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  • STRATEGY 7 Strata of Strategy

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    davidbreachtrejo
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    This document outlines a 7-step strategic framework for organizations, including identifying core customers and differentiating products/services, crafting a brand promise guarantee, developing a one-phrase strategy, listing differentiating activities, determining an x-factor advantage, specifying a profit model, and setting a big hairy audacious goal. The 7 steps provide a comprehensive approach to strategic planning.

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    STRATEGY-7-Strata-of-Strategy

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    This document outlines a 7-step strategic framework for organizations, including identifying core customers and differentiating products/services, crafting a brand promise guarantee, developing a one-phrase strategy, listing differentiating activities, determining an x-factor advantage, specifying a profit model, and setting a big hairy audacious goal. The 7 steps provide a comprehensive approach to strategic planning.

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    41 views1 page

    STRATEGY 7 Strata of Strategy

    Uploaded by

    davidbreachtrejo
    This document outlines a 7-step strategic framework for organizations, including identifying core customers and differentiating products/services, crafting a brand promise guarantee, developing a one-phrase strategy, listing differentiating activities, determining an x-factor advantage, specifying a profit model, and setting a big hairy audacious goal. The 7 steps provide a comprehensive approach to strategic planning.

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    of 1

    Strategy: 7 Strata Organization Name:

    Words You Own (Mindshare)

    Sandbox and Brand Promises


    Who/Where What
    Brand Promises KPIs
    (Core Customers) (Products and Services)

    Brand Promise Guarantee (Catalytic Mechanism)

    One-PHRASE Strategy (Key to Making Money)

    Differentiating Activities (3-5 How’s)

    X-Factor (10x-100x Underlying Advantage)

    Profit per X (Economic Engine) BHAG® (10-25 Year Goal)

    Gazelles Growth Toolstm v3.3 – 10.1.14 (ENG) For use by Gazelles International Coaches. ©2015 Gazelles, Inc. BHAG is a Registered Trademark of Jim Collins and Jerry Porras. 7

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