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FACULTY OF BUSINESS MANAGEMENT

UNIVERSITI TEKNOLOGI MARA

DIPLOMA IN BUSINESS STUDIES


(BA111)

MICROECONOMICS
(ECO162)

Monopolistic Competition Company : Starbucks Coffee

Prepared by :
Group Members Student ID
Muhammad Hazim bin Zulfakhar 2022867478
Muhammad Haziq bin Shahrul Nizar 2022895706
Nur Shazwana binti Sheharuddin 2022891472
Nurul Nabihah binti Rizal 2022891864
Siti Sarah binti Azzaini 2022839846

Prepared for :

Dr. Kamarul Hidayah binti Abdul Hamid

Week 14
TABLE OF CONTENTS

TOPIC PAGE
INTRODUCTION TO MARKET STRUCTURE
 Definition of Market Structure
 Definition of Monopolistic Market
 Characteristic of Monopolistic
DISCUSSION ON CHOSEN COMPANY
 Background of Company
 Reasons the company is categorized as monopolistic company
 Discuss or compare selected company with others
Answer for the following question based on the chosen company

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