1.

Executive Summary
Wellness Meals is a revolutionary customized food ordering application designed to cater to the
diverse and specific dietary needs of our customers. Unlike traditional food delivery platforms,
we specialize in providing healthy and tailored meal options for individuals with varying dietary
requirements. Our menu encompasses a range of offerings, including diet-conscious meals,
specially curated options for kids, diabetic-friendly dishes, vegan choices, and meals for those
focused on weight loss. By addressing these specific needs, Wellness Meals aims to redefine the
food delivery landscape, promoting a healthier lifestyle and catering to the growing demand for
specialized dietary solutions. Wellness Meals is committed to excellence in the culinary world,
emphasizing the fusion of health and taste. Through a harmonious blend of technology,
nutritional knowledge, and culinary creativity, our aim is to reshape the realm of food delivery,
providing individualized and nourishing meals with each order.

1.1. Overview of Strategies for Success

Our success hinges on several key strategies. First and foremost, Wellness Meals prioritizes the
quality and nutritional value of every dish, ensuring that customers receive not only tasty but also
wholesome meals. Our user-friendly and intuitive app interface enhances the overall customer
experience, making it easy for users to customize their orders based on their dietary preferences.
We also plan to collaborate with nutritionists and health experts to continually update and
expand our menu, staying at the forefront of health-conscious dining trends. Moreover, strategic
partnerships with local farms and suppliers will ensure the freshness and sustainability of our
ingredients, contributing to our commitment to overall well-being.

1.2. Brief Description of Managerial and Technical Experience

At the helm of Wellness Meals is a team of professionals with extensive experience in both the
managerial and technical aspects of the food and technology industries. Our leadership combines
a deep understanding of customer needs with expertise in app development, logistics, and
nutritional sciences. This fusion of skills positions Wellness Meals as a dynamic player capable
of delivering not only delicious meals but also a seamless and technologically advanced ordering
experience.

1.3. Strategic Financial Investment

To drive the continued advancement and success of Wellness Meals, we are open to exploring
potential financial partnerships that align with our vision. The judicious utilization of funds will
focus on elevating our app development, implementing effective marketing strategies, and
fostering collaborations with nutrition experts and local suppliers. A notable portion of the
financial support will be directed towards enhancing the technological infrastructure of our
platform, reinforcing its status as a trailblazer in user experience. This strategic investment aims
to firmly establish Wellness Meals as a leading provider of health-conscious, customized food
solutions, positioning it for sustained success and positive financial outcomes.

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2. Vision and Mission Statement
2.1. Entrepreneur’s Vision for the Company
“At Wellness Meals, our vision is to lead a revolution in customized food delivery,
offering specialized, nutritious, and delightful meals to meet diverse dietary needs. We
aspire to be the foremost choice for health-conscious individuals, fostering well-being
through personalized nutrition. Wellness Meals aims to set new standards in the industry
by providing convenient, customized dining experiences that inspire healthier living. Our
commitment is to make wellness accessible to all, one delicious meal at a time.”
2.2. Mission Statement:
“Wellness Meals is on a mission to inspire individuals towards optimal health through a
variety of personalized, nourishing meals delivered conveniently to their doorstep. We are
committed to offering not only sustenance but also tailored choices that meet unique
dietary requirements. Our vision is to empower individuals with informed choices,
promoting a lifestyle that prioritizes well-being. Sustainability and customer satisfaction
drive us to create an inclusive platform, envisioning a future where Wellness Meals is
synonymous with conscious and delightful nourishment.”
2.3. Values and principles that guide our business:
 Nutritional Integrity: We prioritize the delivery of wholesome and nutritionally sound
meals that contribute to the overall well-being of our customers.
 Customer-Centric Approach: Our commitment to understanding and meeting the diverse
dietary needs of our customers is unwavering. We aim to exceed expectations and provide
a personalized experience.
 Innovation: We embrace technological advancements to continually enhance our app,
menu, and overall service. This commitment to innovation ensures a seamless and cutting-
edge experience for our users.
 Transparency: We believe in transparent communication, from the sourcing of ingredients
to the nutritional information of each dish. Openness fosters trust and allows our customers
to make informed choices.
 Sustainability: Wellness Meals is dedicated to sustainable practices, forging partnerships
with local suppliers and farms to minimize our ecological footprint. We aim to contribute
positively to both personal and planetary health.
 Inclusivity: Our platform is designed to be inclusive, offering a diverse range of dietary
options to accommodate various preferences, restrictions, and lifestyle choices.

2.4. What makes business unique? What is the source of its competitive
advantage?

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Wellness Meals stands out in the competitive landscape through its unwavering commitment to
personalized and health-centric meal solutions. What sets us apart is our dedication to
customization, allowing customers to tailor their orders to specific dietary needs. Our diverse
menu caters to a range of health goals, including diet-conscious, kid-friendly, diabetic-friendly,
vegan, and weight loss options. Harnessing cutting-edge technology, our user-friendly app
provides a seamless and intuitive ordering experience, enhancing overall customer satisfaction.
Moreover, Wellness Meals distinguishes itself by prioritizing the nutritional quality of each
meal. Collaborating with nutrition experts, we craft offerings that align with various health
requirements. Our commitment to continuous innovation keeps our menu dynamic and in tune
with the latest health-conscious dining trends. Strategic partnerships with local farms and
suppliers ensure the freshness, sustainability, and premium quality of our ingredients.
Transparency and trust are fundamental values embedded in our business. We provide detailed
information about ingredient sourcing and nutritional content, fostering credibility among our
customers. Sustainability practices, such as eco-friendly packaging and local sourcing, further
reflect our commitment to personal and planetary well-being.
In essence, Wellness Meals stands as a beacon of innovation, customization, transparency, and
sustainability, delivering a unique and competitive advantage in the realm of customized food
delivery.

3. Business and Industry Profile

3.1. Industry Analysis
Industry background and overview
The customized food delivery industry has evolved from traditional delivery services to
specialized platforms offering tailored meal options. Examples include Food Panda, which
started as a general food delivery service and expanded to accommodate various dietary needs.
The industry caters to a diverse range of consumers seeking convenience, personalization, and
health-conscious food choices.
Significant trends
 Food delivery platforms increasingly integrate features for customization, allowing users
to choose meals based on dietary preferences.
 Technology-driven solutions, such as mobile apps, AI-driven recommendations, and real-
time tracking, are becoming industry norms.
 Partnerships with local restaurants and specialty vendors are key trends, exemplified by
Food Panda's collaborations with various eateries.
Growth rate
 The industry is experiencing robust growth, with an increasing number of consumers
relying on food delivery services for their daily meals.

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  The adoption of technology and the expanding market for health-conscious options
contribute to a positive growth trajectory.

Key Success Factors in the Industry

 Efficient delivery logistics, exemplified by Food Panda's reliable and widespread delivery
network.
 Technological innovation and user-friendly interfaces, enhancing the overall customer
experience.
 Diverse and customizable menu options catering to various dietary needs and
preferences.
 Strategic partnerships with local restaurants and vendors, expanding the range of
available cuisines.
3.2. Future Outlook
In the startup phase, Wellness Meals aims to establish a robust brand identity similar to Food
Panda's early efforts. Strategic marketing campaigns and promotions will be employed to build
initial market share, with a focus on efficient delivery point setup and optimized routes for
prompt order deliveries. Moving into the growth stage, the plan involves expanding into new
markets and cities, introducing additional features like subscription plans and loyalty programs,
and collaborating with local influencers and nutritionists. In the maturity stage, the emphasis
shifts to strengthening brand loyalty through continuous innovation and customer engagement.
International expansion and strategic alliances will be explored, along with further optimization
of delivery points for enhanced operational efficiency.
3.3. Company Goals and Objectives
Operational Goals: Wellness Meals aims to optimize the locations of delivery points to ensure
efficient and timely order fulfillment. Strengthening partnerships with local health-focused
restaurants and suppliers is a key operational goal, fostering a network that aligns with the
brand's wellness-centric approach. Implementation of advanced technological solutions is
prioritized to provide personalized user experiences and streamline operational processes,
enhancing overall efficiency.
Financial Goals: The financial objectives for Wellness Meals encompass achieving
profitability within the specified timeframe. Additionally, securing additional funding for
expansion, technological enhancements, and intensified marketing efforts is a priority. The
company aims to maintain a balanced financial strategy, focusing on sustainable growth to
ensure long-term success and resilience in the competitive market.

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Other Objectives: Beyond operational and financial goals, Wellness Meals seeks to establish
itself as a trusted brand associated with both taste and wellness. Engaging in community
wellness programs and initiatives is a strategic move to build brand loyalty and foster a positive
relationship with customers. Moreover, the company aspires to position itself as a leader in the
wellness meals delivery industry, setting high standards for nutritious and delicious meal
options, thereby shaping the industry landscape.

4. Business Strategy
4.1. Desired image and position in the market
Our aim is to be acknowledged as the leading food delivery app, seamlessly blending the
vibrant tastes of Pakistani cuisine with a strong commitment to health. The goal is to establish a
unique identity associated with both delicious flavors and well-being. Positioned as the top
choice for individuals seeking a superior culinary experience, Wellness Meals offers diverse,
flavorful, and health-conscious meal options. The aspiration is to cater to a wide range of
dietary needs, standing out as a premium player in the industry, appealing to those who
prioritize both taste and health in their meal choices.
Target Audience: Wellness Meals caters to health-conscious individuals, food enthusiasts, and
those seeking a flavorful yet nutritious meal experience. With a diverse menu accommodating
specific dietary needs, we stand out as the preferred choice for those valuing both delicious
meals and well-being.
4.2. SWOT Analysis

4.3. Competitive Strategy

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Cost Leadership:
 Implementing cost-effective measures in the supply chain without compromising quality.
 Offering budget-friendly wellness meal plans, promotions, and discounts.
 Negotiating bulk purchasing deals with suppliers to minimize costs, staying competitive
against rivals like Food Panda.
Differentiation:
 Emphasizing the unique blend of Pakistani flavors and the wellness-conscious nature of
our offerings.
 Introducing exclusive wellness-centric dishes that set "Wellness Meals" apart from
competitors.
 Focusing on premium customer service, ensuring a personalized and memorable user
experience.
Focus:
The primary focus for Wellness Meals involves catering to diverse dietary preferences within
Pakistani cuisine, extending beyond specific niches like diabetic-friendly and gluten-free options.
By tailoring marketing efforts, the aim is to reach specific demographic groups with a keen
interest in overall wellness. Prioritizing a strong reputation in a specific geographic area before
expanding is key to establishing a solid foundation for growth. This strategic approach allows
Wellness Meals to adapt to various dietary needs, connect with specific consumer segments, and
build a reliable presence for future expansion.

5. Company’s Products and Services

5.1. Product Description Product or Service Features
The Wellness Meals app stands out as a user-friendly mobile application, providing a curated
selection of Pakistani cuisine with a distinctive focus on health and diverse dietary options. Our
comprehensive menu is a highlight, offering an extensive array of unique dishes, customizable
meal plans, and various options tailored to specific health needs. Users can enjoy the
convenience of order customization, tailoring their meals based on dietary preferences, ensuring
a personalized and satisfying dining experience. Additionally, real-time tracking enhances
transparency, allowing customers to follow their orders seamlessly from the kitchen to their
doorstep.
Customer Benefits:
 Nutritional Wellness: Access to flavorful Pakistani meals designed to promote health
and well-being.
 Convenience: Easy and quick meal customization and delivery, saving time and effort.
 Diverse Options: A wide range of menu choices catering to various dietary needs,
ensuring inclusivity.

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  Quality Assurance: Assurance of fresh, high-quality ingredients and adherence to
health standards.
Warranties and Guarantees:
 Freshness Guarantee: Ensuring the use of fresh ingredients in every meal.
 Timely Delivery Guarantee: Commitment to delivering meals within a specified time
frame.
 Satisfaction Guarantee: Refund or replacement for any dissatisfied customer,
reflecting confidence in service quality.
Uniqueness
Wellness Meals sets itself apart with a unique fusion of Pakistani flavors and a wellness-centric
focus, distinguishing us from traditional food delivery services. Our defining feature is
extensive meal customization for diverse dietary preferences, ensuring a delightful experience.
Embracing a holistic approach, we not only provide delicious meals but also promote overall
wellness, aligning seamlessly with modern, health-conscious lifestyles. At Wellness Meals,
customers receive not just a meal but a health-conscious culinary journey.
5.2. Patent or Trademark Protection
Wellness Meals prioritizes the protection of its brand through comprehensive patent and
trademark measures. These safeguards ensure the exclusive rights and recognition of our unique
identity, preventing unauthorized use and imitation by competitors. Our commitment to
maintaining a secure and distinctive presence in the market is reinforced through robust patent
and trademark protection, solidifying Wellness Meals as a trusted and recognizable brand in the
food delivery industry. The protection strategies involve:
 Conducting thorough patent searches to ensure the uniqueness and originality of our
offerings.
 Filing for appropriate patents to secure exclusive rights for proprietary technologies and
processes.
 Registering trademarks for our logo, brand name, and other distinctive elements to
prevent unauthorized use.
 Periodically reviewing and updating our intellectual property portfolio to adapt to
evolving market dynamics.
5.3. Production Process
Raw Materials:
Locally sourced, fresh ingredients for authentic Pakistani flavors. Emphasis on high-quality
produce, lean proteins, and whole grains to align with wellness goals.
Costs:

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Detailed cost analysis, including ingredient procurement, labor, and operational expenses.
Continuous efforts to optimize costs without compromising on quality.
Key Suppliers:
Strategic partnerships with local vendors, farmers, and specialty suppliers. Regular assessments
and evaluations of supplier performance to maintain quality standards.
5.4. Future Products and Services
 Continuous menu innovation with new dishes aligned with wellness trends.
 Introduction of subscription-based meal plans for regular customers.
 Collaborations with nutritionists and health experts to offer specialized wellness programs.
The Wellness Meals app is committed to providing a unique and health-focused culinary
experience, ensuring customer satisfaction through freshness guarantees, customization options,
and a distinctive fusion of Pakistani flavors with wellness principles. Ongoing efforts to protect
intellectual property and a focus on continuous improvement in the production process and
offerings position Wellness Meals as a leader in the customized food delivery market.
5.5. Application Preview

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 6.

Marketing Strategy
6.1. Target Market
 Individuals with Diabetes: Offering low-glycemic index meals, sugar-free options, and
controlled carbohydrate content.
 Heart Condition Patients: Providing heart-healthy meals with reduced sodium and
saturated fat content.
 Gluten-Intolerant Individuals: Offering a gluten-free menu with alternatives like rice,
quinoa, and gluten-free grains.
 Vegetarians and Vegans: Providing plant-based options with sufficient protein and
nutrients for a balanced diet.
 Weight Management Seekers: Offering portion-controlled and calorie-conscious meals
to support weight loss or maintenance.
 Allergy-Sensitive Customers: Providing allergen information and options for those with
common allergies like nuts, dairy, or soy.
 Athletes and Fitness Enthusiasts: Designing high-protein and nutrient-dense meals to
support their energy needs.
 Seniors: Offering meals tailored to the nutritional needs of older individuals, considering
factors like bone health and digestion.
 Pregnant and Nursing Women: Providing nutrient-rich meals with essential vitamins
and minerals for expectant or nursing mothers.
 Busy Professionals: Offering convenient and healthy meal options for individuals with
demanding schedules.

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  Normal Individuals Seeking Enjoyable Meals: A diverse and flavorful menu appealing
to everyday tastes. Providing options for those who prioritize both taste and nutrition.

Wellness Meals ensures that everyone, irrespective of specific dietary requirements, can enjoy
delicious and health-conscious meals tailored to their preferences.
6.2. Customer's Motivation to Buy
Wellness Meals caters to diverse customer needs by offering a convenient solution for
managing specific health conditions and a time-saving option for a healthy lifestyle. With a
broad menu catering to various preferences, the app ensures transparency in nutritional
information, empowering users to make informed choices. Striking a balance between health
and flavor, Wellness Meals delivers delicious and nutritious options, supporting weight
management goals. Beyond functionality, it fosters a community for health-conscious
individuals and seeks professional endorsements to enhance credibility, making it a holistic and
appealing choice for customers.
6.3. Market Size and Trends
Regarding market size and trends, the wellness meals sector in Pakistan is on track for
substantial growth, driven by a rising demand for personalized and health-conscious meal
options. Current trends underscore a shift towards healthier eating habits, with consumers
prioritizing the nutritional content of their meals. Wellness Meals is strategically positioned to
leverage this trend, offering a curated menu that emphasizes both deliciousness and nutritional
value. The app's customization feature aligns seamlessly with the growing preference for
personalized health solutions in the evolving landscape of specialized food delivery services in
Pakistan.

7. Advertising and Promotion

Promoting Wellness Meals app involves crafting a compelling message that showcases its
unique features, benefits, and value for users with specific health needs. Here's a strategic guide
on how to effectively advertise and promote Wellness Meals:
Identify Your Target Audience:
Define your audience based on health conditions, dietary preferences, and lifestyles. Tailor
messages for specific groups like diabetics, individuals with heart conditions, gluten
intolerance, etc.
Craft a Compelling Value Proposition:
Clearly communicate how Wellness Meals addresses the unique needs of your target audience.
Emphasize the app's convenience, variety, and health benefits.

Develop a Consistent Brand Image:

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Design a visually appealing logo that reflects the app's health-centric focus. Maintain a
consistent color scheme and visual style across promotional materials.
Create Engaging Content:
Develop high-quality visuals showcasing the diverse and nutritious meals available on Wellness
Meals. Share success stories and testimonials from satisfied users.
Utilize Social Media:
Establish a strong presence on popular social platforms (Facebook, Instagram, Twitter). Share
visually appealing content, recipes, and health tips to engage and educate your audience.
Collaborate with Influencers and Health Experts:
Partner with nutritionists, dietitians, and influencers to endorse Wellness Meals. Their
testimonials can add credibility and help reach a wider audience.
Offer Special Promotions:
Create limited-time promotions or discounts for new users or specific health conditions.
Highlight partnerships with health organizations or professionals to reinforce credibility.
7.1. Pricing
1. Cost Structure
a) Fixed Costs
Include expenses such as app development, employee salaries, and rent for facilities.
Independent of the number of meals delivered or orders processed.
b) Variable Costs
Encompass costs tied directly to the volume of business, like ingredients, delivery expenses,
and packaging materials.
2. Desired Image in the Market
 Position Wellness Meals as a premium and value-driven food delivery app, emphasizing
the unique fusion of Pakistani flavors with a wellness-centric focus.
 Communicate a commitment to quality, health-consciousness, and customer satisfaction
through transparent pricing practices.
3. Comparison Against Competitors
 Analyze competitor pricing models, ensuring Wellness Meals offers competitive rates
within the specialized wellness meal delivery sector.
 Differentiate by highlighting the added value of diverse, flavorful, and health-conscious
meal options, aligning with the brand's unique selling propositions.

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7.2. Distribution Strategy:
Channels of Distribution Used:
a) Online Platform:
Wellness Meals will primarily operate through its user-friendly mobile app and website,
providing a seamless and convenient platform for customers to browse, customize, and order
meals.
b) Cloud Kitchens:
Utilize strategically located cloud kitchens to efficiently prepare and dispatch orders, ensuring
timely deliveries.
c) Collaborations with Restaurants:
Partner with local health-focused restaurants to expand the menu offerings and enhance the
variety available to customers.
Sales techniques and incentives
 Introduce time-limited discounts and promotions to stimulate immediate purchases.
 Reward repeats customers with exclusive benefits, discounts, or early access to new
menu items.
 Encourage existing customers to refer friends and family, offering incentives for
successful referrals.
 Create special offers tied to seasons, holidays, or events to boost sales during specific
periods.
 Partner with fitness influencers to expand reach and offer special promotions to their
followers.
 Implement dynamic pricing to provide real-time discounts during non-peak hours or for
efficient inventory management.

8. Competitor Analysis
8.1. Existing Competitors
To conduct a competitor analysis for Wellness meals, it's important to identify existing
competitors in the food delivery and health-focused app space. In a rapidly evolving food
delivery industry, each player strives to carve its niche. Food Panda, Uber Eats, and Zomato,
being key contenders, bring distinct strengths and face challenges that influence their market
standings. Let's explore these dynamics further through a CPM analysis and a succinct
examination of their individual strengths and weaknesses.

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 Criteria Food Panda Uber Eats Zomato

Menu Variety 9 9 8

Health Focus 7 7 8

Delivery time 8 8 7

Brand Recognition 9 8 9

Food Panda
Strength: Diverse and extensive menu, efficient delivery services, global brand presence.
Weakness: Limited variety in some regions, not always the primary focus on healthier options,
delivery times can vary.
Uber Eats
Strength: Wide range of restaurant choices, timely and reliable deliveries, strong presence in
many markets.
Weakness: Limited variety in some regions, health options not as prominent, some regions may
face delays in delivery.
Zomato
Strength: Rich selection of restaurants, provides nutritional information, strong presence in
many markets.
Weakness: Varied quality in different regions, health options not as prominent, inconsistency
in delivery times.
Healthy food delivery apps like Freshly, HelloFresh, and Blue Apron offer nutritious meal kits,
lacking specialized options for health conditions. Dietary apps (MyFitnessPal, Lose It!) focus
on tracking, not ready-to-eat meals, and disease-specific apps may indirectly compete.
Technology-driven platforms (Cronometer, MyPlate) providing personalized nutrition
information pose potential competition. Analyzing features, user reviews, partnerships, reach,
pricing, and marketing strategies unveils insights into competitors' strengths and weaknesses,
guiding Wellness meals strategic positioning.
8.2. Potential Competitors
a) Meal Kit Services: Established meal kit services like Home Chef or Sun Basket could enter
the market, offering convenient and healthy meal solutions.

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b) Local Health-Focused Restaurants: Existing health-focused restaurants or new startups
with a focus on wellness may enter the market.
c) Traditional Food Delivery Apps (e.g., Food panda, Uber Eats): Expansion of their
offerings to include specialized wellness meals could pose competition.
Potential Entrants' Impact: If established meal kit services, local health-focused restaurants,
or traditional food delivery apps, several impacts can be anticipated:
 Increased Competition: The entry of new competitors could intensify market
competition, prompting existing players to enhance their offerings and services.
 Market Expansion: New entrants may contribute to market growth by attracting different
customer segments or expanding the overall consumer base.
 Innovation and Collaboration: Heightened competition may drive innovation within the
industry, fostering collaborations and partnerships to stay ahead.
 Consumer Choice: With more options available, consumers may benefit from increased
choices, potentially influencing their preferences and purchasing decisions.

9. Management Team Description - "Wellness Meals"

9.1. Main Team
CEO and Wellness Strategist - Dr. Namra Nawaz
Dr. Namra Nawaz, our visionary leader, and Wellness Strategist, steers Wellness Meals with
her experience in nutrition and wellness. As the CEO, she oversees overall strategy,
fundraising, and key partnerships, ensuring Wellness Meals is a pioneer in blending Pakistani
flavors with health-conscious choices.
COO and Executive Culinary Maestro – Niha Iqbal:
Niha Iqbal is the operational mastermind responsible for platform efficiency, delivery logistics,
and managing our culinary operations. With a keen understanding of both technology and
culinary arts, they ensure the seamless delivery of health-conscious gastronomic delights.
Supply Chain and Quality Assurance Lead – Mishaal Zafar:
Mishaal manages our supply chain and quality assurance, this role ensures the sourcing of fresh
and high-quality ingredients, aligning with the highest standards for Wellness Meals.
Nutrition Specialist and Advisor – Eman Khan
Heading our nutrition department, Eman ensures each meal aligns with diverse dietary needs.
Collaborating closely with our chefs, this expert contributes valuable insights to create meals
catering to specific health conditions.

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 Customer Experience Navigator – Maria Zafar
Heading our customer experience department, Maria ensures a seamless journey for our
customers. Involving personalized meal plan consultations, gathering feedback, and addressing
specific customer needs, the Customer Experience Navigator ensures positive interactions with
Wellness Meals.
9.2. Collaborative Team
 Culinary Team: A skilled team of chefs contributing their culinary expertise to create
diverse, flavorful, and health-conscious meals.
 Rider Team: Essential members ensuring timely and efficient deliveries, bringing
Wellness Meals directly to customers' doorsteps.
 Partnership and Marketing Specialists: Collaborate with chefs, restaurants, and
influencers to curate a diverse culinary offering and enhance brand awareness.
 Data Scientists: Analyze user behavior and platform data for personalized
recommendations, optimizing operations.
 Community Managers: Engage with users, build brand loyalty, and manage the social
media presence.
 Sustainability Officers: Implement eco-friendly initiatives to minimize environmental
impact and promote responsible practices.
This collaborative team ensures the successful execution of Wellness Meals' mission to provide
a unique and health-conscious culinary experience.

10. Plan of operation

10.1. Form of Ownership
Wellness Meals, a private limited company, leads the charge in health-focused meal delivery.
Our user-friendly app provides personalized menus for specific health conditions like diabetes,
heart issues, gluten intolerance etc. Committed to delivering both delectable and nutritious
meals, we stand at the forefront of promoting a healthier lifestyle through the joy of culinary
experiences.
10.2. Company Structure (Organization Chart)
This hierarchical structure delineates reporting lines and roles within "Wellness Meals,"
fostering clear communication and efficient operations.

Dr. Namra Nawaz

CEO

Niha Mishaal Zafar

COO ~ 15 ~ CFO

Eman Minahil
Maria Huma
Nutritional Quality Assurance Delivery Manager
Customer Navigator HR Manager
10.3. Decision-making authority
Decisions are made through a collaborative approach, with major strategic decisions led by the
CEO, COO, and Chief Supply Chain Officer. Regular meetings and discussions involving all
team members ensure diverse perspectives and contribute to informed decision-making.
10.4. Compensation and Benefits Package
Our dedicated team fuels the essence of our operation, and we prioritize their well-being and
professional growth. Employees receive competitive compensation packages with benefits such
as:
 Health and wellness programs.
 Performance-based bonuses.
 Meal benefits for employees.
 Flexible work schedules for certain roles.
 Opportunities for professional development and growth.
This comprehensive plan ensures a well-structured and collaborative operation for Wellness
Meals, focusing on quality, customer satisfaction, and sustainable business practices.

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