CleverAds Overview

6.318
Ads Campaign

600
Active Clients

6 Office
VN, ID, PH & MM

236
Professional Staff &
Technicians
 CleverAds Milestone

2008 2010 2011 2011 2013 2016 2016 2016

CleverAds Became a Opened a First Google Opened a First Opened a New Premier
was Google branch in Premier SMB branch in Facebook branch in Google
Established Certified Indonesia Partner in Philippines Authorized Myanmar Partner logo
in Vietnam Partner Vietnam Reseller in
Vietnam
CleverAds Overview

WINNER WINNER WINNER

2015 2015 2015

Best Quality Search Campaign Best Quality Mobile Campaign Best Quality Youtube &
Display Campaign

Google Premier SMB Partner Awards in 2015

In 2015, Google has honored CleverAds with awards in 3 categories at its prestigious Google
Southeast Asia PSP Awards 2015 - The Google AdWords Premier SMB Partner Program (PSP)
connects Google’s trusted and experienced AdWords partners
Our Clients
Clever Services

Google Search Google Gmail

Local Sponsored YouTube UAC
Campaign & Shopping Display Ads
Ad Network Ad

Facebook Ads Instagram TikTok

Twitter Ads LinkedIn
Ads

Website Influencer
Search Video Social Media
Development Marketing
Engine Production Management
Optimization
Google Display Network

Largest Global Advertising

Network

● Reaches over 90%

Internet users.
● 5.1 Billion Daily Page- views.
● 705 Million Monthly visitors
● Tens of thousands of publishers
and advertisers.
 Google Display Network
Ad Formats

Responsive Lightbox
Banner Ad
Ad Ad
 Google Shopping Ads
Shopping
Intent query
“Allows shoppers to
quickly and easily find
your products on Right
Product
Google.

Attract more potential Right

buyers. Google Price
Shopping helps you
to reach shoppers Right Store
while they are
searching for items to
buy on Google.”
Conversion
Google Search Marketing (SEM)

4 Positions TOP
3 Positions Bottom

SEM Structure:
3 Headlines
2 Descriptions
Display URL + Path Fields
 Google Search Marketing (SEM)
“Free ad extensions create more reasons to click your ad”

Ad Site Links Structured Snippets Extensions Promotion Extension

Call Out Seller Ratings

Extensions
Price
Extension
Call Social Extension
Extension

Location App Extension

Extension
Lead Form
Extension
 YOUTUBE ADVERTISING

Unskippable True-View Ads Skippable True-View Ads

You can currently target any ad format image, video, and text to different
placements on the YouTube site, as well as specific content categories like
Lifestyle, Entertainment, Science & Technology or Education.
 YOUTUBE ADVERTISING

Watch Page In-Search Ad

YOUTUBE ADVERTISING

Youtube Mast-Head Ad
A customizable 970x250 ad that
runs on the top of the desktop
YouTube homepage for 24 hours.
Mastheads can optionally expand
on click to 970x500 pixels.

Bumper Ads
Non-skippable video ads
of up to 6 seconds that
must be watched before
your video can be viewed.
YOUTUBE ADVERTISING

Tap to
Video Starts when on Video Scrolls off unmute &
Screen Impression Pause Playback restart

2s played On Screen
Viewable (billed) Impr.

Outstream Video Ads

:06 to :30 seconds Mobile-specific video ads that reach potential customers on partner sites
and apps outside YouTube.
 GMAIL SPONSORED AD
Gmail ads allow you to target users with sophisticated targeting signals and a high impact,
message-like ad format. Can show both a single image and multiple products which can
provide attractive information to Gmail users.

Ads appear above mails

Single Image Multi Product

GSP as normal newsletters shorten the customer journey

and you are ONLY charged once for the first Ad click
Universal App Campaign Placement

With UAC ads, you’ll now show up in the following places:

• Google Search
• Google Play
• YouTube
• Google Display Network
 Local Campaign
Google Maps Youtube Google Display Network

Search Engine Marketing Business Profile Gmail

 Google Targeting
Contextual
Serve ads to customers based
on the content they’re reading.
Topic
Serve ads to consumers based on
our categorization of thousands of
sites.
Placement
Serve ads to consumers based on specific
sites on the Google Display Network.
Remarketing
Re-target the people who
already visited your website.
Demographics
Age, gender, relationship status,
education, workplace, job title, etc.
Location
Reach people in areas where you
want to do business.
Interest
Hobbies, entertainment, business &
industry, food & drink, etc.
Schedule
Choose the best time to show your ad
on certain days, or during business
hours.
 Instagram Ad Format

Single Image Video Carousel Stories Instant

Experience/CPAS
Instagram Ad Placements

Instagram Instagram Instagram

Instagram
Mobile Feeds Stories Explore
Reels
Instagram Ad Objective

Reach Traffic App Installs

Create ads that reach Send people to important Get people to download
people near your business sections of your website your mobile app

Engagement Awareness Messenger

Promote your business in the Open conversations to
Tell people about your
places where people connect with your
business so that they take customers
discover new things.
action.

Video Views Conversion Lead Generation

Tell a story using a video in Get people to take action on Helps you collect info
your ads your website from people interest in
your business
Facebook Ad Format

Single Image Video Carousel Instant Experience Story

Facebook Ad Placements

Mobile Feed Desktop Feed and Right Column Stories

Facebook Ad Placements

Audience Network Messenger In-Stream Suggested

Videos Videos
Facebook Ads Objective

Reach Page Like App Installs

Create ads that reach Connect with all the Get people to
people near your people who matter to your download your
business. business. mobile app.

Engagement Awareness Messenger

Promote your business in the Open conversations to
Tell people about your connect with your
places where people
business so that they customers.
discover new things.
take action.
Event Response
Video Views Conversion Reach people who are
Tell a story using a Get people to take action more likely to attend
video in your ads. on your website. your next event.

Traffic Lead Generation

Send people to Helps you collect info
important sections of from people interested in
your website. your business
TikTok Ads Placements

Top View In-Feed Branded Effect Branded Hashtag

Challenge
TikTok Ads Objective

Awareness Traffic App Installs

Promote your business in Send people to important Get people to
the places where people sections of your website. download your mobile
discover new things. app.

Video Views Conversion Lead Generation

Get people to take action Collect leads for your
Tell a story using a video
on your website brand or business.
in your ads.

Community
Interaction
Increase the number of your
followers and profile visitor.
 Twitter Advertising

Post Engagement Followers Website Click App Install Video Views

Social Media Targeting

Demographics Placement
Age, gender, relationship status, Platforms (Facebook, Instagram,
education, workplace, job title, etc. Messenger, etc.), Device type.

Remarketing
Location People who visit your website are
Reach people in areas where
strong potential
you want to do business.
Customers.

Interest Lookalike
Hobbies, entertainment, business & People who are similar to your best
industry, food & drink, etc.
existing customers.

Behaviours
Purchasing behaviours, device usage Custom Audience
and other activities. Email addresses, phone numbers,
Facebook user IDs or app user IDs.
 LinkedIn Ad Format

Spotlight
Spotlight Ads Job Applicants Carousel Ads
Ads
Post Engagement Followers Website Click App Install Video Views
 LinkedIn Ad Format

Spotlight
Single
AdsImage Video Views Conversation/ Follower Ads
Post Engagement Followers Website Click App Install Video Views
Message Ads
 LinkedIn Ad Format

Event Ads
Spotlight Text Ads Single Job Ads
Ads
Post Engagement Followers Website Click App Install Video Views
LinkedIn Ads Objective

Brand Awareness Website Visits Lead Generation

These campaigns are Send people to promote job opportunities
great for top-of-funnel important sections of to qualified LinkedIn
brand building. your website. members.

Engagement Job Applicants Conversion

Tell people about Promote one or more job Optimizes for actions on
your business so that opportunities to qualified your website that you
they take action. LinkedIn members in your define as valuable.
target audience.

Video Views
Tell a story using
a video in your
ads.
Social Media Management

Help you increase brand awareness and brand trust with your feeds to attract
more audience. Social Media Management will help you increase the quality of
your ads because Instagram profile healthiness is the one of factor affecting
quality score.
Social Media Management

Help you increase brand awareness and brand trust with your feeds to attract
more audience. Social Media Management will help you increase the quality of
your ads because Instagram profile healthiness is the one of factor affecting
quality score.
 Social Media Management
Package Details Duration Price

Package Details Duration Price

Basic ● Social Media Strategy (Campaign
Message, Content Pillar, Overview
Strategy, Content Plan)
● Copywriting & Caption
● Hashtag Contents
● 12 Content Feeds
● 2 Content
Pro ● Social Media Strategy (Campaign
Message, Content Pillar, Overview
Grand Strategy, Content Plan)
● Copywriting & Caption
● Hashtag Contents
● 16 Content Feeds
● 8 Content Stories
● Social Media Analytics (Contract Final
Report)
● Posted by CleverAds (By Request)
● Social Media Distribution (Admin to
respond and reply audience in
weekdays)
1 Month 3.600.000
Auto Pilot ● Social Media Strategy (Campaign 1 Month 13.200.000
Message, Content Pillar, Overview
Grand Strategy, Content Plan)
● Copywriting & Caption
● Hashtag Contents
● 20 Content Feeds
● 20 Content Stories
● Social Media Analytics (Weekly
6.000.000
Report, Monthly Report, Contract
Final Report)
● 4 Content Reels include 2
Animation Graphic + Talent Model
● Bio & Highlight Optimizat
● Social Media Distribution (Admin
to respond and reply audience
everyday)
Video Creation & Photo Production

Branding Animation Product Catalog

Photo/Video Editing or
Web Series with Model or Re-editing
Without
 No Services

1. Meta Tag (Meta Title and Description)

Search Engine Optimization Include keyword research and optimization

(SEO) 2. SEO Category / Page

Include keyword research and optimization

3. SEO Product
Include keyword research, alt image, and
optimization

4. Article (600 Words) + Meta Tag

Include keyword research and optimization

5. Article (800 Words) + Meta Tag

Include keyword research and optimization

Improve your site to increase its visibility when 6.
people organically search for products or
services related to your business on Google,
7.
Bing and other search engines.
8.
Article (1000 Words) + Meta Tag
Include keyword research and optimization
Backlink (Include article)
Monthly Admin
Analyze website and publish seo to website

9. Monthly Report
Analyze)
 INFLUENCER MARKETING

Find the right influencer that represent your brand

Why

?
Why CleverAds?

01 Client satisfaction is our top priority.

We deliver ads in the most cost-effective way. We

02 deliver more than what we commit!

We provide customized solutions for each of our

03 clients to achieve the best results.

We have a certified team of specialists with 10 years

04 of collective expertise.

05 We support campaign request anytime of the day.

Our Working Process

Execution
03 ● Setup and execute.

● Follow up, update, and

Preparations report.
● Identify which ad
channels fit best for
client objectives.

● Create Media plan

proposal. 01 02
Agreement
● Contract signing.

● Preparation of ad
materials.