2024

Project
Proposal
Brand Guideline Creation for
Presented to: KinderCastle by Origin Kreatif
Digital Agency
Fathur
Proposal by:
Origin Kreatif
 EXECUTIVE SUMMARY

Origin Kreatif Digital Agency is thrilled to present a comprehensive proposal for the development of KinderCastle
Brand Guidelines. Our proposal outlines the methodology, approach and deliverables we will provide to establish
a strong and unified brand identity for KinderCastle.

PROJECT OVERVIEW: CREATION OF BRAND GUIDELINES FOR KINDERCASTLE

Client: KinderCastle
Title: Brand Guidelines Development
Duration: 1 Month
Objective: To create a comprehensive brand guideline that ensures consistency and coherence across all brand
touchpoints.

PROJECT SCOPE: ENHANCING YOUR BRAND

Outlined below are the proposed action items for the project:

Conduct a comprehensive brand analysis that takes into account all brand elements, such as the logo, color
palette, typography, imagery, and messaging.
Perform a competitor analysis to identify industry trends and ensure that the brand stands out from its
competition.
Research the target audience's preferences and expectations to align the brand accordingly.
Develop a brand strategy that encompasses the brand's essence, values, and unique selling propositions.
Generate multiple design concepts for the brand's visual elements that resonate with the target audience.
Create a comprehensive brand guideline document that covers logo usage, color codes, typography rules,
imagery guidelines, and messaging tone.
Provide recommendations and a roadmap for the gradual implementation of the new brand guidelines.

Phases Involved in Project Methodology

Outlined below are the various phases involved in the project:

Discovery Phase: The initial meetings with KinderCastle will be scheduled to gain insight into their brand, goals,
and preferences.
Research Phase: Following the initial meetings, an in-depth analysis of the industry, competitors, and target
audience will be conducted.
Concept Development: Multiple design concepts for the brand's visual identity will be created.
Guideline Creation: A detailed brand guideline document will be developed based on the selection of an
approved design concept.
Client Collaboration: To ensure alignment with KinderCastle's vision, regular feedback sessions and iterations
will be conducted.

Originkreatif.com
 Expected Deliverables: Listen up, folks! Here's the plan:

A detailed report on Brand Analysis Weeks 1-2: Explore and Investigate

A comprehensive report on Competitor Analysis
A brief summary of Target Audience Research
A thorough Brand Strategy Document
Several Design Concepts to select from
A refined Brand Guideline Document
A carefully crafted Implementation Roadmap.
Weeks 3-4: Let's Get Creative with Brand Strategy
and Design
Weeks 5-6: Teamwork Makes the Dream Work:
Crafting Brand Guidelines with Clients
Week 7: Ta-dah! The Grand Delivery of Your Brand
Guideline Document.

Exploring the Financial Aspect of Our Project

Money is always a crucial factor in any project. Here's a brief breakdown of the expenses
involved:

Step 1: Research and Discovery - Rp1,500,000

Step 2: Develop Brand Strategy and Design Concept - Rp3,000,000
Step 3: Collaborate with the Client and Establish Brand Guidelines - Rp3,500,000
With the Sum of Rp8,000,000

Here are the details of our partnership with KinderCastle:

We'll begin with a 50% advance payment.

After that, we will work through two rounds of revisions and feedback sessions to ensure we are on the right
track.
Once we have nailed your brand identity, you'll pay the remaining 50%.
We will provide you with a brand guideline document that will make your heart sing.

Get ready for a brand overhaul that will leave your competition in the dust! The Origin Kreatif Digital Agency
and KinderCastle are teaming up to create a brand identity that will knock your socks off. We're excited to spill
the beans on our collaboration and what you can expect from our dream team.

We're not just any old agency. We're obsessed with helping businesses find their unique voice and making
sure it's heard loud and clear. We know that your brand is the heart and soul of your business, which is why
we take our job seriously. With our brilliant minds and strategic masterminds, we're confident we can create a
brand identity that will make your audience fall head over heels in love with your business!

So, if you're ready to take your brand to the next level, we are eager to help. Please contact Zidane A. at Origin
Kreatif to learn more about our services and how we can work together to create an unforgettable brand
identity. Let's make some magic happen!

Originkreatif.com
Behold our sparkling Work Portfolios! For a closer look at our creative services, hop
over to https://originkreatif.com/servicekami/.