Client avatar worksheet

Give a name to your client -

1. Occupation or descriptive title -

2. Where do they live

3. How old are they

4. What is their level of education

5. What have they accomplished

Level 1 Digging
1st level of digging into your Avatar

1. What do they do?

2. How do they spend their week

3. What do they do outside of work

4. Where do they get their news

Level 2 Digging
2nd level of digging into your avatar

1. How much do they make?

2. How do they feel about their job?

3. What are their concerns in life

4. What aspect of their life or personality affects how you market the product to them
Level 3 digging
3rd level of digging into your avatar

1. Write a little about their history

2. What happened in their past that led them up to this point

3. How do they feel about what happened in the past? Perhaps a former job, an experience
they had, or a trip they took.

4. What are they currently interested in because of this event?

Level 4 digging
4th level of digging into your avatar

1. What is their family and relationship status? Are they married/divorced/single? children or not.
How many?

2. Does their relationship affect how they will use your product?

3. Does your product address any of their concerns regarding their family?

Level 5 digging
5th level of digging into your avatar

1. What is it about your product that matters to this person?

2. How does it solve a need, ease pain, or make them feel good?

3. How does it improve their life?

Level 6 digging
6th level of digging into your avatar

1. What sort of thoughts should go through this person's head right before they decide to
purchase your product?

2. What is the final straw that makes them pull the trigger?