EY BUSINESS CASE

• THE PROBLEM

For Investor
A small investor wants to invest in Start-ups but there is no platform for those investments.

For Start-up
A Start-up needs fundings for their venture for expansion but there are only VC’s and they also find it
difficult to raise funding at a correct valuation.

• SOLUTION FOR THE PROBLEM

A product which provides a two-way communication for both Investor and Founders.
There will be one platform where both will sign in as a Investor and Start-up. Where they
will get a platform where they can-do two-way communication and Investor can buy
share as well as fractional share of the company.

In the app there will be provided all fundamentals of the company by which the investors
study the fundamentals and can invest in the start-ups.

For early investors the app will have a Mutual Fund like bucket which will act like MUTUAL FUND FOR
STARTUPS which will contain Best Start-up Stocks in one Bucket.

• MARKET SIZE

The market size of Indian Start-ups is US$36 Billion.

The market size of Indian Stock Market is US$3.35 Trillion.

• ANALYSIS OF MARKET SIZE

• Population of India is currently 140cr and 2.78cr Indians invest in the stock market.
• In upcoming days, we can estimate a 10x growth of the investors in the stock market.
• Estimated market size of investment in Indian Start-up after this idea can get a 10x growth (If
the idea works).
• The estimated no. of individual investors in India is 2.78cr.

So, the point is if the stock market investor will grow then there is a high
probability of growing this particular segment.