Competitive audit Goal: Compare the user experience of each competitor's website

General information

Competitor type Location Product offering Price Website

Varsity Tutors Direct Online Tutoring $ www.varsitytutors.com

Online;
Tutor.com - A Service headquarters
Direct and Indirect Online Tutoring $ www.tutor.com
of The Princeton Review located in Hong
Kong, China

Online;
headquarters
TutorMe Direct Remote-First Tutoring $$ www.tutorme.com
located in California,
USA.
neral information
First impressions
Business size Target audience Unique value proposition Desktop website experience
Good
+ Welcoming
Access to a varity of online - You are forced to sign up with your email,
Large Families resources to supplement high- name, and phone number, before you can view
quality tutoring the full site. You immediately receive
promotional emails and a phone call.

Outstanding
+ Trendy, attractive design
+ Great organization of content
High-quality tutoring for K-12
Large Students of any age grades, higher education, and for U.
S. military and their families.

Outstanding
+ Modern and attractive design
K-12 students, Personalized tutoring, a focus on + Great colors with a more "youthful" feel than
Medium
college students equity in education many competing websites

First impressions
Mobile website experience
Outstanding
+ Great responsive web design, as the mobile
version looks and functions extremely well.
+ Maintains the style of the desktop website.
Good
+ Function and appearance is just as good as
the desktop version
- Site didn't properly adapt to the size of my
phone screen, which is a recent iPhone model
Oustanding
+ Perfect scaling and design changes from the
desktop site
Features
Outstanding
+ Ability to schedule an immediate phone call
with an associate, to discuss options or ask
questions.
+ "Testimonials" page
+ Quick survey is available, shows you
recommended plans based on your answers
Outstanding
+ On some pages, educational videos from
teachers or from students who have used the
service are displayed.
+ User-friendly design: labels and buttons are
prominent and easy to understand.
+ "Featured Content" and "Additional
Resources" sections
Good
+ "Resource Hub" section provides many useful
articles
- No reviews/testimonials page
UX
(rated: needs work, okay, good, or
Website Interaction
Accessibility
Good
+ Colors, font sizes, and titles are all great and
pass accessibility standards.
+ "Read aloud" function works well overall
- Dropdown menus aren't compatible with
assistive technology
Oustanding
+ Very good in terms of colors and with
compatibility with screen readers
+ On their "About Us" page, accesssibility is
specifically noted as one of their core values
that they are committed to
+ "Follows all ADA guidelines for accessibility
and is ADA- and Section 508–compliant."
Good
+ Buttons and labels are present
- Only some parts of the site have the high-
contrast colors needed to pass accessibility
requirements.
-
 UX
ated: needs work, okay, good, or outstanding)
Website Interaction Website visual design
User flow Navigation Brand identity
Okay Okay Good
- Content could be organized in a more - Overwhelming; Subjects could be categorized - Basic, but aesthetically nice.
straightforward way. further, rather than being listed individually all
-Some pages are overwhelming. on the main page.

Good Outstanding Outstanding

+ Logical user flow
- Some parts are a bit cluttered; the graphics
are attractive, but probably don't need to be so
big and use up so much space on the webpage.
+ Guiding buttons like "learn more" and "get
started" make it easy for users to know where to
go next.
+ Tons of info is available, but everything is
clearly labeled and easy to navigate across.
+ Cohesive and attractive design, including
colors, graphics, and typefaces.
+ High-contrast colors, easy to read and
provides accessibility to users with vision issues.

Outstanding Outstanding Outstanding

+ Very simple, but it works with the amount of + Easy to navigate + Simple but attractive
content and offerings this particular company
has.
 Website content
Tone Descriptiveness
Friendly and direct Good
+ Lots of tools are available to
learn more about the services
that are offered.
-Too much info in some places,
making it confusing to read and
process.
Fun and direct Outstanding
+ Eloquent writing, while still
being concise

Friendly and direct Good

+ Generally good, but some sections could use a bit more elaboration.