INTRODUCTION TO MARKETING (MKT410)

THE MARKETING MANAGEMENT ORIENTATION

ASSIGNMENT TITLE:
DUTCH LADY MILK INDUSTRIES BERHAD
DAIRY COMPANY

PREPARED BY :
NADHIRAH BINTI NOR AZMAN
(2023103131)

PREPARED FOR :
NOR AZIERAH BINTI MALIK

SUBMISSION DATE:
INTRODUCTION

Dutch Lady Milk Industries Berhad, also known as Dutch Lady, is a division of Royal
FrieslandCampina, one of the biggest companies in the dairy industry worldwide. Dutch Lady
Industries Berhad was established in Petaling Jaya, Selangor, in 1963. In Malaysia, Dutch
Lady was referred to as Pacific Milk Industries in 1968, and it was the first business to list on
the stock markets in Singapore and Kuala Lumpur. In order to develop Dutch Baby Modified
Baby Food in the same year, Dutch continued to rebrand as Dutch Baby Milk Industries. The
business finally changed its name to Dutch Lady Milk Industries in 1984. This is done in
order to show the intention of the organisation to provide products for all stages of life..
Today, Dutch Lady Milk Industries, one of 600 companies, provides a wide variety of high-
quality and delectable milk-based dairy products. Their product line includes everything,
from fresh milk and UHT to formulated milk powder and yoghurt drink. Dutch Lady offers a
variety of dairy products with the goal of giving every Malaysian the power and capacity to
nourish themselves with milk's nutritional goodness. Dutch Lady developed the Farmer To
Farmer programme (F2F) to improve the quality and quantity of the dairy product.

PRODUCT SERVICE

Based on information that provide from Dutch Lady website, Dutch Lady is a very well-
know as dairy firm in Malaysia that produce dairy product, milk and eating and drinking
yoghurt. Dutch Lady produces more than ten distinct milk varieties, which are then separated
into other categories. Dutch Lady produced milk powder know as Growing up Milk. This
kind of milk are for children growth and development. Dutch Lady believe at this stage of
age which is age one to six are the stage of development od the brain also crucial. Ultra High
Temperature simply know as UHT milk from Dutch Lady is a most popular milk among of
their consumers. UHT milk are available in three format which is UHT, Sterilised and