Yoga

⇒ Overview
❏ Yoga Company Goals
❏ Services They Need
❏ Advertisement Examples
❏ Targeting / Keywords
❏ Yoga Funnel

⇒ Yoga Company Goals

Yoga companies want to get more local awareness and

secure paying members to their facility.

The strategy is very similar to a gym where you need to

understand their ideal client and build a local awareness
campaign around that. Offers such as a free yoga class, or free
week trial are great ways to get potential clients in the door.

⇒ Services They Need

❏ Leads - Clients in the door! We need to attract local

prospects and get them into the facility. This can be
 achieved through giveaways, free week passes, 1 free
yoga session, etc.
❏ Mobile Friendly Website - You would be surprised, but
many of these companies are lacking here. As
mentioned in previous niches, this is something you
can DIY, hire a contractor, or partner with a web dev
firm to create a simple website.

❏ Content - having a hybrid partnership for posting is

ideal here. Having someone in the facility like a
coach/class leader to take pictures and upload them to
a shared drive is a great way to keep the content fresh
and provide you with a lot of photos to post for the
yoga studio.

If you accumulate enough content, this is something

you can schedule out once a month and have recurring
revenue that you essentially work on 1-4 times a month
max.

⇒ Advertising Examples
⇒ Targeting

Find out from your client who their current customers are
and who their ideal customer looks like. Get specific! Age,
location, interests, culture of the facility. These are all things you
want to narrow in on.

A great start here would be to narrow down your location, Gender

and some relevant interests like yoga to the targeting.
⇒ Keywords

● Yoga [City, State]

● Yoga Studio
● Yoga Studio [City, State]
● Yoga near me
● Yoga Studio [Near Me]
● Hot Yoga
● Yoga classes
● Group Yoga Classes
● Breathwork Yoga
⇒ Funnel
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