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    Hotel Association Report Y1q3

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    ana carvalho
    The hotel association report for the third quarter of year 1 found that no new hotels are planned, average occupancy should be around 70% due to decreased air travel and convention bureau marketing limiting demand compared to last year. The leisure segment is expected to lead the market with moderate tour bookings resulting from less cultural event promotion, while small group demand remains steady year-over-year. Members noted a need to improve distribution strategies to attract price-sensitive leisure and small group customers using multiple booking channels to find deals.

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    Hotel Association Report Y1q3

    Uploaded by

    ana carvalho
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    The hotel association report for the third quarter of year 1 found that no new hotels are planned, average occupancy should be around 70% due to decreased air travel and convention bureau marketing limiting demand compared to last year. The leisure segment is expected to lead the market with moderate tour bookings resulting from less cultural event promotion, while small group demand remains steady year-over-year. Members noted a need to improve distribution strategies to attract price-sensitive leisure and small group customers using multiple booking channels to find deals.

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    The hotel association report for the third quarter of year 1 found that no new hotels are planned, average occupancy should be around 70% due to decreased air travel and convention bureau marketing limiting demand compared to last year. The leisure segment is expected to lead the market with moderate tour bookings resulting from less cultural event promotion, while small group demand remains steady year-over-year. Members noted a need to improve distribution strategies to attract price-sensitive leisure and small group customers using multiple booking channels to find deals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    3 views1 page

    Hotel Association Report Y1q3

    Uploaded by

    ana carvalho
    The hotel association report for the third quarter of year 1 found that no new hotels are planned, average occupancy should be around 70% due to decreased air travel and convention bureau marketing limiting demand compared to last year. The leisure segment is expected to lead the market with moderate tour bookings resulting from less cultural event promotion, while small group demand remains steady year-over-year. Members noted a need to improve distribution strategies to attract price-sensitive leisure and small group customers using multiple booking channels to find deals.

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    of 1

    Hotel Association Report – Year 1 Quarter 3

    SUPPLY

    There are no new hotels planned.

    DEMAND

    Decreased value- priced airlift and CVB marketing efforts continue to limit unconstrained demand compared
    to last year high season.

    The average occupancy for the area should be around 70%.

    The leisure segment is expected to lead the market mix this quarter in both weekdays and weekends. Tour
    bookings are moderate as a result of the Visitor and Convention bureau’s decreased promotion on cultural
    and arts events. The Small Group segment continues to show level pace and demand, compared to last
    year.

    OTHER DEVELOPMENTS

    Association Members have noted the need to sharpen their property distribution strategies as increasing
    price sensitivity in the Leisure and Small Group segments is leading to the use of a full array of channels in
    efforts to locate value pricing and availability.

    While multiple channel bookings may tend to raise reservations cost, it may be possible to offset these costs
    with increased profits from the higher ratio of add-on sales generated by Leisure and Small Group
    Segments.

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