Consumer Behaviour MCQs [set-14]

326. the level of consumer reaserch is _ in the 1st stage

A. less
B. highest
C. least
D. more
Answer: C

327. the level of consumer reaserch is highest in the _ stage.

A. 1st
B. 3rd
C. 2nd
o m
D. 10th . c
Answer: B
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328. _ is also called habitual decisionM
a
making as it involves no decision per say.
A. primary
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B. nominal
C. extended
M
D. limited
Answer: B

329. _ decision making involves internal and limited external search, few
alternatives, simple decision rules.
A. primary
B. Limited
C. extended
D. nominal
Answer: B

330. _ decision making extensive internal & external information search followed
by a complex evaluation of multiple alternatives.
A. primary
 B. extended.
C. nominal
D. limited
Answer: B

331. consumers accept word of mouth suggestions when _

A. discount is offered
B. a celebrity is endorcing the product
D. products can be tested and tried
Answer: D

332. _ is a process concerned with how innovations spread.

A. adoption
B. metamorphosis
C. laggards
D. diffucion
Answer: D

333. _ is a micro process that focuses on stages through which consumer passes
when deciding to accept or reject a product
A. adoption
B. diffucion
C. metamorphosis
D. laggards
Answer: A

334. _ category of innovation is where there are minor changes in behaviour eg

regular changes in toothpaste.
A. Discontinuous Innovation
B. Primary innovation
C. Dynamic Continuous Innovation
D. Continuous innovation
Answer: D

335. _ category of innovation is where there are moderate changes in behaviour eg

digital cameras, net on phone.
A. Discontinuous Innovation

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 B. Primary innovation
C. Continuous innovation
D. Dynamic Continuous Innovation
Answer: D

336. _ category of innovation is where there are major changes in behaviour eg.
TV, mobile phones.
A. Continuous innovation
B. Primary innovation
C. Dynamic Continuous Innovation
D. Discontinuous Innovation
Answer: D

337. how long it takes for a new product to be accepted by social system &
ulteimately adopt it is called _.
A. rate of diffususion
B. rate fo retention
C. rate of purchase
D. rate of adoption
Answer: D

338. _ are the first to adopt. They like to try out new products.
A. Early adopters
B. Innovators
C. Laggards
D. Late majority
Answer: B

339. _ are 2nd one to adopt, opinion leaders and consifred to be good source of
information.
A. Innovators
B. Early adopters
C. Laggards
D. Late majority
Answer: B

340. _ are 3rd ones to adopt, they are skeptical about new ideas 7 products.

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 A. Early adopters
B. Late majority
C. Laggards
D. Innovators
Answer: B

341. _are last adopters.

A. Early adopters
B. Laggards
C. Innovators
D. Late majority
Answer: B

342. _ influences diffucion process & is degree to which a new product is capable of
being tried on a limited basis.
A. awareness
B. sustanability
C. Triability
D. observability
Answer: C

343. _ influences diffucion process & is degree to which a products benefits of

attributes cn be tried of imagined or described to potencial customers.
A. awareness
B. sustanability
C. observability
D. Triability
Answer: C

344. _ is the first step of adoption process

A. Triability
B. interest
C. awareness
D. observability
Answer: C

345. _ is the second step of adoption process

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 A. trail
B. evaluation
C. interest
D. awareness
Answer: C

346. _ is the third step of adoption process

A. trail
B. interest
C. evaluation
D. awareness
Answer: C

347. _ is the fourth step of adoption process

A. interest
B. trial
C. awareness
D. evaluation
Answer: B

348. _ is the fifth step of adoption process

A. acculturation
B. adoption
C. enculturation
D. diffusion
Answer: B

349. _ is when an individual learns about his own culture.

A. diffusion
B. acculturation
C. enculturation
D. subculture
Answer: C

350. _ is when an individual learn about another culture.

A. subculture
B. diffusion
C. acculturation

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 D. enculturation
Answer: C

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