IB9JA0

UNIVERSITY OF WARWICK

Paper Details

Paper Code: IB9JA0

Paper Title: Strategic Management

Exam Period: December 2022

Exam Rubric

Time Allowed: 1.5 hours

Exam Type: Standard Examination

Approved Calculators: Not Permitted

Instructions

This is a CLOSED book examination.

Time allowed: 1.5 hours

Calculators ARE NOT permitted.

5 questions from Part A and 1 question from Part B must be answered.

Read carefully the instructions on the answer book and make sure that the particulars required are
entered on each answer book.

This question paper MAY BE removed from the Exam Room.

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IB9JA0

Part A: Short answer questions. Answer 5 out of 6 questions in this part. Each answer is worth 10
for a total of 50 points. Note that if you answer more than 5 questions, you will only be graded on
your first five answers.

Question A1: What are the five elements of strategy, according to Hambrick and Frederickson
(2005)? Briefly explain each of the five elements. (10 marks)

Question A2: In the five forces model of competition, what factors influence the bargaining power of
suppliers? Briefly explain five different drivers of supplier power. (10 marks)

Question A3: Why do firms diversify into new markets? Briefly explain five different motives for
diversification. (10 marks)

Question A4: What are the five resource and market factors that Dyer, Kale, and Singh (2004) argue
to determine whether to ally or to acquire (the decision between nonequity alliances, equity
alliances, and acquisitions)? Briefly explain each of these five factors. (10 marks)

Question A5: Innovation can be categorised into four types: routine, radical, disruptive, and
architectural. Briefly explain all four innovation types and provide an example of each type of
innovation. (10 marks)

Question A6: What is the CAGE framework used for? Briefly explain each of the four CAGE
dimensions. (10 marks)

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Part B: Essay. You have been appointed as the CEO of a medium-sized, growing high-technology
firm that is an innovative leader in its product category of specialised artificial intelligence and
machine learning solutions for industrial applications. The firm is planning to start expanding into
new market areas, and you have been hired to lead this expansion. What considerations should
you take into account when considering the growth strategy of the firm and which analytical tools
and frameworks would you use? You can make reasonable assumptions on the firm and its
environment to support your answer. Your answer is worth a maximum of 50 points.

End of Paper

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