STRA

TEGIC
MANA
GEME
NT
TABLE OF
Contents
CASE STUDY 1

04
pages
HACIENDA SAN GABRIEL
RESORT

IFE AND EFE STEPS

06
09
pages
IFE AND EFE TABLE
pages

IFE AND EFE MATRIX 11

pages
CASE STUDY 2
PALM HAVEN BEACH
RESORT pages
12
16
pages
REFLECTION
 04

Hacienda San
Hacienda San Gabriel Resorts is a well-established chain of luxury
resorts operating in popular tourist destinations worldwide. They
offer a wide range of services, including accommodation, dining,
entertainment, and recreational activities.
05

Gabriel Resort
In recent years, the tourism and hospitality industry has seen
significant growth and increased competition. Hacienda San
Gabriel Resorts is facing challenges in maintaining its market
position and profitability.
 Internal Factor 06

Evaluation Matrix
In a brainstorming session, Hacienda San Gabriel Resorts management team
identifies several key internal factors affecting the company's performance.
These factors include:

EP
1. Brand Reputation (Strength): 2. Skilled Workforce (Strength): The

T
Hacienda San Gabriel Resorts is
known for its excellent reputation
and customer loyalty, contributing
S
company employs experienced and
highly skilled staff who provide
exceptional service to guests.

S
in its competitive advantage.

I
4. Financial Stability (Strength): The

R
IN
3. Innovative Technology (Strength):
O
company has a strong financial

TE
Hacienda San Gabriel Resorts
T
position with healthy cash flows and

T I F Y I N G K RNAL FAC
continuously invests in innovative low debt.

E N
technology to EY6. Employee Turnover (Weakness):
enhance guest

ID
experiences
efficiency.
and operational
High turnover rates among certain
staff categories impact service
5. Diverse Portfolio (Weakness): consistency.
Hacienda San Gabriel Resorts
extensive portfolio includes various
types of resorts, which may dilute
the brand's identity.
The management team assigns Next, they rate each factor's
weights to each factor based on their effectiveness from 1 to 4 (4 being highly
perceived importance on a scale of 1 effective) based on their current

T EP
to 4 (4 being the most important): performance:

GS
II
S

-Brand Reputation: -Brand Reputation:

-Skilled Workforce: GN -Skilled Workforce: T I N
S S I ING -Innovative Technology:
R A
A W
-Innovative Technology:
-Financial Stability: E I G H T S-Financial
A N D
Stability:
-Diverse Portfolio: -Diverse Portfolio:
-Employee Turnover: -Employee Turnover:

PI
Now, the IFE score for Hacienda San Gabriel Resorts can be calculated by
E
T
multiplying the weight by the rating for each factor and summing them up:
CAL
II
S

C U L A T I ON
The IFE Score for Hacienda San Gabriel Resorts is 3.05.
 External Factor
07

Evaluation Matrix
The management team identifies external factors that influence

EP
Hacienda San Gabriel Resorts performance:

T
1. Economic Trends 2. Competitive Landscape
(Opportunity): The global (Threat): There is fierce
economy is growing, leading to competition in the tourism and
S
increased travel and tourism. hospitality industry.

I
3. Environmental Regulations 4. Technological Advancements
T I F Y I N G K (Opportunity): Technology can
(Threat):
N Increasing

S
E EY
ID

R
environmental regulations enhance guest experiences and
E
X T operational efficiency T O
require sustainable practices.
E R (Opportunity): A C
5. Changing Customer Preferences
N A L F Guests are
seeking unique and personalized experiences.

TEP ASSIGNING WEIGHTS AND RATINGS

Weights are assigned to each
factor based on their perceived
Ratings are given based on the
impact of each factor:
II
S

importance: - Economic Trends:

- Economic Trends:
-Competitive Landscapes:
-Environmental Regulations:
-Technological Advancements:
-Changing Customer
Preferences:
-Competitive Landscapes:
-Environmental Regulations:
-Technological Advancements:
-Changing Customer
Preferences:

EPI CALCULATION

T
The EFE Score for Hacienda San Gabriel Resorts is calculated by
multiplying the weight by the rating for each factor and summing
II
S

them up:
The EFE Score for Hacienda San Gabriel Resorts is 3. 20.
The Build, Hold, Harvest concept is a 08

strategic framework used in business
management and portfolio analysis, often
associated with the BGC (Business Growth
and Cycle) Matrix. It is designed to help
companies evaluate and manage their
product or business unit portfolios based
on Their growth potential and market
position. Here's a brief explanation of each
component:
HARVEST
The "Harvest" category comprises
products or business units that are in the
decline phase of their life cycle.
-These offerings have low growth
potential, declining market share, and may
become less profitable over time.

BUILD
-Instead of investing further resources,
Companies focus on maximizing short-
term cash flow and profitability.
-Strategies in this category may
include.com cutting, reducing marketing
-The "Build" category represents products
expenses, or extracting as much value as
or business units that have high growth
possible from the declining product or
potential but are currently in the early
business before phasing it out.
stages of their life cycle.
-Companies typically allocate resources,
invest heavily, and focus on expansion and
market penetration for these offerings.
-The goal is to build a strong market
position, increase market share, and
eventually move the product into the Companies can make more informed
"Hold" category as it matures.
decisions about resource allocation,

HOLD
-The "Hold" category includes products or
business units that have reached a stable
investment priorities, and strategic
direction by categorizing their
portfolio into Build, Hold, and
Harvest segments. This concept helps
phase in their life cycle.
-These offerings are characterized by businesses balance their efforts
moderate growth rates and relatively
steady market share. between nurturing new
-Companies maintain their current level of
investment and effort in order to sustain
opportunities, maintaining existing
their market position, profitability, and strengths, and efficiently managing
customer base.
-The goal is to generate consistent declining assets.
revenue and cash flow from these
offerings.
09
I
F
E
1. Brand Reputation - Weight is 0.20
or 20%. The rate is 4, and the weighted
score is 0.80.
We all know that having a good or
excellent reputation for a resort or
business means that it's possible that it
will attract more tourists. Hacienda
San Gabriel Resort already has loyal
customers going there to have a
vacation, unwind, or relax. Although
there's a challenge that San Gabriel
Hacienda Resort needs to face, they
still manage to give an excellent
reputation because they don't want to
destroy the loyalty of their customers.
2. Skilled Workforce – Weight is 0.25
or 25%. Rate is 4 and weighted score is
1.
Having a skilled employee in a resort
or business is a good thing and
investment because it helps your
business to run smoothly and give a
high quality of services that satisfy the
customer.
3. Innovation Technology – Weight 6. Employee Turnover - Weight 0.10 or 10%. Rate
0.15 or 15%. Rate is 3 and weighted is 1 and weighted score is 0.10.
score is 0.45.
Technological innovation is essential
for business growth in the modern era.
It can help businesses increase
efficiency and productivity, provide
better customer experiences, improve
data management and analysis, and
gain a competitive advantage.
4. Financial Stability – Weight 0.10 or 10%. Rate
is 3 and weighted score is 0.30.
A stable financial system is capable of
efficiently allocating resources, assessing, and
managing financial risks, maintaining
employment levels close to the economy's
natural rate, and eliminating relative price
movements of real or financial assets that will
affect monetary stability or employment levels.
5. Diverse Portfolio– Weight 0.20 or 20%. Rate
is 2 and weighted score is 0.40.
Diversified portfolios offer several benefits,
including risk management, aligning with
financial goals, and exposing to growth
opportunities in various sectors. However, over
diversification can lead to more mistakes, as it is
rare to get the best asset allocation for a
Internal Factor Evaluation
diversified portfolio. Additionally, each asset
class has different rules and workings, so over
diversification can result in complications and
wrongful investments. Additionally, each asset
class has different fees and charges, which need
to be considered when diversifying your
portfolio.
Employee turnover is a significant concern for
companies, as it can lead to reduced productivity,
increased time spent recruiting, training, and
onboarding new employees, and decreased
morale, negatively impacting the company's
reputation. To address this issue, companies
should consider a diverse portfolio, considering
the pros and cons of each type of investment.
 10

E
F
E
1. Economic Trends - Weight 0.25 or 25%. 4. Competitive Landscape – Weight 0.10 or
Rate is 4 and weighted score is 1. 10%. Rate is 2 and weighted score is 0.20

New demand for goods and services can be We all know that in one industry, there is
generated by economic trends. Businesses always competitive competition among firms
who create and market goods and services or businesses, but still, there are some
related to renewable energy, for instance, businesses that are at the top of the list. This
are finding new opportunities because of the is one of the threats to Hacienda San Gabriel
expansion of the resort. Resort because there's a lot of resorts out
there within the industry that have excellent
2. Technological Advancement - Weight 0.25
services, accommodations, and so on that
or 25%. Rate is 4 and weighted score is 1.
consumers and customers will surely avail of.
Even though Hacienda San Gabriel Resort is
Technology improvements may also help
a beautiful paradise resort, we never control
resorts run more smoothly and can be used
the consumer or customer whenever they
in many ways to enhance the visitor
want to go.
experience. Resorts can utilize property
management systems procedures like check-
5. Environmental Regulations - Weight 0.20 or
in, checkout, and billing, or they can use
20%. Rate is 2 and weighted score is 0.40
mobile applications to let visitors check in,
make bookings, and order room service. The
It possible raise production costs and lower
competitive tourist sector is expected to
productivity by requiring a one firms or
benefit more from resorts that use new
business to install or implement like pollution
technology.
control equipment and change production
3. Changing customer preference - Weight 0.20 processes so that it gives customer or
or 20%. Rate is 3 and weighted score is 0.60. consumer an excellent experience. The other
factor is willi affect the environmental
Resorts may increase customer satisfaction by regulation is the government because they
providing goods and services that cater to the
have the full power to order a one business to
shifting requirements and preferences of its
close for the meantime or close it forever.
customers, such as eco-friendly lodging and
activities. advertising the new products or
concepts to your customer on your website,
through social media, and through marketing
ads. Resorts may benefit from shifting customer
preference and expand their market share by
providing goods and services that cater to their External Factor
clients evolving requirements and desires.
Evaluation
 11
EFE AND IFE MATRIX
After computing the total for IFE
(Internal Factor Evaluation) and EFE
(External Factor Evaluation), the next
step is to plot it in the IFE and EFE
Matrix to see where it will be landed, if
it is a harvest or divest, hold and
maintain and grow and build. The total
of IFE is 3.05, where it will be placed in
1st Roman numerals between 3 and 4.
The total of EFE is 3.20. It will be
plotted in 9th Roman numerals
between 3 and 4. After that, we will
connect it until they meet, which is in
the Roman numeral 3 or the Grow and
Built.
Grow and Build - The possible strategy
that we think and suggest to Hacienda
San Gabriel Resort is to maintain or
sustain creating a short- and long-term
goal for the business so that it is easy
for them to allocate their resources,
financial resources, and so on. The last
is market development. Since the
resort has an excellent reputation and
is stable financially, we suggest they
think of developing a new product or
service that attracts new customers
aside from their loyal customers so
that it will gain more profit.
 M
12

PAL
HAVEN
BE ACH
E S O R T
R
"Palm Haven Beach Resort" is a mid-sized resort located on the beautiful shores of Boracay
Island in the Philippines. For years, it has been a favored destination for both local and
international tourists seeking sun, sand, and serenity. However, in recent times, the resort
has been facing several challenges that are threatening its sustainability and reputation.
13
STRATEGY
S
The resort's current strategy and
approach to attracting and
retaining guests, as well as its
competitive positioning in the
market.
ANALYSIS
The resort is currently in a
traditional approach and style,
which is why the consumer or
tourist is dissatisfied with the
resort's products and services. In
today's digital world, this old
technique may not be sufficient to
reach a larger audience. The
traditional approach might be
time-consuming and resource-
intensive.
RECOMMENDATION
Adapt the new modern approach
and style in terms of managing the
products and services at the
resort so that it will help them
attract more tourists and meet
customer requirements. Palm
Haven Beach Resort should invest
in a good website and social
media presence to promote and
maintain its internet presence. To
reach a larger audience, use
internet marketing tactics such as
search engine optimization (SEO),
pay-per-click advertising, and email
marketing. Upgrade the reservation
and customer management system
to a modern one that can handle
bookings, track client
preferences, and improve the entire
guest experience for Customer
Relationship Management (CRM).
Renovate and upgrade the resort's
facilities to satisfy the needs of
today's tourists. Create loyalty
programs to keep customers and
attract new ones. And lastly,
continue to invest in staff training
to ensure top-notch customer
service.
STRACTURE SYSTEM
Is an essential aspect of an Operational processes,
organization, which includes the technology used, management
department hierarchy and decision- information systems, and
making processes. booking platforms.
ANALYSIS ANALYSIS
The current organizational The technology and operating
structure is characterized by a systems of the resort appear
rigid framework that imposes outdated, which causes
limitations on the company's ability difficulties in the booking and
to swiftly adapt to the ever- service management process. The
changing market and consumer visitor experience may be
needs. The organizational hierarchy negatively impacted by outdated
is hierarchical and bureaucratic, technologies and operational
which makes it difficult for processes. The increasing
employees to make decisions and demand for connectivity is
respond to emerging opportunities becoming more and more
or challenges. This inflexibility difficult for outdated
results in slow response times and technologies to handle.
missed business opportunities, Additionally, visitors'
ultimately leading to a loss of satisfaction will decrease and
competitiveness in the market. they are unlikely to return to
the resort if they are unable to
RECOMMENDATION use modern technology and
To effectively tackle this issue, it is cannot consistently connect
imperative for the resort to to the internet while on
implement a structure that is vacation.
flexible and focused on the needs
RECOMMENDATION
of customers. Such a structure
would empower employees to make For the resort to stay ahead of
decisions that enhance the guest the curve, it's essential to
experience. Encouraging project- embrace digital transformation.
based innovations would also This entails adopting
foster collaboration among technologies like CRM and PMS
cross-functional teams. to enhance guest services, keep
Technology, like a CRM system, can track of client interactions,
be utilized to monitor guest and manage reservations,
interactions and feedback. The data inventories, and check-in/check-
collected can then be analyzed to out procedures. The POS system
identify areas for improvement. can be leveraged to process
These changes will create an payments and track sales.
adaptable organizational structure Technology can also streamline
that caters to the unique needs of operational processes, such as
Palm Haven Beach resorts, ensuring updating online booking
their competitiveness and continued platforms, utilizing mobile apps,
success. and making use of cloud-based
software.
 14
SHAREDVALUES STYLE

S
The fundamental beliefs and
Headership styles are predominantly hierarchical, limiting
principles that guide an
the engagement and innovation of employees.
organization’s behavior and what
the organization stands for. ANALYSIS
Palm Haven Beach Resort were facing high staff turnover wherein a
ANALYSIS high rate of employees leaving their jobs. This can be caused by a
Considering the organization’s number of factors, including low pay, poor working conditions,
goals and strategy have been lack of job satisfaction and the management style or the leadership
established, there is a lack of style of the company. High staff turnover can have a number of
communication and understanding consequences for a company. First of all it can increased costs by
by the employees affecting the hiring and training new employees, decreased productivity by hiring
quality of service and customer’s new employees it can decrease the knowledge and experience of the
satisfaction. past employers, Lastly employee morale is low which is currently
experiencing by Palm Haven Beach Resort, low morale can create a
sense of uncertainty and anxiety among remaining employees, which can
RECOMMENDATION lead to decreased morale and productivity. When employee morale is
The organization should low, employees are generally unhappy and dissatisfied with their work
incorporate shared values into environment. There are number of factors when it comes to low
their strategic management employee morale: Low pay, when employees feel that they are not being
process. One important step is to paid fairly for their work, they are more likely to be unhappy and
clearly articulate the dissatisfied. Poor working conditions, such as uncomfortable
organization’s values to ensure workspaces, long hours, and excessive workloads, can also
that they are understood and contribute to low employee morale. Lack of appreciation: Employees
embraced by all employees. This who feel that their work is not appreciated are more likely to feel
can be done through training discouraged and unmotivated. Poor communication between
programs, communication management and employees can lead to misunderstandings and
materials, and other initiatives. By resentment, which can also damage employee morale. Employees who
doing so, it can improve guest feel that they are not being treated with respect are more likely to be
satisfaction, increase employee unhappy and disengaged. Employees who feel that they have no
engagement, and enhance their opportunities for advancement or growth are more likely to feel
reputation. This can lead to a frustrated and unchallenged.
number of benefits including
improved performance, increased RECOMMENDATION
profitability, and sustainable Addressing every challenges in a company is very important for a
growth. successful outcome. Specially when it comes to your employees, on
Palm Haven Beach Resort it is important to address high staff
turnover, improve employee morale, and create a thriving work
environment that attracts and retains top talent. Remember, investing
in your employees is an investment in the success of your business and
a good company comes from a good leadership. A good leadership
approach that is well-suited for Palm Haven Beach Resort is servant
leadership. Servant leaders focus on putting the needs of their team
members and guests first. The primary role is to serve and support
others, rather than to control or micromanage them. Servant
leadership can be a very effective leadership approach for resort
companies because it helps to create a positive and supportive work
environment. When employees feel valued and appreciated, they are more
likely to go the extra mile to provide excellent customer service.
15

S
STAFF SKILLS
High staff turnover and The competencies and expertise
morale issues reflect of the workforce, as well as
dissatisfaction and the need any training programs in place
for skill development.

ANALYSIS
Considering the organization’s
goals and strategy have been
established, there is a lack of
communication and understanding by
the employees affecting the quality
of service and customer’s
satisfaction.
RECOMMENDATION
The organization should incorporate
shared values into their strategic
management process. One important
step is to clearly articulate the
organization’s values to ensure that
they are understood and embraced by
all employees. This can be done
through training programs,
communication materials, and other
initiatives. By doing so, it can
improve guest satisfaction, increase
employee engagement, and enhance
their reputation. This can lead to a
number of benefits including
improved performance, increased
profitability, and sustainable growth.
ANALYSIS
The resort is increasingly struggling to
find qualified employees that provide
service quality to the guests. Suppose
that the Resort must invest in its
workforce by providing training and
development opportunities, improving
compensation and benefits, and creating a
more positive work environment.
RECOMMENDATION
Conduct a skills assessment that allows
employees to practice their new skills.
Offer cross-training opportunities to
employees that will help to broaden their
skills and knowledge and make them more
versatile. This will lead to improved
productivity, performance, and customer
satisfaction, and this will help the resort
maintain its reputation as a favored
destination for tourists from all over
the world.
 16

What is the importance and

significance of management in
Strategic Management in the
Tourism industry or as a Tourism
Student in future endeavors?
STRATEGI
17

ANAGEME
MENTSTRA BSTM-TOU202 A.Y 2023

TRATEGIC
Reflection
Strategic Management

MANAGEM
MENTSTR
 Airish
Strategic management is essential for tourism businesses to 18
succeed in today's dynamic and competitive market. It
provides a framework for tourism organizations to
identify and capitalize on their competitive advantages,
expand into new markets, improve operational efficiency,
and adapt to changing market conditions.
As a tourism student, developing strong strategic
management skills is essential for your future success,

De Leon
regardless of your chosen career path. Strategic thinking is
a valuable skill in any field, and it will help you become
more competitive in the job market and better equipped
to succeed in your career.
Studying strategic management as a tourism student will give you the
skills and information you need to excel in your future job. Strategic
management is a valuable tool for assisting tourist firms and destinations in

Cherrie
adapting to change, developing new goods and services, more effectively
managing resources, and becoming more sustainable and resilient. It assists

Mae
firms in identifying and achieving their dreams, developing a competitive
edge, and adapting to change.

Strategic management is the process of developing, implementing, and

assessing corporate strategies to attain long-term goals. The primary
necessity for this aim is the formation of plans, activities, and strategies to
achieve this goal. Strategic management may assist tourist firms in doing
this by offering a framework for designing and implementing strategies
that fulfill the aims and objectives of the business.
Tourism management aims to ensure that every appearance of the tourism
experience operates with optimal efficiency and great customer
satisfaction. Tourist managers must possess a thorough grasp of the tourist

De Castro
industry to succeed. It may assist tourist firms in improving their
performance, achieving their objectives, and contributing to the industry's
overall economic and social growth. These abilities and knowledge can
assist you to be more competitive in the job market and develop in your
profession.
The process of creating and carrying out a strategy to accomplish an
organization's objectives is known as strategic management. It is crucial for
students studying tourism to acquire this ability since it will enable for a
better comprehension of how tourist enterprises run, make more informed

Kyla
decisions, and increase their chances of finding employment and earning
potential. Since the tourism sector is extremely competitive, business
organizations must be able to quickly adjust to shifting market conditions, it
is imperative that students pursuing tourism understand strategic
management. By providing a framework for improved decision-making and

De Jesus
more efficient resource allocation, strategic management can assist tourism
businesses in achieving this. Students studying tourism with a focus on
strategic management will be highly sought after, regardless of the specific
field of the industry we choose to work in, tourism students can improve
their employment prospects, earning potential, and job satisfaction by
strengthening these abilities.
 Nhickole Jane
19
Strategic management is the process of
establishing an organization's long-term goals and
objectives, it is to develop plans to reach its goals
and putting plans into actions. It is a continuous
process that aids businesses in achieving their
goals to remain being competitive and it is an
essential process for all organizations that want to
be successful in the long term. Strategic
management plays an important and significant
role in tourism industry.

Tourism is constantly evolving, with new

technologies, travel trends, and economic and
political factors emerging all the time. Strategic
management can help tourism businesses to
anticipate and respond to these changes
effectively, and to maintain their competitive
advantage. By developing and implementing a
clear and effective strategy, tourism businesses can
improve their profitability, increase their market
share, improve customer satisfaction, increase
employee engagement, and enhance their
sustainability. This can lead to significant benefits
for both the business and for the wider tourism
industry. It is also important for every student not
just tourism student for their future endeavors.
Del Rosaio
Strategic management is an essential skill for any student who
wants to be successful. It can help students to develop a deep
understanding of the tourism industry, to identify and exploit
market opportunities, to differentiate their businesses from
competitors, and to manage their resources effectively in an
early stage. Strategic management can be applied to any
situation where you want to achieve a specific goal. As I think
deeper it can also be used when we want to achieve something,
to make plans, to understand every situation, the eagerness to
survive and be competitive we are using strategies to take this
life more meaningful and to make the best for the long term
results there are strategies that we are trying to hold on just like
businesses we should always find a way to become successful..

Strategic management is the process of developing and implementing

strategies to achieve organizational goals. It is an important process for

Diana Mae
all organizations, including those in the tourism industry. And strategic
management in the tourism industry is important for a number of
reasons. First, it helps organizations to identify and respond to the
ever-changing needs of the tourism market. Second, it helps
organizations to capitalize on their strengths and opportunities, and to
mitigate their weaknesses and threats. Third, it helps organizations to
develop a competitive advantage in the marketplace. As a tourism
management students, strategic management is an essential skill to
learn. By understanding the principles of strategic management, as a
students will be better equipped to develop and implement successful
strategies for tourism organizations. And in addition, strategic
management is an important skill for any future endeavor. Whether
you are starting your own business, working for a large corporation, or
non-profit organization, strategic management will help you to

Padilla
achieve your goals. Also strategic management is an essential tool for
tourism organizations of all sizes. It can help organizations to achieve
their goals, to capitalize on their strengths and opportunities, and to
develop a competitive advantage in the marketplace.
 Gemma
Strategic management is the art of planning, 20
implementing, and evaluating actions that allow an
organization to attain its long-term goals. Strategic
management is the compass that steers tourism
destinations, hospitality enterprises, and other
stakeholders toward long-term growth. The tourism
industry is constantly evolving, with new trends,
technologies, and competitors emerging regularly.

Strategic management helps tourism businesses adapt to

these changes and maintain a competitive edge.
Customer satisfaction is critical to the success of any

Dreza
tourism business. Strategic management enables firms to
recognize and meet the requirements and expectations
of their customers, resulting in increased customer
satisfaction and loyalty. As a tourism management
student, I have embarked on a journey to understand
the diverse world of tourism and its intricate relationship The next one is to create and implement strategic plans
with strategic management. This reflection paper delves that can be used to generate successful strategies for
into the importance and significance of strategic achieving organizational goals and objectives. The third
management in the tourism industry and how it can
shape my future endeavors as a professional in this field. advantage of studying strategic management is effectively
Understanding the principles and techniques of strategic managing resources. We will be able to allocate resources
management is critical for my future success as a tourist efficiently in order to maximize production and
management student. It will provide me with the skills profitability. Lastly, we will be able to effectively engage
and information required to first study the tourism
sector and its competitive landscape in order to identify
with diverse stakeholders, including employees, customers,
trends, opportunities, strengths, weaknesses, and threats partners, and government agencies, if we communicate
facing tourism businesses. and collaborate with them.

Tourism is one of the most significant
contributors to the global economy. It is a
dynamic industry with numerous stakeholders
and operates in a complex environment. For
tourism organizations to succeed, they need to
have a clear and well-defined strategy, which
is where strategic management comes in.
Strategic management is developing and implementing
strategies that help an organization achieve its goals. It involves
identifying the organization's strengths and weaknesses,
analyzing the external environment, and creating a plan to
capitalize on opportunities and mitigate threats. Strategic
management is essential for tourism organizations of all sizes, as
it helps them define their mission and vision, identify target
markets, develop competitive products and services, allocate

Ailene
resources effectively, and manage change and uncertainty.

As a tourism student, understanding strategic management is

crucial for future success in the industry. A strong
understanding of strategic management will enable students to
understand the dynamics of the tourism industry, analyze the
competitive landscape, develop and implement effective
strategies, and make sound business decisions. Additionally,
strategic management skills are highly valued by employers in
the tourism industry, which can lead to securing a competitive

Gapoy
job and advancing in their careers. Strategic management plays
a crucial role in sustainable tourism development. Sustainable
tourism is a growing trend, and tourism organizations
increasingly recognize the importance of operating sustainably.
Strategic management can help tourism organizations develop
and implement sustainable tourism strategies.
 Cristalaine
Strategic management is formulating and implementing that 22
involves setting goals, developing strategies to achieve those goals,
and implementing and evaluating those strategies. Strategic
management is a key element in creating a chain reaction toward
long-term, sustainably run businesses. Organizations that use
strategic management gain a competitive edge and are able to
accomplish their goals. Strategic management is significant and
important in tourism, it is an essential tool for success in the tourism
industry because it helps tourism organizations to achieve their goals
and objectives. Understanding the principles and techniques of
strategic management is a critical skill for tourism students, as it will
help them to understand and navigate the complex and dynamic
tourism industry. In the context of tourism, Strategic management

Mercado
can help students to identify their strengths, weaknesses, set goals
and lastly how to develop a plan to achieve goals.

As a tourism student, I gained a lot from learning about strategic management. It gave me a deeper
understanding of how tourism industry achieve success. And also, it help me to develop the skills and
knowledge that I need to develop and how to implement strategic plans. Gaining knowledge in strategic
management help us create better strategies, prevent business problems, and become more aware of risks.
As a tourism student, I believe that the tourism industry requires a strategic management approach. The
importance of planning ahead of time for the industry's performance is the foundation of strategic
planning. Strategic management is essentially to achieve unity, direction, and a feeling of identity in the
pursuit of corporate objectives. The industry will be able to more effectively and efficiently accomplish its
organizational goals with the aid of strategic management. This is due to the fact that there are goals and
objectives that must be fulfilled in the short and long terms. In the end, no matter what area of the tourism
industry you choose to pursue, strategic management skills will be valuable assets.

Christine Every organization should prioritize strategic management as it aids

in the formulation of its vision, mission, and long-term goals.

Erika
Moreover, strategic management contributes in identifying issues,
formulation of solutions, and recommendation of various
approaches. All workers and stakeholders have a clear direction as a
result, and it makes sure that everyone is aiming for the same
objectives. Organization success can be aided by having a well-
defined strategy. Setting goals and working toward achieving them
both depend on strategic management. It also covers the decision-
making process for an organization's future. It is useful in
determining the course for a team's operation. Strategic
management can help students to identify their strengths and
weaknesses, set goals for their future, and develop a plan to achieve
those goals. This course gives me, as a student, an insight of how
businesses operate and the tactics that successful businesses might
employ. In the business world as well as in our daily lives, strategic
management enables me to think critically, make wise decisions,

Manuel
and create objectives.