4 Know Your Audience

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ENGLISH
Quarter 1 - Module 8

Employing communicative styles:


Speech Writing and Oral Presentation

But First
What is speech writing?

Speech writing is an important skill with advantages for


you, whether you are a student or a professional. It’s the
art of conveying a message to the audience through
words. Speech writing is like essay writing. You need to
understand your speech's purpose, the required length, or
the time limit, and do the audience analysis..

A speech is an effective medium to communicate your


message. It is the way of communicating ideas and
thoughts through talking. Public speaking aims to convey
one's ideas logically and provide sufficient supporting
evidence to back the idea

A. Write an Effective Introduction


An introduction will give a brief overview of what you are
going to tell your audience. Five things that you should
include in your introduction paragraph:
1) Greeting and Your Introduction
Greet your audience and introduce yourself to the
audience.
You can start with a fact, a quotation, or posing a
rhetorical question, or even with one-liner humor
(related to your topic and suitable for the
audience).
2) A Precise Thesis Statement
A thesis statement provides the main message of
your speech.
3) Your Credibility
Establish your credibility to make your speech
effective.
Briefly talk about your expertise and qualification as
a credible resource speaker about the speech
topic.
4) Brief Overview
Briefly give your audience an idea about your
speech.
5) Benefits of Listening to Your Speech
Give your audience reasons and specific benefits
why they should pay attention and listen to you
carefully.

B. Write a Detailed Body


Remember the following points while writing the body
section of your speech:

Decide for the three strongest points that describe your


topic.
Provide supporting examples.
Provide evidence that matches the type of speech to be
used.
Use transitional signals or phrases for a logical connection
between the details.
Use images, graphs, or tables to help your audience
understand your topic better.

C. Conclusion
You can write an effective speech conclusion that
summarizes and draws all the details together.
1 . Summarize all the main points.
2. Restate the thesis statement to reinforce your message.
3. Remind the audience about the benefits from what you
have proposed
4. Provide a call to action and end your speech with a
clincher.

ENHANCING SPEAKING SKILLS


Well, you need to practice because rehearsal plays an
important role in presenting effective speech. Here are
some points to do it efficiently:
1. Practice your speech within the allocated time.
2. Read your speech out loud
3. Remove or change the phrases or lines that
sound awkward.
4. Fix the organization of information.
5. Practice in front of the camera or a mirror. It will
help you control your mannerism, breathing, taking
pauses, body posture, tone variation, repeated
fillers, eye contact and smiling.

Speech Writing Tips for Anyone Who Has Never


Written or Delivered a Speech

1. Start with the end in mind.


What is the goal of your speech?
Is the purpose of your speech to inform, instruct,
introduce, inspire, or entertain?

2. Have an introduction, body, and conclusion.


It makes your information comprehensible and organized.
Write your thoughts as an outline.
1) Introduction
It states the purpose of the speech
A good introduction serves as an attention getter,
previews the topic and main ideas, and establishes
your credibility as a speaker (O'Hair, Rubenstein, &
Stewart, 2007).
2) Body
The body provides the audience with the major
points and supporting details.
The main points should flow from the speech's goal
and thesis statement.
3) Conclusion
Summarizing the presentation by providing what
the audience was supposed to have learned

3. Do not throw too much information at the audience.


keep your speech down to around 20 minutes unless
you’re a professional speaker.
You may have lots of wonderful information you just can't
wait to share, but remember: the brain will only retain what
the backside dan endure
Almost everyone's attention starts drifting away at around
15 minutes, and generally, that's when you should start
closing down.

4 Know your audience.


What do they want to get out of your speech? It's a good
idea to learn the names of several people who will attend
your presentation, and pre interview them as you’re
preparing your presentation.
Ask then what issues are important to the people who will
be in the audience, and what they’d like to take away from
your presentation

5 use the internet for research


You can go online and easily find news stories about
trends in the audience’s industry and other cutting edge
information
Make use of the search boxes many newspapers as well
Check “ news search engines “ like google news and
yahoo news You can also sign up for feeds that deliver the
latest information on almost anything directly to your
desktop, based on keywords you suggest

6 have a strong opening


Many professional speakers open with 5-10 seconds of
silence this is hard to do for most inexperienced speakers
as they tend to jump right in
A few seconds of keeping your mouth shut as you look
over the audience really helps build anticipation and
attention
You’ve probably heard you should start a speech by
thanking a list of people who made it possible for you to be
there, and recognizing all the dignitaries in the room.
This old fashioned approach is okay in extremely formal
situations but just wastes time and lowers the impact of a
strong, dramatic or humorous opening.

7. Immediately give the audience something to think


about
like former Vietnam prisoner of war Charlie Plumb.
After he was introduced, he took center stage in total
silence. Then he stepped two paces to the left, three
paces backward, two paces to the right, and then three
paces forward
In opening the sentence, he explained that he just stepped
off the size of the prison cell he lived in for seven years.

8. Use personal stories, examples and metaphors


This is a great way to connect with your audience. Stress
similarities between yourself and the people who are
listening to you.

9. Close with strength conviction, and a call to action


Remember tip #1 above: start with the end in mind
The close is where you show your audience your
enthusiasm for your topic
You demonstrate your desire for them to use what you’ve
told them to make their lives better and more meaningful.
Ask something of them. Give them a goal and encourage
to use the tools you’ve discussed to reach it

10. practice out loud


Today’s digital technology makes it possible for you to
record yourself and then look at the video afterward
You can even do it now with your cell phone
Listen for odd speech patterns and mispronounced words.
Ask your friends to look at the video too and give you
some suggestions

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