SOWT Analysis

Sowt analysis is evalution of an organization’s strengths, weakness, opportunities and threats.

Its primary goal is to use the evalution in taking decision of different sector. This evaluation help
organizations to find their comparative advantage from others and use it more accurately. It also
help to find their lackings to work on them.
The SOWT Analysis for ACI Company will be

Strengths
High Growth Rate : From the last 5 years trands, the growth rate of sales revenue, sales growth
is increasing every year. The market share of this industry is also has a significant records.
Though market share is decline in recent years due to non-brand products, but product like
aerosol, mosquito coils creating significant impact on share market from other competitive
industry.
Diversefied Product: ACI has products that creat impact on daily necessary life of consumers.
It has Toiletries, Home Care, Hygiene, Electrical, Electronics, Mobile, Salt, Flour, Foods, Rice, Tea,
Edible Oil, Paints and International Businesses. Consumers are sourounded by their daily need products
from ACI Limitted. It is one of the largest conglomerates in Bangladesh with a multinational
heritage operates across the country which is one of the strengths of this industry.

Skilled Management: ACI is operated by most skilled management team.It has obtainted ISO
9001 Certification for Quality Management System. All emplyees of ACI follows their strategies taken by top
management to achive their target. The management team of the company always being trained to improve their
work method.

Brand Value : ACI Limited is one of the largest conglomerates in Bangladesh founded in 1973.
From than consumer accepting their product in regular basis.

Quality of Products: From the begainning of the journey ACI has maintainted its quality of
product . By that it brings them loayl customers and well known than other compatitive firm.

Opportunity
Large Market Size: As ACI has large brand value, it can capture large part of the markert.

Low Bargaining Power : ACI is well known , qualitiful and long sustained company of this country. So there is no
chance of suppilers to bergain the price to increase or buyers to decrease the price.

Extending Business: As ACI already selling many products in the market, still it can add some new product as it has
great brand value.