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    TOWSAnalysisWorksheet - DD

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    nagarajan s
    The document presents a TOWS matrix that analyzes the external opportunities and threats facing Doordarshan, as well as its internal strengths and weaknesses. The matrix identifies 4 external opportunities around leasing infrastructure, digital transmission, regional channels, and allotting time slots. 4 threats include loss of advertisers/revenue, expanding reach of private networks, potential loss of trained staff, and private networks' superior technology. Strengths include Doordarshan's large transmitter network, wide population coverage, and large employee base. Weaknesses are a rigid pricing strategy, low credibility, and inferior programming quality compared to private networks. The matrix then suggests various strategies to leverage strengths against opportunities/threats and address weaknesses in the face of opportunities

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    TOWSAnalysisWorksheet - DD

    Uploaded by

    nagarajan s
    13 views1 page
    The document presents a TOWS matrix that analyzes the external opportunities and threats facing Doordarshan, as well as its internal strengths and weaknesses. The matrix identifies 4 external opportunities around leasing infrastructure, digital transmission, regional channels, and allotting time slots. 4 threats include loss of advertisers/revenue, expanding reach of private networks, potential loss of trained staff, and private networks' superior technology. Strengths include Doordarshan's large transmitter network, wide population coverage, and large employee base. Weaknesses are a rigid pricing strategy, low credibility, and inferior programming quality compared to private networks. The matrix then suggests various strategies to leverage strengths against opportunities/threats and address weaknesses in the face of opportunities

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    The document presents a TOWS matrix that analyzes the external opportunities and threats facing Doordarshan, as well as its internal strengths and weaknesses. The matrix identifies 4 external opportunities around leasing infrastructure, digital transmission, regional channels, and allotting time slots. 4 threats include loss of advertisers/revenue, expanding reach of private networks, potential loss of trained staff, and private networks' superior technology. Strengths include Doordarshan's large transmitter network, wide population coverage, and large employee base. Weaknesses are a rigid pricing strategy, low credibility, and inferior programming quality compared to private networks. The matrix then suggests various strategies to leverage strengths against opportunities/threats and address weaknesses in the face of opportunities

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    © All Rights Reserved
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    Download as pdf or txt
    13 views1 page

    TOWSAnalysisWorksheet - DD

    Uploaded by

    nagarajan s
    The document presents a TOWS matrix that analyzes the external opportunities and threats facing Doordarshan, as well as its internal strengths and weaknesses. The matrix identifies 4 external opportunities around leasing infrastructure, digital transmission, regional channels, and allotting time slots. 4 threats include loss of advertisers/revenue, expanding reach of private networks, potential loss of trained staff, and private networks' superior technology. Strengths include Doordarshan's large transmitter network, wide population coverage, and large employee base. Weaknesses are a rigid pricing strategy, low credibility, and inferior programming quality compared to private networks. The matrix then suggests various strategies to leverage strengths against opportunities/threats and address weaknesses in the face of opportunities

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    of 1

    TOWS MATRIX

    External Opportunities (O) External Threats (T)

    1.Infrastructure can be leased out to 1.Desertion of advertisers and


    cable and satellite channel. producers may result in loss of
    revenues.
    2.Digital terrestrial transmission.
    2.Due to quality of program, the reach
    3.Regional focused channels.
    of C & S network is continuously
    4.Allotment of time, slots to other expanding.
    broadcasters.
    3.As the C & S network need the
    trained staffs, some employees of DD
    may switchover and take new jobs.

    4.Best of the market-technology is


    being used by the private channels.

    Internal Strengths (S) SO ST


    1.More than 1000 transmitters. 1.Leverage the extensive transmitter 1.Strengthen relationships with
    network to lease infrastructure to cable advertisers and producers to prevent
    2.Covering 90% of population
    and satellite channels. desertion and revenue loss.
    across 70 million homes against
    only 30 million homes by C & S. 2.Utilize the wide coverage to offer 2.Innovate and improve program
    regional-focused channels and attract quality to counter the expanding reach
    3.More than 20,000 employees.
    more viewership. of C & S network.

    3.Collaborate with other broadcasters 3.Implement retention strategies to


    by allotting time slots, leading to prevent the loss of trained staff to
    increased revenue potential. private channels.

    Maxi-Maxi Strategy Maxi-Mini Strategy

    Internal Weaknesses (W) WO WT


    1.Rigid pricing strategy. 1.Revise the pricing strategy to be 1.Address the weaknesses in
    more flexible and market responsive. credibility and program quality to
    2.Low credibility with certain
    withstand competition from private
    sections of society. 2.Invest in improving program quality
    channels.
    to enhance credibility and compete
    3.Quality of program's is not as
    with C & S network. 2.Re-evaluate pricing strategy to retain
    good as compared to C & S
    advertisers and producers despite
    network. 3.Explore digital terrestrial
    threats from private channels'
    transmission to tap into new audience
    advanced technology.
    segments.

    Mini-Maxi Strategy Mini-Mini Strategy

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