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    Riset Banding Produk

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    nazwanabilla670
    This document discusses product comparison research. It provides an overview of methods that can be used, including product analysis, consumer surveys, focus groups, computer analysis, and benchmarking. The technical process involves determining research objectives, products for comparison, parameters, data collection, analysis, conclusions, and evaluation. Key steps generally include criteria identification, alternative product identification, information gathering, comparison table creation, analysis, evaluation, and decision making while remaining open to market changes. Aspects and parameters that can be compared include features, benefits, price, quality, brand, trust, marketing strategy, and advantages/disadvantages. A case study on iPhone comparison is provided as an example.

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    Riset Banding Produk

    Uploaded by

    nazwanabilla670
    1 views9 pages
    This document discusses product comparison research. It provides an overview of methods that can be used, including product analysis, consumer surveys, focus groups, computer analysis, and benchmarking. The technical process involves determining research objectives, products for comparison, parameters, data collection, analysis, conclusions, and evaluation. Key steps generally include criteria identification, alternative product identification, information gathering, comparison table creation, analysis, evaluation, and decision making while remaining open to market changes. Aspects and parameters that can be compared include features, benefits, price, quality, brand, trust, marketing strategy, and advantages/disadvantages. A case study on iPhone comparison is provided as an example.

    Original Description:

    BANDING PRODUK

    Original Title

    RISET BANDING PRODUK

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    This document discusses product comparison research. It provides an overview of methods that can be used, including product analysis, consumer surveys, focus groups, computer analysis, and benchmarking. The technical process involves determining research objectives, products for comparison, parameters, data collection, analysis, conclusions, and evaluation. Key steps generally include criteria identification, alternative product identification, information gathering, comparison table creation, analysis, evaluation, and decision making while remaining open to market changes. Aspects and parameters that can be compared include features, benefits, price, quality, brand, trust, marketing strategy, and advantages/disadvantages. A case study on iPhone comparison is provided as an example.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    1 views9 pages

    Riset Banding Produk

    Uploaded by

    nazwanabilla670
    This document discusses product comparison research. It provides an overview of methods that can be used, including product analysis, consumer surveys, focus groups, computer analysis, and benchmarking. The technical process involves determining research objectives, products for comparison, parameters, data collection, analysis, conclusions, and evaluation. Key steps generally include criteria identification, alternative product identification, information gathering, comparison table creation, analysis, evaluation, and decision making while remaining open to market changes. Aspects and parameters that can be compared include features, benefits, price, quality, brand, trust, marketing strategy, and advantages/disadvantages. A case study on iPhone comparison is provided as an example.

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    of 9

    Riset Banding Produk

    PRESENTED BY KELOMPOK 4

    1 . HASZ ULHIJ M. JAYENG


    2 . PUTR I DWI LESTARI
    3 . SASO NGKO PRAYOGI
    4 . SHOF IYYA SHOLIHAH
    Apa itu
    Riset Banding
    Produk
    ???
    Metode yang 1. Analisis Produk
    dapat digunakan 2. Survei Konsumen
    untuk melakukan 3. Focus Group Discussion
    Riset Banding 4. Analisis Komputer
    Produk
    5. Benchmarking
    Teknis
    Riset
    Banding
    Produk 1. Tentukan tujuan riset
    2. Tentukan produk yang akan
    dibandingkan
    3. Tentukan parameter untuk
    membandingkan produk
    4. Lakukan penelitian
    5. Analisis data
    6. Buat kesimpulan dan rekomendasi
    7. Evaluasi hasil riset
    Langkah-Langkah
    Umum dalam melakukan
    Riset Banding Produk
    1. Tentukan Kreteria Penting
    2. Indetifikasi Produk Alternatif
    3. Kumpulkan Informasi
    4. Buat Table Perbandingan
    5. Analisis dan Evaluasi
    6. Buat keputusan
    7. Tetap terbuka terhadap
    perubahan dan inovasi di pasar
    Hal yang diperlukan dalam
    Riset Banding Produk

    Kuisioner

    Analisis
    Lapangan
    Aspek dan Parameter yang
    dinilai dan dibandingkan dalam
    Riset Banding Produk

    1. Fitur
    2. Manfaat
    3. Harga
    4. Kualitas
    5. Merek
    6. Kepercayaan
    7. Strategi Pemasaran
    8. Kelebihan dan Kekurangan
    RISET BANDING PRODUK

    Studi Kasus iPhone


    1. Metode yang dilakukan berupa riset
    online dan analisis data

    2. Aspek yang dibandingkan meliputi


    distribusi dan jangkauan pasar,
    spesifikasi dan fitur, harga, garansi dan
    layanan pelanggan, serta IMEI

    3. Kelebihan dan kekurangan masing-


    masing produk yang dibandingkan
    Any question?

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