Name Angeline A/P Amaldas

B211161232
Id No. / Matrix

No. Telefon 016-6063115

Subject Problem Solving and Decision Making

Subject Code TLDR4123

Lecturer NUR AMALINA SHAKIRA BINTI ABDULLAH TAN

Mark (%)

Assessment Individual Assignment

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 TABLE OF CONTENT

No Title Pg

How can FACEBOOK company successfully dominate

the world online marketing business. In your opinion,
1 what is the relevance of this success to the Problem 3
Solving and Decision Making activity that you learn and
understand?

Based on your understanding and reading, which

Problem Solving and Decision Making Strategy is the
2 most preferred by FACEBOOK company to ensure 4
their success pertaining to overcome the SOCIAL
DILEMMA in the present and future?

In terms of ONLINE business development and

advancement, what is the role of FACEBOOK
3 5
company in triggering a REVOLUTION in the ONLINE
MARKETING business?

4 Referance 6

2
1. How can FACEBOOK company successfully dominate the world
online marketing business. In your opinion, what is the relevance
of this success to the Problem Solving and Decision Making
activity that you learn and understand?

Because its platform appeals to a wide range of people, Facebook is at the top of
the social media game by merging a variety of media elements such as images,
messages, and text. It is not as limited as LinkedIn and X, which both cater to a
specific demographic. Facebook marketing is the deliberate promotion of a
company or brand via the Facebook platform. Facebook marketing may increase
brand recognition, broaden your online audience, acquire potential leads, and
increase product or service sales. Aside from the hyper-targeting benefits,
marketers like employing Facebook ad campaigns in their marketing strategy
since they are simple to track. Furthermore, ad effectiveness is closely
monitored, allowing marketers to fine-tune their plan for improved click-through
rates.
However, a lot has happened since Facebook first entered the marketing
landscape. Nowadays, the globe's biggest social platform can accomplish things
few of us were aware of even ten years ago, such as hosting 360-degree movies,
selling products through chatbots, and even operating as the main source of
information for a majority of the population of adults.
Facebook not only has a massive user base, but it also has a large portion of our
attention. A typical Facebook member spent about an hour every day on the
platform. We spend around 7% of our waking hours staring at a screen, given
that the average individual sleeps for eight hours per day.

3
2. Based on your understanding and reading, which Problem Solving
and Decision Making Strategy is the most preferred by FACEBOOK
company to ensure their success pertaining to overcome the
SOCIAL DILEMMA in the present and future?

Facebook's mission was to make the world more open and connected. However,
escalating crises have raised the question: Is Facebook more harmful than
beneficial? These issues range from the company's failure to safeguard millions
of users' data to the propagation of "fake news" and disinformation. This two-
night event delves into Facebook's warnings as it developed from Mark
Zuckerberg's Harvard dorm room to a worldwide empire. The Facebook Dilemma
examines the powerful social media platform's impact on privacy and democracy
in the United States and around the world through dozens of exclusive interviews
and rare footage.

Rather than seeking permission, teams at Facebook are encouraged to develop

and test things, and then course correct if required, according to Jocelyn
Goldfein, Facebook's director of engineering. Mark Zuckerberg's problem-solving
abilities began with the founding of Facebook, because people lacked a method
to express themselves online, as well as privacy settings and the ability to
instantly transmit information with a network of friends, family, and coworkers.
His computer skills and exceptional programming abilities were the tools,
methods, and strategies he used to create interactive software programs for
people to use as a communication tool. Mark's ability to apply himself to a subject
quickly and persistently is something to respect. For example, before establishing
Facebook, Mark created FaceMash.com in a couple of hours by stealing images
from numerous surrounding databases to allow users to choose between two
women based on appearance. The website generated so much traffic that
Harvard's network was shut down before it ever had a chance to go live on its
second day. This is another example of his ability to avoid problems because he
hacked and stole photographs rather than taking them personally and gaining
permission to put them online.

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3. In terms of ONLINE business development and advancement, what
is the role of FACEBOOK company in triggering a REVOLUTION in
the ONLINE MARKETING business?

Customer service and feedback: Facebook allows businesses and their

customers to communicate in both directions. You can utilize the messaging
service to communicate with your consumers directly. Reviews and comments
are an excellent approach to get client feedback and identify areas for
improvement. Facebook marketing may increase brand recognition, broaden
your online audience, acquire potential leads, and increase product or service
sales. Organic text, photo, or video material can be used as Facebook marketing
methods for businesses. Text, photo, or video content that has been "boosted,"
or paid for.

Supporters receive content updates from the Page in their News Feed, and the
company may improve brand exposure, install and track advertising, collect
extensive audience data, and interact with customers who require customer care.
Everything you need to know to become a professional Facebook marketer is
provided below.

Let's take a deeper look at the five factors that influence the value of Facebook
Marketing in business growth:

I. Global network coverage

Facebook has almost 1.5 billion users. Facebook's marketing platform is
used by over 7 million active brands and enterprises to develop ads and
marketing programs that reach their target audience. The brand may
connect with customers and users all over the world by using Facebook.

II. Enhances organic reach

Brands may use Facebook marketing to create relationships with their
customers by publishing material that is valuable to their users. It will help
your content appear in news feeds, and regular engagements will allow
you to see your audience connect with you on a wider scale naturally.

III. Integrates with other marketing platforms

By building a promotion tab, you may link Facebook marketing with other
marketing channels such as mobile marketing, email marketing, and
search engine marketing. Brands may broaden their reach by connecting
to and utilizing multiple marketing platforms through Facebook.

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IV. Runs Paid Advertisement
Apart from native audience growth, Facebook marketing allows you to run
highly focused paid advertising to enhance traffic and reach for your
brand. You can also modify the promotions depending on age, gender,
geography, and demographic data to reach a specific audience.

V. Automated tools to function

Several tools enhance Facebook marketing and allow businesses to
maximize their efforts. Brands may successfully achieve their goals by
automating processes such as uploading, managing content, running
adverts, scheduling appointments, and evaluating.

As a result, Facebook marketing is essential for any business today.

Referance

1. https://www.thoughtco.com/who-invented-facebook-1991791

2. Stacey McLachlan, Michelle Martin September 7, 2023 Strategy Facebook

Marketing in 2023: A VERY Complete Guide

3. SNHU - MBA-550 - Leading in an Organization Written by: Chris Bell -

May, 2017 - Problem Solving and Conflict Management at Facebook

4. https://www.deskera.com/blog/facebook-marketing/#:~:text=4.-,Targeting
%20potential%20customers,narrow%20down%20the%20target
%20audience.