RevSIM - Marketing Analysis

Year 1
Marketing Week Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
Leisure 10,000 2,550 15000 7500 35050
Business 1500 9438 5000 6000 21938
Corporates 0 9100 4000 9000 22100
Tour 0 1999 4000 3500 9499
Large Group 8000 7438 8000 8000 31438
Small Group 10000 11625 15000 10000 46625
Total 29500 42150 51000 44000 166650

Revenue Generated Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total

Leisure 163257.8 85064.6 567609.6 107179.6 923111.6
Business 333060 427101 565161 385398 1710720
Corporates 85500 166887.5 233025 169000 654412.5
Tour 38500 43450 264275 46887.5 393112.5
Large Group 437325 586872 749160 188100 1961457
Small Group 143224.5 161257.5 354937.5 164754 824173.5
Total 1200867.3 1470632.6 2734168.1 1061319.1 6466987.1

Spending Ratio Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total

Leisure 6% 3% 3% 7% 4%
Business 0% 2% 1% 2% 1%
Corporates 0% 5% 2% 5% 3%
Tour 0% 5% 2% 7% 2%
Large Group 2% 1% 1% 4% 2%
Small Group 7% 7% 4% 6% 6%
Total 2% 3% 2% 4% 3%

Year 2
Marketing Week Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
Leisure 7500 12000 19500
Business 6000 15000 21000
Corporates 2000 1000 3000
Tour 3500 3000 6500
Large Group 8000 12000 20000
Small Group 12000 8000 20000
Total 39000 51000 0 0 90000

Revenue Generated Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total

Leisure 196941.6 136500
Business 502947 266500
Corporates 57525 513000
Tour 45925 1006000
Large Group 406087.5 1922000
Small Group 253980 3844000
Total 1463406.1 0 0 0 7688000

Spending Ratio Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total

Leisure 4% #DIV/0! #DIV/0! #DIV/0! 14%
Business 1% #DIV/0! #DIV/0! #DIV/0! 8%
Corporates 3% #DIV/0! #DIV/0! #DIV/0! 1%
Tour 8% #DIV/0! #DIV/0! #DIV/0! 1%
Large Group 2% #DIV/0! #DIV/0! #DIV/0! 1%
Small Group 5% #DIV/0! #DIV/0! #DIV/0! 1%
Total 3% #DIV/0! #DIV/0! #DIV/0! 1%
Marketing Weekend Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total Marketing Total
Leisure 20000 15100 10000 15000 60100 Leisure
Business 1500 2975 1000 2500 7975 Business
Corporates 0 2550 1000 2500 6050 Corporates
Tour 0 4000 3000 3000 10000 Tour
Large Group 5000 2975 3000 5000 15975 Large Group
Small Group 15000 11625 11000 11000 48625 Small Group
Total 41500 39225 29000 39000 148725 Total

Revenue Generated Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total Revenue Generated

Leisure 209661 221183.6 611966.6 280392.9 1323204.1 Leisure
Business 95625 101160 175320 81792 453897 Business
Corporates 15750 34125 65000 38025 152900 Corporates
Tour 48262.5 54450 284350 92537.5 479600 Tour
Large Group 106722 118206 313281 128898 667107 Large Group
Small Group 134077.5 133765.5 360550.5 143724 772117.5 Small Group
Total 610098 662890.1 1810468.1 765369.4 3848825.6 Total

Spending Ratio Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total Spending Ratio

Leisure 10% 7% 2% 5% 5% Leisure
Business 2% 3% 1% 3% 2% Business
Corporates 0% 7% 2% 7% 4% Corporates
Tour 0% 7% 1% 3% 2% Tour
Large Group 5% 3% 1% 4% 2% Large Group
Small Group 11% 9% 3% 8% 6% Small Group
Total 7% 6% 2% 5% 4% Total

Marketing Weekend Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total Marketing Total

Leisure 17000 20000 37000 Leisure
Business 3500 3500 7000 Business
Corporates 1000 0 1000 Corporates
Tour 3000 3500 6500 Tour
Large Group 5000 1500 6500 Large Group
Small Group 8000 8000 16000 Small Group
Total 37500 36500 0 0 74000 Total

Revenue Generated Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total Revenue Generated

Leisure 338993.6 338993.6 Leisure
Business 130500 130500 Business
Corporates 24375 24375 Corporates
Tour 63937.5 63937.5 Tour
Large Group 88740 88740 Large Group
Small Group 202290 202290 Small Group
Total 848836.1 0 0 0 848836.1 Total

ROI % Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total ROI %

Leisure 5% #DIV/0! #DIV/0! #DIV/0! 11% Leisure
Business 3% #DIV/0! #DIV/0! #DIV/0! 5% Business
Corporates 4% #DIV/0! #DIV/0! #DIV/0! 4% Corporates
Tour 5% #DIV/0! #DIV/0! #DIV/0! 10% Tour
Large Group 6% #DIV/0! #DIV/0! #DIV/0! 7% Large Group
Small Group 4% #DIV/0! #DIV/0! #DIV/0! 8% Small Group
Total 4% #DIV/0! #DIV/0! #DIV/0! 9% Total
 Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
30000 17650 25000 22500 95150
3000 12413 6000 8500 29913
0 11650 5000 11500 28150
0 5999 7000 6500 19499
13000 10413 11000 13000 47413
25000 23250 26000 21000 95250
71000 81375 80000 83000 315375

Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
372918.8 306248.2 1179576.2 387572.5 2246315.7
428685 528261 740481 467190 2164617
101250 201012.5 298025 207025 807312.5
86762.5 97900 548625 139425 872712.5
544047 705078 1062441 316998 2628564
277302 295023 715488 308478 1596291
1810965.3 2133522.7 4544636.2 1826688.5 10315813

Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
8% 6% 2% 6% 4%
1% 2% 1% 2% 1%
0% 6% 2% 6% 3%
0% 6% 1% 5% 2%
2% 1% 1% 4% 2%
9% 8% 4% 7% 6%
4% 4% 2% 5% 3%

Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
24500 32000 0 0 56500
9500 18500 0 0 28000
3000 1000 0 0 4000
6500 6500 0 0 13000
13000 13500 0 0 26500
20000 16000 0 0 36000
76500 87500 0 0 164000

Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
535935.2 0 0 0 475493.6
633447 0 0 0 397000
81900 0 0 0 537375
109862.5 0 0 0 1069937.5
 494827.5 0 0 0 2010740
456270 0 0 0 4046290
2312242.2 0 0 0 8536836.1

Q1 - Y1 Q2 - Y1 Q3 - Y1 Q4 - Y1 Total
5% #DIV/0! #DIV/0! #DIV/0! 12%
1% #DIV/0! #DIV/0! #DIV/0! 7%
4% #DIV/0! #DIV/0! #DIV/0! 1%
6% #DIV/0! #DIV/0! #DIV/0! 1%
3% #DIV/0! #DIV/0! #DIV/0! 1%
4% #DIV/0! #DIV/0! #DIV/0! 1%
3% #DIV/0! #DIV/0! #DIV/0! 2%