BUSINESS PLAN REPORT

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Contents
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BUSINESS PLAN REPORT .................................................................................................................... 1
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1.0 ABOUT US ................................................................................................................................ 3
VISION ............................................................................................................................................ 4
MISSION ......................................................................................................................................... 4
2.0 MEMBERS OF THE EXECUTIVE BOARD .......................................................................... 5
3.0 EXECUTIVE SUMMARY:....................................................................................................... 6
3.1 SITUATION........................................................................................................................... 6
3.2 SOLUTION ............................................................................................................................ 6
3.3 MARKET ............................................................................................................................... 6
3.4 WHY US? ............................................................................................................................... 7
4.0 COMPANY PROFILE: ............................................................................................................. 8
4.1 SERVICES PROVIDED: ...................................................................................................... 8
4.1.1 CONCEPT ENGINEERING: ......................................................................................... 8
4.1.2 DESIGN AND DEVELOPMENT: ................................................................................. 8
4.1.3 VIRTUAL VALIDATION:............................................................................................. 8
4.1.4 PROTOTYPING AND TESTING: ................................................................................ 8
4.1.5 MANUFACTURING SUPPORT: .................................................................................. 8
4.1.6 PROGRAM MANAGEMENT: ...................................................................................... 9
5.0 UNIQUE SELLING PROPOSITION: ...................................................................................... 9
6.0 MARKETING PLAN: ............................................................................................................... 9
7.0 IN-HOUSE OPERATIONS ..................................................................................................... 13
8.0 ENVIRONMENTAL IMPACT............................................................................................... 14
8.1 CAUSES OF ENVIRONMENTAL POLLUTION ............................................................. 14
8.2 EFFECTS OF ENVIRONMENTAL POLLUTION ........................................................... 14
8.3 INNOVATIVE IDEAS TO REDUCE EXHAUST EMISSIONS ....................................... 15
8.4 MEASURES TO REDUCE ENVIRONMENTAL POLLUTION...................................... 15
8.5 MEASURES TO REDUCE POLLUTION FROM AUTOMOTIVE INDUSTRIES ........ 16
9.0 DETAILED COST REPORT .................................................................................................. 17

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1.0 ABOUT US
On September 21st, 2017, a company under the name Stormrage Racing was founded in
Bengaluru. The company initially focused on production and development of spare parts for
race cars. Stormrage Racing first majorly became the providers of spare parts for the teams
participating in FFS competition. Directors of the company later decided to be more inclined
towards off-road vehicles than race cars. This decision was taken by keeping in mind, the
necessity to build safe and cheap off-roading cars in INDIA.

By the end of January 2018, the company was renamed as Tachyon Motorsport, headquartered
at Bengaluru. Now the focus of company was completely on off-roading vehicles. A major feat
of the company was with it’s car Desert Eagle. This was a 2-seater buggy with rear wheel drive.
This was the lightest 2-seater buggy in India ever manufactured. Then on, the company’s
endeavors in this field has successfully increased.

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 VISION
To be amongst the top automobile companies by applying engineering practices, empowered
with innovation and entrepreneurship.

MISSION
We aim to expand upon and apply theory learnt in the classroom through leadership, outreach,
design, and fabricate one of the top notch all-terrain vehicles.

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2.0 MEMBERS OF THE EXECUTIVE BOARD

Director/Chairman Chief financial officer

Marketing and sales Development and Production

Human Resource (HR)

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3.0 EXECUTIVE SUMMARY:

3.1 SITUATION: Modern all-terrain vehicles (ATVs), also known as quad bikes, became
available commercially in the early 1970s, when the Honda Motor Corporation introduced the
ATC90. This three-wheeled motorized vehicle was intended for recreational use, but quickly
gained popularity in agricultural and industrial settings as well; however, the three-wheel
configuration proved to be unstable, and these early ATVs were deemed responsible for an
estimated 105,000 injuries in the United States alone within the first 10 years of manufacturing.
Subsequent to a resulting lawsuit between the Consumer Product Safety Commission (CPSC)
and ATV manufacturers, a 10-year consent verdict was established in 1988. This ruling set
specific regulations that the manufacturers of ATVs were required to follow, including the
cessation of production and sale of three-wheeled ATVs. Manufacturers were also expected to
offer safety/training courses, and were required to recommend engine size restrictions, the use
of helmets, adult supervision for youth, and a restriction on carrying passengers. With this,
demand for safe ATV subsequently increased in the hilly regions especially on the borders for
security purpose.

3.2 SOLUTION: Engineering of ATVs and vehicle design is an important component of injury
prevention. Due to inherent vehicle design, ATVs can become unstable causing rollover of the
vehicle and potential serious harm to the rider. Strategies to improve ATV vehicle safety via
increasing ATV stability, rollover resistance, and crashworthiness were highlighted by the
Quad Bike Performance Project in Australia. Changes to vehicle design by manufacturers were
suggested to improve vehicle safety. Potential modifications include an increase in track width,
open and lockable rear differentials, and modified suspension to improve dynamic handling
and stability.
One specific suggestion was the instalment of crush protection devices (CPDs) or rollover
protection systems. CPDs may offer some protection to the rider in the event of a rollover, but
they do not prevent rollover in the first place.
One aspect of ATV vehicle design that may impact safety and that has received recent attention
is seat design. This analysis of ATV design demonstrates how standardization of the ATV
manufacturing process could improve the uptake of safety-related behaviours.

3.3 MARKET: Growing inclination towards off-road sports activities across the globe will
escalate the all-terrain vehicle market size over the projected timeline. Rising number of
adventure parks and trails will boost the all-terrain vehicle market growth. For instance, in June
2018, New Brunswick, Canada allocated investment of USD 15.78 million for development of
motorized trails for ATV. Further, the U.S. Forest Service launched Travel Management &
Off-Highway Vehicle (OHV) Program to increase the awareness regarding the availability of
trails. Active government support for developing off-road trails will strengthen the industry
share in the next six years. Increasing disposable income in developed and emerging nations
will boost the all-terrain vehicle market demand over the forecast timeline. According to
National Bureau of Statistics, China, in 2017, per capita disposable income surged by over 9%
as compared to 2016. As per Ministry of Statistics and Program Implementation, India, in 2017,
per capita disposable income rose by over 8% as compared to 2016. Moreover, proliferating
tourism industry will induce significant growth potential in the industry landscape. The market
size of ATV companies world-wide in 2019 was around 3 US Billion Dollars.

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3.4 WHY US? Our designing purpose is to manufacture an off road vehicle safe and sound
that could help in transportation in hilly areas, farming field and as a reliable experience for a
weekend enthusiast. We aim on making our vehicle economical enough for middle class to buy
it.
In order to accomplish vehicle safety, different design aspects of an all-terrain vehicle were
analysed, and certain elements of the vehicle were chosen for specific focus. There are many
facets to an off-road vehicle, such as the chassis, suspension, steering, drive-train, and braking,
all of which require thorough design concentration. The points of the car we specifically focus
on are the chassis, drive-train, and suspension. The most time and effort is spent into designing
and implementing these components of the vehicle because, they affect the off-road driving
experience most dramatically. During the entire design process, consumer interest through
innovative, inexpensive, and effective methods is always the primary goal.

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4.0 COMPANY PROFILE:

4.1 SERVICES PROVIDED:

4.1.1 CONCEPT ENGINEERING:

Customers have various demands for their vehicles. As in, there are few customizations which
are required specifically by them.
We develop an understanding of customer’s needs and environment, involve actual customers
to develop voice of customer and operationally define requirements for downstream
development.

4.1.2 DESIGN AND DEVELOPMENT:

Customers with uniquely different car design approach us. Indian Army is one such major
customer. The vehicle requirements for them is different than a normal off-roading vehicle.
Such customer needs are fulfilled by us starting initially from design and gradually
development of the car.

4.1.3 VIRTUAL VALIDATION:

This service is most important because it provides a virtual simulation analogous to real world
effects. 3D version of our product is tested and validated with extreme conditions being
subjected on it. This ensures that the car is safe and works fine in all conditions it is subjected
to in real world.

4.1.4 PROTOTYPING AND TESTING:

In the world of manufacturing and design the process of creating a ‘primitive form’ or the
original iteration of a product. These products test out a design under real world conditions just
as in the case of virtual validation. Customers can choose any of the two services.

4.1.5 MANUFACTURING SUPPORT:

Production efficiency is critical to the entire operation, which means that managing the supply
is vital. Our manufacturing support services improve visibility and inventory configuration so
that, our customers receive inbound flows at the right time and in the right sequence.

We work with our customers to maximize flexibility and efficiency by streamlining the supply
chain:

 In-plant logistics - we replenish the customer line side on a 'pull' basis to increase
efficiency
 Kitting, packing, assembly and configuration - we offer a full range of value-added
services for consumer- or market-specific customization, to maximize standardization
in the production line
 Sourcing and procurement - we manage sourcing and purchase order management to
reduce component and administration costs

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4.1.6 PROGRAM MANAGEMENT:
Organizations like colleges, few automotive sectors, etc. are provided with opportunities in our
company to work on related projects so as to have overall development in the respective sector
and to improve our organization’s performance.

5.0 UNIQUE SELLING PROPOSITION:

A direct Ascent towards all-terrain commute.
A testament for performance without irresolute.

Our product imbues you with confidence to take on any terrain, without the slightest decrease
in performance. All this is amalgamated comes with an economical price. It can also be said
The Desert Eagle Welcomes customization and also future Technology for the ever evolving
market.

6.0 MARKETING PLAN:

We adopt a unique plan what we call as 5Ps.

 Product
 People
 Promotion
 Place
 Price

New products frequently fail in the industry. A proper and appropriate product development
and selling approach has to be made.

The first P in our marketing plan is Product. Here are 3 key elements we
considered for creating product marketing plan.
Analysing the competition:
Prioritize figuring out your competitors’ strengths and weaknesses. You can do this by
analysing reviews, asking questions in your market research, and of course, testing out the
product yourself.
Learning about our audience:
We need to know what our typical customer looks like and how they will behave, as well as
where and how they’re going to buy our product. Our competitor analysis should be a huge
help. This is simply because we are – by and large – going to be targeting the same audience
as they are, so anything we learn about them during that analysis can be applied here, too.
Setting realistic financial goals:

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Launching a product without a clear understanding of how much we have to spend and how
much we need to earn is akin to jumping in the deep end of a pool when you don’t know how
to swim. Failure is inevitable.
Few more strategic points for our product marketing is listed below

 Creating a diverse marketing strategy:

 Content marketing
 AdWords and Bing Ads
 Paid social advertising
 Remarketing
 Email marketing
 Affiliate marketing

The second P in the Marketing Plan

Modern marketing theories place people as the 5th P in the marketing mix, joining the other 4
Ps namely: product, promotions, price, and place. Without people, all these other Ps will not
complete a successful marketing formula. This aspect refers to those who are employed by the
company to: design, develop, and manufacture the products; do market research to establish
demand and determine customer needs; manage the supply chain to ensure timely delivery;
provide support services; and serve as touch points for customer interaction among others.
People Who Make the Products
Aside from the management team, there are people down the line who are responsible for
coming up with the products and services of the company. Companies should take time to hire
people who have the competence and expertise in the particular industry they are operating
in. This is true for people in the entire organization, from the managers down to the ordinary
workers. Investing in high caliber people will allow businesses to come up with the best
products and services for their target customers. Having these people represent the company
will also give the company a positive image in the eyes of the consumers. It goes without
saying that such positive image attracts sales.
People Who Bring the Products to the Customers
These are the people who are supposed to know what the customers want and what the best
way is for these customers to get what they want. Marketing efforts are focused on generating
leads and attracting prospects. When the prospects are ready to buy, these people make sure
that the products and services are accessible to them in the most convenient and affordable
manner. When these people fail in their responsibility, the company will not be able to build
a substantial customer base to keep their business profitable.
People Who Talk to the Customers
Companies no matter how big or small require customer service to support their products and
services. They should have the right kind of people manning their customer touch points. For
a lot of customers, this could actually make or break a deal. Customers always want to be
assured that they can talk to people who are willing and able to help them in case they have

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problems or concerns with the products they bought or the services they availed of. Companies
should ensure that they have customer-friendly people who are ready to serve their customers’
needs.
Customer service people can actually serve as a differentiating factor versus other competitor
companies. There are products that serve the same purpose and are configured the same
way. Customers, in these cases, look for brands and companies that can offer them exceptional
customer service. It pays, therefore, for companies to invest in training their customer service
personnel. This should encompass both the technical as well as the personal aspects of the
job. This means that they should be knowledgeable about the specifications of their products
and services. At the same time, they should also be personable and have the genuine desire to
serve.

The Third P in our marketing plan

Promotion is when a business decides which forms of communication it wants to use in their
marketing plan. Research is done that details market research, segmentation, and budget. Large
companies might choose to do a national campaign, especially if the brand is already familiar
to the consumer. Smaller businesses, with fewer resources, might use direct selling until they
have a larger budget for advertising.
The first step for the marketer is to develop a marketing communications strategy. The strategy
will define the consumer, the best way to reach them, and what the message should be. This
process is called the marketing mix. The process goes through the following steps:
 Segmentation
 Targeting
 Positioning
 Messaging

The fourth P in our marketing plan

Place strategy is also known as a distribution strategy wherein the mode of distribution for the
product is decided by the organization. Play strategy plays an important role in the marketing
strategy of the product for the product.
The name of the place strategy is to determine where and how an organization will place
their products and services so that major market share and customers are attracted. The other
term for a strategy is distribution strategy which includes both online as well as physical stores
and any other means by which the customers can be reached by the company.

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The fifth P in the marketing plan

As we’ve just identified, project management and strategic, actionable decisions go into setting
the price of a product. Here are five different pricing strategies that we considered.
Pricing for market penetration
As a business owner, you’re likely looking for ways to enter the market so that your product
becomes more well-known. Penetration strategies aim to attract buyers by offering lower
prices on goods and services than competitors.
Economy pricing
This pricing strategy is a “no-frills” approach that involves minimizing marketing and
production expenses as much as possible. Used by a wide range of businesses, including
generic food suppliers and discount retailers, economy pricing aims to attract the most price-
conscious consumers. Because of the lower cost of expenses, companies can set a lower sales
price and still turn a slight profit.
Pricing at a premium
With premium pricing, businesses set costs higher because they have a unique product or brand
that no one can compete with. We consider using this strategy as we have a considerable
competitive advantage and know that we can charge a higher price without being undercut by
a product of similar quality.
Price skimming
Designed to help businesses maximize sales on new products and services, price
skimming involves setting rates high during the initial phase of a product. The company then
lowers prices gradually as competitor goods appear on the market. One of the benefits of price
skimming is that it allows businesses to maximize profits on early adopters before dropping
prices to attract more price-sensitive consumers
Bundle pricing
With bundle pricing, s businesses sell multiple products for a lower rate than consumers would
face if they purchased each item individually. Not only is bundling goods an effective way to
reduce inventory, it can also increase the value perception in the eyes of your customers.
Customers feel as though they’re receiving more bang for their buck. Many businesses choose
to implement this strategy at the end of a product’s life cycle, especially if the product is slow
selling.

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7.0 IN-HOUSE OPERATIONS

Certain facilities are available within our company. Out-sourced services are yet to be built up
within the company. The latter is expected to be available in our company in a year.
All in-house facilities and out-sourced facilities are shown below.

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8.0 ENVIRONMENTAL IMPACT
Environmental pollution is defined as "the contamination of the physical and biological
components of the earth/atmosphere system to such an extent that normal environmental
processes are adversely affected."
Pollutants can be naturally occurring substances or energies, but they are considered
contaminants when in excess of natural levels. Any use of natural resources at a rate higher
than nature’s capacity to restore itself can result in pollution of air, water, and land.
8.1 CAUSES OF ENVIRONMENTAL POLLUTION
1. INDUSTRIES: Industries have been polluting our environment especially since the
beginning of the industrial revolution, as mentioned above, notably due to the
increasing use of fossil fuels. Though pollution by industries mainly causes air
pollution, soil and water contamination can also occur. This is particularly the case for
power-generating industries, such as plants producing electricity
2. TRANSPORTATION: Ever since men abandoned animal power to travel, pollution
of the environment has become higher and higher. Its levels have only been increasing
until now. Similarly, to industries, pollution caused by transport can mainly be
attributed to fossil fuels. Indeed, humans went from horse carriages to cars, trains
(which, before electricity, used to be propelled by coal), and airplanes. As the traffic is
increasing every day, pollution follows that evolution.
3. AGRICULTURAL ACTIVITIES: Agriculture is mainly responsible for the
contamination of water and soil. This is caused by the increased use of pesticides, as
well as by the intensive character of its production. Almost all pesticides are made from
chemical substances and are meant to keep diseases and threatening animals away from
the crops. However, by keeping these forms of life away, harm is almost always made
to the surrounding environment as well.
4. TRADING ACTIVITIES: Trading activities including the production and exchange
of goods and services. Concerning goods, pollution can be caused by packaging (which
often involves the use of plastic, which is made from fossil fuels) or transport, mainly.
5. RESIDENCES: Finally, residential areas provide their fair share of pollution as well.
First, to be able to build homes, natural environment has to be destroyed in one way or
another. Wildlife and plants are driven away and replaced by human constructions. As
it requires the work of industries, construction itself is also a source of contamination
of the environment. Then, when people settle in, they will produce waste every day.

8.2 EFFECTS OF ENVIRONMENTAL POLLUTION

1. EFFECTS ON HUMANS: The effects of environmental pollution on humans are

mainly physical but can also turn into neuro-affections in the long term. The best-
known troubles to us are respiratory, in the form of allergies, asthma, irritation of the
eyes and nasal passages, or other forms of respiratory infections. On top of that,
environmental pollution has been proven to be a major factor in the development of
cancer. This can happen for example when we eat reminiscences of pollutants used in
the production of processed foods, or pesticides from the crops. Other, rarer, diseases
include hepatitis, typhoid affections, diarrhea and hormonal disruptions.

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 2. EFFECTS ON ANIMALS: Environmental pollution mainly affects animal by causing
harm to their living environment, making it toxic for them to live in. Acid rains can
change the composition of rivers and seas, making them toxic for fishes. Nitrogen and
phosphates in water will cause overgrowth of toxic algae, preventing other forms of life
to follow their normal course. Eventually, soil pollution will cause harm and sometimes
even the destruction of microorganisms, which can have the dramatic effect of killing
the first layers of the primary food chain.
3. EFFECTS ON PLANTS: As for animals, plants, and especially trees, can be destroyed
by acid rains (and this will also have a negative effect on animals as well, as their
natural environment will be modified), ozone in the lower atmosphere block the plant
respiration, and harmful pollutants can be absorbed from the water or soil.
4. EFFECTS ON THE ECOSYSTEM: In short, environmental pollution, almost
exclusively created by human activities, has a negative effect on the ecosystem,
destroying crucial layers of it and causing an even more negative effect on the upper
layers.

8.3 INNOVATIVE IDEAS TO REDUCE EXHAUST EMISSIONS

VIBRATING FOOT PEDALS

Bad driving habits, like hard acceleration, have been shown to be responsible for 25 percent of
overall fuel consumption. But old habits die hard and sometimes we all need a little helping
hand to identify what we could do better. There have been recent developments in intelligent
haptic gas pedals that provide feedback to drivers, in the form of vibrations and resistance. For
example, the pedal might vibrate when you exceed the recommended speed, prompting you to
ease off a bit. All this can help you reduce your fuel consumption by up to 7 percent and help
you drive more safely.
BIOFUELS
Biofuels are renewable and clean burning fuel made from living matter, which work by sucking
carbon dioxide out of the air as they grown. They come from vegetable oils, animal fats, and
even recycled restaurant grease.
When burnt in automobiles, they release carbon dioxide, but as it is the same carbon that the
plants absorbed whilst growing, biofuels are known as zero net emitters.
8.4 MEASURES TO REDUCE ENVIRONMENTAL POLLUTION

1. Keep your vehicle well-tuned and tires inflated properly to reduce exhaust emissions.
2. Avoid idling — idling exhaust contains more pollutants than running exhaust.
3. Commute smart by walking or riding to work or the shops instead of driving. Motor
vehicle emissions remain the most significant source of most common air pollutants.
4. Choose a fuel-efficient vehicle next time you are replacing your car.
5. Save energy, by turning off the television and make sure you flick the light switch when
you leave the room. Not only will you save money on your electricity bill, you will be
reducing emissions from coal-fired electricity plants.
6. Buy energy -efficient appliances. Check the energy rating label when buying new or
second-hand electrical appliances. More stars mean less emissions.

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 7. Use environmentally friendly cleaning products. Phosphorus in detergents increases
nutrient loads in rivers and can cause excessive algal growth. Never pour chemicals or
fertilizers down the drain as they get washed into stormwater drains and into rivers or
the ocean.
8. Never use open fires to dispose of wastes.
9. Adopt the 3Rs of solid waste management: reduce, reuse and recycle.
10. Use eco-friendly or biodegradable materials instead of plastic which are made up of
highly toxic substances injurious to your health.
11. Create your green space. Value your garden. Plant more trees and put indoor plants in
your homes.

8.5 MEASURES TO REDUCE POLLUTION FROM AUTOMOTIVE INDUSTRIES

1: PRACTICE MORE CLOSED-LOOP RECYCLING

This means adopting self-sufficient recycling processes and using recyclable materials that
maintain their quality throughout recycling processes. Closed-loop recycling is more preferable
because it allows a product to be recycled back into itself. Luxury automakers can establish
programs that more proactively collect end-of-life vehicles directly from end users.

2: RENT, INSTEAD OF SELL, PRODUCTS

This means that the business charges customers a fee to use their products and services. In
return, customers enjoy greater peace of mind and convenience, while businesses reap higher
profit margins. If implemented in the auto industry, such an arrangement significantly reduces
unnecessary consumer waste, and promotes vehicle longevity.

3: OFFER WAYS TO LENGTHEN AND WIDEN THE USE OF PRODUCTS.

Manufacturers can establish product recycling, refurbishment, and replacement programs

which engage with customers directly. By increasing the points of customer contact, firms have
more opportunities to improve customer engagement, brand loyalty, and the profit margins.

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 9.0 DETAILED COST REPORT

A detailed cost break-up of our expenses and profit gained is shown in the table below.
The table also contains the number of units of our product sold. The graph shows profit and
loss for the months shown. Break-even point, depreciation period all exist in the graph.
The graph is shown for 6 years from Jan 2018 to Dec 2013.

Number
Year Period of units Selling Manufactured Net Profit
Jan-June (2018) 100 ₹ 6,00,00,000.00 ₹ 4,90,00,000.00 ₹ 6,00,000.00
1st
July-Dec (2018) 350 ₹ 21,00,00,000.00 ₹ 17,15,00,000.00 ₹ 2,81,00,000.00
Jan-June (2019) 480 ₹ 28,80,00,000.00 ₹ 23,52,00,000.00 ₹ 4,24,00,000.00
2nd
July-Dec (2019) 620 ₹ 37,20,00,000.00 ₹ 30,38,00,000.00 ₹ 5,78,00,000.00
Jan-June (2020) 550 ₹ 33,00,00,000.00 ₹ 26,95,00,000.00 ₹ 5,01,00,000.00
3rd
July-Dec (2020) 670 ₹ 40,20,00,000.00 ₹ 33,83,00,000.00 ₹ 5,33,00,000.00
Jan-June (2021) 700 ₹ 42,00,00,000.00 ₹ 34,30,00,000.00 ₹ 6,66,00,000.00
4th
July-Dec (2021) 720 ₹ 43,20,00,000.00 ₹ 35,28,00,000.00 ₹ 7,92,00,000.00
Jan-June (2022) 970 ₹ 67,90,00,000.00 ₹ 53,35,00,000.00 ₹ 14,55,00,000.00
5th
July-Dec (2022) 1200 ₹ 84,00,00,000.00 ₹ 66,00,00,000.00 ₹ 18,00,00,000.00
Jan-June (2023) 1500 ₹ 1,05,00,00,000.00 ₹ 82,50,00,000.00 ₹ 22,50,00,000.00
6th
July-Dec (2023) 1900 ₹ 1,33,00,00,000.00 ₹ 1,04,50,00,000.00 ₹ 28,50,00,000.00

Net Profit Fixed Expense

300000000

250000000

200000000

150000000

100000000

50000000

0
Jan-June July-Dec Jan-June July-Dec Jan-June July-Dec Jan-June July-Dec Jan-June July-Dec Jan-June July-Dec
(2018) (2018) (2019) (2019) (2020) (2020) (2021) (2021) (2022) (2022) (2023) (2023)

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