EXAMINING

RELATIONAL TECHNOLOGY
AND CONSTRUCTION OF IDENTITIES
ICE BREAKER
ACTIVITY
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Contents:
1 Technology

2 Relational Techology

3 Media and Technology Generations

4 Technology and Social Networks

Technological Products and Service

5
Providers
 Technology

TECHNOLOGICAL DEVICES PLAY A VITAL ROLE IN THE WAY PEOPLE

COMMUNICATE NOWADAYS. PERSONAL AND RELATIONAL
IDENTITIES ARE CREATED AND MAINTAINED THROUGH THE USE OF
THESE TECHNOLOGIES.
 Technology
TECHNOLOGIES IMPACT SOCIETY AND THE WORLD WE LIVE IN.
Relational Technology

REFERS TO CELLPHONES, IPODS, AND OTHER TECHNOLOGICAL

DEVICES THAT ARE USED TO ESTABLISH FUNCTIONAL
RELATIONS IN A SOCIETY OR GROUPS.
Relational Technology

family social groups friends

Relational Technology
SOCIAL MEANS
ACCOMPANYING
TECHNOLOGIES, ALONG
WITH THEIR SIGNIFICANCE,
THAT VARY ACCORDING TO
THE SOCIAL SYSTEM IN
WHICH THEY ARE USED.
 Relational Technology
MEMBERS OF SOME ORGANIZATIONS MAY PREFER CONTACT THROUGH:

CELLPHONES FACE-TO-FACE
Media and Technology Generations
SEPARATING GENERATIONS IS NOT ONLY
DETERMINED BY TIME BUT ALSO BY MEDIA
GENERATIONS. (GRAY GRUMPET AND ROBERT
CATHHART, 1985)

MEDIA GENERATIONS ARE DIFFERENTIATED BY UNIQUE

GRAMMAR AND MEDIA CONSCIOUSNESS BASED ON
TECHNOLOGICAL ENVIRONEMENT IN WHICH THEY ARE
BORN. (DUCK & MCMAHAN, 2010)
 t io n of Me dia
Ev olu
Te ch n ol og y
and
Media and Technology Generations

PEOPLE WHO WERE BORN IN THE PRINT MEDIA ERA PERCEIVE THE WORLD
DIFFERENTLY FROM THOSE WHO WERE BORN AFTER THE INTRODUCTION
OF TECHNOLOGY.
 TECHNOLOGY AND SOCIAL NETWORKS
Your social network is an equally strong force in guiding
perceptions and use of technology (Duck & McMahan,
2010).
Your use and incorporation of technology will
differ according to the person with whom you are
in contact and what you want to achieve through
interaction. You belong to multiple social groups,
each of which likely views technology and its use
differently.
TECHNOLOGY AND SOCIAL NETWORKS
For example, you may be more likely to
contact members of one group via e-mail
and members of another group through
text messages, the technological
tendencies of a group may also impact its
ability to achieve social status and
acceptance.
Each social group to which you belong will
help shape and mold your view and use of
technology.
TECHNOLOGICAL PRODUCTS

Technological products are material objects that

have been designed by people and developed
through technological practice to serve
particular functions.

SERVICE PROVIDERS
This is an organization that provides services,
such as consulting, legal, real estate,
communications, storage, and processing
services, to other organizations.
TECHNOLOGICAL PRODUCTS AND SERVICE PROVIDERS

Scholars have long studied the diffusion of

innovations, or how new ideas and technologies
are spread throughout communities (Katz, Levin,
& Hamilton, 1963).

social status

timeliness
TECHNOLOGICAL PRODUCTS AND SERVICE PROVIDERS
Specific meanings are associated with the use of particular
products and service providers within a social system.

allows people to associate themselves

when accompanying perspectives and
attitude related to these technological
products
TECHNOLOGICAL PRODUCTS AND SERVICE PROVIDERS

For example, when purchasing a cell

phone, young people are influenced less
by quality or available features and more
by the image associated with that
particular phone.

Thus, the use of specific networks

facilitates social belonging to groups
sharing certain values or orientations
(Lobet-Maris, 2003).