,
2020&2030 (%) ............................................................................................................................................................... 79

FIGURE 22. COMPARATIVE SHARE ANALYSIS OF ENERGY & UTILITIES DATA CENTER MARKET, BY COUNTRY,
2020&2030 (%) ............................................................................................................................................................... 82

FIGURE 23. COMPARATIVE SHARE ANALYSIS OF OTHERS DATA CENTER MARKET, BY COUNTRY,
2020&2030 (%) ............................................................................................................................................................... 85

FIGURE 24. DATA CENTER MARKET, BY REGION, 2020-2030.......................................................................................................87

FIGURE 25. NORTH AMERICA DATA CENTER MARKET, BY COUNTRY, 2020-2030 ....................................................................91

FIGURE 26. U.S. DATA CENTER MARKET, 2020-2030($BILLION) .................................................................................................92

FIGURE 27. CANADA DATA CENTER MARKET, 2020-2030($BILLION) ......................................................................................... 95

FIGURE 28. EUROPE DATA CENTER MARKET, BY COUNTRY, 2020-2030................................................................................. 101

FIGURE 29. UK DATA CENTER MARKET, 2020-2030($BILLION) ................................................................................................ 102

FIGURE 30. GERMANY DATA CENTER MARKET, 2020-2030($BILLION) ................................................................................... 105


Global Data FIGURE 31. FRANCE DATA CENTER MARKET, 2020-2030($BILLION)....................................................................................... 108
Center Market FIGURE 32. ITALYDATA CENTER MARKET, 2020-2030($BILLION) ............................................................................................ 111
Opportunity Analysis FIGURE 33. SPAIN DATA CENTER MARKET, 2020-2030($BILLION) .......................................................................................... 114
and Industry Forecast,
2021-2030 FIGURE 34. NETHERLANDS DATA CENTER MARKET, 2020-2030($BILLION) .......................................................................... 117

FIGURE 35. REST OF EUROPE DATA CENTER MARKET, 2020-2030 ($BILLION) ..................................................................... 120

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FIGURE 36. ASIA-PACIFIC DATA CENTER MARKET, BY COUNTRY, 2020-2030........................................................................ 126

FIGURE 37. CHINA DATA CENTER MARKET, 2020-2030($BILLION) .......................................................................................... 127

FIGURE 38. JAPAN DATA CENTER MARKET, 2020-2030($BILLION) ......................................................................................... 130

FIGURE 39. INDIA DATA CENTER MARKET, 2020-2030($BILLION) ........................................................................................... 133

FIGURE 40. AUSTRALIA DATA CENTER MARKET, 2020-2030($BILLION) ................................................................................. 136

FIGURE 41. SOUTH KOREA DATA CENTER MARKET, 2020-2030($BILLION) ........................................................................... 139

FIGURE 42. REST OF ASIA-PACIFIC DATA CENTER MARKET, 2020-2030($BILLION) ............................................................. 142

FIGURE 43. LAMEA DATA CENTER MARKET, BY COUNTRY, 2020-2030................................................................................... 148

FIGURE 44. LATIN AMERICA DATA CENTER MARKET, 2020-2030($BILLION) ......................................................................... 149

FIGURE 45. MIDDLE EAST DATA CENTER MARKET, 2020-2030($BILLION) ............................................................................. 152

FIGURE 46. AFRICA DATA CENTER MARKET, 2020-2030($BILLION) ........................................................................................ 155

FIGURE 47. MARKET PLAYER POSITIONING, 2020 ...................................................................................................................... 159

FIGURE 48. TOP WINNING STRATEGIES, BY YEAR, 2019–2021 ................................................................................................ 161

FIGURE 49. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019–2021 (%) ........................................................................ 162

FIGURE 50. TOP WINNING STRATEGIES, BY COMPANY, 2019–2021 ....................................................................................... 163

FIGURE 51. COMPETITIVE DASHBOARD OF TOP 5 PLAYERS ...................................................................................................... 164


Global Data
FIGURE 52. COMPETITIVE HEATMAP OF KEY PLAYERS ............................................................................................................... 165
Center Market
FIGURE 53. DIGITAL REALTY TRUST, INC.: REVENUE, 2018–2020 ($MILLION) ....................................................................... 169
Opportunity Analysis
and Industry Forecast, FIGURE 54. EQUINIX: REVENUE, 2018–2020 ($MILLION) ........................................................................................................... 174
2021-2030
FIGURE 55. EQUINIX: REVENUE SHARE BY REGION, 2020 (%) ................................................................................................... 175

FIGURE 56. R&D EXPENDITURE, 2018–2020 ($MILLION) .......................................................................................................... 179

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FIGURE 57. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE, 2018–2020 ($MILLION) ............................ 180

FIGURE 58. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE SHARE BY SEGMENT, 2020 (%) ................. 181

FIGURE 59. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: REVENUE SHARE BY REGION, 2020 (%) .................... 181

FIGURE 60. IBM CORPORATION: REVENUE, 2018–2020 ($MILLION) ....................................................................................... 185

FIGURE 61. IBM CORPORATION: REVENUE SHARE BY SEGMENT, 2020 (%)............................................................................ 186

FIGURE 62. IBM CORPORATION: REVENUE SHARE BY REGION, 2020 (%) ............................................................................... 186

FIGURE 63. R&D EXPENDITURE, 2017–2019 ($MILLION) .......................................................................................................... 190

FIGURE 64. NTT CORPORATION: REVENUE, 2017–2019 ($MILLION) ....................................................................................... 191

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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CHAPTER 1: INTRODUCTION
1.1. Report description
Datacenter physical facility in an enterprise designed to share IT operations and equipment’s to store, process,
and disseminating data and applications. Further, the data center in an enterprise is based on a network of
computer applications and storage solutions intended to share information and data. The shift in traditional
on-premises physical servers to the virtual network-based data center, owing to the advancement in multi-
cloud computing, is driving the growth of data centers globally. The modern data center in an enterprise can
communicate with multiple sites, both cloud computing and on-premises.

A data center comes in various sizes that may fill a closet, warehouse, or dedicated room. The IT applications
within a data center consist of three main elements, including computing, storage, and networking that are
necessary for a computing environment. Further, modern data centers might extend outside of a physical
infrastructure using public or a private cloud computing solution to enhance their storage and operations. In
addition, virtualized data centers are designed to use the server in a remote location where large workload
operations are performed.

The data center market is expected to witness notable growth during the forecast period, owing to rise in data
Global Data
center complexities due to scalability. Furthermore, rise in penetration of high-end cloud computing in
Center Market
enterprises, globally in developing economies drives the growth of the data center market during the forecast
Opportunity Analysis
and Industry Forecast, period. Moreover, increase in investment in data center application globally is expected to propel the market
2021-2030 growth.

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However, rise in concerns related to data privacy paired with growing demand for managed services is
expected to restrain the market growth. Further, rise in penetration of Internet of Things and hybrid & multi
cloud architecture solutions is expected to provide lucrative opportunity for the growth of the data center
market during the forecast period.

The emergence of COVID-19 has significantly affected the growth data center in 2020. However, the surge in
demand from cloud computing network solutions is acting as a prime factor hampering the market growth.
Further, the data center market was primarily hit by several obstacles, including lack of availability of a
professional workforce due to practical and complete lockdown. Moreover, the surge in data center adoption
across healthcare, government, and BFSI sectors is assumed to drive the data center market during the post-
pandemic period.

The data center market is segmented on the basis of type, application and region. Based on type, the market
is fragmented into colocation, hyperscale, edge, and others. The hyperscale segment dominated the market,
in terms of revenue in 2020, and is expected to follow the same trend during the forecast period. On the basis
of application, the market is segregated into BFSI, IT & telecommunication, government, energy & utilities,
and others. The data center market share of IT & telecommunication segment garnered the highest share in
2020, and is expected to witness growth at a high CAGR from 2021 to 2030.
Global Data
Center Market Region wise, the data center market trends are analyzed across North America (the U.S., Canada, and Mexico),
Opportunity Analysis Europe (the UK, Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and
and Industry Forecast, Rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). North America is expected to
2021-2030
develop at highest rate during the conjecture time frame.

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North America, specifically U.S., remains a significant participant in the global data center market. This is
attributed to the fact that major organizations and government institutions in the country are intensely
putting resources into the action to develop next generation liquid cooling solution.

Competitive analysis and profiles of the major data center market players such as IBM Corporation, Hewlett
Packard Enterprise, NTT Communication Corporation, Equinix, Inc., and Digital Realty are provided in this
report.

1.2. Key benefits for stakeholders


• This study includes the analytical depiction of the data center market along with current trends and
future estimations to determine the imminent investment pockets.
• The report presents information regarding key drivers, restraints, and opportunities.
• The current market is quantitatively analyzed from 2019 to 2028 to highlight the financial competency
of the industry.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

27
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1.3. Key market segments
BY TYPE
• Colocation
• Hyperscale
• Edge
• Others
BY APPLICATION
• BFSI
• IT & Telecommunication
• Government
• Energy & Utilities
• Others (Media and entertainment, and energy & utilities)

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

28
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By Region
• North America • Asia-Pacific
o U.S. o China
o Canada o Japan
• Europe o India
o UK o South Korea
o Germany o Australia
o France o Rest of Asia-Pacific
o Italy • LAMEA
o Spain o Latin America
o Netherlands o Middle east
o Rest of Europe o Africa

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

29
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FIGURE 01. KEY MARKET SEGMENTS

BY TYPE
▪ Colocation
▪ Hyperscale

BY APPLICATION ▪ Edge
▪ Others
▪ BFSI
▪ IT & Telecommunication
▪ Government
▪ Energy & Utilities
BY REGION
▪ Others
▪ North America
▪ Europe
▪ Asia-Pacific
▪ LAMEA
Source: AMR Analysis

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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1.4. Research methodology
With collective industry experience of around 100 years of its analysts and experts, Allied Market Research
(AMR) encompasses the most infallible research methodology for its market intelligence and industry analysis.
Not only does the company dig deep into the innermost levels of the market, but also examines the minutest
details for its market estimates and forecasts. This approach helps build a greater market-specific view for size,
shape, and industry trends within each industry segment. Various industry trends and real-time developments
are factored into identify key growth factors and the future course of the market. The research proceeds are
the results of high-quality data, expert views & analysis, and valuable independent opinions. The research
process is designed to deliver a balanced view of the global markets and allows stakeholders to make
informed decisions, to attain their highest growth objectives.

AMR offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely
include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry
experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a
particular industry segment. These analytical tools and models distill the data & statistics and enhance the
accuracy of our recommendations and advice.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

31
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With AMR’s calibrated research process and 360° data-evaluation methodology, the clients receive:

• Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic
business planning
• Technologically sophisticated and reliable insights through a well-audited and veracious research
methodology
• Sovereign research proceeds that present a tangible depiction of the marketplace

With this strong methodology, AMR ensures that its research and analysis is most reliable and guarantees
sound business planning.

The research methodology of the data center market involves extensive primary and secondary research.
Primary research includes around 12 hours of interviews and discussions with a wide range of stakeholders
that include upstream and downstream participants. Primary research typically is a bulk of our research
efforts, coherently supported by extensive secondary research. Over 2,765 product literature’s, industry
releases, annual reports, and other such documents of key industry participants have been reviewed to obtain
a better market understanding and gain an enhanced competitive intelligence. In addition, authentic industry

Global Data journals, trade as Defense tactical radiations’ releases, and government websites have also been reviewed to

Center Market generate high value industry insights.

Opportunity Analysis
and Industry Forecast,
2021-2030

32
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1.4.1. Primary research
Primary research efforts include reaching out to participants through emails, telephonic-conversations,
referrals, professional networks, and formal interactions. AMR also maintains professional corporate relations
with various companies that make way for greater flexibility in reaching out to industry participants and
commentators for interviews and discussions. The aforementioned helps to:

• Validate and improve data quality and strengthen the research proceeds
• Develop a market understanding and expertise
• Supply authentic information around the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel. These
participants include, but are not limited to:

• Chief executives and VPs of leading corporations specific to an industry


• Product and sales managers or country heads; channel partners & top-level distributors; banking,
investments, and valuation experts
• Key opinion leaders (KOLs)
Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

33
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1.4.2. Secondary research
A broad array of industry sources for the secondary research typically includes, but is not limited to:

• Company SEC filings, annual reports, company websites, broker & financial reports, and investor
presentations for a competitive scenario and shape of the industry
• Patent and regulatory databases to understand technical & legal developments
• Scientific and technical writings for product information and related preemptions
• Regional government and statistical databases for macro analysis
• Authentic news articles, web-casts, and other related releases to evaluate the market
• Internal and external proprietary databases, key market indicators, and relevant press releases for
market estimates and forecasts.

1.4.3. Analyst tools and models


AMR has developed a set of analyst tools and data models to supplement and expedite the analysis process
corresponding to markets where there is a significant lack of information and estimates. These models help
interpret qualitative and quantitative industry indicators to obtain industry estimates. These models examine
the prospects and opportunities that are predominant in the market.
Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

34
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CHAPTER 2: EXECUTIVE SUMMARY
A data center is a physical facility that is designed to make organization computing possible and provide
access to a large amount of data to perform daily operations, applications, and other processes in a cloud
computing environment. Further, modern data center design often varies based on vendors providing the
services or needs of various enterprises. The modern data center consists of crucial infrastructure. However, an
occupancy detection system in automotive applications is essential for implementing applications that allow a
user to maintain efficiency in run applications, online presence, and process data. Moreover, the growing
adoption of artificial intelligence and machine learning-powered solutions are expected to propel the need for
the data centers solution, which is opportunistic for market growth.

Rise in investment in data center technology globally coupled with rise in data center complexities due to
scalability drive the market growth. However, high risk associated with data breach in emerging economies
are anticipated to restrain the market growth. Further, rise in penetration of high-end cloud computing
solution across prime enterprises paired with surge in penetration of Internet of Things is expected to provide
lucrative opportunities for the data center market during the forecast period.

The solution segment was the highest contributor to the market in 2020. The BFSI and IT &
Global Data telecommunication segments collectively accounted for around XX% market share in 2020. Surge in adoption
Center Market of hybrid and multi cloud computing solution across prime enterprise has led the growth of solution segment
Opportunity Analysis
and Industry Forecast, The emergence of COVID-19 has significantly impacted data center market growth. The lack of availability of
2021-2030
skilled professionals due to complete lockdown across prime economies acted as a major restraining factor
for the market growth in the year 2020.

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However, rise in penetration of cloud computing solutions across prime enterprises globally is expected to
drive the market by the end of 2021. Furthermore, the IT & telecommunication sector exhibited high growth
potential in the deployment of data center applications, owing to the rise in demand for build-in server rooms
is expected to drive the liquid cooling systems market analysis post-pandemic.

Region wise, North America holds a significant share in the global data center market size. This is attributed to
the presence of prime vendors in the region and availability of advanced technological solutions. The
adoption of cloud computing solution at the IT & telecommunication and BFSI is expected to propel the
growth of the virtualization security industry is anticipated to boost the growth of the market in this region.

The key players profiled in the report include IBM Corporation, Hewlett Packard Enterprise, NTT
Communication Corporation, Equinix, Inc., and Digital Realty. Market players have adopted various strategies
such as product launch, collaboration & partnership, joint venture, and acquisition to expand their foothold in
the data center market.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

36
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FIGURE 02. EXECUTIVE SUMMARY

REVENUE-2020 FORECAST-2030 CAGR


SEGMENT SUB-SEGMENT
($Million) ($Million) (2021-2030)
Colocation XX XX XX%

Hyperscale XX XX XX%
Type
Edge XX XX XX%

Others XX XX XX%

BFSI XX XX XX%

IT & Telecommunication XX XX XX%

Application Government XX XX XX%

Energy & Utilities XX XX XX%

Others XX XX XX%
Source: AMR Analysis

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

37
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FIGURE 03. EXECUTIVE SUMMARY

REVENUE-2020 FORECAST-2030 CAGR


REGION COUNTRY
($Million) ($Million) (2021-2030)
U.S. XX XX XX%
Nor th America
Canada XX XX XX%

UK XX XX XX%

Germany XX XX XX%

France XX XX XX%

Europe Italy XX XX XX%

Spain XX XX XX%

Netherlands XX XX XX%

Rest of Europe XX XX XX%

China XX XX XX%

Japan XX XX XX%

India XX XX XX%
Asia-Pacific
Australia XX XX XX%

South Korea XX XX XX%

Global Data Rest of Asia-Pacific XX XX XX%

Latin America XX XX XX%


Center Market
LAMEA Middle East XX XX XX%
Opportunity Analysis
Africa XX XX XX%
and Industry Forecast,
2021-2030 Source: AMR Analysis

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2.1. Key findings
2.1.1. Top investment pockets
The following graph represents the growth potential of the data center market through different in
application: BFSI, IT & telecommunication, government, energy & utilities, and others. The IT &
telecommunication segment was the highest revenue contributor in 2020, owing to surge in demand from
developing nations. The BFSI application segment was the second highest contributor to the market, with $XX
billion in 2020, and is estimated to reach $XX billion by 2030, at a CAGR of XX% during the forecast period,
followed by others segment. The graph below depicts the top investment pockets with respect to the growth
rate and market attractiveness.

FIGURE 04. TOP INVESTMENT POCKETS


Market Growth

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030
Market Attractiveness
Source: Primary & Secondary Research, and AMR Analysis

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2.2. CXO perspective
According to the insights of the CXOs of leading companies, modern enterprises globally have been
continually adopting cloud computing solutions in almost all business aspects, including information storage,
accounting, business communication, and daily business functions. A data center is a centralized physical
facility that makes enterprise computing possible. Further, the rise in virtual infrastructure across prime
enterprises is driving the need for build-in server rooms or data centers for virtualized networks; therefore, is
expected to offer lucrative growth opportunities for the market growth. Furthermore, the data center is
considered central to an enterprise’s IT operations, where most business data is processed, stored, and
disseminated to users. In addition, the rise in demand for digitization across enterprises in emerging
economies is expected to offer profitable opportunities for the data center market.

The global data center market is highly competitive, owing to the strong presence of existing vendors. Data
center vendors, who have access to extensive technical and financial resources, are anticipated to gain a
competitive edge over their rivals, as they have the capacity to cater to the market requirements. The
competitive environment in this market is expected to further intensify with increase in technological
innovations, product extensions, and different strategies adopted by key vendors.

Rise in demand for hybrid cloud infrastructure globally is driving the need for next generation to enhance
Global Data
data center technology. Moreover, prime economics, such as Germany and Japan, plan to develop and deploy
Center Market
next-generation data center across various sectors. For instance, according to new data from Synergy
Opportunity Analysis
and Industry Forecast, Research Group, the three largest public cloud vendors in the world, i.e. Amazon, Microsoft, and Google,
2021-2030 collectively accounted for more than XX% of the world's largest data centers, which is anticipated to provide
lucrative opportunities for market growth.

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Among the analyzed regions, North America exhibits the highest adoption of data center and has been
experiencing massive expansion of the market. On the other hand, Asia-Pacific is expected to grow at a faster
pace, predicting lucrative growth due to emerging countries such as China, Japan, and India investing in these
technologies. Regions such as the Middle East and Africa, are also expected to provide new opportunities in
the data center market in the future.

The key players profiled in the report include IBM Corporation, Hewlett Packard Enterprise, NTT
Communication Corporation, Equinix, Inc., and Digital Realty.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

41
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CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
The data center is a centralized location in an organization that houses the network and computing
equipment, and applications use to store, process, collect and distribute large amounts of information. The
modern data center consists of a variety of infrastructures such as networks, servers, firewalls, and connectivity
equipment that are intended to offer permit access to the server storage through the internet.

Rise in investment in data center technology globally coupled with rise in data center complexities due to
scalability drive the market growth. However, high risk associated with data breach in emerging economies
are anticipated to restrain the market growth. Further, rise in penetration of high-end cloud computing
solution across prime enterprises paired with surge in penetration of Internet of Things is expected to provide
lucrative opportunities for the data center market during the forecast period.

The data center market is segmented on the basis of type, application and region. Based on type, the market
is fragmented into colocation, hyperscale, edge, and others. On the basis of application, the market is
segregated into BFSI, IT & telecommunication, government, energy & utilities, and others. Region wise, the
data center market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK,
Global Data
Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-
Center Market
Pacific), and LAMEA (Latin America, the Middle East, and Africa).
Opportunity Analysis
and Industry Forecast, The key players operating in the market include IBM Corporation, Hewlett Packard Enterprise, NTT
2021-2030
Communication Corporation, Equinix, Inc., and Digital Realty.

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CHAPTER 4: DATA CENTER MARKET, BY TYPE
4.1. Overview
The type used to evaluate data center market is colocation, hyperscale, edge, and others. The global data
center market was valued at $XX billion in 2020, and is projected to reach $XX billion by 2030, registering a
CAGR of XX% from 2021 to 2030. The hyperscale segment was the highest contributor to the market, with
$XX billion in 2020, and is estimated to reach $XX billion by 2030, at a CAGR of XX% during the forecast
period. The edge segment is estimated to reach $XX billion by 2030, at a CAGR of XX%. The hyperscale and
colocation segments collectively accounted for around XX% market share in 2020, with the former
constituting around XX% share. The edge and colocation segments are expected to witness significant CAGRs
of XX% and XX%, respectively, during the forecast period. The cumulative share of these two segments was
XX% in 2020, and is anticipated to reach XX% by 2030.

FIGURE 05. DATA CENTER MARKET, BY TYPE, 2020-2030 (%)

XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%

Global Data XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%

Center Market
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
Opportunity Analysis
and Industry Forecast,
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021-2030
Colocation Hyperscale Edge Others
Source: AMR Analysis

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TABLE 01. DATA CENTER MARKET, BY TYPE , 2020-2030 ($BILLION)
CAGR %
TYPE 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

Colocation XX XX XX XX XX XX XX XX XX XX XX XX%

Hyperscale XX XX XX XX XX XX XX XX XX XX XX XX%

Edge XX XX XX XX XX XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX XX XX XX XX XX%

Source: AMR Analysis

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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4.2. Colocation
A colocation data center, commonly known as colo, is a huge data center facility that is designed to rent out
storage racks spaces to third parties for their severs and other network equipment. Further, colocation data
center facilities offer scalability, security, and continuity for data, applications, and systems. The colocation
data center is intended to provide access to the most advanced data center technology; while eliminating the
necessity for staff, build, and manage in-house server rooms.

4.2.1. Key market trends, growth factors, and opportunities


The surge in demand for high-performance environment-based colocation data centers across prime
enterprises' IT infrastructure, owing to their capability to offers space with proper power, cooling, and security
to host operations, is driving the growth of the data center market during the forecast period. For instance, in
2020, tech giant Microsoft planned to build Mexico's first cloud data center as a part of their $XX billion
investment plan in the country in the next five years. In addition, large enterprises globally have been
embracing the use of data center solutions to meet the current business demands, which is opportunistic for
market growth.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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4.2.2. Market size and forecast, by region
The colocation data center market was valued at $XX billion in 2020, and is projected to reach $XX billion by
2030, growing at a CAGR of XX% from 2021 to 2030. North America was the highest contributor with $XX
billion in 2020, and is anticipated to reach $XX billion by 2030, registering a CAGR of XX%. Asia-Pacific is
anticipated to reach $XX billion by 2030 at a CAGR of XX%. Asia-Pacific and LAMEA collectively accounted for
around XX% share of the colocation data center market in 2020, with the former constituting around XX%
share. Asia-Pacific and LAMEA are expected to witness significant CAGRs of XX% and XX% respectively, during
the forecast period. The cumulative share of these two segments was XX% in 2020, and is anticipated to reach
XX% by 2030.

TABLE 02. COLOCATION DATA CENTER MARKET, BY REGION, 2020 2030 ($BILLION)
CAGR %
REGION 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

North America XX XX XX XX XX XX XX XX XX XX XX XX%

Europe XX XX XX XX XX XX XX XX XX XX XX XX%

Asia-Pacific XX XX XX XX XX XX XX XX XX XX XX XX%

LAMEA XX XX XX XX XX XX XX XX XX XX XX XX%

Global Data Total XX XX XX XX XX XX XX XX XX XX XX XX%

Center Market Source: AMR Analysis

Opportunity Analysis
and Industry Forecast,
2021-2030

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4.2.3. Market analysis, by country
FIGURE 06. COMPARATIVE SHARE ANALYSIS OF COLOCATION DATA CENTER MARKET, BY COUNTRY, 2020&2030 (%)

2020 2030
XX%

XX%

XX%
XX% XX% XX% XX%
XX% XX% XX% XX% XX%
XX% XX% XX% XX% XX% XX% XX%
XX% XX%
XX% XX% XX%
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
XX% XX%

Source: AMR Analysis

The colocation data center market was valued at $XX billion in 2020, and is projected to reach $XX billion by
2030, registering a CAGR of XX% from 2021 to 2030. U.S. was the highest contributor to the colocation
market, with $XX billion in 2020, and is estimated to reach $XX billion by 2030, at a CAGR of XX% during the
Global Data forecast period. India is estimated to reach $XX billion by 2030 at a CAGR of XX%. U.S. and China collectively
Center Market accounted for around XX% market share in 2020, with the former constituting around XX% share. India and
Opportunity Analysis South Korea are expected to witness significant CAGRs of XX% and XX%, respectively, during the forecast
and Industry Forecast,
period. The cumulative share of these two segments was XX% in 2020, and is anticipated to reach XX% by
2021-2030
2030.

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CHAPTER 5: DATA CENTER MARKET, BY APPLICATION
5.1. Overview
By application the data center market is analyzed across BFSI, IT & Telecommunication, government, energy &
utilities, and others. The global data center market was valued at $XX billion in 2020, and is projected to reach
$XX billion by 2030, registering a CAGR of XX% from 2021 to 2030. The IT & telecommunication segment was
the highest contributor to the market, with $XX billion in 2020, and is estimated to reach $XX billion by 2030,
at a CAGR of XX% during the forecast period. The energy and utilities segment is estimated to reach $XX
billion by 2030, at a CAGR of XX%. The IT & telecommunication and BFSI segments collectively accounted for
around XX% market share in 2020, with the former constituting around XX% share. The energy and utilities
and government segments are expected to witness significant CAGRs of XX% and XX%, respectively, during
the forecast period. The cumulative share of these two segments was XX% in 2020, and is anticipated to reach
XX% by 2030.

TABLE 03. DATA CENTER MARKET, BY APPLICATION, 2020-2030 ($BILLION)


CAGR %
APPLICATION 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

BFSI XX XX XX XX XX XX XX XX XX XX XX XX%

Global Data IT &


Telecommunication
XX XX XX XX XX XX XX XX XX XX XX XX%

Center Market Government XX XX XX XX XX XX XX XX XX XX XX XX%

Opportunity Analysis Energy & Utilities XX XX XX XX XX XX XX XX XX XX XX XX%

and Industry Forecast, Others XX XX XX XX XX XX XX XX XX XX XX XX%


2021-2030
Total XX XX XX XX XX XX XX XX XX XX XX XX%

Source: AMR Analysis

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CHAPTER 6: DATA CENTER MARKET, BY REGION
6.1. Overview
Region-wise segmentation of the data center market is as follows:

• North America includes the U.S., Canada, and Mexico.


• Europe includes Germany, the UK, France, Spain, Italy, Netherlands, and Rest of Europe.
• Asia-Pacific includes China, Japan, India, Australia, South Korea, and Rest of Asia-Pacific.
• LAMEA includes Latin America, the Middle East, and Africa.

The global data center market was valued at $XX billion in 2020, and is projected to reach $XX billion by 2030,
registering a CAGR of XX%. North America was the highest revenue contributor, accounting for $XX billion in
2020, and is estimated to reach $XX billion by 2030, with a CAGR of XX%. Asia-Pacific is estimated to reach
$XX billion by 2030, at a significant CAGR of XX%. North America and Europe collectively accounted for
around XX% share in 2020, with the former constituting around XX% share. Asia-Pacific and LAMEA are
expected to witness considerable CAGRs of XX% and XX%, respectively, during the forecast period. The
cumulative share of these two regions was XX% in 2020, and is anticipated to reach XX% by 2030.
Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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TABLE 04. DATA CENTER MARKET REVENUE, BY REGION, 2020 2030($BILLION)
CAGR %
REGION 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

North America XX XX XX XX XX XX XX XX XX XX XX XX%

Europe XX XX XX XX XX XX XX XX XX XX XX XX%

Asia-Pacific XX XX XX XX XX XX XX XX XX XX XX XX%

LAMEA XX XX XX XX XX XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX XX XX XX XX XX%

Source: AMR Analysis

6.2. North America


The North American data center market is studied across the U.S., Canada, and Mexico. North American offers
suitable infrastructure, owing to the availability of prime vendors across countries such as the U.S. and
Canada, resulting in a surge in demand for smart artificial intelligence-powered equipment in this region.
North American holds a principal position in the data center market and is projected to account for
considerable growth during the forecast period because it is one of the early adopters and developers of data
center technology. Further, the demand for solid-state drive solutions is growing across different sectors such

Global Data as retail, healthcare, residential and automotive industries, owing to the availability of high-speed data

Center Market transmitting solutions, which creates the desire for the data center market. Besides, North American
companies such as Google, Amazon, and others, are continuously developing advanced artificial intelligence
Opportunity Analysis
and Industry Forecast, digital technology, hence, anticipated to boost the market in the future.
2021-2030

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6.2.1. Key market trends, growth factors, and opportunities
The data center market in the North American region is expected to grow at a CAGR of XX%. North America
holds a dominant position in the voice user interface market, owing to the availability of prime players such as
Apple, Amazon, Google, and Facebook, rapidly developing advanced data center solutions for the retail, E-
commerce, residential, and automotive sectors in this region. For instance, on May 03, 2021, the Canada-
based eStructure is a significant player in data center secures over $XX billion to develop advanced datacenter
facilities across this region. This development is embedding the company’s built-in server rooms into other
digital devices. In addition, the rise in trend toward the development of artificial intelligence facilities across
the region has propelled the adoption of solid-state drive solutions to support the growth of the global data
center market.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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6.2.2. Market size and forecast, by type
The North America data center market was valued at $XX billion in 2020, and is projected to reach $XX billion
by 2030, growing at a CAGR of XX% from 2021 to 2030. The hyperscale segment was the highest contributor
with $XX billion in 2020, and is estimated to reach $XX billion by 2030, registering a CAGR of XX%. The edge
segment is estimated to reach $XX billion by 2030 at a CAGR of XX%.

TABLE 05. NORTH AMERICA DATA CENTER MARKET, BY TYPE 2020 2030, ($BILLION)
CAGR %
TYPE 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

Colocation XX XX XX XX XX XX XX XX XX XX XX XX%

Hyperscale XX XX XX XX XX XX XX XX XX XX XX XX%

Edge XX XX XX XX XX XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX XX XX XX XX XX%

Source: AMR Analysis

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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6.2.3. Market size and forecast, by application
The North America data center market was valued at $XX billion in 2020, and is projected to reach $XX billion
by 2030, growing at a CAGR of XX% from 2021 to 2030. The IT & telecommunication was the highest
contributor with $XX billion in 2020, and is estimated to reach $XX billion by 2030, registering a CAGR of XX%.
The energy and utilities is estimated to reach $XX billion by 2030 at a CAGR of XX%. The IT &
telecommunication and BFSI segments collectively accounted for around XX% share in 2020, with the former
constituting around XX% share.

The energy and utilities and government segments are expected to witness significant CAGRs of XX% and
XX% respectively, during the forecast period. The cumulative share of these two segments was XX% in 2020,
and is anticipated to reach XX% by 2030.

TABLE 06. NORTH AMERICA DATA CENTER MARKET, BY APPLICATION, 2020 2030, ($BILLION)
CAGR %
APPLICATION 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

BFSI XX XX XX XX XX XX XX XX XX XX XX XX%

IT &
XX XX XX XX XX XX XX XX XX XX XX XX%
Telecommunication

Global Data
Government XX XX XX XX XX XX XX XX XX XX XX XX%

Center Market Energy and Utilities XX XX XX XX XX XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX XX XX XX XX XX%
Opportunity Analysis
and Industry Forecast, Total XX XX XX XX XX XX XX XX XX XX XX XX%
2021-2030
Source: AMR Analysis

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6.2.3.1. U.S.
The U.S holds a dominant position in deploying data center services, owing to the rise in investment in high-
end cloud computing solutions paired with the adoption of next-generation data center application. For
instance, according to new data from Synergy Research Group, the three largest public cloud vendors in the
world Amazon, Microsoft, and Google collectively, accounted for more than XX% of the world's largest data
centers. Further, U.S-based prime vendors are continuously spending billions of dollars each year on building
and expanding global data center footprint to accommodate the high demand for cloud services. The surge in
investment in high-end cloud computing solutions by AWS, Google, and Microsoft has propelled the growth
of data center application; subsequently, driving the growth of data center market during the forecast period.

FIGURE 07. U.S. DATA CENTER MARKET, 2020-2030($BILLION)

CAGR (2021-2030) - XX%

XX
XX XX
XX
Global Data XX XX XX XX XX
XX
Center Market XX

Opportunity Analysis
and Industry Forecast, 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021-2030 Source: AMR Analysis

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6.2.3.1.1. Market size and forecast, by type
The U.S. data center market was valued at $XX billion in 2020, and is projected to reach $XX billion by 2030,
registering a CAGR of XX%. The hyperscale segment was the highest revenue contributor with $XX billion in
2020, and is estimated to reach $XX billion by 2030, registering a CAGR of XX%. The edge segment is
estimated to reach $XX billion by 2030, at a significant CAGR of XX%. The hyperscale and colocation segments
collectively accounted for around XX% share in 2020, with the former constituting around XX% share. The
edge and colocation segments are expected to witness considerable CAGRs of XX% and XX%, respectively,
during the forecast period. The cumulative share of these two segments was XX% in 2020, and is anticipated
to reach XX% by 2030.

TABLE 07. U.S. DATA CENTER MARKET, BY TYPE ,2020 2030($BILLION)


CAGR %
TYPE 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

Colocation XX XX XX XX XX XX XX XX XX XX XX XX%

Hyperscale XX XX XX XX XX XX XX XX XX XX XX XX%

Edge XX XX XX XX XX XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX XX XX XX XX XX%

Global Data Total XX XX XX XX XX XX XX XX XX XX XX XX%

Center Market Source: AMR Analysis

Opportunity Analysis
and Industry Forecast,
2021-2030

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6.2.3.1.2. Market size and forecast, by application
The U.S. data center market was valued at $XX billion in 2020, and is projected to reach $XX billion by 2030,
registering a CAGR of XX%. The IT & telecommunication segment was the highest revenue contributor with
$XX billion in 2020, and is estimated to reach $XX billion by 2030, registering a CAGR of XX%. The energy and
utilities segment is estimated to reach $XX billion by 2030, at a significant CAGR of XX%. The IT &
telecommunication and BFSI segments collectively accounted for around XX% share in 2020, with the former
constituting around XX% share. The energy and utilities and government segments are expected to witness
considerable CAGRs of XX% and XX%, respectively, during the forecast period. The cumulative share of these
two segments was XX% in 2020, and is anticipated to reach XX% by 2030.

TABLE 08. U.S. DATA CENTER MARKET, BY APPLICATION, 2020 2030($BILLION)


CAGR %
APPLICATION 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

BFSI XX XX XX XX XX XX XX XX XX XX XX XX%

IT &
XX XX XX XX XX XX XX XX XX XX XX XX%
Telecommunication

Government XX XX XX XX XX XX XX XX XX XX XX XX%

Energy and Utilities XX XX XX XX XX XX XX XX XX XX XX XX%

Global Data Others XX XX XX XX XX XX XX XX XX XX XX XX%

Center Market Total XX XX XX XX XX XX XX XX XX XX XX XX%

Opportunity Analysis Source: AMR Analysis


and Industry Forecast,
2021-2030

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6.2.3.2. Canada
Canada businesses have begun to enormously acknowledge the business impact and value that come along
with cloud capabilities and artificial intelligence-enabled solution. For instance, according to Data Center
Frontier, Canada has been one of the most active countries for datacenter application growth, showcasing
lucrative growth opportunities for the market. In addition, on May 03, 2021, the Canada-based eStructure is a
significant player in data center, secured over $XX billion to develop advanced datacenter facilities across this
region, which is expected to drive the need for data center solution. All these factors are offering significant
opportunities for the market growth.

FIGURE 08. CANADA DATA CENTER MARKET, 2020-2030($BILLION)

CAGR (2021-2030) - XX%

XX
XX XX
XX XX
XX XX
XX XX
XX
Global Data XX

Center Market
Opportunity Analysis 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
and Industry Forecast, Source: AMR Analysis
2021-2030

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6.2.3.2.1. Market size and forecast, by type
TABLE 09. CANADA DATA CENTER MARKET, BY TYPE , 2020 2030($BILLION)
CAGR %
TYPE 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

Colocation XX XX XX XX XX XX XX XX XX XX XX XX%

Hyperscale XX XX XX XX XX XX XX XX XX XX XX XX%

Edge XX XX XX XX XX XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX XX XX XX XX XX%

Total XX XX XX XX XX XX XX XX XX XX XX XX%

Source: AMR Analysis

6.2.3.2.2. Market size and forecast, by application


TABLE 10. CANADA DATA CENTER MARKET, BY APPLICATION, 2020 2030($BILLION)
CAGR %
APPLICATION 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021–2030

BFSI XX XX XX XX XX XX XX XX XX XX XX XX%

IT &
XX XX XX XX XX XX XX XX XX XX XX XX%
Telecommunication

Government
Global Data
XX XX XX XX XX XX XX XX XX XX XX XX%

Center Market Energy and Utilities XX XX XX XX XX XX XX XX XX XX XX XX%

Others XX XX XX XX XX XX XX XX XX XX XX XX%
Opportunity Analysis
and Industry Forecast, Total XX XX XX XX XX XX XX XX XX XX XX XX%
2021-2030
Source: AMR Analysis

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CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
The data center market is fragmented in nature with many players such as IBM Corporation, Hewlett Packard
Enterprise, NTT Communications Corporations, Equinix, Inc., and Digital realty. These players have been
adopting various strategies to gain higher share or to retain leading positions in the market. Product launch is
the most adopted strategy by the players. Top winning strategies are analyzed by performing a thorough
study of the leading players in the data center market. Comprehensive analysis of recent developments and
growth curves of various companies help understand the growth strategies adopted by them and their
potential effect on the market.

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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7.2. Competitive dashboard of top 5 Players
Top winning strategies are analyzed by performing a thorough study of the leading players in the data center
market. Comprehensive analysis of recent developments and growth curves of various companies help
understand the growth strategies adopted by them and their potential effect on the market.

FIGURE 09. COMPETITIVE DASHBOARD OF TOP 5 PLAYERS

NTT
Hewlett Packard
IBM Corporation Communication Equinix Inc. Digital Realty
Enterprise
Corporation
Founded

Company Profile Headquarters

Website

Target Market/ Customers


Marketing Profile

Global Data Marketing Strategies

Center Market Product Profile Products & Services

Opportunity Analysis Source: Company Website, Annual Report, Secondary Research, and AMR Analysis
and Industry Forecast,
2021-2030

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7.3. Competitive heat map
FIGURE 10. COMPETITIVE HEATMAP OF KEY PLAYERS

Regional Presence
Factors Product Offerings
North America Europe Asia-Pacific LAMEA

IBM Corporation

Hewlett Packard Enterprise

NTT Communication Corporation

Equinix Inc.

Digital Reality

Source: Company Website, Annual Report, Secondary Research, and AMR Analysis Scale Low Medium High Not Present

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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CHAPTER 8: COMPANY PROFILES
8.1. DIGITAL REALTY TRUST, INC.
Address 1
Address 2
Country
Tel.: XX-XXX-XXXX
Website: www.XXXXXX.com

8.1.1. Company overview

SAMPLE TEXT
Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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8.1.2. Key executives
TABLE 11. DIGITAL REALTY TRUST, INC.: KEY EXECUTIVES

Designation Name

Chief Executive Officer

Chief Financial Officer

Chief Investment Officer

Chief Human Resources Officer

Chief Technology Officer

Source: Corporate Publications and AMR Analysis

8.1.3. Company snapshot


TABLE 12. DIGITAL REALTY TRUST, INC.: COMPANY SNAPSHOT

Information Description

Year of Foundation

Primary business

Geographical Presence

Global Data Key Strategic Move

Center Market Overall Financial Status ($Million)

Workforce
Opportunity Analysis
and Industry Forecast, Source: Corporate Publications and AMR Analysis
2021-2030

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8.1.4. Product portfolio
Digital Realty Trust, Inc. offers the following data center products:

TABLE 13. DIGITAL REALTY TRUST, INC.: PRODUCT PORTFOLIO

Product Category Solution/Product/Services

Data Center

Source: Corporate Publications and AMR Analysis

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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8.1.5. Business performance
Digital Realty Trust, Inc. reported net revenue of $XX million in 2020, with XX% increase rate as compared to
the previous revenue year 2019. This was attributed to growth in revenue of sales in Europe, the U.S., and
Asia-Pacific region.

FIGURE 11. DIGITAL REALTY TRUST, INC.: REVENUE, 2018 2020 ($MILLION)

Net Revenue ($Million)

XX
XX XX

2018 2019 2020


Source: Corporate Publications and AMR Analysis

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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8.1.6. Key strategic moves and developments
Digital Realty Trust, Inc. adopted product launch and partnership as its key developmental strategies to
sustain the intense competition and improve its product portfolio.

Date Strategy Description

July 2021

July 2020

November 2019

Source: Corporate Publications and AMR Analysis

Global Data
Center Market
Opportunity Analysis
and Industry Forecast,
2021-2030

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Center Market
Opportunity Analysis FOR INFORMATION REGARDING PERMISSIONS, CONTACT:
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