- feels like you didn't do my work well it doesn't even have a table of content something feels

off ,Is it because of the amount I paid or took longer to pay?

The key objective that was talked about in the introduction was not addressed, you also try to
have a relook at it and you will undersatnd is meant to be “This Consultant's Report
strategically formulates a Corporate Brand Revitalization Strategy tailor-made for Airbnb within
the UK, with a primary emphasis on elevating engagement, attracting new clients, and
nurturing loyalty amongst existing consumers.” I also feel you didn’t go through the structure to
actually understand what is to be done.

- targeting introduces Airbnb plus, Airbnb luxe which was not talked about earlier ( it could be
briefed in the introduction) and not just dropped suddenly in targeting the reference is way old
- there are lot of way old references and inadequate references
- brand attributes does not have reference
- tables and figure not named
- brand exploratory starting definition reference is old here. I don't understand what is meant by
"will be conducted" via survey this section is not okay at all things are wrong there.
- I see a lot of information about US markets but UK is not highlighted enough until we get to
"Airbnb UK Brand Resonance Model"
- same references are recited are too much overcited
- each section honestly does not seem well written enough
- perceptual map still looks scanty
,- the prv model the figure is not applied it only shows a picture of what the model looks like.

Overall there is supposed to be less of a definition of concepts only more facts and figures and
how it affects Airbnb most especially considering the uk market
- What is been noticed is there was research but it didn’t cumulate to form a strategy for
revitalization or better means to help the company grow or get better
For example if we have the present audience, and they are fine, what is it likely to be in the
coming years, how would it be advice that the company approach In the coming years,in
terms of the communication, marketing and others