Aravindharaj Mohan

Chennai, Tamil Nadu (91)9655415182

aravindharaj.mm@gmail.com

Summary
Digital Ad Operations with 6+ years of experience and skilled in various Ad operation
and programmatic tools and experienced in Campaign Creation, Tag generation,
Optimization, Pacing, reporting and Quality Control.
Knowledge of different buying methods such as CPM, CPC, CPA ,CPV along with reporting
tools and other vendor products.

Education

Year of Percentage of
Qualification Board/University Institution
passing Marks/CGPA

B.E(EEE) Anna University Arunai Engineering 2016 72.1 %

College, Thiruvannamalai
HSc State Board A.K.T Matric Hr.Secondary 2012 85.5 %
School, Kallakurichi
SSLC State Board Kabilar Goverment Boys 2010 84.2 %
Hr.Secondary School,
Thirukovilur

Employment History
Organization: Paragon Digital Services
Designation: Senior Ad Trafficker
Duration: November 2016 – April 2021

Current Organization: Annalect India (Omnicom Media Group)

Designation: Analyst
Duration: June 2021 – Present

Professional Skills

▪ Have experience in End-End campaign management in both CM360 & DV360.

▪ Upload Display banner ads, Video ads, Mobile ads & third-party tags to ensure that they meet
specs and policy requirements.

▪ Campaign setup and tag generation in campaign manager (CM 360) and uploaded those in
DV360

▪ Campaign Creation/Update, setting up and monitoring campaigns in DV360.

▪ Good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA
& CPV advertising model.

▪ Experienced in handling high priority and troubleshooting issues.

▪ Daily monitoring the campaign delivery and follow-up with Account Management for
avoiding revenue loss like under delivery and over delivery.
 ▪ Debug and troubleshoot issues with campaign delivery, performance.

▪ Handled various performance campaign’s goals like CTR, CPB/CPA, VCR, CVR, ROI,
Engagement rate and Viewability.

▪ Experienced in handling various reports like daily, weekly, monthly reports, pulse reports and
handled discrepancy reports.

▪ Tag Generation and wrapped these tags with different verification tools like IAS,DV and
MOAT.

▪ Floodlight creation and troubleshooting with CM360

▪ Provide technical support, interact with Campaign manager, and Account manager.

▪ Receive task, ticket and Business Communication through Salesforce, Issue tracker and Jira.

▪ Supporting clients are ADARA Media, US, EMEA, Singapore and EMX & OMD AU

Ad Operation Knowledge
▪ Campaign Setup: ADARA DSP and DV 360 (Formally DBM), Campaign Manager 360 (CM
360) (Formally DCM), Xandr (AppNexus), Adobe DSP & Facebook Business Manager
Creative upload, IO, Package (CPM, CPC, CPA), Campaign Setup (Prospecting, RTG, AV,etc.)

▪ Optimization: Optimize and monitoring the campaign delivery for daily basis using Daily
Campaign Tracking Sheet and Pacing report.

Testing Tool Knowledge

▪ Ad server: Campaign Manager 360 (Formally DCM), Flashtalking (Creative Hosting),
Sizmek

▪ Verification Vendors: Integral Ad Science (IAS), Double Verify (DV) and MOAT

▪ Tools: Asana, 3rd Party Ad Tag Tester, Video Suite Inspector, Snagit, Salesforce, JIRA
and Issue Tracker

PERSONAL INFORMATION
▪ Date of Birth: 15th May 1995

▪ Father’s Name: Mr. Mohan C

▪ Marital status: Married

▪ Languages Known: English, Tamil

▪ Hobbies: Playing Carom & Cricket, Listening Music, Traveling.

▪ Permanent Address: No 24, Manmadhan Kovil street, Mudiyanur (Vill),

Thagadi (Post), Thirukoilur (T.K)

Villuppuram (DT) & Tamil Nādu. PIN - 605757.

PLACE : Tamil Nadu, India. Signature:

(Aravindharaj M)